by admin | Aug 17, 2021 | News
Award-winning healthcare IT PR agency and fast-growing decentralized clinical trial (DCT) technology company align to advance the future of global healthcare research
SCOTTSDALE, Ariz., August 17, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced today that Curebase, a company committed to democratizing access to clinical studies, has selected the agency to launch a comprehensive media and communications program highlighting its innovative Decentralized Clinical Trial (DCT) software platform and work to make clinical trials not only more patient-centric but also faster and more cost-effective. The decision comes after an extensive review of other national agencies.
Curebase is engineering a new approach to the entire clinical trial process with a unique DCT model that revolves around the patient’s lifestyle, enabling diverse studies with broader patient populations. The Curebase platform allows sponsors, CROs and physicians to conduct first-of-their kind study designs in which patients participate both at home and in real-world settings with best-in-class software experiences.
“We are excited to leverage Amendola, which brings a stealthy team, strategic healthcare IT expertise, and a long history of proven wins,” said Tom Lemberg, founder and CEO of Curebase. “We are proud to have helped many companies rapidly complete their clinical research, including those who achieved emergency use authorization during the pandemic. Our vision is to make clinical research an option for all patients, regardless of their care setting, and we are certain the Amendola team will be terrific partners in these efforts.”
“We look forward to the opportunity to help bring Curebase’s vision for a democratized clinical research industry to life,” said agency CEO Jodi Amendola. “They are a fast-rising powerhouse in the DCT space—developing innovative approaches for their clients and redefining how the world executes healthcare research. Curebase is building a future that includes better diversity, quicker enrollment, and improved patient satisfaction for all clinical trials.”
To learn more about Amendola, visit www.acmarketingpr.com. To learn more about Curebase, visit www.curebase.com.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Curebase
At Curebase, our mission is to bring quality medical innovations to patients faster and improve human wellbeing through more efficient clinical studies. We are proving that clinical research can be radically accelerated if we empower physicians everywhere to enroll patients in the communities where they live. By applying cutting edge clinical software and remote study management techniques to the problem, we are reinventing clinical trials and research from the ground up. For more information, please visit www.curebase.com.
Media Contact: Marcia Rhodes, mrhodes@acmarketingpr.com
by admin | Aug 10, 2021 | News
Award-winning Healthcare IT PR agency and the leader in on-demand physical therapy delivery partner to amplify client successes and industry best practices
SCOTTSDALE, Ariz., Aug. 10, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced that Luna, the leader in on-demand physical therapy, has selected the firm to support brand amplification and recognition among key players in the healthcare industry.
Luna is the nation’s fastest growing on-demand physical therapy service bringing rehabilitation services directly to patients’ homes. Their mobile-first approach expands access for patients and increases adherence to post-operative therapy, lowering costs for providers and creating a new mode of employment for expert physical therapists.
“Legacy physical therapy models built solely on brick-and-mortar clinics are not working for patients,” said Luna Co-founder and Chief Clinical Officer Palak Shah. “The best evidence of this is the fact that 70 percent of patients never complete their treatment plan, and 63 percent expressing a preference for at-home physical therapy. Luna’s on-demand, in-home approach not only helps patients get healthy, but provides new levels of flexibility, independence, and income potential for therapists, and helps hospitals and clinics retain patients. We’re teaming with Amendola to get the word out about this pivotal development in healthcare. Amendola’s deep industry knowledge and media connections, virtually assures the visibility we need to continue our rapid growth and momentum.”
Amendola is implementing a full-service communication strategy for Luna that will amplify the company’s ongoing brand, growth, service updates, expertise and successes. Recently Luna officially introduced their turnkey solution, Rehab at Home™ and announced their expansion in the Greater Seattle and Dallas regions through key local provider partnerships.
“The physical therapy market was hungry for a better way to support patient rehabilitation, and Luna provides a high-quality, low-cost solution for them,” said agency CEO Jodi Amendola. “Introducing this model to the wider rehabilitation space is an important step forward in continuing to meet growing value-based care requirements and offering more consumer-centric programs. We’re excited to partner with Luna on this endeavor.”
To learn more about how Luna is a new era of technology-enabled physical therapy, visit getluna.com.
About Luna
Luna is the leader in on-demand physical therapy, delivering outpatient physical therapy beyond the four walls of a clinic. For patients, Luna has reimagined the physical therapy experience, matching them with a therapist for in-person care at the time and location of their choosing and ongoing coaching through an easy-to-use app. For physical therapists, Luna enables them to manage their careers with flexibility and autonomy, using a platform that makes scheduling efficient, documentation easy, and billing automatic.
For leading health systems and orthopedic groups, Luna improves revenue for rehabilitation services by dramatically expanding access and reach, improving adherence, reducing costs, and standardizing quality. Luna is the fastest growing physical therapy provider, with more than 1,000 exceptional therapists providing services in 19 states across the country. For more information, please visit www.getluna.com.
About Amendola Communications
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
Media Contact: Marcia Rhodes, mrhodes@acmarketingpr.com
by admin | Jul 28, 2021 | News
Amendola Communications CEO honored in ‘Entrepreneurs’ category for leadership in healthcare, digital health and life sciences communications amid pandemic
SCOTTSDALE, Ariz. – July 28, 2021 – Amendola Communications is thrilled to share the news that CEO Jodi Amendola has received PR News’ “Top Women in PR 2021” accolades in the “Entrepreneurs” category. Jodi [headshot available here] and her fellow award recipients will be honored at a virtual gala at 3 p.m. ET today.
The “Top Women in PR Awards” recognizes the inspiring, innovative and supportive women making an impact not only for their companies, but within the PR industry as a whole.
Marcia Rhodes, vice president of Amendola Communications, nominated Jodi for the honor.
“Over the past 8 years that I’ve worked for Amendola, I’ve seen Jodi continue to build her full-service agency into a leader in healthcare, health IT and life sciences public relations, marketing and social media. I’m impressed every day by Jodi’s drive, enthusiasm, humility and humanity. Jodi’s flexibility, initiative and business skills enabled Amendola to grow even during the height of the COVID-19 pandemic, even as many agencies were experiencing massive layoffs. She is a great leader, PR and marketing professional, mentor and friend.”
Throughout her career, Jodi has been driven by a desire to change healthcare for the better and for everyone. Combined with a razor-sharp industry acumen, this vision has served as the foundation for the success of Amendola Communications during the past 18 years. She has grown the agency to include a staff of 25 and approximately 50 national PR, marketing, digital marketing, content marketing and social media clients.
Under Jodi’s leadership, Amendola Communications has continually evolved its strategic approach. As early as the mid-2000s, she foresaw the need for an integrated model that provides clients with holistic public relations and marketing programs. Today, each client campaign is built upon a foundation of analytics and metrics with a multi-faceted program consisting of public relations, marketing, digital marketing, SEO, paid search management and/or paid social. In an ever-changing industry, Jodi has remained a trusted resource for healthcare IT analysts and editors, who depend on her agency for high-quality client interviews, articles and case studies.
Even amid the pandemic in 2020, Amendola Communications continued to experience business success, largely due to some quick pivots of Jodi’s business model focused on helping Amendola’s clients who were adapting their healthcare, health IT and life sciences products and services to help fight the pandemic and keep people healthier.
“I’m honored to receive this PR News award along with many other outstanding women,” Jodi said. “My secret to success is really very simple—I believe in hard work, authenticity and giving back. I hire great people who share my passion for healthcare and for changing the world around us, one client at a time.”
To read more about what has inspired Jodi Amendola personally and professionally, please see recent articles in Authority Magazine and Forbes.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead-gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best known brands, as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
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Media Contact:
Marcia G. Rhodes, Amendola Communications, 480.664.8412 ext. 15, mrhodes@acmarketingpr.com
by admin | Jul 15, 2021 | News
Amplification, education & patient-centric storytelling helps Air Methods’ No Membership Required program take off
SCOTTSDALE, Ariz.—July 15, 2021 – Amendola Communications (Amendola) today announced it has been named a finalist in two different categories for PR Daily’s 2021 Digital Marketing & Social Media Awards, including the Grand Prize for Digital Marketing Campaign of the Year and the Healthcare Marketing Campaign category. The agency’s campaign, “Amendola Helps Air Methods’ No Membership Required Program Take Off,” included amplification, education and patient-centric storytelling to help fuel pending legislation and resolve an ongoing, industry challenge.
“To overcome the widely misunderstood reimbursement for air medical care, we implemented an integrated, hard-hitting education, amplification and patient-centric story-telling campaign,” explained Jodi Amendola, CEO of Amendola. “We brought together a range of approaches across owned and paid media to make sure the message resonated. It required an extraordinary amount of planning, creativity, energy and execution. I am proud of the quality of work and dedication of the A-team, as well as the high level of engagement and collaboration with Air Methods.”
THE INDUSTRY CHALLENGE
Health plans typically don’t cover emergency air transport services, leaving already traumatized families to face exorbitant bills. The industry’s solution was to sell “memberships.” But nearly every region is covered by only one organization, which led people to pay into a membership for years and still were billed as if they were transported by another company. As a result, the medical emergency transport industry – including Air Methods, a leading provider of air medical emergency services – received negative media publicity.
A CUSTOMIZED, INTEGRATED PROGRAM: NO MEMBERSHIP REQUIRED (NMR)
Amendola launched the Air Methods campaign with four strategic goals:
- Change public perception that emergency air transport companies take advantage of patients in times of distress through predatory billing practices
- Shift public and media sentiment toward Air Methods specifically from negative to positive/neutral
- Establish Air Methods as a leader in reforming the industry to serve patient needs in a fair and caring manner
- Demonstrate Air Methods’ thought leadership with byline articles and media interviews focused on billing reform, industry best practices, clinical innovation, and more
Air Methods created an advocacy program to work with patients who were unable to pay their outstanding balances, ceased selling memberships (and refunded membership fees previously paid by Medicare patients) and began working with health plans to get their services covered.
Amendola launched a digital campaign called No Membership Required (NMR) to raise awareness at the national and community levels of Air Methods’ decision to stop selling memberships as well as its efforts to become in-network providers for the nation’s top health insurance companies. Amendola and Air Methods launched the NMR campaign in November 2019 with a series of digital ads, some of which included videos with testimonials from actual patients about the patient advocacy program. The patient stories helped take Air Methods from being perceived as a faceless corporate entity to a caring provider of necessary, lifesaving services.
This program included press releases on topics such as Air Methods refunding membership fees to Medicare patients and announcements of the company securing in-network agreements with various health plans. In addition, an ongoing stream of social media posts delivered positive, consistent and constructive messaging, helping promote the NMR program and its underlying principles.
IMPRESSIVE CAMPAIGN RESULTS
The NMR digital campaign earned more than 21 million video plays, nearly 25 million impressions, and more than 21 million post engagements. Most important, however, was the effect the campaign had on consumer sentiment toward Air Methods. Throughout 2019, Air Methods averaged 26.5 negative media articles/mentions per quarter. In Q1 of 2020, that number dropped to just 5, a reduction of roughly 80%. Additionally, Air Methods has established itself as a clear leader and visionary organization within its industry.
The “Ragan and PR Daily Award programs celebrate the most successful campaigns, initiatives and teams in the communication, public relations and marketing industries.” The winners of this year’s awards are expected to be announced in late July.
About Amendola
Amendola is an award-winning, national public relations, marketing communications, digital and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit http://acmarketingpr.adesignfoundation.com, and follow Amendola on Twitter and LinkedIn.
Media Contact:
Marcia G. Rhodes, Amendola Communications, mrhodes@acmarketingpr.com
by admin | Jun 3, 2021 | News
SCOTTSDALE, Ariz.—June 3, 2021 – Amendola Communications today announced it has won a Bulldog PR Award in the Best Healthcare Campaign category, further enhancing the company’s reputation as a top, innovative public relations (PR) and marketing communications agency for healthcare and health IT.
Bulldog Awards, the only PR awards program judged exclusively by journalists, honored Amendola with a 2021 PR Silver Award for a media campaign designed to raise the profile of Appriss Health through coverage of OpenBeds, an Appriss subsidiary that offers a comprehensive behavioral health capacity management and referral technology solution to help create trusted treatment networks that improve support and care delivery to patients in need.
“We are elated to be recognized for the creativity and energy our team put into this campaign, especially in a year with a record number of entries,” said agency CEO, Jodi Amendola. “Given how COVID-19 dominated healthcare news in 2020, raising the profile of a client focused on substance abuse solutions was a challenge. But our team did a superb job of telling the inspiring story of OpenBeds and, in the process, building awareness of Appriss Health as a public health partner for states to address substance abuse and behavioral health needs.”
Amendola’s strategy leveraged Appriss Health Senior Vice President and OpenBeds Co-founder Nishi Rawat, MD, whose experience as a critical care physician unable to connect patients with needed behavioral healthcare inspired her to start OpenBeds in 2015 with her father, a systems engineer. Dr. Rawat’s compelling story and the work done by OpenBeds would fill a growing need among healthcare journalists for compelling COVID stories.
The plan called for outreach to local media as well as to national health and trade media, with a focus on reporters and publications covering issues related to the opioid crisis and mental health. In addition to more traditional article coverage, the campaign aimed to tell a broader story of growing state efforts and proposing data-based story ideas.
Amendola also pursued a thought leadership strategy, creating bylined content for Appriss Health leadership. These included an op-ed on the need for action to address the opioid crisis amid the COVID-19 pandemic for its president that ran in Appriss Health’s hometown newspaper, the Louisville Courier-Journal, a commentary by Dr. Rawat on the need for increased access to medication-assisted treatment published on KevinMD, and a piece calling for expanded naloxone availability by Appriss Health’s pharmacy leader.
The Amendola campaign for Appriss Health generated overwhelmingly positive media exposure. Sentiment analysis by Meltwater shows that 87.1% of media coverage of the company was positive (with 0% negative coverage), while OpenBeds garnered 91.49% positive coverage and no negative coverage.
Amendola secured 27 media placements for Appriss Health in 2020, along with 18 for OpenBeds and 10 for Appriss. Total media coverage of Appriss Health last year reached a potential 8.52 million readers. The vast majority of those potential readers (6.03 million) were earned in the fourth quarter as the campaign began to show results.
The Bulldog Awards are run by Bulldog Reporter, the publishing arm of Agility PR Solutions, a provider of media database, monitoring, and PR measurement solutions designed to simplify the communications lifecycle. These annual awards celebrate excellence in public relations and communications. Any professionals involved in public relations, communications, marketing, social media, branding, product management, sales and investor relations are eligible.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead-gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands, as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
Media Contact:
Marcia G. Rhodes, Amendola Communications, 480.664.8412 ext. 15, mrhodes@acmarketingpr.com
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