by admin | Jul 15, 2021 | News
Amplification, education & patient-centric storytelling helps Air Methods’ No Membership Required program take off
SCOTTSDALE, Ariz.—July 15, 2021 – Amendola Communications (Amendola) today announced it has been named a finalist in two different categories for PR Daily’s 2021 Digital Marketing & Social Media Awards, including the Grand Prize for Digital Marketing Campaign of the Year and the Healthcare Marketing Campaign category. The agency’s campaign, “Amendola Helps Air Methods’ No Membership Required Program Take Off,” included amplification, education and patient-centric storytelling to help fuel pending legislation and resolve an ongoing, industry challenge.
“To overcome the widely misunderstood reimbursement for air medical care, we implemented an integrated, hard-hitting education, amplification and patient-centric story-telling campaign,” explained Jodi Amendola, CEO of Amendola. “We brought together a range of approaches across owned and paid media to make sure the message resonated. It required an extraordinary amount of planning, creativity, energy and execution. I am proud of the quality of work and dedication of the A-team, as well as the high level of engagement and collaboration with Air Methods.”
THE INDUSTRY CHALLENGE
Health plans typically don’t cover emergency air transport services, leaving already traumatized families to face exorbitant bills. The industry’s solution was to sell “memberships.” But nearly every region is covered by only one organization, which led people to pay into a membership for years and still were billed as if they were transported by another company. As a result, the medical emergency transport industry – including Air Methods, a leading provider of air medical emergency services – received negative media publicity.
A CUSTOMIZED, INTEGRATED PROGRAM: NO MEMBERSHIP REQUIRED (NMR)
Amendola launched the Air Methods campaign with four strategic goals:
- Change public perception that emergency air transport companies take advantage of patients in times of distress through predatory billing practices
- Shift public and media sentiment toward Air Methods specifically from negative to positive/neutral
- Establish Air Methods as a leader in reforming the industry to serve patient needs in a fair and caring manner
- Demonstrate Air Methods’ thought leadership with byline articles and media interviews focused on billing reform, industry best practices, clinical innovation, and more
Air Methods created an advocacy program to work with patients who were unable to pay their outstanding balances, ceased selling memberships (and refunded membership fees previously paid by Medicare patients) and began working with health plans to get their services covered.
Amendola launched a digital campaign called No Membership Required (NMR) to raise awareness at the national and community levels of Air Methods’ decision to stop selling memberships as well as its efforts to become in-network providers for the nation’s top health insurance companies. Amendola and Air Methods launched the NMR campaign in November 2019 with a series of digital ads, some of which included videos with testimonials from actual patients about the patient advocacy program. The patient stories helped take Air Methods from being perceived as a faceless corporate entity to a caring provider of necessary, lifesaving services.
This program included press releases on topics such as Air Methods refunding membership fees to Medicare patients and announcements of the company securing in-network agreements with various health plans. In addition, an ongoing stream of social media posts delivered positive, consistent and constructive messaging, helping promote the NMR program and its underlying principles.
IMPRESSIVE CAMPAIGN RESULTS
The NMR digital campaign earned more than 21 million video plays, nearly 25 million impressions, and more than 21 million post engagements. Most important, however, was the effect the campaign had on consumer sentiment toward Air Methods. Throughout 2019, Air Methods averaged 26.5 negative media articles/mentions per quarter. In Q1 of 2020, that number dropped to just 5, a reduction of roughly 80%. Additionally, Air Methods has established itself as a clear leader and visionary organization within its industry.
The “Ragan and PR Daily Award programs celebrate the most successful campaigns, initiatives and teams in the communication, public relations and marketing industries.” The winners of this year’s awards are expected to be announced in late July.
About Amendola
Amendola is an award-winning, national public relations, marketing communications, digital and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit http://acmarketingpr.adesignfoundation.com, and follow Amendola on Twitter and LinkedIn.
Media Contact:
Marcia G. Rhodes, Amendola Communications, mrhodes@acmarketingpr.com
by admin | Jun 3, 2021 | News
SCOTTSDALE, Ariz.—June 3, 2021 – Amendola Communications today announced it has won a Bulldog PR Award in the Best Healthcare Campaign category, further enhancing the company’s reputation as a top, innovative public relations (PR) and marketing communications agency for healthcare and health IT.
Bulldog Awards, the only PR awards program judged exclusively by journalists, honored Amendola with a 2021 PR Silver Award for a media campaign designed to raise the profile of Appriss Health through coverage of OpenBeds, an Appriss subsidiary that offers a comprehensive behavioral health capacity management and referral technology solution to help create trusted treatment networks that improve support and care delivery to patients in need.
“We are elated to be recognized for the creativity and energy our team put into this campaign, especially in a year with a record number of entries,” said agency CEO, Jodi Amendola. “Given how COVID-19 dominated healthcare news in 2020, raising the profile of a client focused on substance abuse solutions was a challenge. But our team did a superb job of telling the inspiring story of OpenBeds and, in the process, building awareness of Appriss Health as a public health partner for states to address substance abuse and behavioral health needs.”
Amendola’s strategy leveraged Appriss Health Senior Vice President and OpenBeds Co-founder Nishi Rawat, MD, whose experience as a critical care physician unable to connect patients with needed behavioral healthcare inspired her to start OpenBeds in 2015 with her father, a systems engineer. Dr. Rawat’s compelling story and the work done by OpenBeds would fill a growing need among healthcare journalists for compelling COVID stories.
The plan called for outreach to local media as well as to national health and trade media, with a focus on reporters and publications covering issues related to the opioid crisis and mental health. In addition to more traditional article coverage, the campaign aimed to tell a broader story of growing state efforts and proposing data-based story ideas.
Amendola also pursued a thought leadership strategy, creating bylined content for Appriss Health leadership. These included an op-ed on the need for action to address the opioid crisis amid the COVID-19 pandemic for its president that ran in Appriss Health’s hometown newspaper, the Louisville Courier-Journal, a commentary by Dr. Rawat on the need for increased access to medication-assisted treatment published on KevinMD, and a piece calling for expanded naloxone availability by Appriss Health’s pharmacy leader.
The Amendola campaign for Appriss Health generated overwhelmingly positive media exposure. Sentiment analysis by Meltwater shows that 87.1% of media coverage of the company was positive (with 0% negative coverage), while OpenBeds garnered 91.49% positive coverage and no negative coverage.
Amendola secured 27 media placements for Appriss Health in 2020, along with 18 for OpenBeds and 10 for Appriss. Total media coverage of Appriss Health last year reached a potential 8.52 million readers. The vast majority of those potential readers (6.03 million) were earned in the fourth quarter as the campaign began to show results.
The Bulldog Awards are run by Bulldog Reporter, the publishing arm of Agility PR Solutions, a provider of media database, monitoring, and PR measurement solutions designed to simplify the communications lifecycle. These annual awards celebrate excellence in public relations and communications. Any professionals involved in public relations, communications, marketing, social media, branding, product management, sales and investor relations are eligible.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead-gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands, as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
Media Contact:
Marcia G. Rhodes, Amendola Communications, 480.664.8412 ext. 15, mrhodes@acmarketingpr.com
by admin | May 18, 2021 | News
SCOTTSDALE, Ariz.—May 18, 2021 – Amendola Communications today announced it has won a Hermes Creative Award, further enhancing the company’s reputation as a leading innovative public relations (PR) and marketing communications agency for healthcare and health IT.
The Hermes Creative Awards, one of the oldest and largest competitions in the world, honored Amendola with a 2021 Platinum Winner statuette for a Media Response campaign on behalf of Kaufman Hall, which provides business strategy, operational, and financial consulting services to healthcare organizations. Amendola’s award came in the Media Relations section of the Public Relations/Communications category. Platinum is the highest award given in the competition.
“We are thrilled to be recognized for the hard work and creativity our team put into this campaign,” said Jodi Amendola, CEO of Amendola. “During the pandemic, it was critical for hospitals and health systems to have public support and for policymakers to understand the immense challenges these frontline organizations were facing. Our campaign enabled Kaufman Hall to achieve its goal of advocating for hospitals and health systems during COVID-19 and raising its profile.”
As the pandemic spread around the globe, Kaufman Hall management experts began advising financial executives in various sectors on the coronavirus’ impact and what they could do to respond. For healthcare executives, Kaufman Hall focused on the pandemic’s effect on treasury markets and liquidity and how hospitals and health systems should react. For higher education leaders, Kaufman Hall offered advice on tuition planning, international students and e-learning, while consulting financial institutions on reforecasting, scenario planning analysis, and credit and liquidity risk evaluations.
The company needed a way to increase awareness of COVID-related financial and operational consulting services in those industries. Amendola launched an aggressive campaign in April 2020 to position Kaufman Hall as experts on the financial impact of the pandemic and highlight its consulting work for clients. While Amendola had extensive relationships with healthcare publications and writers, the agency also had to implement strategies to attain placements in consumer, financial, and regional publications.
Amendola’s PR and media relations campaign, which ran through December 2020, was a huge success. Among the prominent consumer and trade publication placements earned by the campaign were:
Other media outlets successfully targeted by Amendola for Kaufman Hall included Managed Healthcare Executive, MedCity News, Kaiser Health News, Consumer Affairs, The Bond Buyer, and Bank Business News. The total number of unique monthly visitors to the news sites where Amendola earned placements for its client was nearly 43 million.
Now in its 15th year, Hermes Creative Awards is sponsored by the Association of Marketing and Communication Professionals, which engages senior-level experienced professionals to serve as competition judges who evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead-gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands, as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
Media Contact:
Marcia G. Rhodes | Amendola Communications | mrhodes@acmarketingpr.com
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by admin | Apr 29, 2021 | News
Award-winning Healthcare IT PR agency and personal emergency response systems provider partner to amplify client successes and industry best practices
SCOTTSDALE, Ariz., April 29, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced that Connect America, the nation’s largest independent provider of medical alert systems, has selected the firm to amplify client successes and industry best practices after a competitive review of agencies.
Connect America offers a full suite of reliable connected health solutions, including personal emergency response systems, remote patient monitoring and medication management solutions. Working with more than 1,000 healthcare network partners, Connect America has improved the quality of life for more than a million subscribers and their caregivers during more than 35 years of life safety monitoring.
“I have worked with Amendola previously which gives me the confidence that Amendola is the firm best able to help us achieve our growth goals with highly effective marketing, PR and social media support. They were my first phone call when I sought a PR partner at Connect America. I am thrilled to be working with them again,” said Janet Dillione, chief executive officer of Connect America. “The agency’s experience in healthcare as well as its deep expertise in marketing and public relations will help us to communicate the value of our connected health solutions that keep patients across the U.S. safe every day.”
“Vulnerable populations such as the elderly often need immediate medical intervention in the event of emergencies such as falls, medication mismanagement, or sudden changes in vital signs,” said agency CEO Jodi Amendola. “It is so gratifying to work with a repeat client to help tell its story and to educate the company’s target market on the value of its personal emergency response and remote monitoring systems. Connect America saves lives.”
Amendola is implementing a comprehensive media and communications plan for Connect America that will showcasethe company’s current technology and services, new offerings, accomplishments, customer wins, and industry partnerships. Recently Connect America announced it has been awarded a three-year contract to provide Personal Emergency Response Systems (PERS) to Medicaid recipients in New York City.
About Amendola Communications
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Connect America
Headquartered in Bala Cynwyd, Pa. Connect America is a leading provider of connected health solutions dedicated to improving access to care, safety, independence, and quality of life. Its growing portfolio of medical alert systems, remote patient monitoring, and medication management solutions help bridge the gap between individuals and their health partners, providing a more connected health experience. Connect America is proud to offer innovative healthcare technologies that help improve the lives of those they serve. For more than 35 years, the company has been delivering value-based solutions committed to quality care, improved health outcomes, increased patient satisfaction, and reduced costs. Its mission is to ensure that every individual, patient, and provider have access to the life-saving benefits of receiving the right care at the right time.
Media contact: Kim Warth; kwarth@acmarketingpr.com
by admin | Apr 22, 2021 | News
Award-winning healthcare PR agency to raise profile of rapid infectious disease testing platform through media engagement
SCOTTSDALE, Ariz., April 22, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, announced today that infectious disease testing technology leader Alveo Technologies has chosen the firm as its public relations agency to manage thought leadership initiatives, media relations, content marketing and social media.
Alveo is leading the transformation of the consumer health tech market with a low-cost, easy-to-use diagnostic platform that will change the way infectious diseases are detected and managed. With an initial focus on acute respiratory infections, including COVID-19, Influenza A/B and RSV, Alveo’s agile and dynamic be.well diagnostic platform can be adapted to detect a wide range of diseases that threaten public health.
“Creating greater accessibility to rapid, accurate, easy-to-use infectious disease testing is a key step to managing COVID-19,” said Ron Chiarello, founder and CEO, Alveo Technologies. “We are excited to more broadly share the story of how our be.well diagnostic testing platform can contribute to this important global initiative, and look forward to collaborating with Amendola to amplify our message.”
“Amendola is excited to be partnering with Alveo right before their be.well COVID-19 Test is poised to begin commercialization,” said Jodi Amendola, agency CEO. “We look forward to helping raise awareness of how Alveo is leading the transformation of the consumer health tech market with a low-cost, easy-to-use diagnostic platform that will change the way infectious diseases are detected and managed.”
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead-gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands, as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Alveo Technologies
Alveo is leading the transformation of the consumer health tech market with a low-cost, easy-to-use diagnostic platform that will change the way infectious diseases are detected and managed. With an initial focus on acute respiratory infections, including COVID-19, Influenza A/B and RSV, Alveo’s agile and dynamic be.well diagnostic platform can be adapted to detect a wide range of diseases that threaten public health. Affordable access to real-time results will transform the way individuals, healthcare providers and public health professionals identify and manage disease outbreaks. With be.well, we will know sooner, act faster and make better-informed decisions toward personalized intervention options that benefit individuals and the entire population.
To learn more visit https://alveotechnologies.com
Media contact: Marcia G. Rhodes; mrhodes@acmarketingpr.com
by admin | Apr 13, 2021 | News
Award-winning Health and Health tech PR and marketing agency and innovative pharmacy solutions provider partner to amplify client successes and industry best practices
SCOTTSDALE, Ariz., April 13, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare, health tech and life sciences public relations and marketing firm, announced today that FDS Amplicare has selected the firm as its public agency of record. Amendola is implementing a comprehensive media and communications program that will showcasethe success of FDS Amplicare’s collaborative work with clients and bring greater awareness of its pharmacy software solutions, which include business intelligence, medication synchronization, claims reconciliation and medical billing.
“We are strong advocates for community pharmacists, who have so many stories to share, explains David Roth, chief growth officer, FDS Amplicare. “It has been a challenge to break through the COVID news cycle, but Amendola’s broad experience and deep relationships with pharmacy and healthcare media and digital influencers is what got our attention and they have delivered since day one. They generated immediate visibility with creative storytelling in our top tier media targets and we look forward to ongoing awareness and market momentum.”
FDS Amplicare has more than 30 years of experience in delivering pharmacy software solutions ranging from claims reconciliation and medical billing to business intelligence, patient communications, and Medicare plan selection. By combining proven technologies and pharmacy clinical and financial expertise, these solutions help pharmacies and their patients save time and money while delivering quality patient care.
Welcoming FDS Amplicare’s industry-leading pharmacy software solutions to the agency roster, Jodi Amendola, CEO of Amendola said, “We value FDS’ commitment to advancing financial and operational efficiencies of community-based pharmacies. It aligns perfectly with our results-oriented approach and passion for improving the healthcare system. It has been a pleasure to leverage their unique data, client successes and vision to the fast-changing market.”
To learn more about Amendola, visit www.acmarketingpr.com. To learn more about FDS Amplicare, visit www.fdsrx.com or www.Amplicare.com.
About Amendola Communications
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About FDS Amplicare
FDS Amplicare strengthens the health of pharmacies and their patients. Through the delivery of innovative software products and services, we enable the evolution of the clinically focused New Era Pharmacy, empowering our clients to provide comprehensive pharmacy and clinical care services for their communities. To learn more about FDS Amplicare, visit www.fdsrx.com or www.Amplicare.com.
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