by admin | Dec 11, 2019 | Blog
Healthcare technology companies spend a lot of time urging providers and payers to become “data-driven.” But what about themselves? The fact is, most healthcare tech companies are sitting on goldmines of data that, given a little exploration, could produce intriguing and meaningful insights. In turn, these insights can become marketing and PR gold.
It’s not just analytics companies that have access to a lot of data. Any company that processes digital information in some fashion for its clients presumably has access to sizeable datasets. They are in a prime position to examine this data for patterns and trends.
A clearinghouse for medical claims, as one example, can spot trends in which claim types payers are more likely to deny, and for which reason. In another example, a company with care coordination technology can detect patterns about which health events and conditions require the most collaborative care. And of course, analytics companies have access to any number of data insights.
Once these insights are in hand, how to package them? Here are a few ideas:
- A graphical representation, such as a chart or infographic
- Industry reports
- Byline articles and blog posts
- Press releases
Or bundle all of the above into a larger campaign, especially for those data insights that are sure to make industry waves.
Start by capturing the main data points into a graphical format, which you can brand with your logo. Flesh out these findings in an industry report, which you can announce is now available via a press release. Further market the industry report with social media posts of your graphics.
Many tech-enabled companies outside of healthcare already do this and get national news coverage for it.
So, how can marketing and PR departments get these data insights? The answer lies in understanding what kind of data your organization processes, and forging relationships with the stewards of this data. Even one initial project can show the success of these efforts if the findings reap media coverage or increased social media interaction. And success tends to beget more success.
CEOs can also make it part of the data steward job description to share interesting findings on a monthly or quarterly basis.
The point is to remember that data isn’t just an asset for the healthcare tech company’s customer. It’s of value to the healthcare tech company, too; especially for those inevitable times when news is slow. Rather than wait for a big event to promote, shake up the industry with some big findings and make some data-driven news of your own.
by admin | Nov 21, 2019 | News
Agency earns top honors for its “unicorn” campaign positioning client Health Catalyst for a successful initial public offering
SCOTTSDALE, Ariz. Nov. 21, 2019 Amendola Communications continues its award-winning momentum with today’s announcement that it earned the “Campaign of the Year” honors in the Business Intelligence Group’s (BIG) 2019 Public Relations and Marketing Excellence Awards for its “unicorn” public relations and content campaign for client Health Catalyst. (A “unicorn” is a privately held company valued at more than $1 billion.) The organization, one of the public relations (PR) and marketing agencies for healthcare and health IT which recently celebrated its Sweet 16 anniversary, received this honor after recently taking two Gold Awards and an Honorable Mention in the 2019 MarCom Awards.
The Health Catalyst campaign, “Revealing a Unicorn: Health Catalyst Joins the $1 Billion Club,” was created to help the client broaden the traditional scope of its PR and content program. Rather than being 100 percent focused on urging more health systems to consider adopting the company’s Late-Binding Enterprise Data Warehouse and shortening the sales cycle, the program expanded to helping Health Catalyst acquire an infusion of working capital through an Initial Public Offering (IPO).
The entry details how Amendola launched a multi-pronged PR and content strategy. Amendola began setting up interviews between company officials and reporters/editors that cover the investor sector. At the same time, it continued and expanded Health Catalyst’s award-winning customer success stories program, pitched interviews with company executives who could educate healthcare leaders on general healthcare trends and timely topics, developed and pitched press releases and set up meetings with key general and healthcare-specific analyst groups. These efforts enable Amendola to snare 19 interview opportunities, produce 18 press releases, create six customer success stories and deliver three byline articles. Amendola also wrote and submitted seven speaker abstracts and six award entries in six months, all of which helped lead to a successful IPO in July 2019.
“When we began with Health Catalyst they were just a small start-up with a great idea, so earning an award for a PR and content program that helped them reach “unicorn’ status is particularly gratifying,” said Jodi Amendola, CEO of Amendola Communications. “Yet there’s also some irony in the fact that the program we developed for them is anything but a unicorn. It’s actually typical of the level of quality and dedication we give to every account, helping them address their PR and marketing needs and grow their businesses. I am proud of our entire team and the great work they do every day, so it’s nice to see some of that work recognized and rewarded by BIG.”
The BIG Public Relations and Marketing Excellence Awards was launched in 2014 to reward public relations agencies, departments and people whose work delivered exceptional performance and innovative approaches. They are designed to reward and recognize those individuals and organizations who largely go unrecognized for helping to build great brands and products of world-class organizations.
About Amendola Communications
Amendola is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and
groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A-Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
Ph: 480.664.8412 ext. 15
by admin | Nov 4, 2019 | News
Agency receives high marks for Medicomp Systems integrated marketing, Lumeris and Health Catalyst public relations programs
SCOTTSDALE, Ariz. Nov. 4, 2019 Amendola Communications proved once again why it is one of the top public relations (PR) and marketing agencies for healthcare and health IT by earning Gold for two programs in two categories as well as an Honorable Mention for another in the 2019 MarCom Awards, an international competition for marketing and communication professionals. The agency, which recently celebrated its Sweet 16 anniversary, received a Gold award for integrated marketing for its client Medicomp Systems, a Gold award for public relations for Lumeris, and Honorable Mention for its PR program for Health Catalyst.
MEDICOMP SYSTEMS
“Amendola Increases Brand Awareness and Lead Gen for Medicomp Systems” was a Gold Winner in the Marketing/Promotion Campaign, Integrated Marketing category. The entry described how Amendola helped Medicomp Systems elevate its market presence and visibility as a thought leader with must-have solutions. The program centered around Medicomp Systems’ solutions, which are co-designed with physicians to transform the disorganized, complex arrays of medical information possessed by hospitals and health systems into structured, clinically relevant data delivered at the point of care.
Medicomp Systems’ solutions solve a major pain point for healthcare organizations frustrated by the difficulty of obtaining usable information from their electronic health records (EHRs). Playing off of that, Amendola developed simple, succinct messaging built on the theme “We fix EHRs where they hurt.” The agency then developed an integrated campaign that combined data sheets, eBooks, print ads, infographics, email blasts, trade show booth graphics, Jumbo-Tron displays and a website overhaul with a comprehensive PR program that delivered more than 25 media mentions, and 20 media interviews.
LUMERIS
Also winning Gold, this time in the Communications/Public Relations, Public Relations Program category, was “Lumeris Takes Advantage of Medicare Advantage Plans with Mutual of Omaha.” This program focused on promoting how Lumeris, a company that helps health systems, providers and health plans deliver value-based care and improve outcomes through population health management, was now collaborating with Mutual of Omaha across the country on the launch of its new Medicare Advantage plans, a fast-growing segment of the health insurance market.
Amendola created and executed a strategic and comprehensive PR program that included content creation, media relations, messaging through social media channels and paid digital advertising. The integrated program was designed not only to deliver specific support to Mutual of Omaha’s plans but also to increase the industry’s awareness that Lumeris is the must-have partner for organizations transitioning to value-based care. The program resulted in multiple interview opportunities for Lumeris, Mutual of Omaha and its customers, including 23 media interviews and Q&As in the first six months.
Additionally, within the first 24 months Amendola researched, drafted and distributed more than 25 separate press releases. The agency’s social media expertise resulted in dramatic increases in click-through rates for pay-per-click advertising, sponsored content, Outbrain and similar programs while reducing the cost-per-click significantly. Amendola also organized a webinar and created scripts for two Medicare Advantage-themed videos for the Lumeris website, created and executed a survey of health system leaders to gauge industry awareness and perceptions of Medicare Advantage plans, and developed an infographic highlighting the results.
HEALTH CATALYST
Amendola earned an Honorable Mention in the Communications/Public Relations, Public Relations Program category for “Revealing a Unicorn: Health Catalyst Joins the $1 Billion Club.” The program describes how Amendola helped Health Catalyst shift gears in 2019 from a focus on encouraging more health systems to look into the company’s unique Late-Binding Enterprise Data Warehouse and shortening the sales cycle, the agency was also asked to help Health Catalyst acquire an infusion of working capital through an Initial Public Offering (IPO).
To meet this need, Amendola embarked on a multi-pronged PR and content strategy that began with setting up interviews between company officials and reporters/editors in investor public relations. The strategy also included a continuation and expansion of the company’s award-winning customer success stories program, pitching interviews with company executives to educate healthcare leaders about general trends and timely topics, developing and pitching press releases and setting up meetings with key general and healthcare-specific analyst groups. In all, Amendola secured 19 interview opportunities, produced 18 press releases, six customer stories and three byline articles. It also created and submitted seven speaker abstracts and six award entries in six months, all of which helped lead to a successful IPO in July, 2019.
“While our main focus is always on delivering outstanding results for our clients, it’s also nice to be fated for those efforts by our peers,” said Jodi Amendola, CEO of Amendola Communications. “Our account teams work hard to develop creative, effective programs that help our clients stand out in the noisy, crowded healthcare field. These are just two of many examples. We are proud to accept these awards, and thank the judges for recognizing the quality of our work in integrated marketing and PR.”
Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
Ph: 480.664.8412 ext. 15
by admin | Oct 22, 2019 | News
Healthcare agency to elevate awareness programs for “care traffic control” and the orchestration of clinical logistics automation
SCOTTSDALE, Ariz., Oct. 22, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing firm, announced that TAGNOS has hired the agency to provide strategic PR and content marketing services.
TAGNOS, located in Aliso Viejo, Calif., develops leading clinical logistics automation for hospitals and clinics. TAGNOS’ software-as-a-service (SaaS) platform is designed to orchestrate hospital workflows by infusing AI and machine learning into the practice of medicine to improve the patient experience, reduce wait times, improve staff efficiency and optimize supply and equipment utilization.
Amendola Communications CEO Jodi Amendola said: “TAGNOS offers a unique and proven clinical logistics automation solution that can be used in hospital and medical systems nationwide, with the potential to expand in other outpatient and emergency settings. We are looking forward to helping them expand their industry awareness and lead generation capabilities through valuable, strategic PR and marketing communications.”
Specific to operating rooms (ORs), the patented TAGNOS OR workflow solution aggregates and analyzes data from radio frequency identification (RFID) tags on patient wristbands, as well as information from hospital systems, to provide real-time insights into patient journeys through the surgical suite. According to TAGNOS, with its OR solution, hospital systems can realize a reduction of more than 12% in OR turnover times.
For emergency departments (EDs), TAGNOS ED workflow solution uses a machine-learning and artificial intelligence (AI)-driven application and location data to smooth unpredictable settings by making sense of patients and data, providing unified workflows, and improving team communication.
The solution is also used for hospital and medical center enterprise-wide asset tracking, allowing clinical personnel and staff to find needed equipment without unnecessary footsteps. Insights are communicated via the TAGNOS app to OR/ED teams’ handheld devices, eliminating the need for other time-consuming activities such as telephone calls, computer logins or physically tracking down team members.
“We were drawn to Amendola’s expertise in healthcare and health IT as well as their insider perspective based on the team’s work with major health systems,” said Neeraj Bhavani, CEO and founder of TAGNOS. “Amendola’s media and analyst relationships as well as their industry accolades for their strategic approach to PR and marketing are already bringing us results. Our relationship will enhance TAGNOS’ ability to spread the word about our proven solutions for orchestrating healthcare delivery.”
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About TAGNOS
TAGNOS is the clinical logistics automation solution healthcare teams use to orchestrate the functional aspects of care delivery. Our company offers a wide range of products and services designed to support OR and ED patient flow as well as asset and supply management. TAGNOS is the only company with an AI application that uses machine learning combined with real-time data capturing capabilities to provide a system that continually updates and adjusts its operational intelligence to provide sustained improvement. Our system is configurable with custom notification and escalation workflows and flexible communication options including iOS or Android app, SMS or integration with existing mobile platforms. By transforming raw data into actionable intelligence, TAGNOS helps hospitals and health systems Orchestrate Excellence. For more information visit tagnos.com, or follow on LinkedIn, Twitter and Facebook.
Media contact:
Chris Currington
Amendola Communications
314.799.1987
ccurrington@acmarketingpr.com
by admin | Oct 10, 2019 | News
Industry’s top public relations and marketing agency commemorates anniversary with $100,000 in-kind donation to the Help In Healing Home Foundation
SCOTTSDALE, Ariz. Oct. 10, 2019 As the healthcare industry makes a generational shift to preventive, value-based care, one public relations and marketing agency more than any other has helped promote the visionary organizations driving this significant change. Amendola Communications, an award-winning full-service, data-driven marketing and PR agency, is proud to announce its “Sweet 16” anniversary year in business.
Healthcare is the top economic driver in the United States and increasingly around the world. The global market for preventive healthcare technologies and services alone is expected to reach $432 billion by 2024, according to evaluations from Grand View Research. Amendola has added dozens of companies from the sector to its client roster, and presently serves over 50 healthcare and healthcare IT clients. In 2018, Amendola ranked 3rd largest agency in the Phoenix Business Journal’s “Largest Phoenix-Area Public Relations Firms.”
“I often marvel that we started out with just a handful of employees and customers, and here we are today as the top agency in our industry with over 50 accounts; most of whom are full-service clients. That is the power of hard work and dedication and a true reflection of the talented team here at Amendola,” said Jodi Amendola, the agency’s CEO.
Giving back to the healthcare community
In honor of its 16th anniversary, Amendola Communications is making a $100,000 in-kind donation to the Help In Healing Home Foundation, a nonprofit organization that provides an affordable “home away from home” to recuperating patients and their families.
“We feel so fortunate to be in a position to use our healthcare marketing and PR expertise for such a compassionate cause. I strongly believe in giving back, especially to patients and the healthcare profession that cares for them. They are the motivation driving everything our clients do,” Amendola added.
16 years of promoting breakthrough companies
Amendola helped put some of the most important healthcare and healthcare technology companies on the map, from early stage startups to publicly-traded companies. By extension, this has expanded the recognition and use of predictive analytics, machine learning, automated communication between providers and payers, integrated healthcare coordination, air medical transport, evidenced-based chiropractic care, and many, many other impactful solutions.
“Amendola has been our full-service agency partner for three years now. They understand our messaging and how to approach the market in many cases better than we do,” said David Lareau, CEO of Medicomp.
He continued, “I chalk up our public relations and marketing success to two factors. One, Amendola knows the healthcare and healthcare IT industries inside out and delivers the media results and marketing creativity to prove it. Two, and just as important, the agency is a true believer in our own mission to upend the status quo.”
JaeLynn Williams, executive vice president at Air Methods, also weighed in. “A year with Amendola exceeded our expectations. We were just starting to build out our marketing and communications team and Amendola really helped us bridge key gaps as that team came on board,” explained Williams.
She continued, “While we were looking for a PR partner, what we got was a group who today helps us with our PR, social media, digital marketing, content marketing and has also helped us with messaging and crisis communications. Amendola is an excellent complement to our new marketing team.”
Jay Deady, CEO of Recondo Technology, said Amendola is his go-to PR agency for healthcare technology. “The agency has worked with me at three different companies now. For Recondo Technology, Amendola’s extensive media relationships and relentless focus on getting meaningful media opportunities for us has kept our message well ahead of the competition’s for years,” Deady noted.
Another client, Leslie Falk, senior vice president at Health Catalyst, explained why Amendola has been one of the company’s trusted communications agencies for more than seven years. “Our Amendola team has extensive PR and marcom expertise. They are wise, responsible and innovative; and committed to the success of our clients and our organization,” said Falk.
Every year, Amendola helps its clients amass billions in media impressions, securing placements in top-tier trade and national publications that span from Healthcare IT News, Becker’s Hospital Review, STAT, Modern Healthcare, and Healthcare-Informatics, to USA Today, the New York Times, WSJ, The Hill, Barron’s, Harvard Business Review and countless others.
In addition to PR, the agency offers full-service programs that include digital and content marketing, lead generation and sales enablement, social media, branding, crisis management and design/marketing communications.
Industry recognition
Along with client accolades, the agency has picked up plenty of awards over the years, including from PRNews, Bulldog Reporter and PRSourceCode. The agency has also garnered considerable recognition from the industry and top editors and reporters. Last year, PR News named Amendola CEO Jodi Amendola one of the Top Women in PR, while giving the agency an honorable mention in the Platinum Awards for content marketing work for Health Catalyst. Other honorable mentions in the category included Coca-Cola, Liquid Plum-R and Johnson & Johnson.
“I’ve worked quite a bit with Amendola staff over the past 15 years and I must say they are professional, thorough, helpful, and will go far out of their way to get me everything I need to help put together a good story,” affirmed Bill Siwicki, managing editor of Healthcare IT News.
Help In Healing Home Fundraiser
Amendola encourages its friends and colleagues in the healthcare industry to support Help In Healing Home. Learn more at www.helpinhealinghome.org. Those in the Phoenix-Scottsdale area can meet organization officials at its Nov. 4 Community Breakfast Fundraiser. Register for tickets at https://www.classy.org/event/community-breakfast-2019/e237208.
Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
Ph: 480.664.8412 ext. 15
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