Measuring Your 2017 Public Relations Results: Was Your Message Heard?

Nov 16, 2017

Amendola Communications advises how to measure the results of PR campaigns and plan for the year ahead

SCOTTSDALE, Ariz., Nov. 16, 2017 In the midst of planning next year’s marketing and public relations budgets, now is an excellent time for healthcare IT companies to assess the progress of public relations and marketing “seeds” planted over the past year. It’s also a good time to plan what to do differently in 2018. For tips on these and other strategies, check out the following selected blog posts from Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency. To stay informed on the industry’s best practices for crafting and promoting effective messages, subscribe to the blog today.

Taking a Measure of PR Measurement

How can you really tell the impact of PR? This blog breaks it down and then some. We’re slightly biased, but we think this relatively short post reveals more effective measurement strategies than some books do. (It also calls out some duds that aren’t worth your time.) Check it out and at your company’s next confab, wow the assembled crowd with solid proof that PR works!

Simple Language and Communication Success

While there’s no lack of coverage of Donald Trump, we’ve included a blog post that examines his communication style. Which, politics aside, we have to say gets him unprecedented amounts of publicity. Say what you will about him, but dude’s got PR game. His Twitter feed alone pretty much dominated the 2017 news cycle and we can likely expect the same for the rest of his presidency.

Amendola’s blog covers all things public relations and marketing. A go-to source for communications professionals, the blog publishes on a weekly basis and features over a dozen subject matter experts in every aspect of publicizing and marketing healthcare technology companies.


Media Contact: Marcia Rhodes |

Jenna Warner

Jenna brings a wide range of experience in business and marketing paired with a fresh perspective on the health IT industry. She launched her professional career in the non-profit space with the Muscular Dystrophy Association. While there she became well-versed in a broad range of healthcare topics, participating in patient interactions as well as organizing fundraising campaigns. She provides Amendola clients with creative social media planning and research, content management and media relations. In her collegiate career, Jenna was an award-winning mentor for business students sharing her passion for marketing and success. She honed her skills with several agency internships and a semester-long consulting project. She led her team in creating the market research and entrance proposal that was presented to the company in Italy. Her "can do attitude" got her to the top of Mount Kilimanjaro in August 2016 and she has the same drive at work. She graduated from Millikin University with a B.S. in Marketing.