The Challenge


F4CP’s mission is to educate the public about the benefits of chiropractic care. In January 2018, F4CP partnered with Amendola to enhance the credibility of chiropractors through a robust content marketing program to generate a steady stream of news and well-researched thought leadership content, ranging from press releases to e-books, bylined articles and white papers to infographics. F4CP is now in its 6th year of partnering with Amendola. 


Several studies on the cost of care for patients with lower back and neck pain support what doctors of chiropractic (DC) have long known: chiropractic care is among the most cost-effective treatment for those common conditions. F4CP needed to communicate this message to employers, providers, payers and patients so more of them would turn first to chiropractic care vs. addictive opioids or surgery.


  • Placed F4CP quotes in consumer press including US News & World Report, VeryWell Health, Baby Boomer, Empowered Patient Radio, Veterans Health Today
  • Wrote and placed articles in payer and provider press: The Self-Insurer, First Report Managed Care, WorldatWork, Practical Pain Management, Healthcare Dive, MGMA, Healthcare NOW Radio, AHIP, Healthcare Business Today, to name a few
  • Secured regular columns for F4CP’s president in Thrive Global and Forbes
  • Membership grew from 8,000 (2015) to nearly 37,000 (2024)
  • Became an award-winning organization by winning 4-5 awards each year
  • F4CP secured nearly 100 articles in consumer-oriented and industry media in 2023, which collectively reached a potential 535 million readers

For over 15 years, the Foundation has been knocking on doors in the media with little to no avail, and now, not only are we being answered, but journalists are reaching out to us for information about safe, effective and drug-free chiropractic care.

 Sherry McAllister, D.C. | President