The Amendola team lives and breathes healthcare. They understand what’s happening across the healthcare landscape, which allows them to bring a clear strategic vision to their work with clients. Amendola helps us strategically by providing us with ongoing opportunities, whether it’s a bylined article, a podcast appearance, or a conference speaking session. They tailor their PR and marketing outreach to the client’s specific needs. They’re not just checking off boxes. Amendola is proactive. I’ve worked with PR agencies in the past that would get on a call with you and say, ‘OK, what do you want to do this week?’ With Amendola, it’s more like, ‘Here’s what we’re planning. We’re doing this first, and then that. And then we have this other thing scheduled.’ It’s a dynamic mindset that makes a huge difference for clients.