by Administrator | Jun 17, 2025 | News
Partnership to elevate awareness of Motive’s groundbreaking physician-level performance measures, value-based care leadership
SAN FRANCISCO and SCOTTSDALE, Ariz. – June 17, 2025 – Motive Medical Intelligence (Motive), a leading healthcare data and analytics company advancing physician-level performance and value-based care, today announced that it has selected Amendola, part of Supreme Group, to create and lead its integrated public relations and thought leadership program. Amendola will spotlight Motive’s Practicing Wisely solution and position the company’s experts to expand its reach across the healthcare industry.
“At Motive, we’re reimagining how evidenced-based healthcare data can empower physicians and transform care delivery,” said Jeanne Cohen, CEO and Founder of Motive Medical Intelligence. “To bring that vision to life at scale, we knew we needed a communications partner who shares our passion for innovation and understands the broader impact of value-based care. Amendola stood out for their strategic insight, storytelling excellence, and deep roots in healthcare. Together, we’re not just raising awareness—we’re building momentum for real change in the industry.”
Practicing Wisely is the only clinical analytics system designed to evaluate performance and improvements at physician and group levels using Appropriateness of Care, Quality, and Waste measures across 18 specialties as well as primary care and pediatrics. It is widely used by top payers and providers committed to reducing low-value services and advancing value-based care.
“Motive is redefining how the healthcare industry understands and improves clinical performance to drive the healthcare ecosystem’s commitment to value-based care,” said Jodi Amendola, president of Amendola. “The healthcare industry is ripe for broader adoption of the Practicing Wisely system, which is the result of deep clinical and technical expertise.”
Amendola added, “Now is the time to showcase the Motive team’s powerful work, expertise, and thought leadership to guide the industry to the future. Motive is exactly the kind of visionary client we’re proud to support.”
About Practicing Wisely
The proprietary solution is powered by technology that delivers defensible, auditable insights based on clinical guidelines and evidence. Every measure is delivered with clear rationale, supporting materials such as clinical guides and evidence, and engagement strategies to foster physician and group improvement to build payer-provider trust. It is designed to support, not penalize, physicians, while helping all healthcare stakeholders align around shared goals in value-based care.
About Motive Medical Intelligence Motive is redefining healthcare performance analytics with an emphasis on transparency, physician trust, and real-world actionability. With nearly 30 years of experience and no direct competitors matching its scope or precision, Motive is the partner of choice for organizations committed to eliminating low-value care and thriving in value-based care models. Through its proprietary Practicing Wisely solution, Motive is helping the industry eliminate the $390 billion in annual waste in the U.S. health system, advancing the transition to high-value, patient-centered care, and achieving the quadruple aim. Learn more here.
About Amendola Amendola, part of Supreme Group, is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit this website and follow us on LinkedIn.
Media Contact: Marcia Rhodes/mrhodes@acmarketingpr.com
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by Administrator | Jun 12, 2025 | News
SCOTTSDALE, Ariz., June 12, 2025 /PRNewswire/ — Amendola, an award-winning, insights-driven public relations and marketing firm that is part of Supreme Group, has been recognized with three prestigious public relations awards—two for achieving exceptional outcomes for health tech clients and another for a major announcement around Amendola’s acquisition last year by Supreme Group.
Amendola earned the following awards:
- Gold Award in the Hermes Creative Awards for Amendola’s thought leadership program that has built the Linus Health brand—and brain health awareness. In its first year working with Linus Health, which is revolutionizing brain health with trusted, science-driven solutions, Amendola secured 165 strategic media placements–with a potential reach of 866.68M–in national and trade publications such as U.S. News, Fortune, Reader’s Digest, MedCity News and Fierce Healthcare. The effort significantly expanded Linus Health’s share of voice and its market presence as a leader in transforming brain health for people worldwide. The multi-pronged thought leadership campaign included a robust earned and owned content program, high-value speaking opportunities at major healthcare conferences such as HLTH 2024, LinkedIn management with impressive increases in followers and engagement, and a strong awards program—culminating in Linus Health winning Best in Class in the Longevity Category in the renowned UCSF Digital Health Awards for 2024.
- Platinum Award in the Hermes Creative Awards for Amendola’s strategy that has elevated Carta Healthcare’s industry position, driving engagement and recognition. Amendola’s campaign strengthened the positioning of Carta Healthcare, whose Hybrid Intelligence platform combines AI with clinical expertise to reduce the time and cost of clinical data abstraction, while yielding the highest quality data. In the first nine months of partnering with Amendola, the campaign produced 150+ targeted media placements, 11 podcast features, 30+ content assets, and three award wins, along with a LinkedIn increase of 1,086 net followers and a 6.3 percent engagement rate. When Carta Healthcare acquired Realyze Intelligence, a company that leverages AI to match patients to clinical trials, Amendola was able to secure 40 stories in top-tier outlets such as Fortune, Axios, and Fierce Healthcare, further bolstering Carta Healthcare’s leadership position.
- Press Event of the Year Winner in the Swaay.Health Health Awards for Amendola’s Campaign in December 2024 Highlighting its Acquisition by Supreme Group. Amendola was the fifth agency to join Supreme’s growing strategic platform (now eight agencies strong) dedicated to providing best-in-class marketing and communications services to a broad range of healthcare and life sciences companies. Supreme Group was formed following Trinity Hunt’s majority investment in the digital agency Supreme Optimization in March 2023.
“We are thrilled to receive these honors that validate the talent, tenacity, and strategic thinking of our team, as well as our amazing client partners,” said Jodi Amendola, president of Amendola. “Our team consistently delivers strategic campaigns that not only earn industry recognition but also drive real business results for healthcare and health IT innovators. We’re grateful to our clients, partners, and stakeholders who helped make these achievements possible.”
Hermes Creative Awards are sponsored by the Association of Marketing and Communication Professionals, which engages senior-level professionals to serve as competition judges who evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs. Its annual contest draws thousands of entries from across the globe.
The Swaay.Health Health Awards celebrate the hard work, excellence, and achievements by healthcare marketers over the prior year, and are sponsored by Healthcare Scene.
About Amendola
Amendola, part of Supreme Group, is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit our website and follow us on LinkedIn.
Media Contact:
Grace Vinton, Amendola Communications
gvinton@acmarketingpr.com
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by Administrator | May 6, 2025 | News
SCOTTSDALE, Ariz., May 7, 2025 — Vital, the AI-powered patient experience platform used by leading U.S. health systems, has chosen Amendola Communications, part of Supreme Group, to spearhead an integrated PR and thought leadership program targeting healthcare IT and clinical audiences.
“Amendola came highly recommended by an industry veteran and brings exactly what we need: deep healthcare expertise, senior-level account directors, and strong health tech media relationships,” said Aaron Patzer, founder and CEO of Vital. “We’re excited to spotlight the concrete financial, operational, and experience improvements health systems are achieving with our platform.”
Amendola’s integrated program will support awareness and growth for Vital’s expanding product suite — Vital Emergency, Vital Inpatient, and Vital Care — all designed to simplify and improve the patient journey. The platform sends real-time updates, education, and actionable information to patients and families in their preferred language without requiring logins or app downloads.
“Vital is changing the game by enabling real-time communication in healthcare that mirrors what consumers expect from other industries — from package tracking to travel alerts,” said agency CEO, Jodi Amendola. “It’s a powerful story we’re excited to help tell.”
Amendola will support Vital’s growth through a strategic blend of media outreach, thought leadership, and targeted content development aimed at healthcare decision-makers.
About Vital.io
Vital (Vital.io) is an AI-powered patient experience company on a mission to make the patient journey better—for everyone. Real-time updates, predictive wait times, plain-language explanations of test results, and simplified discharge instructions all help patients feel valued and reassured. Because, the experience matters as much as the medicine. Ranked by KLAS as #1 in patient experience, Vital achieves concrete results: 30–50% fewer LWOBS/AMA, 10–15% higher NPS, stronger HCAHPS scores, reduced ED returns, and 5–7% lower 30-day readmissions. Designed to integrate seamlessly with existing EHR systems, Vital provides a user-friendly interface that engages patients, resulting in 60%+ adoption rates, 5-10x higher than the competition. View our product overview.
Media Contact:
Marcia Rhodes / mrhodes@acmarketingpr.com
by Administrator | Jan 28, 2025 | News
SCOTTSDALE, Ariz., Jan. 28, 2025 – Amendola Communications (Amendola), part of Supreme Group, announced today that it has been selected by Life365 Health, a leading developer of virtual care technology solutions that enable healthcare delivery at home, to implement a national PR/marketing program.
“Life365 Health chose Amendola to help drive awareness and interest in our AI-driven platform, because of its deep understanding of healthcare, strong media relationships, senior level team and expert writers,” said Kent Dicks, CEO and founder. “Our technology goes beyond remote patient monitoring (RPM) to help healthcare organizations manage large patient populations in a proactive, pre-emptive, prioritized, and personalized manner. We look forward to collaborating with Amendola to more broadly share the story of how we help healthcare organizations monitor populations, improve patient engagement, and control costs.”
Amendola is implementing a comprehensive program of messaging, marketing, public relations, and social media to demonstrate Life365 Health’s industry-leading technology and services, accomplishments, customer wins, and industry partnerships, including those with Veterans Affairs and Microsoft.
Life365 Health has continually set the standard for innovation in RPM and virtual care solutions. The company’s mission is to enable new models of care where technologies, like AI and machine learning, play a crucial role in connecting with a large population of patients to receive insights from home to prioritize those who may be headed to more costly locations.
“Far too often, the RPM process engages with patients far too late, after patients have been discharged from the hospital in a reactive and expensive manner,” said Jodi Amendola, agency CEO. “Life365 is changing this outdated and ineffective model by advancing healthcare delivery with leading-edge technology that enhances patient engagement, personalized care, and facilitates proactive interventions to improve outcomes. We are delighted to help this leader in at-home virtual care expand its customer base and market presence.”
About Life365
Life365 Health is a leading developer of virtual care technology solutions that enable healthcare delivery at home. The Life365 platform addresses key care delivery challenges by providing scalable solution integration and logistics to enterprise healthcare organizations, to enable patient connectivity, engagement, and improved outcomes for their patient populations at home. The platform provides a single integration point that enables providers, payers, and others to utilize a proactive, virtual first care approach to remotely engage and monitor patients with a variety of conditions and needs. These include chronic disease management, post-discharge care, and population health management.
Life365 is led by an experienced, industry recognized team and is a major patent holder of wearables, sensors and patches driven by machine learning / AI, to drive the next generation of remote patient monitoring to scale. Life365 is a strategic partner of Microsoft Cloud for Healthcare and the Veterans Association, serving the largest population of Veterans in the world.
For more information regarding Life365, please visit www.life365.health.
About Amendola
Amendola, part of Supreme Group, is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit our website and follow us on LinkedIn.
Media Contact
Philip Anast
Amendola for Life365 Health
panast@acmarketingpr.com
by Administrator | Jan 14, 2025 | News
SCOTTSDALE, Ariz., Jan. 14, 2025 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced that it has been selected by Red Rover Health, which enables healthcare providers to integrate third-party solutions into their electronic health record (EHR) systems, to execute a national public relations program.
Red Rover Health is collaborating with Amendola to generate awareness about its healthcare integration platform that allows “best of breed” healthcare software solutions to securely integrate with EHR systems. As a result of the platform’s availability, healthcare organizations now have access to world-class solutions to make the most of their existing EHR investments.
Amendola is crafting a comprehensive PR plan to showcase Red Rover Health’s industry-leading technology and services, accomplishments, customer wins, and industry partnerships.
“Red Rover serves as a central platform for healthcare innovation,” said John Orosco, CEO, Red Rover Health. “Our partnership with Amendola will highlight how engaging with an integration partner to handle interoperability needs is a practical approach for healthcare organizations looking to enhance data exchange between different systems.”
Jodi Amendola, president of Amendola, said: “EHR systems are frequently designed as one-size-fits all solutions with limited customization options that do not align with providers’ real-world workflows. This disconnect can create frustration, inefficiency, and unnecessary costs for providers. Our strategic PR and content program with Red Rover is educating the market on how health systems can improve interoperability, streamline workflows, and enhance data exchange with the right EHR integration partner.”
Recently, Red Rover earned SOC 2 Type 2 certification after a rigorous audit process confirmed that its platform’s information security practices, policies, procedures, and operations meet the SOC 2 standards for security, availability and confidentiality set by the American Institute of CPAs.
About Red Rover Health
Red Rover Health, headquartered in Des Moines, Iowa, is a pioneering healthcare technology company dedicated to simplifying Electronic Health Record (EHR) integration. Powered by secure RESTful APIs, Red Rover’s integration platform enables seamless connectivity between third-party software applications and EHR systems. This innovative platform empowers healthcare organizations to enhance their existing EHR systems with world-class, best-of-breed software solutions. To learn more, visit www.redrover.health.
About Amendola
Amendola, part of Supreme Group, is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit our website and follow us on LinkedIn.
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Media Contact
Marcia G. Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
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