by admin | Jul 30, 2019 | News
Healthcare and Health IT full service agency Amendola Communications shares insights on preventing and mitigating a crisis, ending a publicity dry spell and proving that PR and marketing work
SCOTTSDALE, Ariz., July 30, 2019 PR and marketing aren’t for the faint of heart. If we’re not trying to talk a reporter into writing about our company, we’re pleading with them not to write something that was spilled in an interview. One minute we’re confidently explaining how marketing will enable sales, only to find ourselves tongue-tied when asked exactly how to measure those efforts.
Fear not, PR and marketing pros: you can do this! Amendola, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, offers one of the most informative blogs available for taking on our profession’s most persistent problems. Check out some of our top posts this summer that give insight on crisis management, getting more pitches accepted, and yes measuring all of our stellar results.
How to break a pitching losing streak
You don’t have to be a crack marketer to get that a product based on a market want is more likely to succeed than one that isn’t. On the public relations side, however, there’s a tendency to pitch stories we want a journalist to cover instead of the other way around. No wonder then our pitches go unanswered or directed to e-Siberia: the reporter’s junk inbox. So how do we devise pitches that uncannily match a journalist’s interests and beat? In this informative post, Amendola’s managing director shares his tips for pitches that do exactly that. Read the full post here.
Nix media interview nervousness
We’ve seen it happen time and again. Someone who seems perfectly at ease whenever we encounter them becomes a different person altogether in a media interview. Suddenly, their confidence is replaced with an uncontrollable urge to ramble on and on in a fruitless search of a point any point. Unfortunately, that’s one of your few spokespeople. What to do? Start by watching this very short video from one of Amendola’s media training gurus. Even applying just a few of her tips can make a quick difference. Check out the video post here.
Create a better crisis response plan
You’ve spent considerable time putting together a crisis management plan that, hopefully, covers all the bases. But something important feels like it’s missing something that could derail even the best laid plan if you can’t remember it. Here’s what it is: more of a focus on what to do before and after the crisis. One of the most important prior to a crisis having enough goodwill on hand to survive it. Read all of the essential components here.
Make sure your marketing and PR measures up
If you can’t measure it, it didn’t happen, according to a frequently repeated maxim in our profession. Trouble is, when you try to figure out how to measure your own campaigns, you often wonder if you’re doing it right. There seem to be so many different opinions out there on the topic, and so much confusing lexicon. Until this blog post from an Amendola expert on PR and marketing metrics. We should all keep this terrific list on hand that details the top metrics that prove the impact of marketing and PR. Access the full list here.
What’s in a blog? In the Amendola blog, quite a bit! We cover all aspects of public relations and marketing, tackling difficult subjects with tried and tested strategies. A go-to source for communications professionals, the blog publishes on a weekly basis and features subject matter experts in every aspect of publicizing and marketing healthcare and health IT companies.
Media Contact:
Marcia Rhodes, Amendola Communications / mrhodes@acmarketingpr.com
by admin | Jul 23, 2019 | News
SCOTTSDALE, Ariz., July 23, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has announced it has been selected as the public relations and media relations partner for HMS, a leading healthcare technology company that helps healthcare organizations reduce costs and improve health outcomes.
Amendola will utilize a broad range of integrated PR, media relations and content development services to drive greater industry awareness of HMS’ innovative technology, analytics and engagement solutions that save public and commercial payers, as well as employers and at-risk healthcare providers, billions of dollars annually while helping consumers lead healthier lives. Chiefly, Amendola will be driving brand awareness of the HMS’ population health management solutions through earned thought leadership content, media outreach campaigns, conference speaking opportunities, as well as strategic PR counsel and planning.
“We need a savvy and skilled partner to hit the ground running as we expand our fast-growing population health management suite as well as our industry leading coordination of benefits and payment integrity solutions,” said HMS Chief Marketing and Strategy Officer Maria Perrin. “Amendola’s decades-long healthcare and health technology expertise and experience is impressive, but what excites us the most is the proven results they’ve delivered for clients across a wide range of trade, national and local media, as well as through social platforms. Amendola is a perfect partner to help us generate the type of awareness and growth we’re pursuing in the highly competitive healthcare market.”
“HMS is an established health tech leader with an impressive track record of saving billions of dollars for their customers, while helping to improve health outcomes for consumers,” said Jodi Amendola, CEO of Amendola Communications. “That’s why we are excited to partner with them as they expand their footprint in the growing population health management market segment with solutions that are both unique and drive real results.”
Founded in 1974, HMS is based in Irving, Texas, with more than 2,500 employees in 25-plus offices across the country. HMS’ customer base includes more than 40 state Medicaid programs and more than 325 health plans, including 23 of the top 25 health plans nationally based on membership. Customers also include more than 150 private employers, the Centers for Medicare and Medicaid Services, the Centers for Disease Control and Prevention, the Department of Veterans Affairs, pharmacy benefit managers and risk-bearing provider organizations, including independent practice associations, hospital systems, ACOs and specialty care organizations. The company is a wholly owned subsidiary of HMS Holdings Corp., traded on NASDAQ (ticker: HMSY), and certified by HITRUST.
Amendola will promote HMS through numerous PR and content development programs, supported by Amendola’s top-tier industry and media relations. The agency will work with HMS to deliver to federal, state and commercial payers and risk-bearing provider organizations a broad range of targeted content, drawing on Amendola’s deep industry knowledge and diverse media relationships in healthcare, business and consumer media. Amendola also will be responsible for driving coverage of HMS’ leaders and highlighting how analytics can identify, stratify and guide members and patients toward healthier and adherent behaviors and away from adverse events, emergency department utilization and hospitalizations.
About HMS
HMS advances the healthcare system by helping healthcare organizations reduce costs and improve health outcomes. Through our industry-leading technology, analytics and engagement solutions, we save billions of dollars annually while helping consumers lead healthier lives. HMS provides a broad range of coordination of benefits, payment integrity, care management and consumer engagement solutions that help move the healthcare system forward.
Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
by Administrator | Jul 9, 2019 | News
2019 Top Women in Healthcare Awards
SCOTTSDALE, Ariz. July 9, 2019 Amendola Communications founder and CEO Jodi Amendola has been named a finalist for the PR News Top Women in Healthcare for 2019 award. The prestigious award recognizes the most innovative women in the healthcare public relations space. Amendola was singled out for her work leading and executing high-performing global communications campaigns for leaders in healthcare information technology, biotech and beyond.
Other award finalists include executives from some of the nation’s best-known healthcare organizations, including Blue Cross NC, UnitedHealthcare, Optum, and Dignity Health.
Amendola is a recognized HIT PR veteran, who has won numerous industry awards, including PR News’ Top Women in PR for 2017, PRSourceCode’s “Top PR Pro” award (multiple years) and an elite Forty-Under-40 Business Leader by the Phoenix Business Journal.
Amendola and her team have created high-impact PR and marketing campaigns for an extensive client roster that has included Intel, McKesson, Allscripts, Health Catalyst, etc. Founded in 2004, Amendola Communications has been recognized by PRSourceCode as a “Best-of-the-Best” agency nationwide for several years, and the firm has been named a top Healthcare Agency in Ragan and PR Daily’s Ace Awards.
Amendola is an active member of the National Charity League and has served on numerous leadership boards, including AzHIMSS, the Arizona Friends of Foster Children Foundation, X2 Health Network, D.A.R.E. NJ and the Community Resource Council.
Most recently, Amendola was unanimously appointed to the board of the Help in Healing Home Foundation, a not-for-profit organization in Phoenix that offers low-cost lodging and care to patients recovering from major surgeries or awaiting transplants. Amendola Communications provides pro bono marketing and promotional PR support for the Foundation.
“I am so grateful for this honor and want to acknowledge my colleagues, clients, employees, associates and family who have supported me along the way,” said Jodi Amendola. “Being recognized by PR News is an honor that inspires me to give back. I am so proud of our agency’s mission to accelerate the market success of innovative health and healthcare technology companies, playing a vital role in improving the health of people everywhere.”
The Top Women in Healthcare Awards Luncheon will take place on July 16, 2019 at The Yale Club in New York City. The event will bring together female leaders from a wide range of healthcare organizations, all working to better the lives of patients and the broader community through their work.
Media contact:
Marcia Rhodes, Amendola Communications
mrhodes@acmarketingpr.com
480.664.8412 ext. 15
by admin | May 7, 2019 | News
SCOTTSDALE, Ariz., May 7, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has announced it has been selected as the outsourced marketing and PR partner for Air Methods, the leading air medical services provider that delivers lifesaving care to more than 70,000 people every year.
Amendola will elevate Air Methods’ position within the industry through a broad range of integrated PR, media relations, digital marketing, crisis planning, messaging and content development services. Through the engagement, Amendola will develop and execute a holistic plan that educates the healthcare and aviation markets on Air Methods’ offerings. The program also will showcase stories of how Air Methods saves lives by delivering high-quality “critical care in the air” and transport for trauma and emergency medical situations.
“We conducted an agency search and it was clear that Amendola would provide the strategic guidance and tactical execution we needed,” said JaeLynn Williams, executive vice president of sales and marketing for Air Methods. “Amendola is hands down the best integrated healthcare PR and marketing partner we could have imagined! They have executed beyond expectations and have quickly elevated our positioning among healthcare providers, insurers and most importantly, patients, demonstrating our vital role within the healthcare continuum.”
Williams added, “Amendola’s broad healthcare industry expertise, along with their strongly established media relationships, will ensure that all stakeholders have a clear view of how crucial air medical services are to millions of Americans, and how Air Methods leads our industry in care quality, safety and patient advocacy.”
Founded in 1980 with one helicopter and a single hospital contract, Air Methods has grown to the largest air medical service provider in the country, with more than 300 bases serving 48 states. Today, Air Methods is an essential healthcare service in rural areas where 85 million Americans are within an hour of critical care facilities only if transported by air.
Amendola will promote Air Methods through numerous PR and content development programs, supported by Amendola’s top-tier industry and media relations. The agency will work with Air Methods to enlighten providers, payers and patients about Air Methods’ critical care value proposition through a broad range of targeted content, drawing on Amendola’s deep industry knowledge and diverse media relationships in healthcare, business and consumer media. Amendola also will be responsible for delivering a range of content demonstrating the thought leadership and expertise of Air Methods leaders and highlighting examples of the many patient lives that have been saved thanks to its skilled and experienced air medical professionals.
“Air Methods’ story of lifesaving and innovative emergency medical care is inspiring,” said Jodi Amendola, CEO of Amendola Communications. “We value their trusted partnership and are excited to share their story as well as insight from Air Methods’ leaders with more providers, insurers and consumers across a spectrum of media outlets, social and digital platforms.”
About Air Methods
Air Methods (www.airmethods.com) is the leading air medical provider, delivering lifesaving care to more than 70,000 people every year. With nearly 40 years of air medical experience, Air Methods is the preferred partner for hospitals and one of the largest community-based providers of air medical services. United Rotorcraft is the Company’s products division specializing in the design and manufacture of aeromedical and aerospace technology. Air Methods’ fleet of owned, leased or maintained aircraft features more than 450 helicopters and fixed wing aircraft.
Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
by admin | Apr 25, 2019 | News
Healthcare IT public relations agency Amendola Communications offers three ideas to help keep marketing and PR programs filled with energy and enthusiasm
SCOTTSDALE, Ariz., April 24, 2019 As we near the end of spring, we’re reminded that vacation season is just around the corner. But while we firmly believe busy marketers and PR professionals deserve plenty of fun in the sun, we know that a good communications strategy never takes a day off.
That’s why Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, offers three suggested posts from its blog to keep your PR programs fresh, vital and effective–even during the laziest days of summer.
Take a holistic approach to your content strategy
We’ve all heard that these days content is king. But all too often organizations focus more on delivering a high volume of content rather than whether that content will actually help them achieve their business objectives. The best results come when organizations build cohesive, holistic campaigns based on well-defined strategies instead of posting individual pieces on whatever happens to capture their interest that day. Read the full post here.
Make the most of your professional PR writer
Speaking of content, once the holistic strategy is in place, it’s time to start getting the organization’s subject matter experts together with the writer who will help them turn their expertise into PR gold. While it can be difficult for these experts (especially those at the executive level) to think about adding a call with a writer to their already busy schedules, the rewards are great if those calls are approached correctly. Here are five tips to assure everyone is happy with the process and the outcome.
Follow these tips for a terrific media interview every time
After doing a few successful media interviews it can be easy for busy executives to fall into the trap of feeling like they don’t need to do much to prepare anymore. But interview opportunities are like snowflakes. Each has its own unique characteristics that can throw even the most experienced veterans off-message if they’re not ready. This blog post explains some of the basics interviewees should do every time to optimize every media conversation and to make sure that they don’t inadvertently say something they don’t want to see in a media outlet.
Amendola’s blog covers all things public relations and marketing. A go-to source for communications professionals, the blog publishes on a weekly basis and features subject matter experts in every aspect of publicizing and marketing healthcare technology companies.
Media Contact:
Marcia Rhodes, Amendola Communications / mrhodes@acmarketingpr.com
