by admin | Mar 19, 2019 | News
Healthcare agency to build thought leadership and share of voice for transfer center solutions company
SCOTTSDALE, Ariz., March 19, 2019 Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced today that Central Logic has engaged the agency to provide strategic PR and marketing communications services.
Central Logic, based in Salt Lake City, Utah, is a leader in transfer center technology solutions. Its data-driven transfer center platform ensures patients get access to the right care without delay.
Central Logic CEO Angie Franks noted that the company’s people and products are key to the success of the transfer centers it works with. “The Amendola team understands not only our communications objectives, but also our commitment to driving better clinical outcomes for patients and delivering a financial ROI for our clients. We’re excited to work with them to spread that message.”
“Central Logic has an experienced leadership team with both business acumen and a deep appreciation of the challenges that providers and referring physicians face, especially when it comes to timely, safe and efficient patient transfers,” said agency CEO Jodi Amendola. “Increasing their share of voice in healthcare through thought leadership, content development and media placements isn’t just a PR win for Central Logic, it’s a win for all of the hospital and health system leaders who can learn from them.”
Amendola will create a comprehensive media relations plan that will include securing media placements to showcase the results Central Logic’s partnerships drive. A multi-pronged communications approach will include press releases and media pitches, contributed content, speaking engagements and awards to position the team as subject matter experts and thought leaders. In addition, Amendola will assist with videos and marketing activities to help with lead generation and sales enablement.
About Central Logic
For health systems, managing patient transfers is a life-saving endeavor. Central Logic is a pioneer in the space and was founded solely to support this mission. Our flexible, purpose-built solutions provide superior real-time visibility and unmatched business intelligence to optimize the operations of health system patient flow command centers. Clients count on Central Logic to deliver strong growth, find new ways to improve patient outcomes and make their operations more effective, today and into the future. Based in Utah, Central Logic is an industry leader with a 96% customer retention rate working to get patients the right care, at the right place, without delay. For more information, visit www.centrallogic.com.
Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
by admin | Feb 26, 2019 | News
Award-winning health IT agency to elevate thought leadership for top healthcare business analytics solutions leader
SCOTTSDALE, Ariz., Feb. 26, 2019 Amendola, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has been selected as the agency of record for VisiQuate, a leader in business analytics serving healthcare enterprises.
VisiQuate previously engaged Amendola to launch a successful media relations campaign, which drove the decision to expand the engagement. With the expanded program, Amendola will implement a broad range of PR, marketing and content strategies to generate awareness around VisiQuate’s healthcare business analytics solutions including Ana, the industry’s first virtual Chief Artificial Intelligence Officer. VisiQuate’s solutions enable healthcare organizations to connect disparate data sources, automate complex business processes, and adopt artificial intelligence (AI) and machine learning to transform the way healthcare organizations use data to eliminate the waste involved with revenue cycle management.
“Healthcare technology solutions, when powered by AI and machine learning, is rapidly being recognized and welcomed across the industry,” said Brian Robertson, CEO of VisiQuate. “We chose to expand our existing partnership with Amendola due to their unmatched healthcare technology expertise, strategy and relationships that lead to high-value engagements with media, industry influencers and stakeholders across the healthcare continuum.”
“VisiQuate is shaking up healthcare analytics as we know it,” said Jodi Amendola, CEO of Amendola. “From developing the industry’s first virtual Chief Artificial Intelligence Officer to their solutions focused on improving cash flow while also improving patient outcomes, their contributions are allowing clinicians to focus on delivering quality care rather than time-intensive administrative burdens. We look forward to a strong continued partnership with VisiQuate to build thought leadership, drive awareness and deliver measurable results.”
Amendola will create and execute a comprehensive, strategic plan that will include securing trade and national media placements to showcase the strong outcomes revenue cycle professionals have had when working with VisiQuate. Press releases and contributed content will position the team as thought leaders, while speaking opportunities and awards will continue to showcase the innovative and disruptive work being done to improve patient outcomes through the use of better business intelligence.
About VisiQuate
VisiQuate is an expert managed service that helps clients achieve peak business health. With advanced AI capabilities, VisiQuate integrates complex data and presents it as role-personalized insights and actionable workflows. Root causes, trends, and opportunities become clear, leading to real-world results. VisiQuate’s virtual AI assistant, Ana, is informed by the experience of industry leaders and delivers reports within seconds of being asked, suggesting next steps that yield greater value. To learn more, visit www.visiquate.com.
by admin | Jan 29, 2019 | News
PR and marketing firm to help the organization communicate its goal of transforming the care delivery system
SCOTTSDALE, Ariz., January 29, 2019 Amendola, a nationally recognized, award-winning health care and technology public relations and marketing agency, is pleased to announce that it has partnered with Alliance for Better Health to provide PR and marketing services to the organization.
Amendola will help Alliance for Better Health develop its PR strategy and collaborate with the organization to develop an integrated, coordinated marketing plan.
“Alliance for Better Health’s mission, its innovative approach to building health equity, and its focus on addressing social determinants of health is admirable and inspirational. We expect to see great things from this organization in the coming years and we’re excited to help them get the word out about the amazing work they’re doing,” said CEO Jodi Amendola.
The New York-based Alliance for Better Health’s innovation program is providing more than $5 million to dozens of organizations in the Capital Region to demonstrate new concepts that are proactive in maximizing the health of individuals and, as a result, reducing the need for medical care and the financial burden of that care on individuals, business and taxpayers.
Alliance for Better Health CEO Jacob Reider, M.D., is passionate about addressing social determinants of health, but recognizes there’s still a lot of work to do to raise awareness of its benefits. “It’s so important, but many managed care organizations, community-based organizations and independent physicians struggle to effectively adopt best practices and coordinate services,” Reider said. “Engaging Amendola is just part of our commitment to helping organizations promote the health of people and communities.”
Amendola will be responsible for creating a comprehensive media relations plan that will include securing trade, national and local media placements to showcase the results CMOs, CBOs and IPAs have had when working with Alliance for Better Health. Press releases and contributed content will position the team as content experts and thought leaders and secure speaking opportunities and awards.
About Alliance for Better Health
Alliance for Better Health engages medical and social service providers in developing innovative solutions to promote the health of people and communities, with a goal of transforming the care delivery system into one that incentivizes health and prevention. Established in 2015 as a Performing Provider System in the New York State Delivery System Reform Incentive Payment program (DSRIP), Alliance partners with more than 2,000 providers and organizations across a six- county area in New York’s Tech Valley and Capital Region.
by admin | Oct 30, 2018 | News
SCOTTSDALE, Ariz., October 30, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that it has been selected as the PR and marketing agency of record for CAREMINDr, a Silicon Valley-based mobile-enabled remote patient monitoring (mRPM) solution.
Amendola is leveraging a broad range of PR, marketing and content services to promote CAREMINDr’s innovative automated, turnkey mRPM solution to Medicare Advantage plans and other health plans and managed care organizations, physicians practices, employer groups and health systems. The CAREMINDr-Amendola collaboration is already shining a light on CAREMINDr’s thought leadership and innovation in the space, including published and accepted articles in leading media outlets such as Medical Economics, Healthcare IT News, Managed Healthcare Executive and AMGA’s Group Practice Journal.
Founded in 2017, CAREMINDr allows providers to efficiently monitor and “check in” with patients between appointments through automated, scheduled, condition-specific and clinically relevant patient-reported data capture. Consistent mobile communication, actionable insights and timely interventions enable providers to boost patient engagement to improve chronic care management, care transitions and outcomes. CAREMINDr offers health plans, health systems, physician groups and other organizations focused on population health management the tools needed to empower providers in achieving the Institute for Healthcare Improvement’s Triple Aim of lower costs, healthier populations and more satisfied patients.
“We knew we needed an experienced PR and marketing partner to tell CAREMINDr’s story about how we’re helping providers and payers improve patient engagement and outcomes while lowering healthcare costs,” said Harry Soza, CEO of CAREMINDr. “When I thought about the best agency I had worked with, Jodi Amendola and her team came to mind immediately. We chose Amendola because they have the healthcare industry expertise, media relationships and marketing strategies that will enable more health plans, health systems and medical practices to learn more about CAREMINDr and how we can optimize outcomes for their patients or members.”
Amendola is promoting CAREMINDr through numerous PR, marketing and content marketing programs, supported by Amendola’s top-tier media research and relations. The agency is working with CAREMINDr to increase brand awareness and thought leadership by communicating its core value proposition to target audiences, drawing on Amendola’s deep industry knowledge and significant media relationships in health IT. Amendola is also delivering a wide range of content demonstrating the thought leadership and expertise of CAREMINDr’s leaders, all of whom are leaders and innovators in various fields of healthcare, health insurance and population health management.
“CAREMINDr’s CEO Harry Soza is a serial healthcare tech entrepreneur who brings innovation and creativity to every project he touches; I’m so thrilled to be working with him again,” said Jodi Amendola, CEO of Amendola Communications. “The vast majority of Americans are active users of smartphones and other mobile devices, so CAREMINDr’s convenient, efficient and clinically relevant mRPM solution is a smart and timely way for providers and health plans to engage patients to take ownership of their own health for better outcomes and lower costs.”
About CAREMINDr
CAREMINDr, a Silicon Valley company, is led by a team of experienced healthcare executives, technology experts and leading physicians that deliver proven technology solutions to healthcare organizations nationwide. CAREMINDr leverages the power of mobile-enabled remote patient monitoring (mRPM) to bridge the gap between physician appointments for stronger patient engagement and more efficient population health management. The automated, turnkey solution enables physicians to effortlessly “check in” on patients between visits. Patients conveniently and efficiently provide biometric, objective and subjective data. This approach monitors health status and social determinants, on a condition-dependent, clinically relevant schedule. The mRPM approach enables physicians to reduce ED visits and unnecessary hospital admissions and readmissions, while improving patient engagement, outcomes and satisfaction. Find out more at www.caremindr.com
Media Contact:
Tara Stultz
Amendola Communications
440.225.9595
tstultz@acmarketingpr.com
by admin | Oct 9, 2018 | News
SCOTTSDALE, Ariz., October 9, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that PeriGen, an innovator of perinatal early warning systems, has engaged Amendola to develop and implement a fully integrated marketing and PR program. Based on a prior engagement, PeriGen is now looking to the firm to focus on thought leadership, content marketing, and lead generation and nurturing.
The United States currently has the worst maternal morbidity in the developed world (26.4 deaths per 100,000 live births), and studies have demonstrated that more than 50 percent of bad outcomes in childbirth are preventable. To address these preventable complications in both mothers and babies, PeriGen has developed artificial intelligence (AI)-powered solutions that automate the identification of early warning signs during labor, supporting clinicians with standardized analysis and timely alerting of troubling trends so that they can follow protocols in a more consistent and timely way.
Amendola will leverage a broad range of marketing, public relations and content strategies to promote PeriGen’s market-leading maternal and fetal surveillance systems. The content marketing will include bylined articles and website content and will highlight the thought leadership and subject matter expertise of PeriGen’s leadership and its clinical end users. This includes a recently published USA Today Letter to the Editor addressing maternal mortality.
“We are extremely glad to be working with Amendola Communications in a more expanded capacity,” said Matthew Sappern, CEO of PeriGen. “We feel that their public relations and marketing capabilities, specific to the health IT industry, are unparalleled. With their strategic guidance and personnel, we will greatly increase the awareness of PeriGen and what our solutions can do to lower negative outcomes during childbirth.”
PeriGen has developed PeriWatch Vigilance, a new fetal and maternal early warning system (EWS) that automatically identifies patients whose conditions are worsening, facilitating more timely interventions. Able to work alongside existing perinatal systems, PeriWatch Vigilance is an early warning system that alerts care teams to clinical trends that may require intervention.
“PeriGen is a visionary company that gives clinicians the tools they need to improve and even save babies and moms lives,” said Jodi Amendola, CEO of Amendola Communications. “We will be leveraging our deep health IT and healthcare experience to spread the word about the important work that PeriGen is doing to combat complications during labor and delivery. Together, we will execute strategic marketing programs and develop content that will increase awareness among healthcare and insurance organizations of the strong clinical and financial outcomes that PeriGen’s solutions deliver.”
About PeriGen
PeriGen offers innovative perinatal software solutions that incorporate artificial intelligence (AI) to enhance clinical efficiency and standardization of care during childbirth. Led by skilled OB practitioners and IT visionaries, PeriGen has created the PeriWatch platform to provide consistent analysis and efficient display of complex data in real-time to promote better human recognition and communication about impending problems during labor. With PeriWatch clinicians can spend more time on direct patient care and less time on manual calculations and data manipulation. To learn more, visit www.perigen.com; follow us on Twitter, LinkedIn, YouTube, and Facebook; or call 984.208.4250 or email.
Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
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