by Administrator | Sep 27, 2022 | News
Boutique Healthcare & Health Tech Firm Singled Out for Innovation and Flexibility with Clients
SCOTTSDALE, Ariz., Sept. 27, 2022 – Amendola Communications announced today that it has been named one of the 100 most innovative PR and communication firms by industry authority PRNEWS.
In naming Amendola to the 2023 Agency Elite Top 100, PRNEWS cited its recent innovations, including broadening its strong focus on healthcare technology vendors to innovators in life sciences and disease research. PRNEWS also noted that Amendola implemented a flexible business model to work with several clients to help them develop messaging and corporate branding at a significantly expanded level.
“Flexibility and evolution are two words that immediately come to mind when I think about the agencies on this year’s list,” says Erika Bradbury, Editorial Director, PRNEWS. “The firms this year stood out for their work on the most important issues of today, including DEI initiatives, social impact causes and COVID-19 relief work, as well as their understanding of the importance of being nimble in an always-on media world.”
“We’re thrilled to be recognized by PRNEWS,” said agency Chief Executive Officer Jodi Amendola. “Public relations is an ever-changing industry and we believe continually evolving and expanding our offerings and capabilities is the best way to service our clients.”
Amendola has built a loyal customer base among the healthcare, health IT and life sciences industries by delivering significant, measurable results for healthcare, healthcare tech and pharma-focused organizations, many of whose leaders have hired us at successive companies. To see other awards Amendola has won and to learn more about the agency, click here.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
by Administrator | Sep 21, 2022 | News
Award-winning Healthcare IT Marketing & PR agency to collaborate with leader in data and analytics software solutions and services
SCOTTSDALE, Ariz., Sept. 21, 2022 – Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced that HHS Technology Group (HTG), a leader in purpose-built data and analytics software and solutions for the public and private sector, has selected the firm as its agency of record to assist with messaging, marketing, and promotion of its distinct technology solutions, including its recent collaboration on the COVID-19 Research Database designed to create a scalable, repeatable model accelerating real-world pandemic research.
“Healthcare systems, researchers, and agencies need a reliable technology partner to accelerate innovation utilizing our purpose-built platform that allows the harmonization, exploration, visualization, and modeling of patient data,” said Brett Furst, president of HTG. “We are excited to deepen our relationship with Amendola as we help answer some of healthcare’s most complex questions. Based on HTG’s previous relationship working with Amendola and my experience engaging them at other companies, I am confident in Amendola’s exceptional abilities to strengthen HTG’s position as an industry thought leader and drive our success with customers.”
Amendola is implementing a comprehensive media and communications plan for HTG to showcase the company’s current technology and services, new offerings, accomplishments, customer wins, and industry partnerships.
HTG recently announced a collaboration to offer public and private sector access to resources for the fight against the invisible epidemic of chronic kidney disease (CKD) and long-term COVID-19. This news follows HTG’s partnership providing access to the COVID-19 Research Database, a pro bono initiative led by numerous prominent companies to scale an open research database to extract and operationalize insights about critical health challenges. HTG also provides modular, interoperable solutions certified by the Centers for Medicare & Medicaid Services (CMS), enabling state agencies to quickly transform their legacy Medicaid Management Information Systems (MMIS) into a modern program.
About Amendola Communications
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, live sciences/pharma, and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands and groundbreaking startups disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned PR and marketing team understands the healthcare ecosystem’s ongoing complexities and provides strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About HHS Technology Group
HHS Technology Group is a software and solutions company serving the needs of commercial enterprises and government agencies. HHS Technology Group delivers modular software solutions, custom development, and integration services for the modernization and operation of systems supporting a broad spectrum of business and government needs. For more information about HHS Technology Group, visit www.hhstechgroup.com.
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Media contact: mrhodes@acmarketingpr.com
by Administrator | Sep 14, 2022 | News
Award-winning Healthcare IT PR Agency and Care Operations Automation Leader Partner to Bring World-Class Operations to Health Systems
SCOTTSDALE, Ariz., Sept. 14, 2022 – Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, announced that Qventus, the leader in AI-powered software for care operations automation, has selected the firm to amplify client successes and industry best practices.
Qventus knows manual operational processes are holding health systems back from improving resource utilization, reducing staff workload, and growing strategic revenue. To address these challenges, health systems across the country are automating their care operations — the operational activities involved in the delivery of care, such as OR access and growth, discharge planning, and more. Qventus provides AI-powered automation software that simplifies everything from growing OR revenue to improving discharge planning and transitions of care.
“It can be challenging for health systems to understand the enormous strategic, operational, and financial value they can attain by automating care operations. We needed an agency with a deep knowledge of healthcare IT to help us tell the story of what’s possible,” said Greg Schneider, Chief Marketing Officer, Qventus. “Amendola is a proven PR leader in the healthcare and healthcare IT space. They have the expertise, energy and industry connections to tell our story.”
Qventus, which is based in Mountain View, Calif., earlier this year raised $50 million in growth capital, an investment that will allow it to expand its technology to additional hospitals and health systems across the United States.
“Eliminating waste and achieving greater operational efficiencies is essential for hospitals and health systems to remain fiscally sound. Qventus has shown it can help its clients accomplish that,” said agency CEO Jodi Amendola. “Working with companies whose services truly benefit the industry makes our job more rewarding and fulfilling.”
Amendola, which beat out multiple agencies in an extensive review, is implementing a comprehensive media and communications plan for Qventus that will showcasethe company’s current technology and services, new offerings, accomplishments, customer wins, and industry partnerships.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Qventus
Qventus is the leading provider of AI-based software for care operations automation. Integrating with EHRs, the Qventus platform uses AI, machine learning, and behavioral science to power best-practice solutions for inpatient, perioperative, emergency department, and command center settings. As a partner to leading health systems and hospitals across the country, including Boston Medical Center, M Health Fairview, Saint Luke’s Health System, ThedaCare, and UAMS Health, Qventus delivers proven outcomes, including 30-50% fewer excess days, 1 full day reduction in length of stay, and over 2 new cases added per operating room per month. For more, visit www.qventus.com.
Media Contact:
Marcia G. Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
by Administrator | Jul 14, 2022 | News
Award-winning Healthcare, Digital Health and Life Sciences PR agency and Care Orchestration Leader Partner to Raise Awareness of Automating Manual Tasks and Empowering Care Teams
SCOTTSDALE, Ariz., July 14, 2022 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that Lumeon, the leading care orchestration solution provider, has selected the firm to amplify client successes, thought leadership, and industry best practices.
According to Greg Miller, chief growth officer at Lumeon: “Amendola is part of our success formula for integrated PR and marketing programs that generate results. We selected Amendola to showcase how Lumeon’s capabilities and solutions help providers confront the aftermath of a global pandemic with technology that provides a lifeline to clinicians and care teams facing endless manual tasks, which often prevent them from delivering the most value to their patients.”
Amendola is implementing comprehensive PR and marketing plans to demonstrate Lumeon’s current technology and services, new offerings, accomplishments, customer wins, and industry partnerships.
“Lumeon brings deep automation to the manual tasks in healthcare that keep clinicians and care teams from performing at the top of their licenses, while at the same time, alleviating the burden on care teams that are over-stressed and suffering from burnout,” said Amendola CEO, Jodi Amendola. “The opportunity to represent Lumeon as it grows its U.S. market share is an exciting time for us, and we look forward to being the communications engine to bring this objective to fruition.”
Lumeon is a digital health company that provides a highly configurable care orchestration platform that automates key steps and workflow in care coordination processes. The Lumeon platform integrates data from multiple sources, applies clinical knowledge in real time, and uses intelligent automation to individualize the care of every patient – at scale.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Lumeon
Lumeon is a digital health company that provides a highly configurable cloud-based care orchestration platform that automates all steps in the care coordination process. The platform enables care teams to work at top-of-license by delivering the right care, at the right time, addressing the unique needs of every patient. By integrating data from multiple sources, applying clinical knowledge in real time, and using intelligent automation to individualize the care of every patient, Lumeon helps organizations focused on integrating the delivery of care to reduce manual tasks and ease the burden on care teams. To learn more, visit www.lumeon.com.
Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
by Administrator | Jul 7, 2022 | News
SCOTTSDALE, Ariz. July 7, 2022 – Amendola announced today that it has won a 2022 Bulldog PR Award in the Best Thought Leadership category for its HSBlox campaign, solidifying the company’s reputation as a top public relations (PR) and marketing communications agency for healthcare and health IT. The Bulldog PR Awards, which celebrate the best and brightest corporate communications and PR efforts, honored Amendola with a Bronze award for a campaign it developed to increase awareness of HSBlox in the value-based care (VBC) space.
The overarching goal of the campaign was to communicate the challenges of VBC models and the ways in which HSBlox uses contract modeling, network build-out, contract administration, permissioned data exchange and payment technologies to integrate traditional medical networks with non-medical ones (i.e., social services agencies, community-based organizations) to bring VBC administration to fruition. Amendola set on a course of creating third-party references by engaging industry analysts and media outlets. The firm researched top healthcare industry analysts, reporters and publications covering VBC, social determinants of health (SDOH), and health equity. Amendola then built a weekly cadence of media campaigns, alternating among proactive, issues-based pitching; HSBlox news; and thought leadership.
Amendola drafted pitches and contributed content that added new elements to the media and analyst coverage over the last few years. For example, while most coverage focused on the need to address SDOH in VBC program models, fewer articles discussed the challenges of incorporating digitized unstructured data in a way that made it part of a patient’s entire medical record for whole-person health. Lastly, Amendola pitched briefings with top analyst firms covering VBC and the payer markets.
The campaign secured 17 briefings with eight different analyst firms over a 10-month period. Those briefings resulted in four analyst reports or blog posts, 19 pieces of vendor-neutral contributed content, and five podcast appearances.
“We are proud to be recognized for the hard work that our team put into executing this brand awareness campaign,” said agency CEO, Jodi Amendola. “Our PR initiatives enabled HSBlox sales leaders to leverage the earned content created by the campaign to escort prospects through the sales funnel and underscore the importance of the digital infrastructure needed to successfully achieve VBC models.”
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About HSBlox
HSBlox is an Atlanta-based technology company empowering healthcare organizations with the tools and support to deliver value-based care (VBC) successfully and sustainably. HSBlox’s CureAlign® platform enables healthcare organizations to administer value-based programs, including contract modeling, network build-out, contract administration, permissioned data exchange and payment. Recently, the company released CureAlign 3.5, combining its Contract Builder and modeling capabilities with its Contract Library for seamless deployment of value-based programs. Along with CureAlign’s one-of-a-kind hierarchical approach to VBC participant onboarding, alternative payment models can combine global reimbursement programs with episode-specific arrangements to deliver unparalleled transparency in pursuit of the Quintuple Aim for healthcare improvement.
Follow HSBlox on LinkedIn to see the latest about value-based program administration or visit www.hsblox.com to read more about scaling of value-based programs.
Media contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
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