by Matt Schlossberg | Jan 22, 2016 | Blog
Matt Schlossberg spent more than seven years at HIMSS where he wore many publishing and marketing communications hats. Now at Amendola, Matt and the team have created a guide to HIMSS16 full of insider insight into how to make a big splash at our industry’s biggest event.
Get the Amendola “Hacking HIMSS” guide here.
by admin | Jan 22, 2016 | Blog
Let’s face it, no matter how carefully you plan, there will still be some last minute work to get ready for HIMSS. The key is to minimize how much will be last minute! Plan to succeed by using Amendola’s suggested timeline for core PR activities before, at and after the HIMSS conference.
Four to six weeks prior to HIMSS:
- Media Relations Prep (media coaching/messaging)
- HIMSS Media/Analyst meeting pitching
- Thought leadership pre-HIMSS media opportunities
- Draft pre-HIMSS/HIMSS content
Three weeks prior to HIMSS:
- HIMSS Media/Analyst meeting pitching
- Ongoing thought leadership pre-HIMSS media opportunities
- Finalize pre-HIMSS/HIMSS Content
At the show:
- HIMSS on-site support, including media relations, social media coordination and internal event reporting
Post-HIMSS:
- Follow-up with media/analysts
- PR support for opportunities arising from HIMSS
Have questions? Contact us today!
by admin | Jan 22, 2016 | Blog
Amendola’s portfolio of event PR and marketing services help our clients execute successful media campaigns at HIMSS. Our most popular services listed below comprise a complete and effective package for promoting your company at HIMSS but you can pick and choose and customize your own “PR in a Box,” too!
- Theme development, trade show booth assistance and messaging
- Buzz-worthy promotions that draw attendees to the booth (consider catchy props, contests, games, etc.)
- Strategic social media campaigns with the frequency needed to rise above the noise and that leverages a well-connected digital influencer to expand your reach
- Create multiple customer touchpoints to reach your audience because you can’t rely on foot traffic alone!
- Schedule an invite-only dinner event for media/analysts
- Conduct a Focus Group with customers/prospects
- Capture video customer testimonials (ask about our inclusive video + editing package)
- Event reporting our senior writers can cover your presence at HIMSS and collect a treasure trove of information for your future PR and content marketing initiatives
For pricing, contact Jodi Amendola at jamendola@acmarketingpr.com or 602-614-3182.
