Foundation for Chiropractic Progress Selects Amendola to Power Market Awareness of Chiropractic Advancement

Jan 23, 2018

Award-winning firm to implement robust PR, digital and content creation program

SCOTTSDALE, Ariz. Jan. 23, 2018 Amendola Communications, a nationally recognized, award-winning healthcare marketing and public relations agency, announced today the Foundation for Chiropractic Progress (F4CP) has engaged the firm to develop an integrated marketing communications program to generate public awareness of the benefits of chiropractic care, highlighting clinical evidence. F4CP is a national not-for-profit organization dedicated to educating the public about chiropractic care.

“We conducted an in-depth search of nearly a dozen healthcare agencies, and Amendola was the clear choice to advance our mission of establishing F4CP as the trusted resource for evidence-based data and education about the benefits of chiropractic care,” said Sherry McAllister, DC, executive vice president of F4CP. “Our goal is to empower our members to educate and engage consumers with knowledge about how chiropractic can benefit them, embrace and share this knowledge and advance the profession as a whole.

Kent S. Greenawalt, CEO of Foot Levelers and chairman of the F4CP Board of Directors said, “We were attracted to Amendola’s veteran team, who demonstrated passion, creative strengths, media savvy and impressive experience in the chiropractic profession. Their strategic guidance will play a key role in increasing credibility and recognition among target media and digital influencers of the important role chiropractic care plays in pain management, wellness and maintaining a healthy lifestyle.”

With the goals of supporting membership and building credibility for chiropractic care by capitalizing on national industry trends and developments to showcase the multiple benefits of chiropractic care from delivering safe, drug-free, cost-effective pain relief to optimizing wellness Amendola will provide a broad spectrum of marketing services. These include aggressive media relations, social media services and a range of content demonstrating thought leadership and evidence-based data of chiropractic care through bylined articles, blog posts, press releases, white papers, ebooks, email campaigns and much more.

“With wellness taking center stage, chiropractic care is rapidly gaining momentum reshaping care as we know it,” said Amendola CEO, Jodi Amendola. “F4CP’s role in the market has tremendous value and we look forward to extending its reach by highlighting success stories, leveraging a treasure trove of evidenced-based data and promoting high-value content to make an even greater impact.”

With a team of experienced and seasoned PR professionals, Amendola develops and implements public relations, digital/social media, content marketing, messaging/branding, web design and marketing programs for a diversified healthcare and HIT client base. Amendola provides extensive strategic counsel and helps clients from start-ups to Fortune 500 companies achieve their business objectives including market expansion, strategic acquisition or public offering.

About Foundation for Chiropractic Progress

A not-for-profit organization, the Foundation for Chiropractic Progress (F4CP) informs and educates the general public about the value of chiropractic care and its role in drug-free pain management. Visit; call 866-901-F4CP (3427). Social media: Facebook, Twitter, LinkedIn, Pinterest, YouTube.

Media Contact: Marcia Rhodes  |