Jodi Amendola writes a regular column for the Forbes Agency Council. Click here to see her latest insights, or browse by topic to go directly to some of her past pieces.
Nov 18, 2024
PR And Marketing In The Era Of Disbelief: Overcoming Skepticism
The internet-native generations are gaining power. Earning their trust will be a much greater challenge.
Oct 10, 2024
How Non-Promotional Data And Relevant Content Generate Media Attention
Here’s how to make your pitch stand out.
Sep 5, 2024
Crafting The Perfect Pitch And Making The Most Of Earned Media Placements
Earned media is an essential component of virtually any public relations campaign, but it has become increasingly challenging to obtain.
Jul 1, 2024
3 Tips For A Successful Podcast Guest Appearance
Podcasts are an excellent opportunity for executives to raise their thought leadership profiles, but a successful podcast appearance requires planning and preparation.
May 13, 2024
Know Your Sources: AI-Driven Research Results Can Be Sketchy, So Dig Deeper
While AI can generate some great-looking, easy-to-read content, as you dig deeper, you may find that flaws in the information make it nearly useless for your project.
Apr 8, 2024
Why Proofreading Is Still Essential In The Age Of AI
Although it’s become a bit of a cliché, that’s why a “human in the loop” is still essential when it comes to most applications of AI.
Jan 16, 2024
How Newsjacking Earns Coverage, Satisfies Clients And Builds Media Relationships
Newsjacking is a fast-paced, fun and exciting way to contribute to the news cycle while getting media coverage for clients.
Nov 16, 2023
Why Human Writers Are Superior To Generative AI
Generative AI simply isn’t as good as writers. It’s not as creative, not as imaginative, not as human.
Jul 26, 2023
Why It’s Essential To Avoid Buzzwords In Healthcare Marketing
Buzzword-laden marketing and communications materials are likely to turn off an audience, rather than motivate it to perform the desired action.
Jun 8, 2023
No, Press Releases Aren’t Dead: Here’s How To Maximize Their Value
Press releases work; they just need a little help to stand out.
Apr 3, 2023
Why Your Business Should Do More On LinkedIn
Is your business paying enough attention to your LinkedIn pages? Here’s why you should start doing so.
Dec 20, 2022
The Art Of Building Solid Client-Agency Partnerships
Here are some fundamental considerations that can go a long way in cementing a great union.
Sep 15, 2022
Always Be Ready: Get Prepared For Your Next PR Crisis
It is much easier to mitigate the impact of a negative event when there is already a strong communications plan in place.
Jul 27, 2022
Building Strong Media Relationships: It’s Not What You Think
Developing the strong media relationships necessary to pave the way to earned media is part art, part science.
Jun 17, 2022
Why Earned Media Is Crucial For Thought Leadership Brands
Earned media represents a valuable route for brands to share their messaging and promote their thought leaders.
Apr 3, 2023
Why Your Business Should Do More On LinkedIn
Is your business paying enough attention to your LinkedIn pages? Here’s why you should start doing so.
Dec 20, 2022
The Art Of Building Solid Client-Agency Partnerships
Here are some fundamental considerations that can go a long way in cementing a great union.
Sep 15, 2022
Always Be Ready: Get Prepared For Your Next PR Crisis
It is much easier to mitigate the impact of a negative event when there is already a strong communications plan in place.
Jul 27, 2022
Building Strong Media Relationships: It’s Not What You Think
Developing the strong media relationships necessary to pave the way to earned media is part art, part science.
Jun 17, 2022
Why Earned Media Is Crucial For Thought Leadership Brands
Earned media represents a valuable route for brands to share their messaging and promote their thought leaders.
Apr 11, 2022
5 Musts For B2B Marketing Content That Drives Leads And Closes Sales
Not all content will help you achieve your organizational goals.
Sep 28, 2021
How To Make Your PR & Communications Strategies More Data-Driven
To drive toward data-driven decision-making, it is first necessary to establish a data-driven culture.
Aug 16, 2021
3 Smarter Ways To Feed The Internet’s Insatiable Appetite For Content
Many organizations already have more than enough content for their marketing efforts. What they do not have is a strategy for using it in multiple ways and repurposing it to realize the full value.
Mar 26, 2021
Why The Most Memorable — And Powerful — PR Is Personal
Personal stories have the power to move people.
Apr 13, 2020
Outside Looking In: Why You Should Do A Marketing Audit
It’s easy to throw on our rose-colored glasses and give an answer liberally sprinkled with personal bias.
Feb 12, 2020
The Cycle Of Lead Generation, Buyer Journeys And Never Giving Up
The goal is to maintain relationships—many relationships—because there could be a chance for a sale later down the road.
Jan 2, 2020
Three Ways To Make Your PR Campaigns More Data-Driven
PR has always been very difficult to quantify, let alone track. Fortunately, today there are tools you can leverage to measure, track and assess.
Nov 19, 2019
How To Think (And Act) Like A Thought Leader
Thought leadership content programs have become an essential part of PR plans these days.
Oct 14, 2019
If you have great knowledge and ideas to share with your industry, and you convey them well (and often), you, too, can win the battle for the hearts and minds of customers and prospects.
Aug 9, 2019
How Social Media Can Make Or Break Your Business’s Reputation
Just because you’re not facing a major, in-your-face crisis doesn’t necessarily mean all is well on the social media front.
Jul 10, 2019
Four Questions To Ask Before You Hire A PR Agency
Is your organization ready to hire a PR agency?