by admin | Oct 22, 2019 | News
Healthcare agency to elevate awareness programs for “care traffic control” and the orchestration of clinical logistics automation
SCOTTSDALE, Ariz., Oct. 22, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing firm, announced that TAGNOS has hired the agency to provide strategic PR and content marketing services.
TAGNOS, located in Aliso Viejo, Calif., develops leading clinical logistics automation for hospitals and clinics. TAGNOS’ software-as-a-service (SaaS) platform is designed to orchestrate hospital workflows by infusing AI and machine learning into the practice of medicine to improve the patient experience, reduce wait times, improve staff efficiency and optimize supply and equipment utilization.
Amendola Communications CEO Jodi Amendola said: “TAGNOS offers a unique and proven clinical logistics automation solution that can be used in hospital and medical systems nationwide, with the potential to expand in other outpatient and emergency settings. We are looking forward to helping them expand their industry awareness and lead generation capabilities through valuable, strategic PR and marketing communications.”
Specific to operating rooms (ORs), the patented TAGNOS OR workflow solution aggregates and analyzes data from radio frequency identification (RFID) tags on patient wristbands, as well as information from hospital systems, to provide real-time insights into patient journeys through the surgical suite. According to TAGNOS, with its OR solution, hospital systems can realize a reduction of more than 12% in OR turnover times.
For emergency departments (EDs), TAGNOS ED workflow solution uses a machine-learning and artificial intelligence (AI)-driven application and location data to smooth unpredictable settings by making sense of patients and data, providing unified workflows, and improving team communication.
The solution is also used for hospital and medical center enterprise-wide asset tracking, allowing clinical personnel and staff to find needed equipment without unnecessary footsteps. Insights are communicated via the TAGNOS app to OR/ED teams’ handheld devices, eliminating the need for other time-consuming activities such as telephone calls, computer logins or physically tracking down team members.
“We were drawn to Amendola’s expertise in healthcare and health IT as well as their insider perspective based on the team’s work with major health systems,” said Neeraj Bhavani, CEO and founder of TAGNOS. “Amendola’s media and analyst relationships as well as their industry accolades for their strategic approach to PR and marketing are already bringing us results. Our relationship will enhance TAGNOS’ ability to spread the word about our proven solutions for orchestrating healthcare delivery.”
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About TAGNOS
TAGNOS is the clinical logistics automation solution healthcare teams use to orchestrate the functional aspects of care delivery. Our company offers a wide range of products and services designed to support OR and ED patient flow as well as asset and supply management. TAGNOS is the only company with an AI application that uses machine learning combined with real-time data capturing capabilities to provide a system that continually updates and adjusts its operational intelligence to provide sustained improvement. Our system is configurable with custom notification and escalation workflows and flexible communication options including iOS or Android app, SMS or integration with existing mobile platforms. By transforming raw data into actionable intelligence, TAGNOS helps hospitals and health systems Orchestrate Excellence. For more information visit tagnos.com, or follow on LinkedIn, Twitter and Facebook.
Media contact:
Chris Currington
Amendola Communications
314.799.1987
ccurrington@acmarketingpr.com
by admin | Oct 10, 2019 | News
Industry’s top public relations and marketing agency commemorates anniversary with $100,000 in-kind donation to the Help In Healing Home Foundation
SCOTTSDALE, Ariz. Oct. 10, 2019 As the healthcare industry makes a generational shift to preventive, value-based care, one public relations and marketing agency more than any other has helped promote the visionary organizations driving this significant change. Amendola Communications, an award-winning full-service, data-driven marketing and PR agency, is proud to announce its “Sweet 16” anniversary year in business.
Healthcare is the top economic driver in the United States and increasingly around the world. The global market for preventive healthcare technologies and services alone is expected to reach $432 billion by 2024, according to evaluations from Grand View Research. Amendola has added dozens of companies from the sector to its client roster, and presently serves over 50 healthcare and healthcare IT clients. In 2018, Amendola ranked 3rd largest agency in the Phoenix Business Journal’s “Largest Phoenix-Area Public Relations Firms.”
“I often marvel that we started out with just a handful of employees and customers, and here we are today as the top agency in our industry with over 50 accounts; most of whom are full-service clients. That is the power of hard work and dedication and a true reflection of the talented team here at Amendola,” said Jodi Amendola, the agency’s CEO.
Giving back to the healthcare community
In honor of its 16th anniversary, Amendola Communications is making a $100,000 in-kind donation to the Help In Healing Home Foundation, a nonprofit organization that provides an affordable “home away from home” to recuperating patients and their families.
“We feel so fortunate to be in a position to use our healthcare marketing and PR expertise for such a compassionate cause. I strongly believe in giving back, especially to patients and the healthcare profession that cares for them. They are the motivation driving everything our clients do,” Amendola added.
16 years of promoting breakthrough companies
Amendola helped put some of the most important healthcare and healthcare technology companies on the map, from early stage startups to publicly-traded companies. By extension, this has expanded the recognition and use of predictive analytics, machine learning, automated communication between providers and payers, integrated healthcare coordination, air medical transport, evidenced-based chiropractic care, and many, many other impactful solutions.
“Amendola has been our full-service agency partner for three years now. They understand our messaging and how to approach the market in many cases better than we do,” said David Lareau, CEO of Medicomp.
He continued, “I chalk up our public relations and marketing success to two factors. One, Amendola knows the healthcare and healthcare IT industries inside out and delivers the media results and marketing creativity to prove it. Two, and just as important, the agency is a true believer in our own mission to upend the status quo.”
JaeLynn Williams, executive vice president at Air Methods, also weighed in. “A year with Amendola exceeded our expectations. We were just starting to build out our marketing and communications team and Amendola really helped us bridge key gaps as that team came on board,” explained Williams.
She continued, “While we were looking for a PR partner, what we got was a group who today helps us with our PR, social media, digital marketing, content marketing and has also helped us with messaging and crisis communications. Amendola is an excellent complement to our new marketing team.”
Jay Deady, CEO of Recondo Technology, said Amendola is his go-to PR agency for healthcare technology. “The agency has worked with me at three different companies now. For Recondo Technology, Amendola’s extensive media relationships and relentless focus on getting meaningful media opportunities for us has kept our message well ahead of the competition’s for years,” Deady noted.
Another client, Leslie Falk, senior vice president at Health Catalyst, explained why Amendola has been one of the company’s trusted communications agencies for more than seven years. “Our Amendola team has extensive PR and marcom expertise. They are wise, responsible and innovative; and committed to the success of our clients and our organization,” said Falk.
Every year, Amendola helps its clients amass billions in media impressions, securing placements in top-tier trade and national publications that span from Healthcare IT News, Becker’s Hospital Review, STAT, Modern Healthcare, and Healthcare-Informatics, to USA Today, the New York Times, WSJ, The Hill, Barron’s, Harvard Business Review and countless others.
In addition to PR, the agency offers full-service programs that include digital and content marketing, lead generation and sales enablement, social media, branding, crisis management and design/marketing communications.
Industry recognition
Along with client accolades, the agency has picked up plenty of awards over the years, including from PRNews, Bulldog Reporter and PRSourceCode. The agency has also garnered considerable recognition from the industry and top editors and reporters. Last year, PR News named Amendola CEO Jodi Amendola one of the Top Women in PR, while giving the agency an honorable mention in the Platinum Awards for content marketing work for Health Catalyst. Other honorable mentions in the category included Coca-Cola, Liquid Plum-R and Johnson & Johnson.
“I’ve worked quite a bit with Amendola staff over the past 15 years and I must say they are professional, thorough, helpful, and will go far out of their way to get me everything I need to help put together a good story,” affirmed Bill Siwicki, managing editor of Healthcare IT News.
Help In Healing Home Fundraiser
Amendola encourages its friends and colleagues in the healthcare industry to support Help In Healing Home. Learn more at www.helpinhealinghome.org. Those in the Phoenix-Scottsdale area can meet organization officials at its Nov. 4 Community Breakfast Fundraiser. Register for tickets at https://www.classy.org/event/community-breakfast-2019/e237208.
Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
Ph: 480.664.8412 ext. 15
by admin | Sep 11, 2019 | News
SCOTTSDALE, Ariz., September 11, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has promoted Marcia Rhodes to the position of Vice President, the agency announced today. The promotion is the latest in a steady progression of responsibility for Rhodes, who originally joined the agency in 2013 as Regional Managing Director before being promoted to National Managing Director. In each position, Rhodes held many integral roles in client relations, operations and human resources.
As one of only two Vice Presidents in an agency that leans toward a flat hierarchy, Rhodes will continue to lead many of the agency’s client accounts, conduct media training and continue to build out the operational and human resources infrastructure that has made the agency a textbook example of the 21st century workplace flexible, nimble and tech-enabled, with strongly collaborative teams located throughout the country. Rhodes will also spearhead new recruitment programs to support the agency’s rapid expansion into digital marketing, analytics and event management.
“Marcia leads by example in everything she does, whether it’s working tirelessly to amplify our clients’ national and trade media coverage; onboarding new Amendola hires with her typical warmth and thoroughness; or making sure that our remote teams have the most up-to-date tools and processes they need for client success. Additionally, she is a highly respected mentor to numerous Amendola employees,” said Jodi Amendola, CEO of Amendola.
She added, “Marcia has taken on the well-deserved role of Vice President with her usual commitment to excellence. I can’t overstate how much she has helped to shape Amendola’s ideal culture to become the agency it is today; one that is known for high-performance, harmony and intellectual curiosity.”
Rhodes is a recognized public relations and marketing communications leader who has honed her skills over more than two decades. She has served in PR executive leadership roles in companies that, in addition to six years at Amendola, include WorldatWork, Six Sigma Academy, and Accenture, where she worked for 11 years.
Not only is Rhodes skilled in securing broad media coverage and coveted awards and speaking slots for Amendola clients, her own insights have been featured in publications that include the Wall Street Journal, Chicago Sun-Times, San Jose Mercury News, Columbus Dispatch, The Houston Chronicle, The Arizona Republic, Phoenix Business Journal and several trade publications.
“This is such an exciting time for Amendola; our agency is growing as we continue to add the most innovative companies in healthcare to our client portfolio. It is a joy to recruit the best PR and marketing talent and set them up for success with what I believe is the most flexible, supportive and dynamic agency in the industry,” said Rhodes.
Amendola has a policy of promoting from within whenever possible. To nurture future leaders in the agency, employees are encouraged to regularly learn new skills and take on new responsibilities. Amendola also has a strong culture of mentoring and teamwork that further contributes to professional development. Each employee is assigned a “champion” or mentor, and teamwide collaboration is a feature of every client account.
Rhodes earned a M.A. in International Communications from the University of Washington and a B.A. in Broadcast Journalism from the University of the Philippines. She has been honored by the League of American Communications Professionals (for web site development and a client testimonial video) and by the International Association of Business Communicators (for newsletter writing).
by Jodi Amendola | Aug 9, 2019 | News
POST WRITTEN BY
Jodi Amendola
Jodi Amendola is CEO of Amendola, an award-winning healthcare and technology public relations and marketing agency based in Scottsdale, AZ.
Ah, social media. Has any invention ever been simultaneously so loved and so hated?
The dream, of course, is that social media connects us all in a community of understanding and shared experiences. We hope that others will share their experiences and connection to our brand and that their followers will do the same. It does happen sometimes. But there’s also a darker side to all that sharing — one that businesses must be aware of.
We’ve all heard stories about how viral videos (think: United Airlines) or other posts on major social platforms can damage an organization’s reputation. What starts out small can quickly gain momentum, and all of a sudden, you have a very visible PR crisis on your hands. …
by admin | Jul 30, 2019 | News
Healthcare and Health IT full service agency Amendola Communications shares insights on preventing and mitigating a crisis, ending a publicity dry spell and proving that PR and marketing work
SCOTTSDALE, Ariz., July 30, 2019 PR and marketing aren’t for the faint of heart. If we’re not trying to talk a reporter into writing about our company, we’re pleading with them not to write something that was spilled in an interview. One minute we’re confidently explaining how marketing will enable sales, only to find ourselves tongue-tied when asked exactly how to measure those efforts.
Fear not, PR and marketing pros: you can do this! Amendola, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, offers one of the most informative blogs available for taking on our profession’s most persistent problems. Check out some of our top posts this summer that give insight on crisis management, getting more pitches accepted, and yes measuring all of our stellar results.
How to break a pitching losing streak
You don’t have to be a crack marketer to get that a product based on a market want is more likely to succeed than one that isn’t. On the public relations side, however, there’s a tendency to pitch stories we want a journalist to cover instead of the other way around. No wonder then our pitches go unanswered or directed to e-Siberia: the reporter’s junk inbox. So how do we devise pitches that uncannily match a journalist’s interests and beat? In this informative post, Amendola’s managing director shares his tips for pitches that do exactly that. Read the full post here.
Nix media interview nervousness
We’ve seen it happen time and again. Someone who seems perfectly at ease whenever we encounter them becomes a different person altogether in a media interview. Suddenly, their confidence is replaced with an uncontrollable urge to ramble on and on in a fruitless search of a point any point. Unfortunately, that’s one of your few spokespeople. What to do? Start by watching this very short video from one of Amendola’s media training gurus. Even applying just a few of her tips can make a quick difference. Check out the video post here.
Create a better crisis response plan
You’ve spent considerable time putting together a crisis management plan that, hopefully, covers all the bases. But something important feels like it’s missing something that could derail even the best laid plan if you can’t remember it. Here’s what it is: more of a focus on what to do before and after the crisis. One of the most important prior to a crisis having enough goodwill on hand to survive it. Read all of the essential components here.
Make sure your marketing and PR measures up
If you can’t measure it, it didn’t happen, according to a frequently repeated maxim in our profession. Trouble is, when you try to figure out how to measure your own campaigns, you often wonder if you’re doing it right. There seem to be so many different opinions out there on the topic, and so much confusing lexicon. Until this blog post from an Amendola expert on PR and marketing metrics. We should all keep this terrific list on hand that details the top metrics that prove the impact of marketing and PR. Access the full list here.
What’s in a blog? In the Amendola blog, quite a bit! We cover all aspects of public relations and marketing, tackling difficult subjects with tried and tested strategies. A go-to source for communications professionals, the blog publishes on a weekly basis and features subject matter experts in every aspect of publicizing and marketing healthcare and health IT companies.
Media Contact:
Marcia Rhodes, Amendola Communications / mrhodes@acmarketingpr.com
by admin | Jul 23, 2019 | News
SCOTTSDALE, Ariz., July 23, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has announced it has been selected as the public relations and media relations partner for HMS, a leading healthcare technology company that helps healthcare organizations reduce costs and improve health outcomes.
Amendola will utilize a broad range of integrated PR, media relations and content development services to drive greater industry awareness of HMS’ innovative technology, analytics and engagement solutions that save public and commercial payers, as well as employers and at-risk healthcare providers, billions of dollars annually while helping consumers lead healthier lives. Chiefly, Amendola will be driving brand awareness of the HMS’ population health management solutions through earned thought leadership content, media outreach campaigns, conference speaking opportunities, as well as strategic PR counsel and planning.
“We need a savvy and skilled partner to hit the ground running as we expand our fast-growing population health management suite as well as our industry leading coordination of benefits and payment integrity solutions,” said HMS Chief Marketing and Strategy Officer Maria Perrin. “Amendola’s decades-long healthcare and health technology expertise and experience is impressive, but what excites us the most is the proven results they’ve delivered for clients across a wide range of trade, national and local media, as well as through social platforms. Amendola is a perfect partner to help us generate the type of awareness and growth we’re pursuing in the highly competitive healthcare market.”
“HMS is an established health tech leader with an impressive track record of saving billions of dollars for their customers, while helping to improve health outcomes for consumers,” said Jodi Amendola, CEO of Amendola Communications. “That’s why we are excited to partner with them as they expand their footprint in the growing population health management market segment with solutions that are both unique and drive real results.”
Founded in 1974, HMS is based in Irving, Texas, with more than 2,500 employees in 25-plus offices across the country. HMS’ customer base includes more than 40 state Medicaid programs and more than 325 health plans, including 23 of the top 25 health plans nationally based on membership. Customers also include more than 150 private employers, the Centers for Medicare and Medicaid Services, the Centers for Disease Control and Prevention, the Department of Veterans Affairs, pharmacy benefit managers and risk-bearing provider organizations, including independent practice associations, hospital systems, ACOs and specialty care organizations. The company is a wholly owned subsidiary of HMS Holdings Corp., traded on NASDAQ (ticker: HMSY), and certified by HITRUST.
Amendola will promote HMS through numerous PR and content development programs, supported by Amendola’s top-tier industry and media relations. The agency will work with HMS to deliver to federal, state and commercial payers and risk-bearing provider organizations a broad range of targeted content, drawing on Amendola’s deep industry knowledge and diverse media relationships in healthcare, business and consumer media. Amendola also will be responsible for driving coverage of HMS’ leaders and highlighting how analytics can identify, stratify and guide members and patients toward healthier and adherent behaviors and away from adverse events, emergency department utilization and hospitalizations.
About HMS
HMS advances the healthcare system by helping healthcare organizations reduce costs and improve health outcomes. Through our industry-leading technology, analytics and engagement solutions, we save billions of dollars annually while helping consumers lead healthier lives. HMS provides a broad range of coordination of benefits, payment integrity, care management and consumer engagement solutions that help move the healthcare system forward.
Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
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