by admin | Aug 21, 2024 | News
SCOTTSDALE, Ariz., Aug. 22, 2024 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, today announced that it has been selected to implement a national public relations, content and social media program by Carta Healthcare, whose mission is to reduce the costs, save time and improve the quality of clinical data abstraction.
“As a six-time Amendola client, the agency is part of my magic formula for business development success through powerful storytelling, category creation, and thought leadership,” said Greg Miller, Vice President of Business Development for Carta Healthcare. “We are excited to have Amendola as an extension of our team to help promote our belief that data is the most essential ingredient for improving healthcare.”
Clinical data abstraction is essential for hospitals to improve patient care, meet quality standards, and reduce costs. However, manual data abstraction is inefficient, labor-intensive, and expensive, leading to poor quality data. Currently, due to labor shortages and overworked staff, these methods are not sustainable and increase healthcare delivery costs. The current manual approach is inefficient and tedious, resulting in overworked and burnt-out staff.
To that end, Carta has developed Atlas™, an AI-powered platform that automates data abstraction for clinical registries by efficiently extracting information from medical records. By leveraging AI, Atlas increases data availability and accuracy, enabling staff to focus on other tasks and clinicians to prioritize patient care. This is executed through a “human in the loop” approach, where expert abstractors review the quality of the AI-abstracted data. Carta’s team of abstractors work alongside current staff to ensure quality of data and seamless processes.
“The time and effort required to cleanse and normalize data for quality initiatives too often depletes the resources essential for delivering high-quality patient care,” said agency CEO Jodi Amendola. “We are excited to help Carta Healthcare educate the market on the importance of automating and streamlining the labor-intensive process of locating and interpreting patient data for clinical registries.”
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Carta Healthcare
At Carta Healthcare, we believe high-quality data is essential to improving healthcare. Current methods to abstract data for clinical registries are labor-intensive, time-consuming, and costly. By combining artificial intelligence (AI) technology with skilled expert abstractors, Carta Healthcare helps you abstract data faster, more efficiently, at a lower cost, while delivering the highest quality data.
Learn more about how Carta Healthcare applies the power of AI technology, combined with expert clinical data abstractors, to harness data and insights as catalysts for healthcare transformation at www.carta.healthcare.
Media Contact: Marcia G. Rhodes, mrhodes@acmarketingpr.com, Amendola Communications
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by admin | Jun 20, 2024 | News
Agency launches new brand identity, logo and website to celebrate expanded offerings and continued commitment to client service
SCOTTSDALE, Ariz.—June 20, 2024—Amendola is marking its 20-year anniversary as a full-service PR and marketing agency focused on healthcare, health tech and life sciences with a new logo, a brand refresh, and a shiny new website—which you can check out here.
“In some ways, the past 20 years have gone by in the blink of an eye, but in others, it seems like a lifetime ago,” said Jodi Amendola, CEO of the agency. “While we have expanded our strategic services since our founding and now have a broader healthcare and life sciences portfolio, our commitment to helping our clients with their missions to improve patient care and bring new discoveries to market has remained our North Star.”
How it Began & How It’s Going
Twenty years ago, the nation’s first National Health Information Technology Coordinator was appointed and pledged to switch all Americans from paper to electronic health records (EHRs) within 10 years.
That same year, Amendola left a secure executive leadership position at a national public relations (PR) firm to launch her own PR and marketing agency out of her mom’s condo in Scottsdale, Ariz. Unbeknownst to Amendola at the time, her agency would chronicle the story of that digital transformation and other technological evolutions in healthcare through hundreds of healthcare information technology clients who would engage the agency over the next 20 years.
From EHRs to generative AI, over the past two decades Amendola has emerged as the recognized leader in the industry in promoting visionary organizations driving technological change across healthcare delivery and life sciences. In that time, Amendola has earned billions of media impressions and received numerous awards from industry organizations honoring the firm’s innovative content generation, media relations and marketing programs to help clients achieve their goals.
“So much has changed in healthcare and healthcare technology in the past two decades, but one thing that has remained the same at Amendola is the quality of the results we continue to deliver for our clients on a daily basis,” Amendola said. “I attribute our success and longevity to our highly experienced, talented and creative team that collaboratively partners with clients to understand their goals and exceed their expectations.”
Unwavering Commitment to Client Service
As key stakeholder audiences’ content needs and habits have changed over the years, Amendola has evolved with those trends while maintaining a steadfast dedication to sharing clients’ messaging and value through engaging storytelling on a foundation of honesty and integrity. Those values have nurtured strong relationships with media and analyst professionals in a changing landscape and resulted in numerous long-term and repeat client engagements. Today, approximately 25% to 40% of the leaders at Amendola’s clients have worked with the firm previously at a different company.
“I’ve had the pleasure of working with Amendola for about 15 years through five different companies and the reason is quite simple: it’s all about results,” said Greg Miller, VP of business development at Carta Healthcare. “The team is easy to work with and fun, too! I’m always pleasantly amazed at who Jodi and her team get us in front of, whether it be an analyst, or an article placement, or on a podcast series. What Amendola offers is way more than just PR. They have deep relationships with industry analysts and journalists, but they also create great articles and white papers for us that get attention.”
From early-stage startups to publicly traded companies, Amendola has helped drive company recognition, revenue growth and wider implementation of cutting-edge IT solutions across healthcare delivery organizations, health insurers, pharmacies and numerous other entities. Amendola has also helped clients pivot their messaging and content during changes in healthcare, such as during the COVID-19 pandemic when care delivery shifted from brick-and-mortar institutions to patients’ homes through telehealth and virtual care.
“Other than their healthcare domain expertise, the responsiveness of the team is second to none,” said Mary Hardy, a 40-year healthcare veteran who has worked with Amendola at three companies, most recently Ontrak. “At every firm I’ve worked with, Amendola has become part of our sales and marketing team. With their knowledge base and experience, it’s always been a very solid and very collaborative relationship where we can run ideas by them, and they consistently deliver great feedback and direction.”
Excellence Recognized by Media and Industry
As the media landscape has shifted, Amendola continues to build on the billions in media impressions it has earned for clients in the past 20 years. Amendola has earned placements in leading healthcare media outlets, such as Healthcare IT News, STAT News, Axios, Modern Healthcare, and Becker’s Hospital Review. Sought-after consumer and business publications such as the Wall Street Journal, The New York Times, Bloomberg, Harvard Business Review and countless others have also published articles exclusively about Amendola clients or interviewed leaders to comment on news and trends.
Amendola has earned numerous awards over the years from media, PR and marketing organizations, including receiving Best PR Agency from PR SourceCode for several years, Best Tech Agency in the U.S. (4th Place) as voted on by editors, reporters and freelancers, “Best-Of-The-Best” PR Agency nationwide from PRNews on many occasions. Jodi Amendola has also been recognized as one of PR News’ Top Women in PR and named on Becker’s Women in Health IT to Know in 2023 and 2024. Marketing and PR programs created for clients have also earned industry recognition from organizations such as Bulldog Reporter, Ragan PR Daily, Marcom, Hermes Creative, Medical Marketing and Media, and many others.
Leaning into the Future
The next 20 years for Amendola are likely to be more exciting and transformative in media and healthcare than the previous two decades. Regardless of what the future holds, Jodi Amendola pledges to adhere to the same strategy that brought her agency to the leadership position it holds today built on hard work, market expertise, creativity and integrity.
“I’ve learned that the only constant in healthcare technology is change – and that change seems to be moving much faster than it did 20 years ago,” said Amendola. “Fortunately, over the years we have always been nimble and pivoted when we needed to. We have anticipated changes in the media and the healthcare industry to help our clients earn coverage and stand out in a crowded and highly competitive market. We can’t wait to see what the future holds, but rest assured, we will be ready.”
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on LinkedIn.
Media contact: Marcia G. Rhodes, mrhodes@acmarketingpr.com
by admin | Jan 6, 2022 | News
Award-winning health tech PR agency to elevate the profile of the tech-supported patient movement platform
SCOTTSDALE, Ariz., Jan. 6, 2022 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced today that Motient, a pioneer in patient movement solutions, has engaged the agency to manage PR, media relations, thought leadership, and social media initiatives.
Motient equips hospitals, hospital systems, healthcare networks, and ACOs with the tools and data required to ensure quality care and value in patient transfers.
According to Motient president, Dallan Huff, “Amendola has proven to be a great partner. They have already generated significant media coverage, paving the way to visibility, and thought leadership for Motient’s important mission. We are eager to work together to continue to make an impact in the industry and to showcase our successes with provider organizations and their frontline workers throughout the pandemic and beyond.”
Drawing upon its deep experience and expertise in healthcare, Amendola is implementing a comprehensive media and communications plan for Motient that showcases the company’s thought leadership, current technology and services, new offerings, accomplishments, customer wins, and industry partnerships.
“Transporting patients in a timely and appropriate manner has only increased in importance through this ongoing public health crisis,” said agency CEO Jodi Amendola. “The Motient mission has centered around this concept for years and we’re enthused to be able to work with them to make a meaningful difference for patients across the country.”
Motient recently announced that they have extended their partnership with the Kansas Department of Health and Environment and remains committed to providing its technological capabilities to assist its healthcare provider partners.
About Amendola Communications
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Motient
Motient, a pioneer in patient movement solutions, equips hospitals, hospital systems, healthcare networks, and ACOs with the tools and data required to ensure quality care and value in patient transfers. Led by seasoned healthcare experts and emergency physicians, our team understands the patient transfer pain points, enabling Motient to transform information into relevant insights, actionable data, and enhanced workflows. For more information, visit motient.io. Follow us on LinkedIn.
Media Contact:
Marcia Rhodes; Amendola Communications; mrhodes@acmarketingpr.com
by admin | Oct 14, 2021 | News
Award-winning Healthcare IT PR agency and healthcare technology platform partner to amplify client successes and industry best practices
SCOTTSDALE, Ariz., Oct. 14, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced that Vim, a leading technology company building digital infrastructure for health plans, care providers, and the members they mutually serve, has selected the firm to amplify client successes and industry best practices after a competitive review of agencies.
Vim uses technology to seamlessly connect payers to providers at healthcare’s last mile: clinical workflow at the point of care. The healthcare technology company’s product capabilities address critical cost, quality, and experience to improve healthcare and drive accelerated provider performance and enhanced member experience at a fraction of the effort or cost of existing approaches.
“After thoughtful consideration, we chose Amendola as our public relations firm of record,” said Oron Afek, CEO and co-founder of Vim. “We were impressed by their team’s deep knowledge of the healthcare and health tech space, connections within the industry, and proven track record of successful representation. We’re excited to collaborate with them and share our unique value with the market.”
“This is an important time in healthcare as the industry reexamines its traditional reimbursement structures and looks for opportunities to make long-term improvements that benefit patients,” said agency CEO Jodi Amendola. “By interfacing with both payers and providers, Vim offers services that can affect change in a meaningful way. We are eager to assist Vim in their ambitious efforts to better align the American healthcare system towards value-based care models.”
Amendola is implementing a comprehensive media and communications plan for Vim that will showcase the company’s current technology and services, new offerings, accomplishments, customer wins, and industry partnerships.
About Amendola Communications
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Vim
Founded in 2015, Vim connects data to workflow at healthcare’s “last mile”: within clinical operations at the point of patient care. Health plans, patients, and medical providers of every size – from independent practitioners to integrated delivery systems – use Vim software to connect data and care across the health system. Vim’s mission is to power affordable, high quality health care through seamless connectivity. For more information, please visit getvim.com.
Media Contact: Marcia Rhodes, Amendola Communications, mrhodes@acmarketingpr.com
by admin | Sep 28, 2021 | News
Award-winning healthcare IT PR agency and innovative healthcare data quality platform provider partner to amplify client’s thought leadership, technology offerings
SCOTTSDALE, Ariz., Sept. 28, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced that it is re-engaging with former client 4medica®, a leader in healthcare data quality and patient matching technology, to amplify client successes and thought leadership.
4medica had previously engaged Amendola as its agency of record and is now back for its third engagement. 4medica provides real-time clinical data management and healthcare interoperability software and services that offer clinicians and patients a unified view of clinical information across disparate care locations. 4medica’s mission can be summed up in its corporate tagline: “One Patient…One Record.”
“Our previous successful experience working with Amendola made re-engagement an easy decision,” said Gregg Church, president of 4medica. “The Amendola team thoroughly understands 4medica’s technology and business model and how it benefits patients, provider organizations, laboratories, health information exchanges and health plans. They are the ideal partner to communicate the value we offer to our target audience and healthcare media.”
Amendola is implementing a comprehensive media and communications plan for 4medica that will showcasethe company’s thought leadership, current technology and services, new offerings, accomplishments, customer wins, and industry partnerships.
“4medica has a long commitment to improving data quality for clinicians, patients, health information exchanges and health plans,” said agency CEO Jodi Amendola. “And, now more than ever there is a crucial need for quality data in healthcare. We are excited to once again be working with Dr. Bess, Gregg and their team on public relations and marketing initiatives to get the word out about 4medica’s healthcare data quality solutions.”
4medica is based in Marina del Rey, Calif.
About Amendola Communications
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About 4medica
For more than two decades, 4medica® solves data integrity, financial and wellness management challenges to achieve true clinical interoperability and transparency. 4medica’s Perfect Order for Perfect Payment™ integrates end-to-end high-volume revenue cycle management services. Our Big Data Management and Clinical Data Exchange cloud solutions facilitate patient identity management and data exchange to ensure the right data is captured at the right time, the first time, guaranteeing an unprecedented 1% patient record duplication rate. 4medica has processed up to 6 billion clinical results representing more than 70 million patient identities. The company connects 40,000-plus physicians to hundreds of ACOs, HIEs, HINs, hospitals, health systems, laboratories, radiology imaging centers and payers nationwide.
Media Contact: Marcia Rhodes, Amendola Communications, mrhodes@acmarketingpr.com
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