How Social Media Can Make Or Break Your Business’s Reputation

Aug 9, 2019


Jodi Amendola

Jodi Amendola is CEO of Amendola, an award-winning healthcare and technology public relations and marketing agency based in Scottsdale, AZ.


Ah, social media. Has any invention ever been simultaneously so loved and so hated?

The dream, of course, is that social media connects us all in a community of understanding and shared experiences. We hope that others will share their experiences and connection to our brand and that their followers will do the same. It does happen sometimes. But there’s also a darker side to all that sharing — one that businesses must be aware of.

We’ve all heard stories about how viral videos (think: United Airlines) or other posts on major social platforms can damage an organization’s reputation. What starts out small can quickly gain momentum, and all of a sudden, you have a very visible PR crisis on your hands. …

Jodi Amendola

Jodi is an accomplished leader with 25 years of experience developing, implementing and executing high-impact, integrated business-to-business public relations and marketing campaigns. Since 2004, she has served as CEO and co-founder of Amendola, where she has led campaigns for countless industry giants and start-up companies.