When it comes to video interviews, webinars, or executive briefings, it’s often the small details that leave the biggest impression. Reporters, clients, and colleagues notice more than you might think. Your appearance isn’t just about how you look — it’s also about what’s behind you.
Your video background communicates professionalism, attention to detail, and self-awareness. Done well, it can even create connection. Done poorly, it can undermine your credibility before you’ve spoken a word.
The following are a few pro tips to make sure your video background says the right things:
- Tidy Up Your Space
If you’re taking a call from a hotel room or temporary set-up, small details matter:
- Close the bathroom door
- Make the bed
- Remove visible clutter or personal items
Reporters and executives notice details more than you might expect. One client, for instance, left a stack of messy file folders teetering on the edge of his desk during a media interview. Instead of focusing on his insights, the journalist joked about him “needing to go paperless.” It became a distraction — and definitely not the impression he wanted to leave.
On the flip side, another client had framed artwork from his young kids behind him. Instead of being a distraction, it turned into a warm conversation starter with the reporter — humanizing him and creating rapport before the interview even began.
- Lighting is Key
Good lighting helps you appear clear and engaged. Poor lighting makes you look tired, shadowy, or unprofessional. Natural light works best, but if that’s not possible, invest in a ring light.
Ring lights are affordable and can even double as a desk light. Choose one with adjustable brightness and color temperature (so you can switch from warm to cool light). If you wear glasses, look for one with diffused lighting or try angling it to avoid glare.
- Virtual Background or Not?
Virtual backgrounds can be tempting, especially if you’re in a pinch. But they often glitch or create an unnatural “halo effect” around your head. Unless you’re using a branded or professional image that your computer handles flawlessly, PR pros generally advise against them.
Authenticity resonates. A neutral wall, bookshelf, or well-lit corner beats a digital beach scene every time. One client displayed an acrylic frame holding a small beanie cap. When the reporter asked about it, she explained it was what her daughter was wearing the day she passed away. The reporter was deeply moved — and the interview shifted from transactional to personal, shaping a much more meaningful piece.
- Do a Tech + Visual Check
Before the call:
- Open your video and review what your setup looks like
- Move distracting items out of the frame
- Make sure nothing odd is visible (an open closet, dishes, laundry, or even a pet sneaking in)
Think of it as a dress rehearsal for your space. If time allows, have your PR manager do a quick one-minute visual check before every call, ensuring not just your appearance but also that your background is ready. I once did a visual check with a client and saw that he had a poster in a foreign language behind him. I asked him what the slogan said and since he had no idea, we agreed to take it down to be safe.
Final Thought
Your video background doesn’t just fill the screen — it fills in the story about you. When it’s intentional, it can signal professionalism, warmth, or even humanity in ways that words alone can’t. Treat it as part of your communication strategy, not an afterthought.