HealthBI Names Amendola Communications Agency of Record for PR and Content Marketing

Nov 28, 2017

Company behind nation’s most widely used care management system for pop health taps HIT PR agency to promote its solutions for value-based and integrated care

SCOTTSDALE, AZ Nov. 28, 2017–Amendola Communications, an award-winning healthcare marketing and public relations agency, is thrilled to add population health technology pioneer HealthBI to its customer family. Amendola will be a key player in HealthBI’s plans for rapid growth in 2018, promoting solutions that are already the most widely deployed of their kind while expanding awareness of the company as a visionary thought leader in value-based and integrated care.

These thought leadership messages will be of particular importance in 2018 as more payers engage providers in risk-based contracts. Under such reimbursement models, payers and providers must enter into a newly collaborative relationship and share tools that give insight into the patient’s real time picture of health. HealthBI is not only a knowledgeable vendor of the technology solutions needed, it has a keen understanding of how to enable provider adoption indeed, embrace of healthcare that focuses on quality and better outcomes.

“Jodi Amendola and her team at Amendola Communications clearly get the HealthBI value proposition. With their deep and broad understanding of the healthcare landscape, we are confident that we have selected the ideal partner to promote our mission far and wide,” said Scott McFarland, President, HealthBI.

Amendola will help build HealthBI’s thought leadership profile through a mix of targeted media relations, byline article placements, and strategic speaking opportunities. Additionally, the agency is helping HealthBI produce a knowledge library that will feature case studies and guides on a range of topics from using technology to reduce unnecessary high utilization of ED and acute care, to successfully integrating behavioral healthcare and primary care, to spurring provider adoption of quality and performance monitoring.

“Very soon after our introduction to HealthBI, we realized this company is poised to help the healthcare industry fully embrace value-based care and integrated care. Given the tremendously positive impact these models of care are set to make, it is incredibly exciting to help HealthBI advance its mission,” said Jodi Amendola, CEO, Amendola Communications.

Breaking down the barriers to better models of care

Value-based care holds the key to gaining control of our ballooning national health bill, yet the transition has been difficult for providers and payers to make. In a parallel development, the movement to integrate medical and mental healthcare may finally help improve outcomes for a long-underserved population, yet this shift, too, has been challenging to navigate.

HealthBI’s technology solutions and health data expertise are aimed at making the transitions to these new models of care successful and cost-effective. The company’s flagship care management and care coordination platform brings all care teams together to improve outcomes for even the highest risk patients, while helping both payers and providers meet quality measures.

About HealthBI
Headquartered in Scottsdale, Arizona, HealthBI was created by a team of industry leaders and physicians to fill the need for tools that enable health care payers and providers to reduce admissions and readmissions, automate care transition and improved value-based care performance and HEDIS outcomes. Today, the company’s care management and care coordination platform for population health management is the most widely deployed in the nation used in over 60,000 clinical sites across 50 states. HealthBI customers have reported results that span from a 25 percent decrease in 30 day re-admits to a nearly 300 percent improvement in closing gaps in patient care. To learn more about HealthBI, visit and follow HealthBI on Twitter and LinkedIn.

Jodi Amendola | | 602-614-3182