by admin | May 18, 2021 | News
SCOTTSDALE, Ariz.—May 18, 2021 – Amendola Communications today announced it has won a Hermes Creative Award, further enhancing the company’s reputation as a leading innovative public relations (PR) and marketing communications agency for healthcare and health IT.
The Hermes Creative Awards, one of the oldest and largest competitions in the world, honored Amendola with a 2021 Platinum Winner statuette for a Media Response campaign on behalf of Kaufman Hall, which provides business strategy, operational, and financial consulting services to healthcare organizations. Amendola’s award came in the Media Relations section of the Public Relations/Communications category. Platinum is the highest award given in the competition.
“We are thrilled to be recognized for the hard work and creativity our team put into this campaign,” said Jodi Amendola, CEO of Amendola. “During the pandemic, it was critical for hospitals and health systems to have public support and for policymakers to understand the immense challenges these frontline organizations were facing. Our campaign enabled Kaufman Hall to achieve its goal of advocating for hospitals and health systems during COVID-19 and raising its profile.”
As the pandemic spread around the globe, Kaufman Hall management experts began advising financial executives in various sectors on the coronavirus’ impact and what they could do to respond. For healthcare executives, Kaufman Hall focused on the pandemic’s effect on treasury markets and liquidity and how hospitals and health systems should react. For higher education leaders, Kaufman Hall offered advice on tuition planning, international students and e-learning, while consulting financial institutions on reforecasting, scenario planning analysis, and credit and liquidity risk evaluations.
The company needed a way to increase awareness of COVID-related financial and operational consulting services in those industries. Amendola launched an aggressive campaign in April 2020 to position Kaufman Hall as experts on the financial impact of the pandemic and highlight its consulting work for clients. While Amendola had extensive relationships with healthcare publications and writers, the agency also had to implement strategies to attain placements in consumer, financial, and regional publications.
Amendola’s PR and media relations campaign, which ran through December 2020, was a huge success. Among the prominent consumer and trade publication placements earned by the campaign were:
Other media outlets successfully targeted by Amendola for Kaufman Hall included Managed Healthcare Executive, MedCity News, Kaiser Health News, Consumer Affairs, The Bond Buyer, and Bank Business News. The total number of unique monthly visitors to the news sites where Amendola earned placements for its client was nearly 43 million.
Now in its 15th year, Hermes Creative Awards is sponsored by the Association of Marketing and Communication Professionals, which engages senior-level experienced professionals to serve as competition judges who evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead-gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands, as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
Media Contact:
Marcia G. Rhodes | Amendola Communications | mrhodes@acmarketingpr.com
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by admin | Apr 29, 2021 | News
Award-winning Healthcare IT PR agency and personal emergency response systems provider partner to amplify client successes and industry best practices
SCOTTSDALE, Ariz., April 29, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced that Connect America, the nation’s largest independent provider of medical alert systems, has selected the firm to amplify client successes and industry best practices after a competitive review of agencies.
Connect America offers a full suite of reliable connected health solutions, including personal emergency response systems, remote patient monitoring and medication management solutions. Working with more than 1,000 healthcare network partners, Connect America has improved the quality of life for more than a million subscribers and their caregivers during more than 35 years of life safety monitoring.
“I have worked with Amendola previously which gives me the confidence that Amendola is the firm best able to help us achieve our growth goals with highly effective marketing, PR and social media support. They were my first phone call when I sought a PR partner at Connect America. I am thrilled to be working with them again,” said Janet Dillione, chief executive officer of Connect America. “The agency’s experience in healthcare as well as its deep expertise in marketing and public relations will help us to communicate the value of our connected health solutions that keep patients across the U.S. safe every day.”
“Vulnerable populations such as the elderly often need immediate medical intervention in the event of emergencies such as falls, medication mismanagement, or sudden changes in vital signs,” said agency CEO Jodi Amendola. “It is so gratifying to work with a repeat client to help tell its story and to educate the company’s target market on the value of its personal emergency response and remote monitoring systems. Connect America saves lives.”
Amendola is implementing a comprehensive media and communications plan for Connect America that will showcasethe company’s current technology and services, new offerings, accomplishments, customer wins, and industry partnerships. Recently Connect America announced it has been awarded a three-year contract to provide Personal Emergency Response Systems (PERS) to Medicaid recipients in New York City.
About Amendola Communications
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Connect America
Headquartered in Bala Cynwyd, Pa. Connect America is a leading provider of connected health solutions dedicated to improving access to care, safety, independence, and quality of life. Its growing portfolio of medical alert systems, remote patient monitoring, and medication management solutions help bridge the gap between individuals and their health partners, providing a more connected health experience. Connect America is proud to offer innovative healthcare technologies that help improve the lives of those they serve. For more than 35 years, the company has been delivering value-based solutions committed to quality care, improved health outcomes, increased patient satisfaction, and reduced costs. Its mission is to ensure that every individual, patient, and provider have access to the life-saving benefits of receiving the right care at the right time.
Media contact: Kim Warth; kwarth@acmarketingpr.com
by admin | Apr 22, 2021 | News
Award-winning healthcare PR agency to raise profile of rapid infectious disease testing platform through media engagement
SCOTTSDALE, Ariz., April 22, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, announced today that infectious disease testing technology leader Alveo Technologies has chosen the firm as its public relations agency to manage thought leadership initiatives, media relations, content marketing and social media.
Alveo is leading the transformation of the consumer health tech market with a low-cost, easy-to-use diagnostic platform that will change the way infectious diseases are detected and managed. With an initial focus on acute respiratory infections, including COVID-19, Influenza A/B and RSV, Alveo’s agile and dynamic be.well diagnostic platform can be adapted to detect a wide range of diseases that threaten public health.
“Creating greater accessibility to rapid, accurate, easy-to-use infectious disease testing is a key step to managing COVID-19,” said Ron Chiarello, founder and CEO, Alveo Technologies. “We are excited to more broadly share the story of how our be.well diagnostic testing platform can contribute to this important global initiative, and look forward to collaborating with Amendola to amplify our message.”
“Amendola is excited to be partnering with Alveo right before their be.well COVID-19 Test is poised to begin commercialization,” said Jodi Amendola, agency CEO. “We look forward to helping raise awareness of how Alveo is leading the transformation of the consumer health tech market with a low-cost, easy-to-use diagnostic platform that will change the way infectious diseases are detected and managed.”
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead-gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands, as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Alveo Technologies
Alveo is leading the transformation of the consumer health tech market with a low-cost, easy-to-use diagnostic platform that will change the way infectious diseases are detected and managed. With an initial focus on acute respiratory infections, including COVID-19, Influenza A/B and RSV, Alveo’s agile and dynamic be.well diagnostic platform can be adapted to detect a wide range of diseases that threaten public health. Affordable access to real-time results will transform the way individuals, healthcare providers and public health professionals identify and manage disease outbreaks. With be.well, we will know sooner, act faster and make better-informed decisions toward personalized intervention options that benefit individuals and the entire population.
To learn more visit https://alveotechnologies.com
Media contact: Marcia G. Rhodes; mrhodes@acmarketingpr.com
by admin | Apr 13, 2021 | News
Award-winning Health and Health tech PR and marketing agency and innovative pharmacy solutions provider partner to amplify client successes and industry best practices
SCOTTSDALE, Ariz., April 13, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare, health tech and life sciences public relations and marketing firm, announced today that FDS Amplicare has selected the firm as its public agency of record. Amendola is implementing a comprehensive media and communications program that will showcasethe success of FDS Amplicare’s collaborative work with clients and bring greater awareness of its pharmacy software solutions, which include business intelligence, medication synchronization, claims reconciliation and medical billing.
“We are strong advocates for community pharmacists, who have so many stories to share, explains David Roth, chief growth officer, FDS Amplicare. “It has been a challenge to break through the COVID news cycle, but Amendola’s broad experience and deep relationships with pharmacy and healthcare media and digital influencers is what got our attention and they have delivered since day one. They generated immediate visibility with creative storytelling in our top tier media targets and we look forward to ongoing awareness and market momentum.”
FDS Amplicare has more than 30 years of experience in delivering pharmacy software solutions ranging from claims reconciliation and medical billing to business intelligence, patient communications, and Medicare plan selection. By combining proven technologies and pharmacy clinical and financial expertise, these solutions help pharmacies and their patients save time and money while delivering quality patient care.
Welcoming FDS Amplicare’s industry-leading pharmacy software solutions to the agency roster, Jodi Amendola, CEO of Amendola said, “We value FDS’ commitment to advancing financial and operational efficiencies of community-based pharmacies. It aligns perfectly with our results-oriented approach and passion for improving the healthcare system. It has been a pleasure to leverage their unique data, client successes and vision to the fast-changing market.”
To learn more about Amendola, visit www.acmarketingpr.com. To learn more about FDS Amplicare, visit www.fdsrx.com or www.Amplicare.com.
About Amendola Communications
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About FDS Amplicare
FDS Amplicare strengthens the health of pharmacies and their patients. Through the delivery of innovative software products and services, we enable the evolution of the clinically focused New Era Pharmacy, empowering our clients to provide comprehensive pharmacy and clinical care services for their communities. To learn more about FDS Amplicare, visit www.fdsrx.com or www.Amplicare.com.
by admin | Jan 28, 2021 | News
Healthcare IT PR agency aims to amplify voice of enterprise-ready virtual healthcare platform through media engagement
SCOTTSDALE, Ariz., Jan. 28, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announces that virtual care leader eVisit has selected the group to manage its media outreach and thought leadership initiatives. The decision comes after an extensive review of other national agencies.
Founded in 2014, eVisit started with the goal to simplify the way healthcare organizations deliver care to their patients, regardless of where they are. As a result of the COVID-19 pandemic, telehealth has accelerated and virtual care solutions are a crucial way health systems and hospitals are delivering patient care and staying competitive. As a market leader, eVisit aims to ensure virtual visits are as easy as possible for providers and their patients, all while enhancing care quality.
“We are tremendously excited for this partnership with the Amendola team,” says Bret Larsen, CEO and Co-founder, eVisit. “We chose Amendola because of the team’s energy and passion for earned media, their keen ability to see a good story and their expertise in healthcare. As we continue toward our vision to simplify healthcare delivery to everyone, everywhere, we welcome their contribution with more eyes on our mission, technology and services, as well as to help us amplify eVisit’s unique position in the marketplace.”
Amendola joined forces with eVisit shortly after the virtual care leader raised $14 million in series A funding. In 2020, eVisit also saw their inclusion in the 2020 Gartner Market Guide for Virtual Care Solutions, which names eVisit as a Representative Vendor and cites the five critical capabilities to look for when selecting a virtual care solution. A tremendously useful tool for healthcare leaders, a complimentary copy of the Oct. 2020 Gartner Market Guide for Virtual Care Solutions can be accessed by clicking here.
Amendola will leverage its media relationships to help showcase eVisit’s services, innovation, consultative approach and customer successes, with an emphasis on securing exposure opportunities through media, speaking and other engagements for company leadership, its customers, and the providers and patients who benefit directly from the eVisit solution.
“Amendola thrives by telling stories. We earn media engagements by focusing on education, and by digging deep to find interesting angles that writers and reporters will want to delve into,” says agency CEO, Jodi Amendola. “As virtual care becomes the norm, it’s an honor to work with eVisit, a company whose founders are mission-driven and believe in the need to simplify healthcare delivery to everyone, everywhere.”
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead-gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands, as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About eVisit
eVisit simplifies healthcare delivery with its market-leading virtual care platform. With eVisit, healthcare organizations can deliver faster, more accessible virtual care using their own network of providers, regardless of specialty. eVisit works seamlessly across enterprise service lines and departments to improve outcomes, reduce costs, and boost revenue. Based in Mesa, Ariz., eVisit helps more than 100 healthcare organizations, including the largest systems in the U.S., innovate and succeed in today’s changing healthcare market. eVisit is a Representative Vendor in the Gartner 2020 Market Guide for Virtual Care. Get your complimentary copy here. For more information, visit evisit.com.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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