Getting To Your Happy Place at HIMSS19

Jan 30, 2019

HIMSS19 is fast approaching and for a successful conference, you are likely already planning and preparing. The Amendola team is in full swing preparing clients for the big show in Orlando, from product announcements, media kit development and booth collateral to social media campaigns and on-site support for press interviews and analyst briefings.

We’ve written a number of blogs on the subject of HIMSS including Getting Noticed at HIMSS: 4 Insider Tips from Industry Journalists to Maximize Media & Analyst Interviews at HIMSS and also Tips for Staying Healthy at HIMSS. There is some valuable information here from my A-Team colleagues. I’d like to highlight the information I find most valuable and add a few tidbits of my own wisdom to the topic.

First a few facts. The 2019 HIMSS Conference in Orlando will be bringing together 45,000+ professionals from 90+ countries. There will be 300+ education sessions, 1,300+ vendors, hundreds of special programs and endless networking events. The conference will be held at the Orange County Convention Center which boasts 7 million square feet of meeting and exhibition space.

Yes, that’s a lot of people and a lot of walking. In addition to hand sanitizer, a supply of ibuprofen, tums, breath mints and good shoes, I also recommend the following:

  • Have a fresh supply of water and snacks with you each day. With the amount of people in attendance, getting a quick meal during a break in meetings or sessions may not always be an option.
  • You will be doing a lot of walking. I think one HIMSS I walked over 10 miles in one day. Track your steps. You will be getting your exercise. All that walking will be tough on your feet, but also on your legs, hips and possibly your lower back. Perform leg and lower back stretches in the morning, at night before you go to bed, and even throughout the day if you can manage it.
  • The weather in Orlando in February is gorgeous, especially for those of us who have been dealing with a cold and wet winter. Take a few minutes to get outside the convention center and enjoy the fresh air and sunshine. Sometimes that can be a better “pick-me-up” than another cup of coffee.
  • Do your homework prior to the show. Read the briefing book, including article links, your PR agency provides you to prepare for your press and analyst meetings. It’s an excellent way to spend time on your flight to Orlando.
  • Know your elevator pitch and the key messages you want to convey during the show. Be prepared to convey those messages on the fly with someone you chat with while waiting in line for coffee. You never know who may be standing around you a journalist, an analyst, a potential customer always represent your company well.
  • Finally, have fun! HIMSS is hectic and tiring, but also exciting and can set the stage for a year of success. And when it’s over, enjoy some extra time in Orlando. You are close to the most magical place in the world as well as beautiful beaches less than an hour away. And if you are like me, be sure to make a reservation for a massage after HIMSS is over. Your body will thank you for it!

See you in Orlando!

Linda Healan

For more than 20 years, Linda has provided strategic PR and marketing communications services to B2B national and multi-national clients in the technology, healthcare technology, real estate, travel & tourism, and professional service industries. In 1999, she established Healan PR following a successful career as an account and client services manager for several PR agencies. Notable clients included Craneware, ReachHealth, Oneview Healthcare, Flo Healthcare/Metro a division of Emerson and CenTrak, among others. Prior to entering the public relations field, Linda earned a bachelor's degree in Journalism/Public Relations from Georgia State University in 1993. She is a member of the Public Relations Society of America (PRSA) and active in the PRSA Georgia Chapter. She is also a member of the Technology Association of Georgia (TAG) and served on the public relations committees heading Georgia Technology Forum 1998 and 1999, and Georgia Technology Celebration in 2003.