Now that we’re well into 2025, I thought it would be interesting to look back at the most-read blog posts of 2024. My theory about these popular posts is that they reflect the concerns, curiosities and goals of the larger population of that time … or it could just be our team’s savvy SEO strategies and engaging writing skills that kept readers reading.
Regardless, last year’s most-read posts indicate that visitors were looking for levity, given the many popular articles’ lighthearted nature. This is also understandable, considering that many of us were looking for some relief in 2024 from the nonstop barrage of news about the U.S. Presidential campaign.
Another theme that emerged is that several of you – despite the growth of ChatGPT and other generative AI writing tools – seemed to be looking for writing tips and commentary to improve your content. Hooray for real-life human writers!
Without further ado, the following are the top 5 most-read Amendola blog posts from 2024 (in chronological order).
Top 5 Most-Read Blogs of 2024
- “The Taco Bell Times And The Depends Undergarments Press: Is This The Future Of Local News?” by Brandon Glenn.
This amusing post kicked off the year by first discussing an unfunny trend: the widespread closures of daily newspapers and layoffs of journalists. This topic is close to our hearts at Amendola, given that many of us came from consumer and business journalism before jumping to PR. The post, however, does steer toward levity as Brandon explores what could happen if mega-corporations step in to “save” local newspapers by purchasing naming rights or other such business ventures (which occurred at his hometown’s newspaper). What could go wrong?
- “The Best Rule in AP Style is About Animals with Names” by Brandon Glenn.
Brandon returns to the most-read blogs list with his hilarious take on an obscure Associated Press-style rule about pronouns for animals with and without given names. As a follower of AP style (the most common writing manual in consumer and business journalism) for over 25 years, I cannot remember ever looking up if I should refer to a dog named Rex as “who” or “that” in a sentence. Thankfully, the style guide editors resolved this dilemma, which Brandon whimsically explains. So, which is it? You’ll have to read the post to find out.
- “Reflecting Back, Looking Forward: Amendola Marks 20th Anniversary,” by Jodi Amendola.
Our founder and CEO, Jodi Amendola, has seen it all in health tech: digital transformation, the rise of virtual care, COVID-19, and now, generative AI. Jodi’s vast experience and success are likely why so many blog visitors read her post on the 20th anniversary of the agency she launched out of her parents’ condo in Scottsdale, Arizona. Her secret? Jodi humbly admits that she doesn’t have a crystal ball to foretell the industry’s tumultuous changes. Instead, preparing for the unexpected, staying nimble and building the right team have made all the difference over the last two decades.
- “When Slow is the Way To Go in PR and Marketing,” by Chris Nerney.
Post-author and Senior Content Director Chris has decades of experience in journalism, PR, and marketing content, as well as five years as a standup comic in Boston. His wit shows through in this post about the occasions where speed is more of a risk than a benefit. Although filled with valuable and actionable information, Chris injects plenty of humor in describing situations professionals in our industry will recognize. For example: “…you may be writing about concepts that may be ever-so-slightly outside your wheelhouse. That’s OK – you probably didn’t go to medical school, and your yearslong devotion to Grey’s Anatomy will only get you so far.”
- “The ABCs and the 3 Ps of Media Interviews,” by Grace Vinton.
Our media relations dynamo and health-tech celebrity, Grace Vinton, offers advice on a perennial challenge facing health-tech PR and marketing professionals: media interviews. Grace, who has a hugely popular podcast of her own, presents helpful mnemonic devices in the post for health tech executives to prepare for interviews and tips for crafting memorable and easy-to-understand messages. Her guidance is also relevant for any chat with a potential customer, investor or partner where you may not have the time for a detailed discussion about your company and solutions.
New Year, Fresh Insight
Whether it’s writing tips, messaging advice, or insight into the health tech PR and marketing strategies, you can continue to rely on this blog in 2025 to supply you with relevant guidance. I can’t promise that all the posts will be humorous, but they will surely be engaging and informative. Thanks for reading!