What Makes Thought Leadership Publishable? Survey Says…
In 2025, decision-makers running health systems, physicians’ practices, insurers and life science companies have more demands on their attention than ever. Yet, even today, these leaders continue to seek out and read thought leadership articles to gain insight into...
How to Get the Best Performances on Video
The engineer shifted from foot to foot, stumbled over his words and his eyes darted all over the room. Yet, the client insisted that this particular engineer be featured in the company video about a new polymer used in artificial joints. So we shot take after take...
ArcheHealth Selects Amendola for Go-to-Market Program of its AI-Powered Healthcare Cost Reduction Solution
SCOTTSDALE, Ariz., Aug. 5, 2025 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced ArcheHealth has selected Amendola to execute an integrated PR and marketing program to take the...
Content Marketing with Purpose: It Takes Some Discipline
In today’s fast-moving digital world, content marketing takes some discipline. You can’t rely on great content alone — it demands structure, consistency, and a results-driven mindset. To establish true thought leadership and maintain brand credibility over time,...
Elemeno Health Selects Amendola to Lead Robust Thought Leadership-Focused Integrated PR Program
Initiative to raise awareness of Elemeno’s innovative point-of-care support via strategic media relations, social media and targeted content OAKLAND, Calif., and SCOTTSDALE, Ariz., July 22, 2025 — Elemeno Health, a market leader in just-in-time microlearning solutions...
The Art and Science of Content Marketing
Content marketing is a specialized function of marketing that focuses on creating, publishing, and distributing valuable, relevant, and high-value content to attract and engage target audiences. Having been in strategic communications roles for more than three...
Editing Made Easy: 3 Tips to Improve the Process
You’ve planned, outlined, and drafted some content that clearly communicates the points and messages you set out to convey. Time to sit back, relax, and think about what’s next, right? Not exactly. Before the content appears publicly, it must go through the editing...
Motive Medical Intelligence Partners with Amendola on Thought Leadership Program
Partnership to elevate awareness of Motive’s groundbreaking physician-level performance measures, value-based care leadership SAN FRANCISCO and SCOTTSDALE, Ariz. – June 17, 2025 – Motive Medical Intelligence (Motive), a leading healthcare data and analytics company...
Amendola Earns Three Prestigious Healthcare and Health Tech-Focused PR Awards
SCOTTSDALE, Ariz., June 12, 2025 /PRNewswire/ -- Amendola, an award-winning, insights-driven public relations and marketing firm that is part of Supreme Group, has been recognized with three prestigious public relations awards—two for achieving exceptional outcomes...
Talking It Up: How to Select a Spokesperson
Many times, when we think of a brand that we know and love, we automatically associate that organization with the person who represents it in the public forum. Apple, the Dallas Mavericks, Nike and Microsoft have all had a notable spokesperson associated with their...
How to Stand Out in a Crowded Market (Instead of Just Thinking You Do)
Some health technology entrepreneurs are absolutely convinced their company has a unique, revolutionary solution that will transform healthcare. And they will not hesitate to tell you! Most, however, are more grounded. They only have to look around to see that the...
Want to Be a Good Blogger? Pretend You’re at a Party.
The first blog was created in 1994 by a Swarthmore College student who posted his own writing as well as links to websites he liked and thought his readers would enjoy. Incredibly, that formula still holds up after more than 30 years of the internet. What other aspect...
Vital Taps Amendola to Lead Integrated PR and Thought Leadership Program for Its Patient Experience Platform
SCOTTSDALE, Ariz., May 7, 2025 — Vital, the AI-powered patient experience platform used by leading U.S. health systems, has chosen Amendola Communications, part of Supreme Group, to spearhead an integrated PR and thought leadership program targeting healthcare IT and...
Thought Leadership: 3 Tips for Improved Bylines
In today’s content-saturated landscape, thought leadership bylines remains a powerful tool for building credibility and influence. For example, 88% of decision-makers believe high-quality thought leadership content improves their perception of an organization, yet 71%...
The Crucial Role of Marketing in Supporting Healthcare Sales Teams
Healthcare is complicated and constantly evolving. From navigating strict regulations to addressing diverse stakeholders, healthcare sales teams operate in an increasingly competitive and nuanced environment. Fortunately, marketing teams can play an essential role in...
AI is NOT a Healthcare PR Strategy
https://www.youtube.com/watch?v=nBQZmlUWhR4 What does our very own Grace Vinton say about AI? “AI is not a healthcare PR strategy.” But Grace also shares where she believes AI can fit in. Check out what she has to say in this VLOG!
Building Trust in Healthcare Technology: Communication Strategies for Startups
In healthcare technology, trust isn't just a marketing goal—it's the foundation of success. While established healthcare brands leverage decades of reputation, startups face the unique challenge of building credibility from scratch in a sector where mistakes can have...
Most-Read Blog Posts of 2024 Reflect Readers’ Desire for Mirth and Writing Tips
Now that we’re well into 2025, I thought it would be interesting to look back at the most-read blog posts of 2024. My theory about these popular posts is that they reflect the concerns, curiosities and goals of the larger population of that time … or it could just be...
Help Us Help You: Building a Successful PR Partnership
A strong partnership with a public relations (PR) agency offers numerous benefits to companies by generating attention and interest that draws in new employees, industry partners, and, most importantly, customers. More and more companies are realizing the value of...
3 Tips for Writing Better Case Studies
Case studies represent an opportunity for companies to present potential customers with a real-world story of how their products and services helped an actual customer solve a common industry-wide problem. Whether the customer’s positive outcome involved greater...
Life365 Health Selects Amendola for Integrated PR/Marketing Program to Promote Virtual Care Solutions
SCOTTSDALE, Ariz., Jan. 28, 2025 – Amendola Communications (Amendola), part of Supreme Group, announced today that it has been selected by Life365 Health, a leading developer of virtual care technology solutions that enable healthcare delivery at home, to implement a...
Healthcare Marketing and PR: Best Practices From the Supreme A-Team
One of the great pleasures of my job is watching members of the Amendola team – the A-Team – demonstrate their knowledge and expertise about public relations and marketing. I see this during staff meetings, on calls with clients and prospective clients, and in the...
Red Rover Health Partners with Amendola for PR Program to Promote EHR Integration Platform
SCOTTSDALE, Ariz., Jan. 14, 2025 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced that it has been selected by Red Rover Health, which enables healthcare providers to integrate...
New Year’s Resolutions for Improving Your Company’s Messaging
The start of any year is an ideal time for healthcare companies to review and, if necessary, revise their brand messaging. The industry moves fast, and the message that resonated in January may be gathering mold a few quarters later. Or a healthcare company may want...
Should Brands Be on Bluesky?
In the days following the Nov. 5 election, former X users flocked to the new social media platform Bluesky. Their descriptions upon arrival made them sound like refugees who’d fled a war-torn country and found sanctuary. Bluesky, they said, is everything Twitter used...
The ABCs and the 3 Ps of Media Interviews
Anyone who has spent any time in healthcare can tell you that there is never any shortage of companies touting how their products are, “revolutionary” or “next gen.” We’ve all heard it: “This solution will transform healthcare into a Garden of Eden! Lower costs!...
Supreme Group Acquires Amendola, an Award-Winning Healthcare, Health Tech and Life Sciences PR and Marketing Agency
Fifth acquisition joins growing platform of world-class health-focused businesses WEST CHESTER, PA AND SCOTTSDALE, AZ, Dec. 4, 2024—Supreme Group today announced its strategic acquisition of Amendola Communications (Amendola), a recognized leader in providing...
Jodi Amendola Shares Expert Insights
Jodi Amendola writes a regular column for the Forbes Agency Council. Click here to see her latest insights, or browse by topic to go directly to some of her past pieces. Feb 18, 2025 Evolving Your PR Program In Times Of Change Jan 21, 2025 Why Storytelling Is...
In the News: Jodi Amendola on PR and Marketing
Check out these recent interviews with Amendola’s founder Jodi Amendola that delve into what’s trending in healthcare, health tech and life sciences PR and marketing, including hot tips on what it will take to succeed in today’s challenging market. ➡ HISTalk...
Why Cutting PR During a Down Economy Is a Risky Move for Businesses
If a cruise ship is taking on water, you can bet that the passengers hope the cruise line has adequately invested in lifeboats. Public relations (PR) in a down economy is no different. Companies that continue to devote resources to PR during downturns can emerge with...
PR’s Dynamic Duo: Thought Leadership and Content Marketing
When these two titans join forces, your brand can’t lose In the fast-paced world of PR, two heavyweights reign supreme – thought leadership and content marketing. These two strategies are often seen as the Batman and Robin of the marketing world, each with its unique...
Tips for Creating High-Converting Lead Magnets
A lead magnet is an attractive offer to get leads and collect contact information. It's essential for reaching and building relationships with potential customers. Lead magnets offer something valuable to your audience and may take the form of eBooks, whitepapers,...
A Fireside Chat on the Evolving Landscape of Healthcare Marketing and Industry Events
https://youtu.be/pljQlL9JPBE Jodi Amendola, CEO of Amendola Communications and Greg Miller, vice president of business development at Carta Healthcare sit down for a fireside chat to discuss navigating the evolving landscape of healthcare marketing and industry...