B2B Healthcare

Marketing and PR

Get on the radar.
Get past the gatekeepers.
Convince the decision-makers.
Make the sale.

Storytelling that Makes Connections & Opens Doors

Decision-making in healthcare, health tech and life sciences is complex. Only a few can say yes, while many can say no. Then there are those who don’t decide, but whisper in the ears of those who do.

Delivering the same message to all of them in the same way won’t work. You need a targeted strategy to make an emotional and brand connection to each decision-maker and influencer. That’s where we come in.

Amendola understands your audiences. We work with them every day. We have the expertise to craft your messages and the tools to tell your stories in ways that win their hearts, minds—and budgets.

Strategy & Planning

Amendola evaluates your corporate and sales objectives, resources, obstacles (internal and external), budget and competition, then develops a strategy to achieve your goals.

Our strategic counsel and planning services include:
  • Competitive Research
  • Customer Segmentation
  • Branding and Positioning
  • Buyer Persona Development
  • Program Development
  • Campaign Development
  • Content Strategy and Planning
  • Idea Generation

Public Relations

Public relations is driven by relationships. The Amendola team has cultivated relationships with the top journalists, publications, bloggers, podcasters and influencers whose attention you need.

Successful public relations programs are powered by strong news and thought leadership angles, metrics and outcomes to get journalists’ attention, using creative outreach with targeted pitching.

Our public relations services include:
  • Media Relations
  • Analyst Relations
  • Speaking and Award Submissions
  • Crisis Communications
  • Media Training
  • Campaign Development
  • Corporate and Internal Communications
  • Champions Program Development

Digital Marketing

Many B2B healthcare buyers begin their search for products and services online, meaning a solid digital marketing program is vital to success. Effective digital marketing requires more than a flashy website: It takes a tightly integrated approach of online and offline content that is combined with sound search and social media strategy to optimize visibility and drive engagement from start to finish.

Our digital marketing services include:
  • Social Media Management
  • Digital and Print Advertising
  • SEM and SEO
  • Lead Nurturing

Content Development

You must tell a story that reaches your audience emotionally and creates a human connection between their needs and your brand. We understand that challenge and how to tackle it. Our writers are all former journalists and/or marketing and PR veterans who know how to craft compelling thought leadership pieces, and other materials that will resonate with buyers.

We develop:
  • Thought Leadership Pieces (bylines, op-eds, blog posts, white papers)
  • Press Releases
  • Sales Collateral (pitch decks, data sheets, talk tracks)
  • High-Value Content for Lead Gen (e-books, white papers and infographics)
  • Case Studies and Testimonials
  • Website Copy
  • Campaigns