![[Your Business Name] Powered by Communication](https://acmarketingpr.com/wp-content/uploads/2019/07/Your-Business-Name-–-Powered-by-Communication-1080x675.png)
by admin | Jul 24, 2019 | Blog
We’ve always heard that communication is key, but in today’s world it’s not only key it can make or break a business.
Nearly every minute of every workday we are communicating whether it’s internally with coworkers or trying to close the next big deal with a business prospect. We now have more communication vehicles than one could imagine. It’s becoming rare that people pick up a phone, much less engage in face-to-face meetings. Rather, most businesses rely on email, social media, media outlets, mobile apps, chat boxes, and texts.
Communication by the Numbers
According to one report, the costs of poor communication has hit $37 billion annually with large organizations (over 100,000 employees) reporting losses in productivity of $62.4 million per year. For a company with fewer than 100 employees, studies show a loss of $420,000 annually due to miscommunications.
Think what your company could achieve with $420,000 more a year.
While communication has always been a challenge for businesses, these astonishing statistics show just how much more an employee is overloaded in today’s workplace.
- Every day, 205.6 billion emails are sent; only one-third are opened [1]
- Americans spend 26 minutes a day texting and send 5.3 more texts than phone calls they make [2]
- 46% of employees leave a meeting not sure of what they are supposed to do next [2]
- 57% of projects fail due to breakdown in communications [3]
- 11 hours a week are wasted on poor email communications [3]
To make matters worse, studies have shown that different generations have different communication preferences. If you’re a millennial, you may be thinking IKR “send me a text, forget emails.” (That’s “I know, right?” for those of you who don’t speak text.) If you’re a baby boomer, you may just want to talk via phone or face-to-face.
So, how can you use the tools and methods available to you to better communication to co-workers and future partners or clients?
How to Succeed at Business Communications
Today everyone is bombarded with messages from social media, emails, and texts. To get the next deal or partnership for your company, it’s important to make every message count. How can you make sure your message is heard above the noise?
To succeed in today’s art of Business Communication, follow these simple steps:
- Actively listen and pay attention. Ignore the next email that just came in or the text that just appeared on your phone.
- Be empathetic and understanding. Everyone is managing multiple tasks and fires each day. Be aware that people aren’t starting their days from the same place every day.
- Assume good intent. Clients and prospects are busy just like you. Most people are focused on getting work done and doing what’s best. A brief response or delayed response does not mean that person is angry or ignoring you they are likely buried in priorities.
- Don’t make assumptions. You know what they say when you assume. With much communication happening in writing, it is easy to misread a comma or a text message gone bad.
- Be self-aware. Know your own emotions and if you have a reaction that you feel strongly about, double check where you are mentally and what you have going on around you before you respond.
- Ask questions. Work under the guidance that there are no dumb questions. If you don’t know what the person is communicating or you are confused, ask for clarification. Asking questions will ensure that you and the other person/s are on the same page.
In summary, communication takes practice. No one will ever get it right all the time. We leave you with these pearls of wisdom.
[1] https://www.bluesource.co.uk/knowledge-hub/20-astonishing-stats-business-communications/
[2] https://www.entrepreneur.com/article/280301
[3] http://blog.twoodo.com/1088/snackable-stats-about-company-communication-and-collaboration-today/
by Ken Krause | Jun 12, 2019 | Blog
Whether you personally believe trade shows are the land of opportunity or merely a relic of a bygone era where primitive being skulked through the aisles without the benefit of a smartphone, there is no question that they are still a fact of life for many of us. In fact, some (such as, oh, I dunno, HIMSS?) are not merely a minor blip on our radars but a huge disruptor to the otherwise semi-orderly flow of our lives.
Trade shows can be a time-sink as well as a budget-sink, so if you’re going to make that type of investment, it’s critically important that you be sure the organization gets something out of it. Something more than “exposure” and free leftover pens, tote bags and the kind of hard candy your grandmother gives you when you come to visit, and that you only eat when there is absolutely no other choice. Love you, grandma!
Toward that end (getting something out of your trade show investment, not getting hard candy), Amendola Communications CEO Jodi Amendola has written a blog post in her role as a member of the Forbes Agency Council. “Trade Show ROI: Four Ways to Make the Most Out of Industry Events” offers some great suggestions for ensuring marketers get a pat on the back rather than a kick in the backside for the results of their organization’s trade show efforts. The four tips include:
- Ensuring you have a well-honed elevator pitch that carefully walks the line between proper and over-the-top self-promotion
- Making Twitter your go-to social media platform for engaging other attendees
- Hosting a reception for clients and prospects
- Being sure you do something with all those leads you capture
Obviously there’s more to it than just those four bullet points, so it’s well worth giving the post a full read. You can do that here.
Whatever your personal feelings about trade shows, however, they still loom large in many industries – especially healthcare. So if you’re going to do it, do it right.
Take the time to prepare properly, and then maximize your time on the floor – whether you’re in front of the counter or behind it. It will pay off in the end.
by admin | Jun 11, 2019 | News
Healthcare agency to elevate PR and marketing program for drug disposal company
SCOTTSDALE, Ariz., June 11, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing firm, announced today that DisposeRx, Inc., has hired the agency to provide strategic PR and marketing services, including media relations, content creation, marketing materials and social media.
DisposeRx, based in Sanford, NC, is committed to the eradication of leftover medications through its innovative, at-home technology. Through its proprietary blend of FDA-approved materials, DisposeRx provides an eco-friendly, site-of-use solution for the disposal of unused medications, meaning a drug can be safely, quickly and efficiently neutralized and disposed of wherever leftover drugs are kept, including the home medicine cabinet. The ability to bring the solution to the problem of leftover medications is especially important for opioids and other prescription drugs, which can lead to accidental poisonings especially in children and to drug diversion, abuse and death.
When water and the DisposeRx powder are added to medications in a pill bottle and shaken, the drugs dissolve and a gel is formed, rendering the medications unavailable and unusable; the contents can then be thrown away in the household trash, reducing diversion, exposure and harm. This is the only site-of-use disposal method that uses a government-approved prescription vial with a child-resistant closure to capture the drugs and is eco-friendly when discarded.
As John Holaday, PhD, chairman, founder and CEO of DisposeRx says: “Because the powder and water are added to the prescription vial itself, as the leftover pills dissolve, they become part of the gel solution.” Compared to current suggested disposal guidelines, DisposeRx’s packets are met with the highest level of customer satisfaction. DisposeRx is available with opioid prescriptions free-of-charge at leading pharmacies across the United States.
Dr. Holaday says he and DisposeRx leadership decided to work with the Amendola team because of their deep expertise and contacts in healthcare, as well as their understanding of the societal significance of DisposeRx as an extremely important disposal mechanism. “As a nation, we are all extremely concerned about the after-effects of prescriptions that are left in medicine cabinets and can be diverted, contributing to the opioid epidemic and other societal and public health problems,” Dr. Holaday said. “Our mission is to educate consumers about the need for proper leftover medication management, and Amendola is our strategic weapon in reaching decision-makers and influencers quickly, as well as helping us accelerate our continued growth. With our efforts and Amendola’s support, we can tackle the major issue of eco-friendly, at-home, site-of-use disposal, and shed light on the tragic consequences of drug diversion and the environmental consequences of improperly disposing of leftover medications.”
Jodi Amendola, CEO of Amendola, said that the agency is focusing on advancing DisposeRx’s important mission to educate stakeholders such as retail pharmacists, health plans, pharmacy benefit managers and healthcare providers about practical, convenient, cost-effective and safe medication disposal. “Increasing the adoption of DisposeRx packets can decrease the potential misuse of leftover drugs, including accidental poisonings, overdoses and death,” she said. “Our public relations and marketing programs will directly address the question, “What do I do with my unused medications to prevent misuse, while also protecting the environment?'”
Amendola is implementing a comprehensive media relations plan that will include aggressive media relations to showcase the results of DisposeRx’s innovation, partnerships and social responsibility and community involvement. A multi-pronged communications approach will include press releases and media engagement; bylined thought leadership articles; and speaking engagements and awards to position DisposeRx as subject matter experts and thought leaders. In addition, Amendola will manage multi-media, interactive marketing activities to fuel DisposeRx’s adoption and lead generation.
About DisposeRx Packets
DisposeRx packets contain a blend of proprietary solidifying materials that provide an at-home, site-of-use solution for the neutralization and eco-friendly disposal of unused medications. When water and DisposeRx powder are added to drugs in a prescription vial and shaken, the drugs are chemically and physically sequestered in a viscous polymer gel. DisposeRx is made of materials that are FDA approved for oral medications. For more information and to order DisposeRx packets, please visit our website at: https://disposerx.com/
About DisposeRx, Inc.
Located in North Carolina, DisposeRx, Inc. is a drug disposal company with a mission to eradicate the misuse of unused medications through innovative at-home, site-of-use technology. The company is spearheading programs to educate consumers and communities about at-home, site-of-use medication disposal solutions to prevent drug addiction and poisonings, overdoses and deaths. DisposeRx’s easy-to-use disposal solution empowers users to secure a healthier home by facilitating the efficient disposal of unwanted medications.
Media Contact:
Tara Stultz
Amendola Communications
440.225.9595
tstultz@acmarketing.com
by admin | May 7, 2019 | News
SCOTTSDALE, Ariz., May 7, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has announced it has been selected as the outsourced marketing and PR partner for Air Methods, the leading air medical services provider that delivers lifesaving care to more than 70,000 people every year.
Amendola will elevate Air Methods’ position within the industry through a broad range of integrated PR, media relations, digital marketing, crisis planning, messaging and content development services. Through the engagement, Amendola will develop and execute a holistic plan that educates the healthcare and aviation markets on Air Methods’ offerings. The program also will showcase stories of how Air Methods saves lives by delivering high-quality “critical care in the air” and transport for trauma and emergency medical situations.
“We conducted an agency search and it was clear that Amendola would provide the strategic guidance and tactical execution we needed,” said JaeLynn Williams, executive vice president of sales and marketing for Air Methods. “Amendola is hands down the best integrated healthcare PR and marketing partner we could have imagined! They have executed beyond expectations and have quickly elevated our positioning among healthcare providers, insurers and most importantly, patients, demonstrating our vital role within the healthcare continuum.”
Williams added, “Amendola’s broad healthcare industry expertise, along with their strongly established media relationships, will ensure that all stakeholders have a clear view of how crucial air medical services are to millions of Americans, and how Air Methods leads our industry in care quality, safety and patient advocacy.”
Founded in 1980 with one helicopter and a single hospital contract, Air Methods has grown to the largest air medical service provider in the country, with more than 300 bases serving 48 states. Today, Air Methods is an essential healthcare service in rural areas where 85 million Americans are within an hour of critical care facilities only if transported by air.
Amendola will promote Air Methods through numerous PR and content development programs, supported by Amendola’s top-tier industry and media relations. The agency will work with Air Methods to enlighten providers, payers and patients about Air Methods’ critical care value proposition through a broad range of targeted content, drawing on Amendola’s deep industry knowledge and diverse media relationships in healthcare, business and consumer media. Amendola also will be responsible for delivering a range of content demonstrating the thought leadership and expertise of Air Methods leaders and highlighting examples of the many patient lives that have been saved thanks to its skilled and experienced air medical professionals.
“Air Methods’ story of lifesaving and innovative emergency medical care is inspiring,” said Jodi Amendola, CEO of Amendola Communications. “We value their trusted partnership and are excited to share their story as well as insight from Air Methods’ leaders with more providers, insurers and consumers across a spectrum of media outlets, social and digital platforms.”
About Air Methods
Air Methods (www.airmethods.com) is the leading air medical provider, delivering lifesaving care to more than 70,000 people every year. With nearly 40 years of air medical experience, Air Methods is the preferred partner for hospitals and one of the largest community-based providers of air medical services. United Rotorcraft is the Company’s products division specializing in the design and manufacture of aeromedical and aerospace technology. Air Methods’ fleet of owned, leased or maintained aircraft features more than 450 helicopters and fixed wing aircraft.
Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
by admin | Apr 25, 2019 | News
Healthcare IT public relations agency Amendola Communications offers three ideas to help keep marketing and PR programs filled with energy and enthusiasm
SCOTTSDALE, Ariz., April 24, 2019 As we near the end of spring, we’re reminded that vacation season is just around the corner. But while we firmly believe busy marketers and PR professionals deserve plenty of fun in the sun, we know that a good communications strategy never takes a day off.
That’s why Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, offers three suggested posts from its blog to keep your PR programs fresh, vital and effective–even during the laziest days of summer.
Take a holistic approach to your content strategy
We’ve all heard that these days content is king. But all too often organizations focus more on delivering a high volume of content rather than whether that content will actually help them achieve their business objectives. The best results come when organizations build cohesive, holistic campaigns based on well-defined strategies instead of posting individual pieces on whatever happens to capture their interest that day. Read the full post here.
Make the most of your professional PR writer
Speaking of content, once the holistic strategy is in place, it’s time to start getting the organization’s subject matter experts together with the writer who will help them turn their expertise into PR gold. While it can be difficult for these experts (especially those at the executive level) to think about adding a call with a writer to their already busy schedules, the rewards are great if those calls are approached correctly. Here are five tips to assure everyone is happy with the process and the outcome.
Follow these tips for a terrific media interview every time
After doing a few successful media interviews it can be easy for busy executives to fall into the trap of feeling like they don’t need to do much to prepare anymore. But interview opportunities are like snowflakes. Each has its own unique characteristics that can throw even the most experienced veterans off-message if they’re not ready. This blog post explains some of the basics interviewees should do every time to optimize every media conversation and to make sure that they don’t inadvertently say something they don’t want to see in a media outlet.
Amendola’s blog covers all things public relations and marketing. A go-to source for communications professionals, the blog publishes on a weekly basis and features subject matter experts in every aspect of publicizing and marketing healthcare technology companies.
Media Contact:
Marcia Rhodes, Amendola Communications / mrhodes@acmarketingpr.com
Page 4 of 10« First«...23456...10...»Last »
