by admin | Jun 5, 2018 | News
SCOTTSDALE, Ariz., June 5, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that it has been selected as the PR agency of record for VisitPay.
Amendola will utilize a broad range of public relations and content services to promote VisitPay’s market-leading platform for fully automated patient financial engagement.
Founded in 2010, VisitPay is the developer of a cloud-based platform used by major providers to deliver transparency, choice and control to patients managing healthcare financial transactions and outstanding balances. Through VisitPay, patients can access a complete and comprehensive accounting of their financial obligations, as well as critical health plan and healthcare information, through health system-branded portals.
For health systems, VisitPay’s proprietary analytics tailors consistent and fully compliant financing options to the unique needs of individual patients and their families, creating a simplified billing experience that drives both higher payment rates and improved patient satisfaction scores.
“VisitPay counts some of the largest and most innovative health systems as clients. We wanted a public relations agency that could capitalize on that momentum,” said Will Reilly, Vice President of Marketing at VisitPay. “Amendola’s deep experience in health IT will help us shape and lead the conversation on patient financial experience.”
Amendola will promote VisitPay through a number of public relations and content marketing programs, supported by Amendola’s top-tier media research and relations. The agency will work with VisitPay to increase brand awareness and thought leadership by delivering its core value proposition to target audiences, drawing on its deep industry knowledge and significant media relationships in health IT. Amendola will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of VisitPay’s corporate and client-based leadership.
“Hospitals and health systems are challenged with uncovering the tools and strategies for bringing transparency, choice and control to the patient financial experience,” said Jodi Amendola, CEO of Amendola Communications. “Our collective experience in the patient-as-payer space will be instrumental in helping
About VisitPay
VisitPay is the first and only platform for Patient Financial Health. The culmination of seven years learning and development, this proprietary cloud-based platform enables health systems to dramatically increase the amount paid on patient balances because patients can finally exercise control over their financial health. VisitPay is proudly headquartered in Boise, Idaho, one of the most livable cities in the country, where it has assembled a powerful team focused on predictive analytics, user-driven software design and consumer finance. More information about the company and its solutions can be found at www.visitpay.com.
Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
by admin | May 10, 2018 | News
SCOTTSDALE, ARIZ. May 10, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, announced today that it has been selected as the agency of record for Lightbeam Health Solutions, a leader in end-to-end population health management solutions and services. Amendola will promote Lightbeam’s brand, solutions and thought leaders through its deep relationships with industry media, influencers and events.
Irving, Texas-based Lightbeam integrates data warehousing, data analytics, health information exchange and care management capabilities to deliver the most comprehensive population health management solutions in healthcare. Lightbeam’s technology provides the guidance needed to deliver the right care at the right time, while reducing costs and delivering outstanding financial results.
“Lightbeam is committed to equipping providers with the solutions needed to improve the lives of whole populations of patients across the continuum of care, while helping them to better manage the cost of that care,” said Jorge Miranda, EVP of Lightbeam Health Solutions. “We look forward to benefitting from Amendola’s strategic vision and expert execution as we continue to help healthcare organizations and ACOs make the challenging journey from volume to value.”
“Population health management is a crowded field with numerous companies struggling to achieve the sort of end-to-end solution that Lightbeam has developed,” said Jodi Amendola, CEO of Amendola Communications. “We are thrilled to partner with Lightbeam’s leadership several of whom we have worked with in previous companies to accelerate their ability to attract new customers and partnerships.”
About Lightbeam Health Solutions
Lightbeam Health Solutions delivers a revolutionary model for managing patient populations and associated risk. Lightbeam’s vision is to bring health data into the light through the use of analytics, and to provide the insight and capabilities healthcare clients need to ensure patients receive the right care at the right time. Lightbeam’s platform facilitates end-to-end population health management for ACOs, payers, provider groups, health systems, and other healthcare organizations aspiring to provide superior care at a lower cost. For more information, visit
www.lightbeamhealth.com and follow us on LinkedIn and Twitter.
Media Contact: Marcia Rhodes | mrhodes@acmarketingpr.com
by Jodi Amendola | Mar 14, 2018 | Blog
Some people network the traditional way. They attend networking events, dinners, and happy hours. Or they join membership organizations, serve on boards, etc.
The planned socials are not really my thing, though. Rather, I have built much of our public relations agency’s success on being open to engaging others, at just about any time, place or event. That’s a lesson I learned from my mom and dad!
They always pushed me to talk to everyone. I can still hear my Dad say: “Go talk to him. You never know where it will lead!” and “Go say “hi” to her. You never know who she knows.”
Not surprisingly, my parents were right and today it’s a philosophy I live by: network with everyone. You just never know! I have built my business on the unintentional events and truly believe that one experience leads to the next.
Here’s a great example. I recently received a LinkedIn note from someone looking for a national healthcare/pharma PR agency; her CEO had suggested she meet with me. Of course, it felt great hearing that the CEO remembered me and our high quality work especially since it had to be at least 12 years ago that he engaged us.
A meeting was scheduled. We barely got into the office when the lady said, “I can’t believe how you and Michael met. What a funny story!” To be honest, I had totally forgotten but when she gave me some details, it jogged my memory and wow, it was a good story!
Michael and I met at a car wash. Yes, a car wash!! It was a Friday afternoon and we were both waiting for our cars to be done. My mom, who was with me, engaged Michael in conversation. When she learned he was in healthcare she proceeded to sell him on my services!
There are not too many people in the healthcare/healthcare IT/pharma public relations space in Arizona, and Michael was impressed that I knew the lingo. We exchanged cards and met the following week at Starbuck’s. We did some project work for them and then lost touch … until now.
Here’s another example. Jim R. was a neighbor of mine. We were chatting at a pool party and became family friends. He was an entrepreneur and encouraged me to start my own business. I had been thinking about doing just that, and Jim’s encouragement gave me the extra push I needed. He also became a client and remains a good friend today.
And one more example one of my favorites–about how I met Gregg C. in the taxi line at the Dallas airport. In town for the HIMSS convention, along with tens of thousands of others, the line stretched on forever. Finally, the man managing it all yelled out, “Anyone else going to the convention center?”
Gregg and I got into the same taxi (pre-Uber days, of course!), and soon fell into conversation all the way into the city. It turned out Gregg was a top exec at Intel, and also from Arizona. At the time, I worked for a different healthcare IT PR agency, and Gregg said that Intel might need some specialized healthcare PR. He introduced me to a colleague, Chris, and the rest is history Intel’s Internet healthcare division became one of the agency’s clients.
But it gets better. I invited Chris to an event. She brought her colleague, Kate. I remained friends with Kate long after the engagement with Intel ended. In fact, years later when I launched my own PR agency, I reached out to Kate, and hired her to start our marketing department. Now, 14 years later, Kate is a vital part of Amendola, still leading our marketing efforts and so much more!
Networking has continued to build Amendola Communications. It was about eight years ago that I got a call from Jim G. He looked me up because I led his company’s PR efforts decades before. We not only re-connected but became great friends, attending HIT meetings and network events together, and cross-referring business leads.
Jim referred me to so many great HIT influencers that today, I rarely participate in RFPs. I don’t need to. Between my many years in the business, networking with editors, clients, and others, business leads just come in.
Of course, it is also a testament to my team and the agency that we have so many repeat clients: Doug, a four- time Amendola client; Jay, a three- time Amendola client; Brett, a three-time Amendola client; Steve, a two-time Amendola client; Michele, a two-time Amendola client; Laura, a two-time Amendola client. And the list goes on and on.
Mom and Dad were right. You just never know what that one connection will lead to! Why not connect with us today? At the very least, you’ll have a free, no-obligation consultation with the healthcare IT industry’s leading public relations agency. Shoot me an email at jamendola@acmarketingpr.com. I can’t wait to hear from you!
by admin | Dec 14, 2017 | Blog
by Jodi Amendola | Nov 21, 2017 | Blog
A Secret “Trick” to Add to Your 2018 PR & Marketing Strategy
With Thanksgiving around the corner, it got me thinking: one day simply isn’t enough to contemplate all there is to be grateful for. Especially when adding our professional blessings to the mix, like the partners, colleagues and employees who contribute to our success. So let’s give thanks for more than just one day and create an ongoing thankfulness program as we plan our 2018 marketing and public relations initiatives.
Giving thanks and showing gratitude is an obvious yet often overlooked gesture in our fast-paced work day. Too often, we just shoot a quick text or email (if that) and check it off the “to- do” list. Remember the days when we actually went to the Hallmark store and bought a card and wrote a personal note? I had one team member who actually took the time to write me a four-page thank you note recently. WOW! It truly meant the world to me and is something I won’t forget anytime soon.
Now imagine if we all took the time to regularly give those who impact our professional success that same “wow” factor. If sincere, it can have a tremendous impact on performance, sales and overall happiness.
Let me give you another example. Last month, we celebrated our 14th anniversary at Amendola. We commemorated the milestone with a companywide retreat, bringing together all 20+ 
employees to collaborate, brainstorm and unwind for a couple of days. We spent so much time and money planning activities, entertainment, meals, hikes, etc. but at the end of the event, what was the activity that had the most positive feedback? The awards ceremony!
This fun event gave me the opportunity to demonstrate my gratitude to each member by sharing stories, memories and anecdotes about how each team member is a unique and valuable asset to the organization. As the crowning touch, I presented each team member with a certificate that included their own unique designation.
For the veteran PR account director who I know won’t rest until she gets her client a coveted media placement or top tier speaking engagement, I presented with the “Commitment to Excellence” certificate. For the young millennial social media manager who lives, sleeps and breathes new ways to create huge online followings for our clients, I presented with the “Rising Star” certificate. And for the tireless media relations wiz that regularly gets PR mentions in publications that for others are impossible to crack, I presented with the “Winning Streak” certificate.
And so on for every Amendola team member. I wanted them all to know that they are appreciated and that their efforts don’t go unnoticed. Our tremendous growth and success would not be possible without each one.
You will need deep pockets for public relations, social media, content marketing and marketing communications activities (hint, hint!) to stand above the crowd in 2018. But don’t forget about your most important assets: your team, clients and partners. As you plan for the holiday season and into the trade show blitz, I urge you to put aside some time and some budget for personal notes/direct mail, emails and blog posts giving thanks and gratitude to your internal and external clients.
Of course, you may want to implement an awards program, too, or donate money in your clients or team’s honor. Whatever approach you take, just remember that a personal thank you goes a long way and will be remembered with appreciation.
Happy Thanksgiving, and a special thank you for all who have helped me and supported both me and Amendola Communications along the way! I am so grateful for my team, clients, prospects, media, analysts, and of course, my family.
With heartfelt appreciation,
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