Healthcare agency to increase awareness of scalable solutions for streamlined clinical data optimization
SCOTTSDALE, Ariz., Sept. 24, 2020 – Amendola Communications (Amendola), a nationally recognized, award-winning healthcare and health IT public relations and marketing firm, announced that Diameter Health has hired the agency to provide strategic PR, social media and content marketing services to drive thought leadership and visibility of its clinical data optimization technology for health plans, state and federal government, health information exchanges and throughout the healthcare ecosystem.
Amendola will promote Farmington, CT-based, Diameter Health through ongoing PR and content development programs, supported by Amendola’s top-tier industry and media relations team. Drawing on Amendola’s deep industry knowledge and diverse media relationships in healthcare, business and consumer media, the comprehensive program will promote the benefits of quality healthcare data that improves patient care, increases revenue, as well as reduces administrative burden.
“I’ve worked with Amendola at two previous companies and Jodi and the A-team deliver top notch results,” says Terry Boch, chief commercial officer at Diameter Health. “In the short time we’ve been working together, the program has already made an impact. Their depth of healthcare knowledge, marketing and public relations expertise and industry connections have been fundamental in communicating our solutions for clinical data optimization to clients and prospects.”
“I am ecstatic to add Diameter Health to our growing family of companies that rely on Amendola to gain ongoing visibility in a dramatically shifting marketplace,” said agency CEO Jodi Amendola. “Diameter Health, which normalizes and enriches clinical data to create real time value, improving both the quantity and quality of data, is leading the way with improved ROI, which is especially important during this economic environment. In addition to delivering industry leading technology to automate data optimization for clients with real successes and outcomes, the company is led by an experienced, proven management team. We look forward to the ongoing partnership and to building momentum to drive strategic growth.”
With automated, proven technology and a five-step data optimization process, Diameter Health improves both the quality and quantity of clinical data available to drive critical business and healthcare processes. Diameter Health provides a longitudinal patient record, packaged and ready for use in HEDIS reporting, risk adjustment, care management, and gaps in care solutions. With a highly scalable platform that aggregates clinical data from disparate systems, Diameter Health’s solutions deliver FHIR-ready standardized, interoperable data that is more accurate and complete.
About Amendola Communications
Amendola is an award-winning, full-service and insights-driven public relations and marketing firm that integrates PR, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the best-known brands and groundbreaking startups that are disrupting the status quo. Amendola’s seasoned team of PR and marketing veterans understand the complex healthcare environment and provide strategic guidance and creative thinking to deliver proven ROI that boosts reputations and drives market share. Making an impact since 2003, with an unprecedented number of repeat clients, Amendola combines traditional, digital and new media to drive growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Diameter Health
Diameter Health is the standard for clinical data optimization, transforming raw patient information into the highest quantity and quality of interoperable data for healthcare organizations. Powered by automated, scalable, auditable technology and a team of industry experts, Diameter Health delivers actionable and enriched clinical data that enables real-time transactions, improved analytics, reduced cost, and better care outcomes. The Diameter Health platform enables organizations that depend on multi-source clinical data streams, such as health plans, Health Information Exchanges (HIEs), healthcare IT, life insurers, and state and federal governments to realize greater value from their data. For more information, visit www.diameterhealth.com or contact us at info@diameterhealth.com.
SCOTTSDALE, Ariz., June 30, 2020 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has promoted Philip Anast to the position of General Manager, the agency announced today. Anast is a PR agency veteran with more than two decades of experience in account leadership and executive roles at B2B, healthcare/health IT and technology agencies. In alignment with Amendola’s policy to promote from within, Anast previously served as a Senior Account Director at Amendola, providing strategy and oversight for numerous client accounts over the past three years.
As General Manager, Anast is taking on a number of leadership roles. On a daily basis, he handles employee and client relations, and is managing agency-wide best practices. He also manages major agency projects and evaluates and implements new products and services that expand the agency’s digital marketing, social media and analytics capabilities.
“Philip has built an impressive career at PR agencies of all sizes and is ideally suited for the role of Amendola’s General Manager,” said Jodi Amendola, founder and CEO of Amendola Communications. He is objective, solutions-oriented, and cares about agency employees and clients. Philip is not only an exceptional account director, he also brings to the table strong managerial experience.”
In addition to his General Manager role, Anast serves as strategist for a number of accounts.
Anast has served in senior positions in large and small agencies over the years. Prior to joining Amendola, Anast was Vice President at Chicago-based PR firm Tech Image. During his 15-year tenure there, Anast was instrumental in managing client programs, providing strategic counsel, pitching new business, growing client relationships, teaching best practices and managing finances.
During his prolific career, Anast has provided public relations expertise to clients such as HP, Language Analysis Systems, Motorola, PricewaterhouseCoopers, Kaufman Hall, Vocera (VCRA), Capsule Technologies, Lightbeam Health and others.
“I’m pleased to step into the role of General Manager at Amendola. I see Amendola growing on multiple levels, including our client portfolio, service offerings and account director and support teams,” Anast said. “My chief goal for the new role is to set us up for success as we expand our footprint in public relations, digital and content marketing, and social media.”
About Amendola Communications Amendola is an award-winning, national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known established brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A-Team”, visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Media Contact: Marcia G. Rhodes Amendola Communications 480.664.8412 ext. 15 mrhodes@acmarketingpr.com
Amendola Communications CEO recognized in the “Leader” category for her outstanding achievements in building a high-performing PR and marketing agency
SCOTTSDALE, Ariz., May 19, 2020 Ragan Communications confirmed what most healthcare and health IT companies (and her employees) already know when it recognized Jodi Amendola in the “Leaders” category in its inaugural “Top Women in Communications” Awards.
Ms. Amendola was honored for her achievements in leading Amendola Communications to become an award-winning, “go-to” agency for PR and marketing within the healthcare and health IT industries. The agency has consistently developed award-winning campaigns and programs for start-ups, mid-tier and large industry organizations, and has helped take multiple clients to initial public offerings, merger and acquisition or other positive financial outcomes.
“I am thrilled to receive this recognition from Ragan, but none of it would be possible without our great clients and the outstanding team we have built,” said Amendola, who is CEO of her eponymous agency. “When I first started Amendola Communications there were just three of us working out of a spare bedroom. It was hard to imagine then that one day we would have 25 brilliant PR and marketing professionals spread across every
region of the country and more than 40 of the top healthcare and health IT companies on our client roster. It’s been an incredible journey so far, and the best is yet to come. I am grateful and humbled to receive this award, and to stand with so many other tremendous women leaders.”
Ragan’s Top Women in Communications Awards are presented annually to women who are making a significant impact in their day-to-day job and career, advancing the profession while accelerating growth for their organizations. A Top Woman in Communication inspires she is fearless and an indefatigable player in the game. To qualify in the Leader category, the nominee must lead with conviction and empathy, and have a team that looks up to her.
Amendola Communications has been on a hot streak this awards season. The agency recently had three client campaigns earn recognition in the 2019 MarCom Awards, and won “Campaign of the Year” for its work with client Health Catalyst in the Business Intelligence Group 2019 Public Relations and Marketing Excellence
Awards.
About Amendola Amendola is an award-winning national public relations, marketing communications, digital and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit acmarketingpr.com and follow Amendola on Twitter and LinkedIn.
Media Contact:
Marcia Rhodes, Amendola Communications, mrhodes@acmarketingpr.com
Marketing, advertising and PR professionals know that words matter. And many companies are tweaking their internal and external communications to better reflect their mission and values. That might mean talking about those who work for you as “team members” to better reflect a belief that all employees contribute to the success of an organization.
Similarly, many companies are shifting how they talk about their customers, using terms like “partners” instead. The message is that they’re committed to help companies succeed with support and advisory services, rather than just delivering a product in a box and walking away.
In the healthcare industry, we’re seeing a shift in how providers are talking about patients, too. They’re also rethinking how they talk about the services they deliver and the conditions they treat. And anyone who is marketing to or communicating with providers should understand why the following three word choices matter.
1. Healthcare versus health care
The difference between these two terms is about more than house style or personal preference. The term healthcare–one word–refers to an industry and the system of providers within it. But health care–two words–is about improving health and caring for people, especially when it comes to treating populations. The current trend toward population health is about making communities healthier by supporting preventive care and wellness. The goal is to provide health care–in order to keep people out of the healthcare system.
2. Patients versus people
Speaking of keeping people out of the healthcare system, marketers should use caution when using the word patient. Many healthcare organizations–especially those that are focused on population health and accountable and value-based care models–are rethinking this common noun. In fact, some healthcare organizations have asked their staff to avoid using it whenever possible and use phrases like “the woman in room 401” or “the people we care for at our hospital.” Of course, it’s not always possible. It wouldn’t make sense to use the phrase “people outcomes” instead of “patient outcomes,” for example. But when you’re communicating with healthcare leaders who are passionate about their mission, keep in mind that they do, indeed, view their patients as people first.
3. Disease states versus conditions
Another trend showing up in the language of health services is to avoid conflating patients with their conditions. You don’t say a person “is cancer.” So why would you say a person “is diabetic?” Just as people are much more than patients, they’re also more than their disease state. And no one wants to be defined by what makes their lives most difficult. These days, the preferred phrase is “a person with diabetes.”
These may seem like small distinctions to you. And, yes, the differences are sometimes subtle. But it’s still worth taking into consideration. Because the use of these words speaks to the value and mission of provider organizations, physicians, nurses–and others across non-clinical departments, too–who have dedicated their lives and their careers to caring for people. A small effort to speak their language is not only a sign of respect for that passion, but also demonstrates you are well-versed in the current thinking about health care. Köp Generic -Mens Gym Workout Shorts Elastisk dragsko Träning Bodybuilding Short med fickor online – Handla hälsa och fitness på Carrefour UAE singanitropin yoga och tyngdlyftningsträning för din bodybuilding kupongkod för bröstmuskler.
Because, after all, words matter.
As a communications executive working with a PR agency, you might assume that your account team members, and especially your main point of contact, practice what they preach. After all, you hired them to communicate your value to target markets.
Yet, it doesn’t hurt to take stock of your agency’s communications prowess. It can be the difference between a trusted partnership and a stressful relationship.
Sound client communication is the forerunner to delivering value and results on a consistent basis. It facilitates your productivity by making the most of your precious time.
Your account lead is the quarterback that sets the tone for your entire agency relationship.
Here are some best practices and questions to consider:
General communication
At the outset of a relationship, explain your preferred methods of communication and set an expectation of frequency
Expect that even in a long-distance relationship, your agency, and especially your account executive, is committed to periodic face-to-face strategy and planning meetings
Insist that your account lead make the most of each encounter with you
Does s/he empower you to take action or make a decision rather than suspend progress until you return a phone call?
For e-mail communication, is s/he concise yet thorough with a request?
Account progress
Do you consistently get a sense of progress, alignment with program objectives and results?
Does your account lead explain how objectives are being addressed?
Does s/he use consistent language when discussing projects?
Merchandising results
Insist that your account lead explain how a placement accomplishes specific program objectives
S/he also should explain how results validate the direction of a program or indicate program adjustments
Does s/he detail how coverage can be used in sales and marketing activities, e.g. how a piece can be socialized through Click to Tweet and other social tools?
Does s/he offer to assist in tactical execution?
Holding your agency lead accountable to these and other best practices can help your agency relationship flourish and deliver tangible results for your organization.
