by admin | May 19, 2020 | News
Amendola Communications CEO recognized in the “Leader” category for her outstanding achievements in building a high-performing PR and marketing agency
SCOTTSDALE, Ariz., May 19, 2020 Ragan Communications confirmed what most healthcare and health IT companies (and her employees) already know when it recognized Jodi Amendola in the “Leaders” category in its inaugural “Top Women in Communications” Awards.
Ms. Amendola was honored for her achievements in leading Amendola Communications to become an award-winning, “go-to” agency for PR and marketing within the healthcare and health IT industries. The agency has consistently developed award-winning campaigns and programs for start-ups, mid-tier and large industry organizations, and has helped take multiple clients to initial public offerings, merger and acquisition or other positive financial outcomes.
“I am thrilled to receive this recognition from Ragan, but none of it would be possible without our great clients and the outstanding team we have built,” said Amendola, who is CEO of her eponymous agency. “When I first started Amendola Communications there were just three of us working out of a spare bedroom. It was hard to imagine then that one day we would have 25 brilliant PR and marketing professionals spread across every
region of the country and more than 40 of the top healthcare and health IT companies on our client roster. It’s been an incredible journey so far, and the best is yet to come. I am grateful and humbled to receive this award, and to stand with so many other tremendous women leaders.”
Ragan’s Top Women in Communications Awards are presented annually to women who are making a significant impact in their day-to-day job and career, advancing the profession while accelerating growth for their organizations. A Top Woman in Communication inspires she is fearless and an indefatigable player in the game. To qualify in the Leader category, the nominee must lead with conviction and empathy, and have a team that looks up to her.
Amendola Communications has been on a hot streak this awards season. The agency recently had three client campaigns earn recognition in the 2019 MarCom Awards, and won “Campaign of the Year” for its work with client Health Catalyst in the Business Intelligence Group 2019 Public Relations and Marketing Excellence
Awards.
About Amendola
Amendola is an award-winning national public relations, marketing communications, digital and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit acmarketingpr.com and follow Amendola on Twitter and LinkedIn.
Media Contact:
Marcia Rhodes, Amendola Communications, mrhodes@acmarketingpr.com
by admin | May 5, 2020 | News
Healthcare PR and marketing agency offers guidance on getting your message out to a significantly reduced pool of reporters
SCOTTSDALE, Ariz., May 5, 2020 The global COVID-19 pandemic continues to dominate almost the entire news cycle. And with good cause, given its devastating impact on every aspect of our lives. Still, it poses challenges to break through, compounded by mass furloughs in the media of reporters, producers and other staff. That makes it harder to get messages out about any topic, especially those unrelated to COVID-19.
To navigate this difficult news environment, Amendola Communications, a national public relations, marketing and social media agency, offers several key suggestions. The agency has successfully used a number of strategies to secure placements for clients in outlets that include the Boston Globe, Business Insider, Computerworld, ABC News–Dallas, CBS News-Chicago, Forbes, US News & World Report, Wall Street Journal, Yahoo! News, Fierce Healthcare, Healthcare IT News, HealthLeaders, MedPage Today, STAT, and dozens of other national and trade media outlets.
“Pitch feel-good news. People need to hear goodwill stories now more than ever,” said Jodi Amendola, CEO of Amendola. “Pitch stories that educate and spark thinking. Be a true thought leader. What sorts of things will people want or need in the post-COVID-19 world to get back to normal. Start priming the pump with such stories now.”
These and other tips are included in a Forbes article by Ms. Amendola. Read the byline here: https://www.forbes.com/sites/forbesagencycouncil/2020/05/01/how-to-break-through-an-all-consuming-news-cycle/#43e9d9346e48
Looking for additional guidance? The Amendola blog is one of the industry’s most comprehensive collections of advice on all things PR and marketing. Subscribe to the blog today.
About Amendola
Amendola is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A
Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Media Contact:
Marcia Rhodes, Amendola Communications, 480.664.8412 ext. 15 / mrhodes@acmarketingpr.com
by Ken Krause | Mar 4, 2020 | Blog
It may not quite be Lincoln and Douglas, or even great taste/less filling. But the debate about which is more important to a brand’s online presence great content or search engine optimization (SEO) continues to rage on.
On one side you have the writers. Especially the “old school” writers (like me) who launched their careers long before Al Gore invented the Internet.
When I started writing we used typewriters electric ones. I’m not that old. The total focus was on the quality of the content. Clever, attention-grabbing headlines that led into powerful, motivating body copy that carried the message in an interesting way was “all” that was required.
Then came the Internet, and with it the omnipotent search engines. No longer was it enough for headlines and copy to be creative and interesting. The data wonks said it also had to include certain keywords that would tell the search engines a particular page or document was relevant to the search the user was conducting.
In other words, if the user is searching on the term “crazy bunnies” it was important for those keywords to appear in the headline, and in the little words that came after. Especially the first paragraph.
While that makes sense from a data point of view, it definitely created a dilemma for writers. Having a brilliant headline was no longer enough, because you weren’t just trying to capture the attention of humans. You also had to capture the attention of the machines.
That situation set up a sort of chicken-and-egg dilemma. You could write the best website, or article, or other content in the world, but if no one could find it in a marketing world that increasingly relied on search what was the point?
On the other hand, if your document was easy to find due to liberal use of keywords but not very interesting or engaging, again what was the point? You’d lose the audience you’d worked so hard to capture.
It also led to practices such as keyword stuffing (including keywords out of context for the sole purpose of raising searching rankings) and a host of other tricks such as putting keywords on a page in the same color as the background so they couldn’t be seen by humans but would be read by web crawlers. Didn’t take long for the search engines to figure that one out.
Keeping the balance
Fortunately, Google (and other search engines no one really cares about) have continually updated their algorithms to go beyond simple keywords. They are getting better and better at determining the context of the content to ensure it’s actually relevant.
Still, keywords are important to success. So how do you reconcile the desire to write content that reaches people on a deep, human level with the need to tell the machines yes, this is the information they’ve been looking for?
Here is a process I’ve found to be effective.
- Start by knowing which keywords are ranking for the topic you want to promote. If you don’t already have a list, you can use Google AdWords, a free service, to plug in some terms that are relevant to your product/service. Then see which ones have relatively high search volumes with low competition. That will tell you what terms your audience is likely to be searching on, and how difficult it will be to rank high for them. The goal, of course, is page one above the fold. Be sure to check Google’s suggested substitutions too. There may be a more effective word or phrase lurking in there somewhere. Of course, if you have an agency (such as, oh, I dunno, Amendola Communications) you can hand that work off to them.
- Once you have your list, set it aside. Then develop the content in a way that is the most interesting and speaks to your audience(s). Don’t worry about keywords right now. Just make sure you’re telling a good story that demonstrates your knowledge and/or experience and convinces your target audience that you would be the best choice. In other words, write as though the Internet doesn’t exist.
- After you have great content, go back and look for places to plug in your keywords. Start with the headline and the first paragraph. Is there a way to work in your most important keyword? Then sprinkle in others throughout the rest of the content. In some cases it may require a bit of rewriting, but often you’ll be surprised at how easily a keyword can be substituted for another word or phrase. Writing in this fashion, rather than trying to write to the keywords initially, will help the keywords fit more organically, and will keep you from writing dull and, well, robotic content.
- Finally, when you think it’s ready to go have someone who hasn’t been involved in the process read it to ensure those keywords are fitting in as well as you think they are. Taking this extra step doesn’t just help with human readers, by the way. With the sophisticated machine learning many search engines are applying these days it will also help minimize any appearance that you’re trying to “game” the system. Instead, your keywords will fit in the context of your content, and you will be rewarded by Google, the Great and Powerful.
Walk the line
Great content and SEO don’t have to be treated as opposing forces. In fact, they can (and should) work very well together.
By focusing first on what you want to say, and then bringing in the flags that will help that great content get seen, you can bring customers and prospects to your website and make sure they’re delighted once they get there.
by admin | Dec 17, 2019 | News
“We believe that happy clinicians provide better care and we also believe that the EHR should work the way providers always thought it would,” said Doug Cusick, CEO of TransformativeMed. “We are excited because we know Amendola can help us spread the word that there is actually a cure for the EHR usability problem. Our leadership team has worked successfully with Amendola in the past, so partnering with Amendola was a natural next step in our growth journey.”
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About Amendola
Amendola is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A-Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
About TransformativeMed
TransformativeMed dramatically improves the usability of Electronic Health Records (EHRs), with specialty-specific and disease-specific workflows, which are embedded within the EHR. The Core Work Manager and Core Diabetes App securely synchronize clinical workflow, tasks, alerts, notifications and messages to harmonize the care team and create seamless communication across clinicians, using any device, including mobile. With TransformativeMed, clinicians are happier and clinical work is streamlined, more efficient, less costly and safer. Learn more at TransformativeMed.com.
Media Contact:
Christopher Currington
Amendola Communications
ccurrington@acmarketingpr.com
314.799.1987
Healthcare agency to increase awareness of solutions to combat physician burnout; return joy to the practice of medicine
SCOTTSDALE, Ariz., Dec. 17, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing firm, announced that TransformativeMed has engaged the agency to provide strategic PR and content marketing services.
TransformativeMed, located in Seattle, provides apps embedded inside the EHR, which have proven to enhance workflow and clinician efficiency and makes the EHR usable thereby helping to reduce physician stress and burnout. The company believes that EHRs and disjointed technology have led to increased instances of physician burnout, but with the right tools and technology, joy can be brought back to the practice of medicine for clinicians.
The company’s Core Workflow Suite standardizes and streamlines the EHR user interface, with specialty-specific and disease-specific workflows. Clinical data, which is often scattered throughout the EHR, is organized and presented to providers in the way they prefer, empowering them to make decisions faster, handoff patient cases more efficiently and receive critical updates about patient progress.
“TransformativeMed has put a lot of time and development into their EHR solutions and what they offer to the clinicians at hospitals and health systems across the world,” said Jodi Amendola, CEO of Amendola Communications. “We are incredibly happy to be partnering with them in their mission of making clinicians happy with their EHRs and their ability to therefore provide better patient care and Amendola has the industry contacts and resources to help them firmly plant their message in the market.”
TransformativeMed also extends the reach of the EHR to the clinician’s mobile device so they have accurate, relevant patient information wherever they are. With secure messaging and notifications powered by artificial intelligence, communications across the care team are harmonized and always in sync.
“We believe that happy clinicians provide better care and we also believe that the EHR should work the way providers always thought it would,” said Doug Cusick, CEO of TransformativeMed. “We are excited because we know Amendola can help us spread the word that there is actually a cure for the EHR usability problem. Our leadership team has worked successfully with Amendola in the past, so partnering with Amendola was a natural next step in our growth journey.”
###
About Amendola
Amendola is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A-Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
About TransformativeMed
TransformativeMed dramatically improves the usability of Electronic Health Records (EHRs), with specialty-specific and disease-specific workflows, which are embedded within the EHR. The Core Work Manager and Core Diabetes App securely synchronize clinical workflow, tasks, alerts, notifications and messages to harmonize the care team and create seamless communication across clinicians, using any device, including mobile. With TransformativeMed, clinicians are happier and clinical work is streamlined, more efficient, less costly and safer. Learn more at TransformativeMed.com.
Media Contact:
Christopher Currington
Amendola Communications
ccurrington@acmarketingpr.com
314.799.1987
by admin | Nov 21, 2019 | News
Agency earns top honors for its “unicorn” campaign positioning client Health Catalyst for a successful initial public offering
SCOTTSDALE, Ariz. Nov. 21, 2019 Amendola Communications continues its award-winning momentum with today’s announcement that it earned the “Campaign of the Year” honors in the Business Intelligence Group’s (BIG) 2019 Public Relations and Marketing Excellence Awards for its “unicorn” public relations and content campaign for client Health Catalyst. (A “unicorn” is a privately held company valued at more than $1 billion.) The organization, one of the public relations (PR) and marketing agencies for healthcare and health IT which recently celebrated its Sweet 16 anniversary, received this honor after recently taking two Gold Awards and an Honorable Mention in the 2019 MarCom Awards.
The Health Catalyst campaign, “Revealing a Unicorn: Health Catalyst Joins the $1 Billion Club,” was created to help the client broaden the traditional scope of its PR and content program. Rather than being 100 percent focused on urging more health systems to consider adopting the company’s Late-Binding Enterprise Data Warehouse and shortening the sales cycle, the program expanded to helping Health Catalyst acquire an infusion of working capital through an Initial Public Offering (IPO).
The entry details how Amendola launched a multi-pronged PR and content strategy. Amendola began setting up interviews between company officials and reporters/editors that cover the investor sector. At the same time, it continued and expanded Health Catalyst’s award-winning customer success stories program, pitched interviews with company executives who could educate healthcare leaders on general healthcare trends and timely topics, developed and pitched press releases and set up meetings with key general and healthcare-specific analyst groups. These efforts enable Amendola to snare 19 interview opportunities, produce 18 press releases, create six customer success stories and deliver three byline articles. Amendola also wrote and submitted seven speaker abstracts and six award entries in six months, all of which helped lead to a successful IPO in July 2019.
“When we began with Health Catalyst they were just a small start-up with a great idea, so earning an award for a PR and content program that helped them reach “unicorn’ status is particularly gratifying,” said Jodi Amendola, CEO of Amendola Communications. “Yet there’s also some irony in the fact that the program we developed for them is anything but a unicorn. It’s actually typical of the level of quality and dedication we give to every account, helping them address their PR and marketing needs and grow their businesses. I am proud of our entire team and the great work they do every day, so it’s nice to see some of that work recognized and rewarded by BIG.”
The BIG Public Relations and Marketing Excellence Awards was launched in 2014 to reward public relations agencies, departments and people whose work delivered exceptional performance and innovative approaches. They are designed to reward and recognize those individuals and organizations who largely go unrecognized for helping to build great brands and products of world-class organizations.
About Amendola Communications
Amendola is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and
groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A-Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
Ph: 480.664.8412 ext. 15
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