The Amendola Communications team has honed the creation of a successful PR campaign to a fine point. We understand that PR success depends on three main factors: integrated communications strategies, proactive outreach and long-standing industry relationships.
The first step is to understand who you are, where you've been and where you want to go. To do so, we meet with your executive team and dedicated agency contacts for a comprehensive due diligence session on your company's messaging, corporate identity, past public relations initiatives and strategic business goals.
The next step is to determine which of those past efforts, brand messaging and positioning still apply to your current business goals. From there, we identify the gaps, construct strategies to create market opportunities and coordinate with your team to produce successful PR campaigns to support new product launches, market expansion and even strategic acquisitions.
Amendola Communications will develop a customized strategic plan to meet your communications objectives. Our integrated communications program incorporates industry research, our hard-earned public relations and marketing experience and a comprehensive analysis of industry opportunities so that we can quickly deliver results and create value.
Communications is a continuous and evolving process. It's not one person or one tactic that achieves success. A talented team will develop a comprehensive, multi-faceted program that includes a combination of public relations, media relations, print and online marketing, advertising, tradeshows and other complementary initiatives.
Our targeted efforts and strong relationships with key national reporters and industry influencers will position your company's executives as thought leaders and visionaries on targeted topics.
As part of our ongoing process, Amendola Communications will evaluate the effectiveness of the communications strategy on a regular basis to ensure that it evolves to reflect the ongoing growth of your company and marketplace changes.
For more information on our public relations and marketing services, contact us today.