Overview
Overview
The nation’s first and only Epic-based virtual care company selected Amendola to execute on a plan to take the company out of stealth mode and beyond. Amendola’s PR efforts through launch and into the first months in the market have helped raise awareness of KeyCare’s innovative solution throughout the industry.
Challenge
Raise market awareness for a new entrant in a crowded field. Amplify the message that KeyCare’s service and technology are unique and solve several challenges for health systems.
Solution
Build an integrated public relations program with robust thought leadership focused on virtual care, telehealth, improving access to care, clinician burnout, and improving patient satisfaction and outcomes. Work closely with top-tier national and trade journalists.
Results
FIRST YEAR RESULTS
-
From an unknown company to a leading industry player in just 6-months: KeyCare is experiencing unprecedented visibility and growth
SIX MONTH RESULTS
-
Secured 137 placements in top trade and business media outlets
-
Secured 40+ interviews with media and industry analysts for CEO and other senior leaders
-
KeyCare on the grow — live at 7 health systems, representing 78 hospitals, 27,000 physicians and $43 billion in revenue
We have such an amazing PR partner in Amendola Communications! Thanks to Amendola, we are getting our message out to all the prospects that we want to know about us. It’s amazing and a tremendous benefit for us that when we talk to health systems, they already know who we are.