by admin | Nov 12, 2015 | News
SCOTTSDALE, Ariz. (Nov. 12, 2015) Amendola Communications, a nationally recognized, award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), kicked off Q4 2015 by announcing that it has been named as the public relations and content marketing agency of record for SCIO Health Analytics.
Michele Norton, M.S., R.N., senior vice president marketing for SCIO Health Analytics, selected Amendola Communications based on her experience working with the agency in a previous position. “Amendola Communications” outstanding performance and ability to consistently exceed expectations was truly impressive. Their experience and expertise will help SCIO gain additional market awareness and industry recognition and I look forward to working with them again as an extension of our team.”
The West Hartford, Connecticut-based company helps healthcare organizations, health plans, accountable care organizations, life sciences companies, pharmacy benefits managers, and other organizations unlock the power of their data through predictive and prescriptive analytics solutions and services. Its core capabilities include care and risk management, payment integrity, payer-provider network management, and consumer outreach engagement.
“SCIO’s strength is its ability to deliver actionable insights and deep expertise via flexible analytics, services and technology that drive behavior change and result in measurable outcomes improvement” said Norton. “We focus on enabling the greatest positive impact and innovation and we see that same approach in Amendola Communications. They create highly focused PR programs and targeted content that is designed to move the needle.”
Amendola Communications will provide broad PR services, including media research, aggressive media relations, and securing top-tier awards and speaking opportunities. The agency will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of SCIO’s many subject matter experts including bylined articles, blog posts, press releases, and other materials.
“SCIO’s expertise and impressive track record provide clarity for many stakeholders that enable them to thrive in today’s quickly evolving healthcare environment,” said Jodi Amendola, CEO of Amendola Communications. “We are excited to share the many advantages SCIO can provide to its clients. It’s extremely rewarding to work with a company that can truly make a difference by helping their clients make meaningful improvements to their operations.”
About SCIO Health Analytics
Based in West Hartford, Connecticut, SCIO Health Analytics is a leading health analytics solution and services company, serving more than 50 health care organizations including 15 of the top 25 insurers that represent more than 80 million members, four of the top five PBMs, and clients in 30 countries for 8 of the top 15 global pharmaceutical companies. SCIO provides predictive analytics and payment integrity solutions to transform data into actionable insights, helping healthcare organizations effectively manage the care of populations, improve consumer engagement and drive better health outcomes. www.sciohealthanalytics.com.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation for times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact:Marcia Rhodes, Regional Managing Director Amendola Communications 480.464-8412, ext. 15 Contact
by admin | Sep 8, 2015 | News
Award consideration based on Agency’s outstanding content development program for Health Catalyst
Amendola Communications (AC), a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), has been named a PR News PR Agency Elite Award finalist. This designation is another validation of the Agency’s ability to develop and implement dynamic, high-value content programs that help clients achieve and/or maintain market leadership.
The entry, “Content Helps Health Catalyst Take on Industry Giants”, marks the second time this year that Amendola Communications” content program for Health Catalyst has achieved recognition””now as one of five finalists in the Content Marketing category and earlier this year, Amendola Health Catalyst took the Gold in Bulldog Reporter’s 2014 Bulldog Digital/Social PR Awards competition in the Best Blog category.
“We were excited to be notified that we had made it into the Finalist category, especially given the high caliber of competition we were facing,” said Jodi Amendola, CEO of Amendola Communications. “It is a testament to the dedication to excellence of the combined Amendola and Health Catalyst team. The goal of the content program remains the same as when we launched it: to provide healthcare and health IT executives with valuable, insightful information that can help them make good business decisions and improve the performance of their organizations. It is clear we are accomplishing that mission.”
The PR News PR Agency Elite Awards set benchmarks of excellence for client PR efforts. They were created to recognize outstanding work and showcase the top PR agencies by practice area. Entries are judged based on how successfully they met the program objectives and success metrics. The winners and honorable mentions will be announced at the Platinum PR Awards & Agency Elite Awards Luncheon on October 26, 2015 at the Marriott Marquis Hotel in New York City.
“Content continues to be king,” Amendola said. “While keeping a steady pace is important, it’s the quality that really helps set organizations apart. Being named a finalist in this prestigious competition is further validation of the quality of the work Amendola and Health Catalyst are doing together.”
About Amendola Communications
Amendola Communications is an award-winning, national public relations, content marketing, marketing communications, and social media firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s A Team, visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact: Marcia Rhodes, Regional Managing Director Amendola Communications 480.464-8412, ext. 15
by admin | Aug 5, 2015 | News
Initial PR program leads to agency managing the national launch of new umbrella brand and reinvigorated company brands
Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), today announced it has been named as the public relations and content marketing agency of record for SKYGEN USA.
The agency was given the nod after successfully completing a six-month content marketing/pr program that saw it develop and place industry thought leadership articles, how-to articles, blog posts, case studies and other materials on behalf of the individual organizations that now make up SKYGEN USA. In its new role as agency of record, Amendola Communications helped launch the SKYGEN USA brand and will support the individual companies with a comprehensive national and trade media relations program. The agency will also provide ongoing strategic counsel on messaging as well as support for analyst relations, speaker opportunities and award nominations while continuing to create content.
“The initial public relations program was a success in our eyes,” said Christine Rudella, Director of Marketing for SKYGEN USA. “It was clear from the start that Amendola Communications understands healthcare and what drives the payer market, and they were able to help us articulate our expertise in a compelling way. Our growth plans are extremely aggressive so we needed an agency that could keep up.”
The Mequon, Wisconsin-based SKYGEN USA brand was launched in May 2015 to create opportunities for health payers as they face the challenges of the constantly shifting landscape of health insurance in the 21st Century. Companies under the SKYGEN USA umbrella are renowned leaders in their respective markets, including Wonderbox Technologies, Scion Dental, Vestica Healthcare, American Therapy Administrators and Ocular Benefits. The new powerhouse brand offers shared resources, synergies and integration to deliver heightened value to healthcare organizations including payers, providers, managed care organizations and delivery systems such as Accountable Care Organizations. SKYGEN USA recently announced the creation of Hylis Pharmacy Solutions, a leading-edge analytics company focused on bringing technology-driven intelligence to health plan sponsors, and plans to add additional organizations to its family of companies in the future.
Click on this link to learn more about SKYGEN USA: http://www.jsonline.com/business/health-carereform-brings-opportunity-for-skygen-b99518111z1-307263191.html
“The Affordable Care Act and myriad of other changes in the rapidly-shifting health insurance landscape have created tremendous challenges for payers,” said Jodi Amendola, CEO of Amendola Communications. “In many cases their existing technologies and methodologies are not suited to the realities of today’s market. The SKYGEN USA family of companies can help them overcome those challenges, putting them in a position to take advantage of new opportunities and grow their membership while significantly reducing the cost of delivering those benefits. We are looking forward to helping them bring that story to their customers and prospects.”
About SKYGEN USA
SKYGEN USA is a collection of benefit solution companies that brings together a distinguished mix of next-generation benefit management and technology tools for healthcare organizations. Business units under the SKYGEN USA brand include Wonderbox Technologies, Scion Dental, Vestica Healthcare, American Therapy Administrators, and Ocular Benefits, all of which are recognized leaders in their market niches. The joining of these respected organizations under the SKYGEN USA umbrella enables them to drive process improvements and dramatically reduce the cost of delivering benefits in an advancing healthcare economy. Payers may select the comprehensive solution or individual offerings to fit their requirements. For more information, please go to www.skygenusa.com.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s A Team, visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact: Marcia Rhodes, Regional Managing Director Amendola Communications, mrhodes@ACmarketingPR.com
by admin | Jun 18, 2015 | News
New brand articulates HealthTrio’s ability to transform how payers approach business technology
Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), announced today it spearheaded a branding and messaging initiative for HealthTrio, the innovator in integrated, cloud-based, business solutions for health plans.
Amendola developed branding and messaging for Smart Series – HealthTrio’s expanded Software-as-as-Service (SaaS) offering designed to help payers run their businesses more efficiently. In addition to company and solution messaging, Amendola delivered logos for Smart Series, marketing collateral and booth design to support the product’s launch at America’s Health Insurance Plans (AHIP) Institute 2015.
“The changing healthcare landscape requires that payers streamline operations and make unprecedented cuts to administrative costs,” said Dominic Wallen, President of HealthTrio. “It was imperative that we communicate clearly to payers how Smart Series addresses that need. Amendola was the right partner to help us articulate that message and create a strong brand identity for the new solution.”
Smart Series is an integrated series of plug-and-play modules for payers that streamline administrative workflow and automate businesses processes. Amendola’s creative team built an identity for the Smart Series brand as a whole as well as for each individual solution module. The brand framework will adapt easily to include new modules as HealthTrio’s solution portfolio expands.
“HealthTrio’s Smart Series represents an innovative, low-risk, SaaS approach that can transform how payers build their technology infrastructure, “said Jodi Amendola, CEO of Amendola Communications. “We are pleased to have played a part in bringing this exciting solution to market.”
About HealthTrio
HealthTrio helps health plans, third-party administrators and risk-sharing organizations like ACOs run their businesses more efficiently. The company’s cloud-based automation and integration platform, in conjunction with its pre-integrated solution modules, can serve as a complete technology solution or can complement and augment existing solutions. HealthTrio’s affordability, adaptability, plug-and-play simplicity, automated workflow and speed to value enable health plans and TPAs to make a smooth transition to a value-based industry. HealthTrio is committed to developing and integrating adaptable, ontarget technology solutions that support its customers current and long-term success. For more information, visit Healthtrio.com.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s A Team, visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact: Jodi Amendola, CEO Amendola Communications 480.664-8412, ext. 11 jamendola@ACmarketingPR.com
by admin | Jan 21, 2015 | News
Amendola Communications today announced it has been selected as the public relations agency of record for Sentrian, the Remote Patient Intelligenceâ company aspiring to eliminate all preventable hospitalization.
Sentrian, recognized by the START program as one of the world’s highest potential and most disruptive technology companies, aspires to eliminate all preventable hospitalization by leveraging the revolution in remote biosensors and machine learning to detect patient deterioration early, before it becomes acute.
The award-winning Amendola team helped to formally launch Sentrian at Singularity University’s Exponential Medicine Conference in San Diego, Nov. 10, delivering significant positive media coverage of the launch in Healthcare IT News, Hospitals & Health Networks, MedCity News, and several other leading healthcare IT trade publications.
Sentrian chose to partner with Amendola Communications based on the agency’s deep experience in healthcare and HIT public relations and marketing. The agency will provide a full range of PR services including strategic counsel, media and analyst relations, content development, and management and support for speaker and award opportunities.
“We were attracted to Amendola Communications by the creative strengths and media savvy of their veteran team, whose collective experience representing startups and public companies is unmatched in the healthcare IT space,” said Dean Sawyer, Co-Founder and CEO of Sentrian. “In the short time we’ve worked together they have proven the value of their deep relationships with key media and demonstrated again and again their ability to work collaboratively in the highenergy do-or-die mode of a technology startup.”
In addition to Sawyer, who is a former senior executive of Allscripts and Physicians Interactive, Sentrian’s leadership team includes Chief Medical Scientist Martin Kohn, MD, MS, FACEP, previously Chief Medical Scientist for Care Delivery Systems in IBM Research.
Sentrian’s platform is currently being tested by large health insurance plans in controlled studies involving thousands of patients. The company expects to announce the results of those studies in 2015.
About Sentrian
Sentrian, the first Remote Patient Intelligence company, aspires to eliminate all preventable hospitalization by leveraging the revolution in remote biosensors and machine learning to detect patient deterioration early, before it becomes acute. Sentrian’s value proposition to healthcare organizations is to provide a cloud-based remote patient monitoring and analytics platform intended to dramatically reduce preventable hospital admissions, increase the efficiency and effectiveness of care teams and improve quality metrics such as HEDIS and Star ratings. The Sentrian platform is designed to seamlessly integrate with existing healthcare information systems and clinical workflows, facilitating adoption. Find us at www.sentrian.com, on Twitter and LinkedIn.
About Amendola Communications
Amendola Communications is a full-service, national public relations, social media and marketing communications firm serving the healthcare, healthcare IT, long-term care, pharmaceutical, and high tech industries. AC’s award-winning PR pros combine creativity, a strategic approach and tactical excellence to implement targeted programs that contribute to clients bottom-line success. Their deep industry knowledge and long-standing media, blogger and analyst relationships enable them to position clients as thought leaders and differentiate them from the competition. For more information, visit www.acmarketingpr.com, follow them on Twitter, LinkedIn or Facebook.
CONTACT: Marcia Rhodes Amendola Communications | mrhodes@acmarketingpr.com
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