by admin | Feb 26, 2016 | Blog
Attention runners, joggers and power-walkers early morning is a fantastic time to hit the famous Vegas Strip! According to Melissa Farrell of the group Las Vegas Runners, if you get out early enough before HIMSS, you can run along the Strip without worrying about pedestrian or car traffic.
“If you’re staying near the convention center itself, it’s only about a quarter of a mile via Sands Avenue to the Strip,” Farrell says. “You’ll need to be careful on that road and probably run on the sidewalk. From there it is all pedestrian bridges, sidewalks and a few stairs.”
And then, you’ll be able to count the Las Vegas Strip as one of your conquered running destinations!
In addition to heading up Las Vegas Runners, Farrell is a run coach and personal trainer. If you’re interested in getting a group run scheduled from the HIMSS convention, get in touch with Farrell at LasVegasRunners@gmail.com. Or visit www.LasVegasRunners.com for additional info.
by admin | Feb 25, 2016 | News
Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), announced that it has been selected as the public relations agency of record for Zipongo, the digital health company that makes it easy to eat well.
Zipongo’s mission is to reduce chronic disease by positively impacting the one thing everyone does: eat. The San Francisco-based company provides highly personalized and medically relevant meal plans, recipes, and shopping lists tied to grocery loyalty cards, as well as a growing number of food-related innovations. Some of the nation’s largest employers and health plans use Zipongo to improve the health, satisfaction and productivity of employees and members by making it easy for them to eat healthy food at home, on the job and while eating out.
As part of Amendola’s comprehensive and aggressive public relations program for Zipongo, the agency has already delivered a New York Times article, “Wellness App Aims to Improve Workplace Nutrition,” in the Feb. 22 national edition of the newspaper and online. The Amendola team will provide Zipongo with ongoing strategic counsel on market developments and messaging to support media and analyst relations, as well as speaker and award initiatives.
“I’m delighted to have a public relations partner like Amendola, whose team has already demonstrated their ability to get us in front of the news,” said Scott Smith, Senior Vice President of Revenue for Zipongo. “Brands are built on what people are saying about you, not what you’re saying about yourself. We’ve already seen that the Amendola team can help foster critical relationships within healthcare and the benefits management industry, and position us as knowledgeable and trusted thought leaders.”
“Zipongo is one of the most exciting companies I’ve seen in a long time, with a unique means of addressing the single biggest influencer of population health what we eat,” said Jodi Amendola, CEO of Amendola Communications. “Until this week’s New York Times article, Zipongo was flying under the radar despite landing some of the nation’s best-known self-insured employers, health plans, and large provider organizations, who see the company as the answer to many of their wellness problems. Our deep knowledge of healthcare and technology media is helping to viralize the Zipongo story, which we believe with drive ever greater market success for the company.”
About Zipongo
Zipongo is a San Francisco-based digital health company that makes it easy to eat well. We work with employers, health plans and other wellness partners looking for an easy way to engage their members in healthy and sustainable eating habits that drive positive results. Zipongo’s proprietary MealRx personalization engine delivers individualized recommendations tied to convenient, real-time actions that enable healthy eating at home and at work, including healthy recipes, meal planning tools and discounts and incentives to healthy groceries. We provide a HIPAA-secure, easy-to-implement software-as-a-service platform that runs on web, mobile and tablet. Learn more at www.zipongo.com.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact: Todd Stein | tstein@acmarketingpr.com
by admin | Feb 24, 2016 | Blog
Wondering where the closest fitness facility is to the HIMSS conference? It’s right next door at the Canyon Ranch SpaClub in the Venetian Sands hotel. The spa’s fitness centers and locker rooms are open to non-guests (for a fee) and included in the resort fee for guests. Hours of operation are from 6:00 AM 8:00 PM.
For those tired feet and tension headaches, Canyon Ranch is offering HIMSS attendees 20% off Express Spa Services! Just mention promotional code TS16 and choose from an array of 25-minute services that bring quick relief and rejuvenation:
- Tension Zone Therapy
- Sole Rejuvenation
- Extremities
- Custom Facial
- Foot Doctor Express
Need more time to relax? Pamper yourself with $40 off Spa Services or 20% off at the Salon. Guests must be 14 years or older and discounted services may not be combined with other discounts or offers.
Canyon Ranch SpaClub is located at The Venetian at 3355 Las Vegas Blvd. South,Suite 1159, Las Vegas, NV 89109. For more information visit www.canyonranch.com
by admin | Feb 24, 2016 | Blog
It’s a physical and mental marathon. It’s five straight days of being on point, on message, and on your feet. It’s HIMSS and to help you survive it, here are some tips from the team at Amendola, who have years of HIMSS conferences under our belt.
Michelle Noteboom, Senior Content and Account Director: Assume you won’t get eight hours of sleep a night but find a way to get at least six. Make sure to drink a ton of water, which helps to hydrate you from all those late night adult beverages, and, seems to help a bit with swollen feet. Assume your feet will be swollen and your shoulders aching from lugging all the trinkets you collect from exhibitors. To that end, don’t forget Advil and Band-Aids for your feet. Bring healthy snacks for your hotel room, and finally, don’t skimp on coffee. That weak hotel room stuff doesn’t cut it when you have to be “on” for 18 hours straight. HIMSS requires a Venti Starbucks!
Margaret Kelly, Research Coordinator: Bring an emergency kit. For women, pack a clear-plastic and easy-to-get-to bag full of small amounts of Tylenol (or pain reliever of choice), Tums, “handitizor” (as my granddaughter calls it), bandages for the shoe blisters, safety pins, Chapstick, protein bar, and breath mints. The men’s version just substitute the safety pins with duct tape, and a fanny pack for the plastic bag!
Todd Stein, Vice President: Be sure to schedule time for lunch. Many people fill up their schedules without remembering to leave time for eating. Me, for instance. Every darn year.
Amy Koehlmoos, Senior Account Director and Resident Germaphobe suggests bringing the following:
- Raw almonds (they’re small, portable, healthy and provide good energy)
- Anti-bacterial wipes (for the trays, arm/head rests in the plane; and the faucets, door handles, light switches in the hotel room)
- Small Ziploc baggies (I put remote controls in these as those suckers are the #1 place for nasty germs in hotel rooms!)
- Hand sanitizer (you shake lots of hands at these events!)
- Earplugs (help you get a good night’s sleep in a hotel, where there are often weird sounds and loud neighbors)
- Shoes with arch support (my philosophy is you look better wearing an orthopedic pair of shoes with confidence than you do limping around with a pained expression on your face and a pair of sassy heels on your feet)
- Phone/connections to loved ones (mental health is important and having easy access to pictures of family and the ability to Facetime them at night makes it a bit easier to be away from home).
Mariesa Whitaker, Senior Writer: I do some of these exercises on long flights. They can sometimes feel brutal, but it keeps me feeling better and they supposedly prevent blood clots. http://www.seanogle.com/travel/airplane-excercises
Ken Krause, Senior Content Director and our other Resident Germaphobe:
- Drive instead of fly. Planes are breeding grounds for germs, and they keep recirculating.
- Assume everything you’re about to touch has been previously touched by a small child with a runny nose. Proceed accordingly. That goes double for your hotel room.
- Eat like your significant other is there watching you. Nothing good comes from visiting the snack machine.
- Try not to touch your eyes or nose after touching a common surface such as a doorknob until you can either wash your hands or use a cleanser such as Purell.
- Get to sleep as soon as you can rather than staying up watching TV or reading. Sometimes business travel calls for working on minimal sleep, but don’t go out of your way to get into that state.
by admin | Feb 23, 2016 | News
Article originally published by AXBigMedia.
Public relations firm Amendola Communications, which specializes in healthcare and health information technology (HIT), redesigned its website to create an immediately meaningful experience for visitors.
Along with information about Amendola’s services and capabilities, the new site showcases the agency’s broad portfolio of successful client campaigns, plus incisive, insider advice for healthcare and technology organizations seeking to effectively communicate their message.
Following website best practices, Amendola’s new site emphasizes visual impact over text-heavy content, and features distinctive graphics and a color palette of rich ambers and other desert hues in a nod to Amendola’s Arizona headquarters.
The new site includes a weekly blog from Amendola’s team of public relations and marketing veterans on all topics related to delivering an effective message in the healthcare and healthcare technology arena.
The new site includes a collection of Amendola’s PR, marketing and creative work for clients like Health Catalyst, The Joint, Greater New Orleans Health Information Exchange, Bernouilli, Recondo and many others. A library of case studies outlining Amendola’s successful campaigns for public relations, marketing, content marketing, social media and strategic counseling initiatives is also on the new site.
“Every facet of Amendola’s redesigned website was created with the visitor in mind, from the eye-pleasing layout to easy access to samples of our work and a blog that answers the questions we most consistently hear from clients and the industry-at-large,” said Jodi Amendola, CEO of Amendola Communications.
Visit Amendola’s new website at www.acmarketingpr.com.
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