by admin | Sep 25, 2018 | News
SCOTTSDALE, Ariz., Sept. 25, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that PatientPing has selected Amendola as its agency of record to lead its PR and marketing strategy. PatientPing is a Boston-based care coordination platform that reduces the cost of healthcare by seamlessly connecting providers with crucial information about shared patients.
Amendola will leverage a broad range of public relations, marketing and content services to help drive PatientPing’s expansion of a nationwide community of providers coordinating care through real-time notifications, or “Pings,” that keep providers informed when patients receive care anywhere across the continuum. Amendola will craft engaging content to showcase the thought leadership and expertise of PatientPing’s corporate leadership and the success stories of its end users.
“Amendola came highly recommended to us by a leading healthcare data analytics company whose amazing success with the agency speaks volumes,” said Jay Desai, PatientPing co-founder and CEO. “Amendola hit the ground running and we’re excited about working together to spread the word about how the PatientPing platform enables providers, payers and other healthcare organizations to leverage real-time data to achieve the shared goal of improving the efficiency of the healthcare system and ultimately, achieving better patient satisfaction and outcomes.”
Amendola will work with PatientPing to increase brand awareness and engagement by crystallizing its core value proposition to target audiences and drawing on Amendola’s deep industry knowledge and top-tier media relationships in health IT.
“Safe and effective care coordination and transitions continue to challenge healthcare organizations,” said Jodi Amendola, CEO of Amendola Communications. “This partnership is rewarding for the Amendola team because our strategy and tactics will increase awareness among key stakeholders that they can effectively address this challenge with PatientPing’s proven solutions that share real-time patient information across care teams in any location.”
About PatientPing
PatientPing is a Boston-based care coordination platform that reduces the cost of healthcare by seamlessly connecting providers to coordinate patient care. The platform allows providers to collaborate on shared patients through Pings real-time notifications when patients receive care and Stories important patient context at the point of care and allows provider organizations, payers, governments, individuals and the organizations supporting them to leverage this real-time data to reach their shared goals of improving the efficiency of our healthcare system. For more information, please visit www.patientping.com.
Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
by admin | Aug 28, 2018 | News
SCOTTSDALE, Ariz., August 28, 2018 Although they say you can’t go home again, don’t tell that to CTG, a provider of reliable information technology (IT) solutions and services to organizations in North America and Western Europe. Amendola Communications, a nationally recognized, award-winning public relations and marketing agency, announced today that it has been selected as CTG’s public relations agency of record in North America across all of its lines of business. This marks the second PR engagement between Amendola and CTG, in addition to a number of individual projects that the two firms have worked on together.
CTG’s PR program will focus on promoting the company’s solutions in various industries, including healthcare and life sciences, tech, oil and gas, manufacturing, and a strong strategic staffing offering across all lines of business. The Amendola team will apply its industry expertise, longstanding relationships with editors and writers, and content development capabilities to help CTG expand its business.
“We are very excited to be working with Amendola Communications again, especially with their extraordinary communication experience, media relationships and knowledge, and proven reputation for results,” said Amanda LeBlanc, Chief Marketing Officer and VP, Marketing of CTG. “CTG’s strategic plans for growth will require a strong PR partner that can help us rise above a crowded field. Our clients have told us that our reliability, in terms of doing what we say we’ll do, on time and on budget, is one of our greatest assets. We feel the same about Amendola Communications. We are looking forward to taking full advantage of the knowledge and expertise of their entire team.”
For more than 50 years, CTG has built a reputation as the most reliable IT services provider across multiple industries. The company delivers high-value, industry-specific strategies, solutions, services, and staffing. The company boasts a Fortune 1000 client list that spans 74 of the 83 major industries defined by the Standard Industrial Classification (SIC) codes, many of them with long-standing relationships.
Amendola will support CTG with a comprehensive media relations program, pitching the knowledge and experience of its numerous subject matter experts for interviews and contributed content as well as bringing its press releases to the attention of the media. The agency will also provide event-related media support, support for speaker opportunities and content development, webinar programming guidance, as well as collaborating with the CTG team on new ways to take advantage of social media.
“CTG is an incredible company with a long history of doing great work for its clients, so we are delighted to have them back on our client roster,” said Jodi Amendola, CEO of Amendola Communications. “They have a stellar reputation in healthcare, which is where Amendola began and where we first began our working relationship. Today, we’re looking forward to working with them to generate opportunities to increase visibility beyond just the healthcare space to all the industries that CTG serves. It says a lot about us that they chose to return, and in an expanded capacity.”
About CTG:
Over the last three decades, CTG has provided reliable IT solutions and services to more than 145 enterprise information management clients. Our more than 500 Information Management professionals help clients recognize the true business value of their data by transforming, managing, and visualizing it through our solution suite. Our EIM services have helped meet the unique needs of companies in various industries, including manufacturing, energy, government, healthcare and life sciences, telecommunications, and financial services. CTG has operations in North America, Western Europe, and India. The company regularly posts news and other important information online at www.ctg.com.
Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
by admin | Aug 23, 2018 | News
SCOTTSDALE, Ariz., August 23, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare information technology public relations and marketing agency, announced today that Morgan Lewis Jr. has joined the agency as Senior Writer. An award-winning healthcare journalist and experienced public relations professional, Lewis will create a wide variety of PR content for the agency’s healthcare/healthcare IT clients.
Lewis brings 20 years of journalism and PR writing experience, focused almost exclusively on business and healthcare. He most recently served as Senior Copywriter at MERGE Atlanta, formerly Dodge Communications, an integrated healthcare PR and marketing communications agency. As Senior Copywriter, Lewis created ghostwritten bylined thought leadership articles, white papers, case studies, blog posts, website copy and other pieces of strategic PR and marketing content for dozens of healthcare and healthcare IT clients over four years.
Before joining MERGE Atlanta, Lewis was an independent healthcare and healthcare IT writer creating content for several PR agency clients, as well as crafting his own bylined articles that appeared in publications such as Medscape, Physicians Practice, Managed Healthcare Executive, Medical Economics and Chiropractic Economics. Lewis previously served as Senior Editor at Medical Economics, where he focused on healthcare IT, and won three writing awards from the American Society of Healthcare Publication Editors (ASHPE), including two Gold Awards.
Agency CEO Jodi Amendola said: “Morgan’s knowledge and experience as a healthcare journalist and PR copywriter will be tremendous assets to our growing team and expanding list of diverse clients. Morgan is not only an exceptional writer, but he is also a strategic collaborator who understands how to engagingly share clients messages amidst a rapidly changing industry.”
Lewis holds a bachelor’s degree in English-Journalism from Miami University of Ohio.
Media Contact: Marcia Rhodes | mrhodes@acmarketingpr.com
by admin | Aug 7, 2018 | News
SCOTTSDALE, ARIZ. August 7, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, announced today its selection as the agency of record for Kaufman Hall, a leading provider of management consulting services, enterprise performance management and decision support software.
Amendola won the business after a competitive agency review process. It will provide strategic counsel, media relations and content development for Kaufman Hall’s three industry sectors, healthcare, financial institutions and higher education. The agency will build upon Kaufman Hall’s stellar brand reputation in these industries for its software and management consulting services.
“At its core, Kaufman Hall solves complex business problems for its clients. In a similar vein, we require a communications agency that not only understands the complexities and nuances of what we do but also can bring big ideas to the table and execute on them,” said Rob Kunzler, chief marketing officer of Kaufman Hall. “Amendola’s experienced team has demonstrated its ability to deliver value and its commitment to working closely with us to form a trusted, long-term partnership.”
“We’re excited to partner with Kaufman Hall, which has been helping executives to navigate rapid market changes in healthcare, finance and higher education for more than 30 years,” said Jodi Amendola, chief executive officer of Amendola Communications. “The company has built its reputation on consulting, performance improvement technologies, and data and analytics” and even more importantly, on its strong customer base of top-tier organizations that rely on its counsel and expertise.
Our collaboration will help to further elevate Kaufman Hall’s thought leaders profiles among journalists, prospective clients and key stakeholders across industries.”
About Kaufman Hall
Kaufman Hall provides software and management consulting to help organizations realize sustained success amid changing market conditions. Since 1985, Kaufman Hall has been a trusted advisor to boards and executive management teams, helping them incorporate proven methods into their strategic planning and financial management processes, and quantify the financial impact of their plans and strategic decisions to consistently achieve their goals.
Kaufman Hall services use a rigorous, disciplined, and structured approach that is based on the principles of corporate finance. The breadth and integration of Kaufman Hall advisory services are unparalleled, encompassing strategy; performance improvement; financial and capital planning; cost transformation; treasury and capital markets management; and mergers, acquisitions, partnerships, and joint ventures.
Kaufman Hall software includes the Axiom Suite, providing sophisticated, flexible performance management solutions that empower finance professionals to analyze results, model the future, and optimize organizational decision making. Solutions for long-range planning, budgeting and forecasting, performance reporting, capital planning, and cost accounting deliver decision support, reporting, and analytics within an integrated software platform. Kaufman Hall’s Peak Software empowers healthcare organizations with clinical benchmarks, data, and analytics to provide a higher quality of care for optimized performance and improved patient outcomes.
Media Contact: Marcia Rhodes | mrhodes@acmarketingpr.com
by admin | Jun 5, 2018 | News
SCOTTSDALE, Ariz., June 5, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that it has been selected as the PR agency of record for VisitPay.
Amendola will utilize a broad range of public relations and content services to promote VisitPay’s market-leading platform for fully automated patient financial engagement.
Founded in 2010, VisitPay is the developer of a cloud-based platform used by major providers to deliver transparency, choice and control to patients managing healthcare financial transactions and outstanding balances. Through VisitPay, patients can access a complete and comprehensive accounting of their financial obligations, as well as critical health plan and healthcare information, through health system-branded portals.
For health systems, VisitPay’s proprietary analytics tailors consistent and fully compliant financing options to the unique needs of individual patients and their families, creating a simplified billing experience that drives both higher payment rates and improved patient satisfaction scores.
“VisitPay counts some of the largest and most innovative health systems as clients. We wanted a public relations agency that could capitalize on that momentum,” said Will Reilly, Vice President of Marketing at VisitPay. “Amendola’s deep experience in health IT will help us shape and lead the conversation on patient financial experience.”
Amendola will promote VisitPay through a number of public relations and content marketing programs, supported by Amendola’s top-tier media research and relations. The agency will work with VisitPay to increase brand awareness and thought leadership by delivering its core value proposition to target audiences, drawing on its deep industry knowledge and significant media relationships in health IT. Amendola will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of VisitPay’s corporate and client-based leadership.
“Hospitals and health systems are challenged with uncovering the tools and strategies for bringing transparency, choice and control to the patient financial experience,” said Jodi Amendola, CEO of Amendola Communications. “Our collective experience in the patient-as-payer space will be instrumental in helping
About VisitPay
VisitPay is the first and only platform for Patient Financial Health. The culmination of seven years learning and development, this proprietary cloud-based platform enables health systems to dramatically increase the amount paid on patient balances because patients can finally exercise control over their financial health. VisitPay is proudly headquartered in Boise, Idaho, one of the most livable cities in the country, where it has assembled a powerful team focused on predictive analytics, user-driven software design and consumer finance. More information about the company and its solutions can be found at www.visitpay.com.
Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
