by Administrator | Jan 28, 2025 | News
SCOTTSDALE, Ariz., Jan. 28, 2025 – Amendola Communications (Amendola), part of Supreme Group, announced today that it has been selected by Life365 Health, a leading developer of virtual care technology solutions that enable healthcare delivery at home, to implement a national PR/marketing program.
“Life365 Health chose Amendola to help drive awareness and interest in our AI-driven platform, because of its deep understanding of healthcare, strong media relationships, senior level team and expert writers,” said Kent Dicks, CEO and founder. “Our technology goes beyond remote patient monitoring (RPM) to help healthcare organizations manage large patient populations in a proactive, pre-emptive, prioritized, and personalized manner. We look forward to collaborating with Amendola to more broadly share the story of how we help healthcare organizations monitor populations, improve patient engagement, and control costs.”
Amendola is implementing a comprehensive program of messaging, marketing, public relations, and social media to demonstrate Life365 Health’s industry-leading technology and services, accomplishments, customer wins, and industry partnerships, including those with Veterans Affairs and Microsoft.
Life365 Health has continually set the standard for innovation in RPM and virtual care solutions. The company’s mission is to enable new models of care where technologies, like AI and machine learning, play a crucial role in connecting with a large population of patients to receive insights from home to prioritize those who may be headed to more costly locations.
“Far too often, the RPM process engages with patients far too late, after patients have been discharged from the hospital in a reactive and expensive manner,” said Jodi Amendola, agency CEO. “Life365 is changing this outdated and ineffective model by advancing healthcare delivery with leading-edge technology that enhances patient engagement, personalized care, and facilitates proactive interventions to improve outcomes. We are delighted to help this leader in at-home virtual care expand its customer base and market presence.”
About Life365
Life365 Health is a leading developer of virtual care technology solutions that enable healthcare delivery at home. The Life365 platform addresses key care delivery challenges by providing scalable solution integration and logistics to enterprise healthcare organizations, to enable patient connectivity, engagement, and improved outcomes for their patient populations at home. The platform provides a single integration point that enables providers, payers, and others to utilize a proactive, virtual first care approach to remotely engage and monitor patients with a variety of conditions and needs. These include chronic disease management, post-discharge care, and population health management.
Life365 is led by an experienced, industry recognized team and is a major patent holder of wearables, sensors and patches driven by machine learning / AI, to drive the next generation of remote patient monitoring to scale. Life365 is a strategic partner of Microsoft Cloud for Healthcare and the Veterans Association, serving the largest population of Veterans in the world.
For more information regarding Life365, please visit www.life365.health.
About Amendola
Amendola, part of Supreme Group, is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit our website and follow us on LinkedIn.
Media Contact
Philip Anast
Amendola for Life365 Health
panast@acmarketingpr.com
by Administrator | Jan 14, 2025 | News
SCOTTSDALE, Ariz., Jan. 14, 2025 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced that it has been selected by Red Rover Health, which enables healthcare providers to integrate third-party solutions into their electronic health record (EHR) systems, to execute a national public relations program.
Red Rover Health is collaborating with Amendola to generate awareness about its healthcare integration platform that allows “best of breed” healthcare software solutions to securely integrate with EHR systems. As a result of the platform’s availability, healthcare organizations now have access to world-class solutions to make the most of their existing EHR investments.
Amendola is crafting a comprehensive PR plan to showcase Red Rover Health’s industry-leading technology and services, accomplishments, customer wins, and industry partnerships.
“Red Rover serves as a central platform for healthcare innovation,” said John Orosco, CEO, Red Rover Health. “Our partnership with Amendola will highlight how engaging with an integration partner to handle interoperability needs is a practical approach for healthcare organizations looking to enhance data exchange between different systems.”
Jodi Amendola, president of Amendola, said: “EHR systems are frequently designed as one-size-fits all solutions with limited customization options that do not align with providers’ real-world workflows. This disconnect can create frustration, inefficiency, and unnecessary costs for providers. Our strategic PR and content program with Red Rover is educating the market on how health systems can improve interoperability, streamline workflows, and enhance data exchange with the right EHR integration partner.”
Recently, Red Rover earned SOC 2 Type 2 certification after a rigorous audit process confirmed that its platform’s information security practices, policies, procedures, and operations meet the SOC 2 standards for security, availability and confidentiality set by the American Institute of CPAs.
About Red Rover Health
Red Rover Health, headquartered in Des Moines, Iowa, is a pioneering healthcare technology company dedicated to simplifying Electronic Health Record (EHR) integration. Powered by secure RESTful APIs, Red Rover’s integration platform enables seamless connectivity between third-party software applications and EHR systems. This innovative platform empowers healthcare organizations to enhance their existing EHR systems with world-class, best-of-breed software solutions. To learn more, visit www.redrover.health.
About Amendola
Amendola, part of Supreme Group, is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit our website and follow us on LinkedIn.
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Media Contact
Marcia G. Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
by Administrator | Dec 4, 2024 | News
Fifth acquisition joins growing platform of world-class health-focused businesses
WEST CHESTER, PA AND SCOTTSDALE, AZ, Dec. 4, 2024—Supreme Group today announced its strategic acquisition of Amendola Communications (Amendola), a recognized leader in providing integrated public relations, marketing, and social media services to healthcare, health tech and life sciences companies. Amendola will continue to operate under its brand name as a standalone organization within Supreme Group, with Jodi Amendola continuing to lead the organization as president.
“During the past two decades, we have considered the acquisitions of our client companies among our many successes, because it means you have built something of value that can be even more powerful as part of something bigger,” said Jodi Amendola. “Joining Supreme Group is a founder’s dream, as we will not only retain Amendola’s autonomy to deliver the same strategic approach and services our clients have come to trust, but we will also level up our offerings by tapping into the wealth of expertise of the other Supreme Group companies, including digital marketing, enhanced lead generation, creative design services, and PhD-level clinical expertise. It is the ideal fit for Amendola clients and our team.”
Amendola is the fifth agency to join Supreme’s growing strategic platform dedicated to providing best-in-class marketing and communications services to a broad range of healthcare and life sciences companies. Supreme Group was formed following Trinity Hunt’s majority investment in the digital agency Supreme Optimization in March 2023.
Amendola was founded more than two decades ago by Jodi and Ted Amendola to help promote emerging digital health technologies with a very clearly defined purpose: To improve healthcare for all stakeholders. Over the years, the company has expanded to include healthcare and life sciences more broadly, while continuing to grow as a leading health tech agency. From Fortune 500 companies to startups, Amendola has consistently taken companies from virtual unknowns to household names, and its programs have contributed to successful funding efforts, profitable acquisitions and IPOs. Its senior level “A-team” helps to set the agency apart. The company’s 25 employees serve approximately 50 clients.
“When we learned about Amendola and its strong reputation and footprint, particularly in health tech, we knew the agency would fit in perfectly with the Supreme Group family of companies,” said Tom Donnelly, CEO, Supreme Group. “We’re impressed by Amendola’s entrepreneurial, results-driven focus, and excited to help take the team to the next level with the combined strength of our experienced Supreme Group executive team and the platform’s sister agencies.”
In addition to Amendola, the Supreme Group’s platform includes:
- Supreme Optimization, a full-service life science- and healthcare-focused digital agency (founded by Sheldon Zhai in 2012 to provide best-in-class services including paid advertising, SEO, content marketing, analytics and website development)
- Health+Commerce, an integrated marketing and public relations agency serving medtech, biopharma and digital health companies
- Clarity Quest, a health tech marketing and communications agency
- BioStrata, a UK-based agency offering comprehensive marketing communication services to the life sciences sector
Mike Steindorf, partner at Trinity Hunt, said: “Trinity Hunt is a growth-oriented private equity firm that builds world-class companies within healthcare. With Tom’s leadership as CEO and the supercharged platform of Supreme Optimization, Clarity Quest, BioStrata, Health+Commerce, and now Amendola, we are building something powerful in the life sciences and healthcare marketing and communications services business. We look forward to supporting and growing these companies and adding additional complementary businesses to the platform.”
California Counsel Group and Gabriel & Ashworth served as advisors to Amendola.
Headshots of Jodi Amendola and Tom Donnelly are available here and here.
About Supreme Group
Trinity Hunt-backed Supreme Group is a platform dedicated to providing best-in-class business and commercialization services to a broad range of life science and healthcare companies. Supreme Group’s portfolio companies include Supreme Optimization, a life sciences-focused digital agency; Clarity Quest, a health IT marketing agency; Health+Commerce, an integrated marketing and public relations agency; BioStrata, a UK-based agency offering comprehensive integrated services to the life science sector; and Amendola, an integrated public relations, marketing, and social media agency serving healthcare, health tech and life science companies. For more information visit www.supremegroup.io.
About Trinity Hunt Partners
Trinity Hunt Partners is a growth-oriented private equity firm with over $2 billion of assets under management focused on building leading business, healthcare, and consumer services companies. Trinity Hunt’s mission is to provide the talent and strategic, operational, and financial capabilities needed to build entrepreneurial services companies into market leaders. For more information, visit www.trinityhunt.com.
About Amendola
Amendola, part of Supreme Group, is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit our website and follow us on LinkedIn.
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Media Contact
Jodi Amendola
Amendola, part of Supreme Group
jamendola@acmarketingpr.com
by Administrator | Dec 3, 2024 | News
Jodi Amendola writes a regular column for the Forbes Agency Council. Click here to see her latest insights, or browse by topic to go directly to some of her past pieces.
Nov 18, 2024
PR And Marketing In The Era Of Disbelief: Overcoming Skepticism
The internet-native generations are gaining power. Earning their trust will be a much greater challenge.
Oct 10, 2024
How Non-Promotional Data And Relevant Content Generate Media Attention
Here’s how to make your pitch stand out.
Sep 5, 2024
Crafting The Perfect Pitch And Making The Most Of Earned Media Placements
Earned media is an essential component of virtually any public relations campaign, but it has become increasingly challenging to obtain.
Jul 1, 2024
3 Tips For A Successful Podcast Guest Appearance
Podcasts are an excellent opportunity for executives to raise their thought leadership profiles, but a successful podcast appearance requires planning and preparation.
May 13, 2024
Know Your Sources: AI-Driven Research Results Can Be Sketchy, So Dig Deeper
While AI can generate some great-looking, easy-to-read content, as you dig deeper, you may find that flaws in the information make it nearly useless for your project.
Apr 8, 2024
Why Proofreading Is Still Essential In The Age Of AI
Although it’s become a bit of a cliché, that’s why a “human in the loop” is still essential when it comes to most applications of AI.
Jan 16, 2024
How Newsjacking Earns Coverage, Satisfies Clients And Builds Media Relationships
Newsjacking is a fast-paced, fun and exciting way to contribute to the news cycle while getting media coverage for clients.
Nov 16, 2023
Why Human Writers Are Superior To Generative AI
Generative AI simply isn’t as good as writers. It’s not as creative, not as imaginative, not as human.
Jul 26, 2023
Why It’s Essential To Avoid Buzzwords In Healthcare Marketing
Buzzword-laden marketing and communications materials are likely to turn off an audience, rather than motivate it to perform the desired action.
Jun 8, 2023
No, Press Releases Aren’t Dead: Here’s How To Maximize Their Value
Press releases work; they just need a little help to stand out.
Apr 3, 2023
Why Your Business Should Do More On LinkedIn
Is your business paying enough attention to your LinkedIn pages? Here’s why you should start doing so.
Dec 20, 2022
The Art Of Building Solid Client-Agency Partnerships
Here are some fundamental considerations that can go a long way in cementing a great union.
Sep 15, 2022
Always Be Ready: Get Prepared For Your Next PR Crisis
It is much easier to mitigate the impact of a negative event when there is already a strong communications plan in place.
Jul 27, 2022
Building Strong Media Relationships: It’s Not What You Think
Developing the strong media relationships necessary to pave the way to earned media is part art, part science.
Jun 17, 2022
Why Earned Media Is Crucial For Thought Leadership Brands
Earned media represents a valuable route for brands to share their messaging and promote their thought leaders.
Apr 3, 2023
Why Your Business Should Do More On LinkedIn
Is your business paying enough attention to your LinkedIn pages? Here’s why you should start doing so.
Dec 20, 2022
The Art Of Building Solid Client-Agency Partnerships
Here are some fundamental considerations that can go a long way in cementing a great union.
Sep 15, 2022
Always Be Ready: Get Prepared For Your Next PR Crisis
It is much easier to mitigate the impact of a negative event when there is already a strong communications plan in place.
Jul 27, 2022
Building Strong Media Relationships: It’s Not What You Think
Developing the strong media relationships necessary to pave the way to earned media is part art, part science.
Jun 17, 2022
Why Earned Media Is Crucial For Thought Leadership Brands
Earned media represents a valuable route for brands to share their messaging and promote their thought leaders.
Apr 11, 2022
5 Musts For B2B Marketing Content That Drives Leads And Closes Sales
Not all content will help you achieve your organizational goals.
Sep 28, 2021
How To Make Your PR & Communications Strategies More Data-Driven
To drive toward data-driven decision-making, it is first necessary to establish a data-driven culture.
Aug 16, 2021
3 Smarter Ways To Feed The Internet’s Insatiable Appetite For Content
Many organizations already have more than enough content for their marketing efforts. What they do not have is a strategy for using it in multiple ways and repurposing it to realize the full value.
Mar 26, 2021
Why The Most Memorable — And Powerful — PR Is Personal
Personal stories have the power to move people.
Apr 13, 2020
Outside Looking In: Why You Should Do A Marketing Audit
It’s easy to throw on our rose-colored glasses and give an answer liberally sprinkled with personal bias.
Feb 12, 2020
The Cycle Of Lead Generation, Buyer Journeys And Never Giving Up
The goal is to maintain relationships—many relationships—because there could be a chance for a sale later down the road.
Jan 2, 2020
Three Ways To Make Your PR Campaigns More Data-Driven
PR has always been very difficult to quantify, let alone track. Fortunately, today there are tools you can leverage to measure, track and assess.
Nov 19, 2019
How To Think (And Act) Like A Thought Leader
Thought leadership content programs have become an essential part of PR plans these days.
Oct 14, 2019
The Art Of Thought Leadership
If you have great knowledge and ideas to share with your industry, and you convey them well (and often), you, too, can win the battle for the hearts and minds of customers and prospects.
Aug 9, 2019
How Social Media Can Make Or Break Your Business’s Reputation
Just because you’re not facing a major, in-your-face crisis doesn’t necessarily mean all is well on the social media front.
Jul 10, 2019
Four Questions To Ask Before You Hire A PR Agency
Is your organization ready to hire a PR agency?
by Administrator | Dec 2, 2024 | News
Check out these recent interviews with Amendola’s founder Jodi Amendola that delve into what’s trending in healthcare, health tech and life sciences PR and marketing, including hot tips on what it will take to succeed in today’s challenging market.
➡ HISTalk interview with Mr. HISTalk
➡ Behind the Mask podcast with Ed Marx
➡ What’s My Tagline podcast with Carol Flagg
➡ Digital Health Insights podcast with Frank Cutitta
➡ Perspectives: Working with a PR Agency–How to Make the Most of the Partnership
by admin | Aug 21, 2024 | News
SCOTTSDALE, Ariz., Aug. 22, 2024 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, today announced that it has been selected to implement a national public relations, content and social media program by Carta Healthcare, whose mission is to reduce the costs, save time and improve the quality of clinical data abstraction.
“As a six-time Amendola client, the agency is part of my magic formula for business development success through powerful storytelling, category creation, and thought leadership,” said Greg Miller, Vice President of Business Development for Carta Healthcare. “We are excited to have Amendola as an extension of our team to help promote our belief that data is the most essential ingredient for improving healthcare.”
Clinical data abstraction is essential for hospitals to improve patient care, meet quality standards, and reduce costs. However, manual data abstraction is inefficient, labor-intensive, and expensive, leading to poor quality data. Currently, due to labor shortages and overworked staff, these methods are not sustainable and increase healthcare delivery costs. The current manual approach is inefficient and tedious, resulting in overworked and burnt-out staff.
To that end, Carta has developed Atlas™, an AI-powered platform that automates data abstraction for clinical registries by efficiently extracting information from medical records. By leveraging AI, Atlas increases data availability and accuracy, enabling staff to focus on other tasks and clinicians to prioritize patient care. This is executed through a “human in the loop” approach, where expert abstractors review the quality of the AI-abstracted data. Carta’s team of abstractors work alongside current staff to ensure quality of data and seamless processes.
“The time and effort required to cleanse and normalize data for quality initiatives too often depletes the resources essential for delivering high-quality patient care,” said agency CEO Jodi Amendola. “We are excited to help Carta Healthcare educate the market on the importance of automating and streamlining the labor-intensive process of locating and interpreting patient data for clinical registries.”
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Carta Healthcare
At Carta Healthcare, we believe high-quality data is essential to improving healthcare. Current methods to abstract data for clinical registries are labor-intensive, time-consuming, and costly. By combining artificial intelligence (AI) technology with skilled expert abstractors, Carta Healthcare helps you abstract data faster, more efficiently, at a lower cost, while delivering the highest quality data.
Learn more about how Carta Healthcare applies the power of AI technology, combined with expert clinical data abstractors, to harness data and insights as catalysts for healthcare transformation at www.carta.healthcare.
Media Contact: Marcia G. Rhodes, mrhodes@acmarketingpr.com, Amendola Communications
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