by Administrator | Mar 22, 2023 | Blog
Attending healthcare conferences is an investment for your company. Balanced against the costs of travel, lodging and registration are the opportunities to make valuable connections, showcase your company and learn more about the industry. Accomplishing those goals requires a plan to get the maximum benefit from your two to three days at the conference.
At Amendola, our public relations experts boast decades of combined experience planning strategy and executing performance across a wide range of healthcare trade shows, from HIMSS and HLTH to RISE and ViVE.
Creating a successful conference strategy begins with defining what your company is and how it can help clients improve care delivery, reduce costs, or boost efficiency – and how you want to characterize those factors to the market.
“Healthcare tradeshows give you the opportunity to showcase your company’s identity to the world,” says Grace Vinton, account director. “Similar to the way each person has a unique identity and personality, so does your company. Are you smart? Funny? Wise? Risk-taking? Get out of your comfort zone and show the industry who you really are!”
Once strategy is set and media targets are selected, schedule meetings and interviews, but don’t make the mistake of walking into these discussions unprepared. It’s important to prepare and know your audience.
“Plan ahead!” recommends Jodi Amendola, CEO. “Schedule meetings well in advance with prospects, partners, potential investors, new hires, etc. When I attend a key trade show, I have a full calendar of meetings and events before I even pick up my badge and this has served me well. Trade shows are the ideal venue for meeting new people, but also a time to build on existing relationships and catch up over coffee or drinks. Reuniting with former clients, editors and other industry veterans that I have known for years is my favorite part of the craziness at conferences.”
“As a thought leader packing a lot into just a few short days, it’s vital to stay organized,” notes Katlyn Nesvold, senior account director. “Make sure all your meetings are on your calendar, including media interviews, networking lunches with clients or prospects, and add any sessions you would like to attend directly into your calendar so you know where you’re going on the fly! Print and review briefing documents for interviews in advance in case wi-fi isn’t working, and so you can plan for your day.”
In other words, do your homework.
“My best recommendation for clients participating in media interviews is to spend time reviewing the media briefing information so you are familiar with the publication, the reporter, and the likely direction of the conversation,” says Michelle Noteboom, senior director of accounts and content. “Check out previous stories and interviews to familiarize yourself with the topics that might be of interest to the interviewer.”
Whether your company has a booth, is speaking, or is hosting an event, a thoughtful social media strategy is also important. “When I’ve taken the time to align social content with clients’ conference activities, I’ve seen a huge jump in exposure online and in booth traffic,” notes Maddie Noteboom, account manager. “Whether it’s on LinkedIn or Twitter, there is so much chatter throughout these conferences and it’s a wasted opportunity to be sitting on the sidelines. Start by researching relevant hashtags and trends, making a checklist of photo opportunities, and planning out pre, during, and post-conference insights from company leaders. Do the prep work ahead of time and get in on the action during the conference!”
For newer companies, healthcare trade conferences are an excellent opportunity to raise their profiles among key stakeholders such as investors, partners, and analysts.
“Startups looking for industry credibility to increase sales should implement smart thought leadership strategies to drive recognition from credible third parties, such as industry analyst firms, awards programs, speaking opportunities at high-profile events, and even creative collaborations that allow the lesser-known company to leverage the brand equity of a more-known entity,” recommends Mardi Larson, media relations and account director.
Similarly, journalists come to conferences hungry for news and the chance to learn about latest industry developments. Companies attending trade shows can take advantage of this need for news by delaying big announcements until the show.
“I always advise clients to save their big announcements for a trade show,” shares Marcia Rhodes, vice president. “Journalists are always looking for news so if you can hold off announcing a new product or acquisition for a few months so that it is unveiled during a trade show, your odds of getting media coverage doubles. Then be sure to bring hard copies of the press release to hand out in your booth and during media and analyst meetings.”
Of course, there’s never a bad time for a refresher on the basics of trade show attendance, including perhaps the most important consideration for conference-goers: The right footwear.
“The important things to remember about healthcare trade conferences are to get plenty of rest, wear comfortable shoes, and leave enough time between meetings for contingencies,” says Philip Anast, general manager. “Employing these basic tips will amplify your chances of making the most of your media interviews and analyst briefings and bringing the best reflection of ‘you’ to your company and the influencers you’re targeting.”
by Administrator | Mar 14, 2023 | News
Healthcare, health tech and life sciences-focused agency recognized by PRWeek for Best in Health Innovation PR campaign and Gartner for Small Idea, Big Impact podcast launch
SCOTTSDALE, Ariz., March 14, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, is proud to announce that it has been singled out by two professional organizations for outstanding work performed on behalf of clients.
Amendola has been named a finalist in the 2023 PRWeek Healthcare Awards in the Best in Health Innovation category. Amendola designed and led a PR strategy to raise awareness within the healthcare industry of Talkdesk, a provider of contact center software. PRWeek’s awards showcase and celebrate the best campaigns, projects, agencies, in-house teams and individuals across the fast-growing healthcare and pharmaceutical PR sectors.
The agency also is a finalist in the Gartner Marketing and Communications Awards in the Small Idea, Big Impact category for its work on behalf of Medicomp Systems, a provider of diagnostically connected patient data solutions. Amendola worked with Medicomp to create and launch the popular Tell Me Where IT Hurts podcast, which has helped the client reach a wider audience and develop deeper relationships within the healthcare community. The Gartner Awards are a global, annual program to recognize leading marketing and communications professionals and initiatives that have achieved real, measurable business outcomes.
Winners of both competitions will be announced May 24.
“Recognition from our peers is always wonderful,” said agency CEO Jodi Amendola. “Even more importantly, each of the initiatives recognized by the judges made a market-moving difference for our clients, and that’s what we’re most proud of.”
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
Media Contact:
Marcia G. Rhodes, mrhodes@acmarketingpr.com
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by Administrator | Feb 2, 2023 | News
Award-winning healthcare PR agency to collaborate with physical therapy technology leader to amplify thought leadership and company milestones
SCOTTSDALE, Ariz., Feb. 2, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that Raintree, a leading provider of electronic health records (EHR) including patient engagement, scheduling, billing, and practice management, in addition to revenue cycle management (RCM) software solutions for the therapy and rehab industry, has selected the firm to amplify client successes, thought leadership, and industry best practices.
Amendola is implementing comprehensive PR and marketing plans to demonstrate Raintree’s industry-leading technology and services, new offerings, accomplishments, customer wins, and industry partnerships.
“The physical therapy and rehab industry has reached a moment where improved efficiency and efficacy are priorities to advance their medical practices,” said Allison Jones, vice president of marketing for Raintree. “Our partnership with Amendola will enable us to educate the industry by showcasing our ability to help clients deliver better outcomes through technology and the power of analytics.”
“Raintree is dedicated to empowering healthcare organizations with the tools, processes, and services they need to operate the best medical practice possible,” said agency CEO Jodi Amendola. “We are excited to collaborate with Raintree to amplify its accomplishments in enabling therapy and rehab organizations to provide the best services possible for every patient they treat.”
Raintree’s solution is a fully integrated and interoperable EMR platform that powers a practice’s entire business cycle from a single source. From clinical documentation to patient engagement, to RCM and billing, Raintree helps automate manual processes, improve efficiencies, maximize revenue, and deliver business intelligence allowing clinicians to focus on delivering quality care and growing a successful practice.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Raintree Systems
Raintree is the preeminent platform for enterprise and mid-sized therapy provider organizations. They have a proven track record of success and client satisfaction providing solutions in patient engagement and communications, clinical documentation, revenue cycle management (RCM), and business intelligence/analytics for physical therapy, occupational therapy, speech therapy, audiology, and ABA across all treatment settings. From pediatrics to geriatrics, Raintree has more than 2,500 implementations and more than 25,000 users daily. Its commitment to “Software-as-a-Relationship” uniquely distinguishes it from other providers in the market. To learn more about Raintree, visit https://www.raintreeinc.com/.
Media Contact:
Marcia Rhodes, mrhodes@acmarketingpr.com
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by Administrator | Dec 13, 2022 | News
Award-winning healthcare PR agency to collaborate with healthcare data leader to amplify thought leadership and company milestones
SCOTTSDALE, Ariz., Dec. 13, 2022 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that MDClone, a digital health company and leader in synthetic data, has selected the firm to amplify client successes, thought leadership, and industry best practices.
Amendola is implementing comprehensive PR and media plans to demonstrate MDClone’s industry-leading technology and services, new offerings, accomplishments, customer wins, and industry partnerships.
“Healthcare organizations have a strong need for real-world data to inform research initiatives, but often struggle to access it due to restrictive privacy laws and fragmented, incomplete patient records,” said Erin Giegling, vice president of marketing, MDClone. “Our partnership with Amendola will enable us to educate the industry on the value of accessing healthcare data by showcasing our ability to help clients deliver better outcomes through privacy-enabled shared data sets.”
“MDClone is dedicated to empowering healthcare organizations with the tools, processes, and services they need to translate data into better outcomes,” said Amendola CEO Jodi Amendola. “We are excited to collaborate with MDClone to amplify its accomplishments in enabling health systems and life sciences companies to maximize data utility while maintaining patient privacy.”
MDClone was founded in Israel in 2016. The MDClone ADAMS Platform includes innovative data publishing capabilities that further enhance the protection of patient privacy. MDClone’s unique technology enables any user of a healthcare organization to organize, access, and protect the privacy of patient data, empowering healthcare workers to rapidly transform ideas into actionable insights and take action.
Recently, MDClone was awarded Best Healthcare Big Data Platform by the MedTech Breakthrough Awards in 2021 and 2022. MDClone was also selected as a Technology Pioneer by the World Economic Forum in 2021 for the powerful MDClone ADAMS Platform.
MDClone is backed by some of the most prominent investors in the U.S. and Israel, including: aMoon, Lightspeed, OrbiMed, Warburg Pincus, and Viola Growth.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About MDClone
MDClone offers an innovative, self-service data analytics environment powering exploration, discovery, and collaboration throughout healthcare ecosystems cross-institutionally and globally. The powerful underlying infrastructure of the MDClone ADAMS Platform allows users to overcome common barriers in healthcare in order to organize, access, and protect the privacy of patient data while accelerating research, improving operations and quality, and driving innovation to deliver better patient outcomes. Founded in Israel in 2016, MDClone serves major health systems, payers, and life science customers in the United States, Canada, and Israel. Visit mdclone.com for more information.
Media Contact:
Marcia Rhodes, mrhodes@acmarketingpr.com
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by Administrator | Nov 1, 2022 | News
Boutique Healthcare & Health Tech PR Firm Wins Two Golds and an Honorable Mention for Campaigns for ABOUT, Verana Health and 4medica.
SCOTTSDALE, Ariz., Nov. 1, 2022 – Amendola Communications, a nationally recognized healthcare and technology public relations and marketing firm, has won three MarCom Awards for work on behalf of clients.
Amendola won Gold for campaigns for ABOUT and Verana Health and an Honorable Mention for work for 4medica. The annual international awards sponsored by the Association of Marketing and Communications Professionals honor excellence in marketing and communications.
“We’re thrilled to win the MarCom Awards,” said agency Chief Executive Officer Jodi Amendola. “While we measure our success in the results we produce for clients, recognition from your peers is gratifying because they, better than anyone, know how much work and creativity goes into a winning campaign.”
Amendola won Gold for helping ABOUT (formerly Central Logic) raise awareness of the importance of care orchestration. Amendola created a 120-day plan that shaped the narrative with key stakeholders and established ABOUT’s reputation as a thought leader in care access and orchestration. Tactics included press releases, byline articles, executive interviews, blog posts, and social media.
Amendola’s second Gold was for its work promoting the launch of Verana Health’s VeraQ™ population health data engine and curated, disease- and therapeutic-specific Qdata™ modules in three therapeutic areas. Amendola helped to position VeraQ and Qdata as a source for quality insights, specifically targeting trade press within three medical specialties. Tactics included: press releases, blog posts authored by clinical experts, targeted media outreach and interviews, social media promotion, and analyst meetings through which Amendola positioned Verana Health as a key innovator.
The Honorable Mention was for helping 4medica raise awareness among healthcare providers of patient safety problems caused by duplicate records and how 4medica can solve them. Amendola created and executed a comprehensive plan to put the problem squarely on the radar of the target audience and position 4medica as a solution. Tactics included: press releases, bylined articles in relevant media outlets, interviews, blog posts, social media and email campaigns.
Amendola also won two Golds and an Honorable Mention in the 2019 MarCom Awards.
Amendola has built a loyal customer base among the healthcare, health IT and life sciences industries by delivering significant, measurable results for healthcare, healthcare tech and pharma-focused organizations, many of whose leaders have hired us at successive companies. To see other awards Amendola has won and to learn more about the agency, click here.
About MarCom Awards
MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,500 print and digital entries are submitted from dozens of countries. MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital, and web professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the community. Entrants are not charged entry fees for work they create pro bono for nonprofits. In the past few years alone, AMCP has contributed more than $250,000 to charitable causes.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
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