The Challenge


Vocera (NYSE: VCRA) worked with Amendola for six years on a robust media relations and content creation program. Ultimately, this program helped lead to Vocera’s acquisition by Stryker in 2022.


Vocera was unhappy with the results from their former PR agency. They approached Amendola seeking a true strategic partner that understood healthcare, had great media relationships and could write strong content.


Amendola to the rescue. For six years—until the acquisition by Stryker–Vocera partnered with Amendola on a wide variety of strategic initiatives and deliverables. Because of Amendola’s outstanding results, Vocera leaders said they truly valued our partnership and our consistent delivery of high-quality thought leadership content and media placements in top-tier publications.


  • 200% increase in byline placements; 50% increase in social media followers and 87% increase in social engagement compared with previous agency
  • Earned almost 500 media placements over a 6-year period
  • Secured multiple industry awards for Vocera executives, including Hall of Femme Award (2021), Women in IT (2021), The Healthcare Technology Report “The Top 25 Women Leaders in Healthcare Software” (2020), Becker’s Hospital Review “Women to Watch in Health IT” (2020), Becker’s Hospital Review “Women Leaders in Healthcare IT to Know” (2020), Becker’s Hospital Review “Women to Watch in 2020”, Health Data Management’s “Most Powerful Women in HIT” (2019), Becker’s Hospital Review “102 Women in Healthcare IT to Know” (2019), Becker’s Hospital Review “Female Health IT Leaders to Know” (2018), Becker’s Hospital Review “Woman in MedTech to Know” (2017)
  • Secured coverage in various industry publications highlighting Vocera clients and their successful use of Vocera solutions. Media outlets include Healthcare IT News, Modern Healthcare,, Cheddar, Hospital Peer Review, Healthcare Innovation, Healthcare Finance News, Xtelligent Media, and multiple local media outlets.
  • Ongoing promotion of Vocera solutions helped the company earn a spot on TIME’s list of the 100 Best Inventions of 2020 and win a 2020 Edison Award.
  • Served as a strategic PR partner to Vocera during company acquisitions of PatientSafe Solutions and EASE. Vocera acquired by Stryker Feb. 2022.

Run to Amendola! They’re the best I’ve ever seen, and I’ve seen a lot of (agencies) working and living in San Jose, right in the middle of the Silicon Valley.

Kathy English | VP of Global Marketing