by admin | May 19, 2020 | News
Amendola Communications CEO recognized in the “Leader” category for her outstanding achievements in building a high-performing PR and marketing agency
SCOTTSDALE, Ariz., May 19, 2020 Ragan Communications confirmed what most healthcare and health IT companies (and her employees) already know when it recognized Jodi Amendola in the “Leaders” category in its inaugural “Top Women in Communications” Awards.
Ms. Amendola was honored for her achievements in leading Amendola Communications to become an award-winning, “go-to” agency for PR and marketing within the healthcare and health IT industries. The agency has consistently developed award-winning campaigns and programs for start-ups, mid-tier and large industry organizations, and has helped take multiple clients to initial public offerings, merger and acquisition or other positive financial outcomes.
“I am thrilled to receive this recognition from Ragan, but none of it would be possible without our great clients and the outstanding team we have built,” said Amendola, who is CEO of her eponymous agency. “When I first started Amendola Communications there were just three of us working out of a spare bedroom. It was hard to imagine then that one day we would have 25 brilliant PR and marketing professionals spread across every
region of the country and more than 40 of the top healthcare and health IT companies on our client roster. It’s been an incredible journey so far, and the best is yet to come. I am grateful and humbled to receive this award, and to stand with so many other tremendous women leaders.”
Ragan’s Top Women in Communications Awards are presented annually to women who are making a significant impact in their day-to-day job and career, advancing the profession while accelerating growth for their organizations. A Top Woman in Communication inspires she is fearless and an indefatigable player in the game. To qualify in the Leader category, the nominee must lead with conviction and empathy, and have a team that looks up to her.
Amendola Communications has been on a hot streak this awards season. The agency recently had three client campaigns earn recognition in the 2019 MarCom Awards, and won “Campaign of the Year” for its work with client Health Catalyst in the Business Intelligence Group 2019 Public Relations and Marketing Excellence
Awards.
About Amendola
Amendola is an award-winning national public relations, marketing communications, digital and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit acmarketingpr.com and follow Amendola on Twitter and LinkedIn.
Media Contact:
Marcia Rhodes, Amendola Communications, mrhodes@acmarketingpr.com
by admin | May 5, 2020 | News
Healthcare PR and marketing agency offers guidance on getting your message out to a significantly reduced pool of reporters
SCOTTSDALE, Ariz., May 5, 2020 The global COVID-19 pandemic continues to dominate almost the entire news cycle. And with good cause, given its devastating impact on every aspect of our lives. Still, it poses challenges to break through, compounded by mass furloughs in the media of reporters, producers and other staff. That makes it harder to get messages out about any topic, especially those unrelated to COVID-19.
To navigate this difficult news environment, Amendola Communications, a national public relations, marketing and social media agency, offers several key suggestions. The agency has successfully used a number of strategies to secure placements for clients in outlets that include the Boston Globe, Business Insider, Computerworld, ABC News–Dallas, CBS News-Chicago, Forbes, US News & World Report, Wall Street Journal, Yahoo! News, Fierce Healthcare, Healthcare IT News, HealthLeaders, MedPage Today, STAT, and dozens of other national and trade media outlets.
“Pitch feel-good news. People need to hear goodwill stories now more than ever,” said Jodi Amendola, CEO of Amendola. “Pitch stories that educate and spark thinking. Be a true thought leader. What sorts of things will people want or need in the post-COVID-19 world to get back to normal. Start priming the pump with such stories now.”
These and other tips are included in a Forbes article by Ms. Amendola. Read the byline here: https://www.forbes.com/sites/forbesagencycouncil/2020/05/01/how-to-break-through-an-all-consuming-news-cycle/#43e9d9346e48
Looking for additional guidance? The Amendola blog is one of the industry’s most comprehensive collections of advice on all things PR and marketing. Subscribe to the blog today.
About Amendola
Amendola is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A
Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Media Contact:
Marcia Rhodes, Amendola Communications, 480.664.8412 ext. 15 / mrhodes@acmarketingpr.com
by admin | Feb 25, 2020 | News
Healthcare agency to build thought
leadership for population health management solutions provider
SCOTTSDALE, Ariz., Feb. 25, 2020 Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced today that CareMount Medical has engaged the agency to provide strategic public relations and marketing communications services.
CareMount Health Solutions, a physician-owned management services organization that is affiliated with CareMount Medical, is a leader in delivering population health management services including care coordination and clinical programs, data analytics, financial and actuarial analysis, and quality gap closure.
Additionally, CareMount’s Next Generation Accountable Care Organization (ACO) generated $778,583 in shared savings in 2018 as part of the Centers for Medicare & Medicaid Services’ Next Generation ACO Model initiative, one of just 38 Next Generation ACOs nationally to achieve earned savings for the time period.
“CareMount is pleased to have Amendola help us secure exposure for our key thought leadership areas such as value-based care, population health, and our enterprise-wide analytics platform,” said Scott D. Hayworth, M.D., President and CEO of CareMount. “We are pleased to partner with Amendola to help spread the word about our highly successful network development strategy and our expertise in helping our partners position themselves for the changing healthcare environment.”
“CareMount Medical is the largest independent multispecialty medical group in New York State and enjoys a long and distinguished history as a provider of world-class care for its patients,” said agency CEO Jodi Amendola. “We are proud to partner with CareMount as it builds on its success, while also helping the broader provider industry lay the foundation for the value-based processes that are critical to the future of healthcare.”
Amendola will create a comprehensive media relations plan that will include securing media placements to showcase the results of CareMount’s population health management program. A multi-pronged communications approach will include press releases and media pitches, contributed content, speaking engagements and awards to position the CareMount team as subject matter experts and thought leaders.
About Amendola
Amendola is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A-Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
About CareMount Medical P.C.
CareMount Medical, P.C. is the largest independent multispecialty medical group in New York State, providing comprehensive medical care of the highest quality to over 665,000 patients in more than 45 locations throughout Westchester, Putnam, Dutchess, Columbia, and Ulster counties and New York City. Founded in 1946 as Mount Kisco Medical Group, CareMount has grown to over 650 physicians and advanced practice professionals representing 50 different medical specialties. CareMount is affiliated with world-class organizations including Massachusetts General
Hospital, Memorial Sloan Kettering Cancer Center, and Northwell Health. CareMount offers on-site laboratory and radiology services, endoscopy and infusion suites, and operates eight urgent-care centers. Our physicians are frequently recognized as best doctors in respected publications and have been featured in lists including New York Magazine’s “Best Doctors,” Westchester and Hudson Valley Magazine’s “Top Doctors” as well as in Castle Connolly Medical’s “Top Doctors.” For additional information about CareMount Medical and its specialties, please visit: www.caremountmedical.com.
Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com
by Administrator | Jan 7, 2020 | News
Featured posts from Amendola Communications include those syndicated by Bulldog Reporter, a popular PR publication.
SCOTTSDALE, Ariz., Jan. 7, 2020 PR and marketing pros looking for some inspirational reading are invited to check out the top blog posts of 2019 by the team at Amendola, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency. The following posts from the Amendola blog were among the most popular this past year, receiving extensive views and shares with some also picked up by industry outlets like Bulldog Reporter.
Take a look for insight into how to win national press, extend the shelf life of media placements and more.
“So You Want to Be in the Wall Street Journal” Breaking into national media is the toughest nut to crack in public relations, no way around it. But for companies willing to take the steps outlined in this post, national coverage is definitely possible for the coming year. Heads up: It calls for patience and a pitch with exceptional substance.
“Maximizing the Value of PR Placements” Congratulations on that enviable article or byline your awesome story (and publicist) just scored for you! Time to circulate it on social media, with prospects, your mom and then what? Turns out there’s quite a bit more you can do with a media placement long after its publication date.
“The Science of Marketing and Public Relations” Question for marketers: if asked to prove how your marketing campaigns are paying off, can you give tangible, impressive specifics? For too many in our profession, the answer is a sheepish “not really,” but it simply doesn’t have to be going into a new year. Regroup your team and reground your campaigns in the proven, solid fundamentals of measuring marketing and PR, all captured in one concise post.
And lastly, a Readers’ Choice, the blog’s most popular post two years running:
Going in AP Style Let’s own it with pride: the PR and marketing profession is a natural habitat for grammar geeks! And when in doubt if we’re “writing it right,” the first source we turn to is the venerable AP manual. That’s not to say we don’t occasionally find ourselves surprised by some AP guidelines and in this perennially popular post, we take a closer look at the top five that tend to trip people up the most
The above are just a small sample of the wealth of free but top notch guidance for PR and marketing professionals. Give yourself a gift and subscribe to the Amendola blog to receive weekly advice from subject matter experts in every aspect of publicizing and marketing healthcare and health IT.
About Amendola
Amendola is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Media Contact:
Marcia Rhodes, Amendola Communications, mrhodes@acmarketingpr.com
by admin | Dec 17, 2019 | News
“We believe that happy clinicians provide better care and we also believe that the EHR should work the way providers always thought it would,” said Doug Cusick, CEO of TransformativeMed. “We are excited because we know Amendola can help us spread the word that there is actually a cure for the EHR usability problem. Our leadership team has worked successfully with Amendola in the past, so partnering with Amendola was a natural next step in our growth journey.”
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About Amendola
Amendola is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A-Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
About TransformativeMed
TransformativeMed dramatically improves the usability of Electronic Health Records (EHRs), with specialty-specific and disease-specific workflows, which are embedded within the EHR. The Core Work Manager and Core Diabetes App securely synchronize clinical workflow, tasks, alerts, notifications and messages to harmonize the care team and create seamless communication across clinicians, using any device, including mobile. With TransformativeMed, clinicians are happier and clinical work is streamlined, more efficient, less costly and safer. Learn more at TransformativeMed.com.
Media Contact:
Christopher Currington
Amendola Communications
ccurrington@acmarketingpr.com
314.799.1987
Healthcare agency to increase awareness of solutions to combat physician burnout; return joy to the practice of medicine
SCOTTSDALE, Ariz., Dec. 17, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing firm, announced that TransformativeMed has engaged the agency to provide strategic PR and content marketing services.
TransformativeMed, located in Seattle, provides apps embedded inside the EHR, which have proven to enhance workflow and clinician efficiency and makes the EHR usable thereby helping to reduce physician stress and burnout. The company believes that EHRs and disjointed technology have led to increased instances of physician burnout, but with the right tools and technology, joy can be brought back to the practice of medicine for clinicians.
The company’s Core Workflow Suite standardizes and streamlines the EHR user interface, with specialty-specific and disease-specific workflows. Clinical data, which is often scattered throughout the EHR, is organized and presented to providers in the way they prefer, empowering them to make decisions faster, handoff patient cases more efficiently and receive critical updates about patient progress.
“TransformativeMed has put a lot of time and development into their EHR solutions and what they offer to the clinicians at hospitals and health systems across the world,” said Jodi Amendola, CEO of Amendola Communications. “We are incredibly happy to be partnering with them in their mission of making clinicians happy with their EHRs and their ability to therefore provide better patient care and Amendola has the industry contacts and resources to help them firmly plant their message in the market.”
TransformativeMed also extends the reach of the EHR to the clinician’s mobile device so they have accurate, relevant patient information wherever they are. With secure messaging and notifications powered by artificial intelligence, communications across the care team are harmonized and always in sync.
“We believe that happy clinicians provide better care and we also believe that the EHR should work the way providers always thought it would,” said Doug Cusick, CEO of TransformativeMed. “We are excited because we know Amendola can help us spread the word that there is actually a cure for the EHR usability problem. Our leadership team has worked successfully with Amendola in the past, so partnering with Amendola was a natural next step in our growth journey.”
###
About Amendola
Amendola is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A-Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
About TransformativeMed
TransformativeMed dramatically improves the usability of Electronic Health Records (EHRs), with specialty-specific and disease-specific workflows, which are embedded within the EHR. The Core Work Manager and Core Diabetes App securely synchronize clinical workflow, tasks, alerts, notifications and messages to harmonize the care team and create seamless communication across clinicians, using any device, including mobile. With TransformativeMed, clinicians are happier and clinical work is streamlined, more efficient, less costly and safer. Learn more at TransformativeMed.com.
Media Contact:
Christopher Currington
Amendola Communications
ccurrington@acmarketingpr.com
314.799.1987
by admin | Nov 21, 2019 | News
Agency earns top honors for its “unicorn” campaign positioning client Health Catalyst for a successful initial public offering
SCOTTSDALE, Ariz. Nov. 21, 2019 Amendola Communications continues its award-winning momentum with today’s announcement that it earned the “Campaign of the Year” honors in the Business Intelligence Group’s (BIG) 2019 Public Relations and Marketing Excellence Awards for its “unicorn” public relations and content campaign for client Health Catalyst. (A “unicorn” is a privately held company valued at more than $1 billion.) The organization, one of the public relations (PR) and marketing agencies for healthcare and health IT which recently celebrated its Sweet 16 anniversary, received this honor after recently taking two Gold Awards and an Honorable Mention in the 2019 MarCom Awards.
The Health Catalyst campaign, “Revealing a Unicorn: Health Catalyst Joins the $1 Billion Club,” was created to help the client broaden the traditional scope of its PR and content program. Rather than being 100 percent focused on urging more health systems to consider adopting the company’s Late-Binding Enterprise Data Warehouse and shortening the sales cycle, the program expanded to helping Health Catalyst acquire an infusion of working capital through an Initial Public Offering (IPO).
The entry details how Amendola launched a multi-pronged PR and content strategy. Amendola began setting up interviews between company officials and reporters/editors that cover the investor sector. At the same time, it continued and expanded Health Catalyst’s award-winning customer success stories program, pitched interviews with company executives who could educate healthcare leaders on general healthcare trends and timely topics, developed and pitched press releases and set up meetings with key general and healthcare-specific analyst groups. These efforts enable Amendola to snare 19 interview opportunities, produce 18 press releases, create six customer success stories and deliver three byline articles. Amendola also wrote and submitted seven speaker abstracts and six award entries in six months, all of which helped lead to a successful IPO in July 2019.
“When we began with Health Catalyst they were just a small start-up with a great idea, so earning an award for a PR and content program that helped them reach “unicorn’ status is particularly gratifying,” said Jodi Amendola, CEO of Amendola Communications. “Yet there’s also some irony in the fact that the program we developed for them is anything but a unicorn. It’s actually typical of the level of quality and dedication we give to every account, helping them address their PR and marketing needs and grow their businesses. I am proud of our entire team and the great work they do every day, so it’s nice to see some of that work recognized and rewarded by BIG.”
The BIG Public Relations and Marketing Excellence Awards was launched in 2014 to reward public relations agencies, departments and people whose work delivered exceptional performance and innovative approaches. They are designed to reward and recognize those individuals and organizations who largely go unrecognized for helping to build great brands and products of world-class organizations.
About Amendola Communications
Amendola is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and
groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A-Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
Ph: 480.664.8412 ext. 15
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