by admin | Aug 23, 2018 | News
SCOTTSDALE, Ariz., August 23, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare information technology public relations and marketing agency, announced today that Morgan Lewis Jr. has joined the agency as Senior Writer. An award-winning healthcare journalist and experienced public relations professional, Lewis will create a wide variety of PR content for the agency’s healthcare/healthcare IT clients.
Lewis brings 20 years of journalism and PR writing experience, focused almost exclusively on business and healthcare. He most recently served as Senior Copywriter at MERGE Atlanta, formerly Dodge Communications, an integrated healthcare PR and marketing communications agency. As Senior Copywriter, Lewis created ghostwritten bylined thought leadership articles, white papers, case studies, blog posts, website copy and other pieces of strategic PR and marketing content for dozens of healthcare and healthcare IT clients over four years.
Before joining MERGE Atlanta, Lewis was an independent healthcare and healthcare IT writer creating content for several PR agency clients, as well as crafting his own bylined articles that appeared in publications such as Medscape, Physicians Practice, Managed Healthcare Executive, Medical Economics and Chiropractic Economics. Lewis previously served as Senior Editor at Medical Economics, where he focused on healthcare IT, and won three writing awards from the American Society of Healthcare Publication Editors (ASHPE), including two Gold Awards.
Agency CEO Jodi Amendola said: “Morgan’s knowledge and experience as a healthcare journalist and PR copywriter will be tremendous assets to our growing team and expanding list of diverse clients. Morgan is not only an exceptional writer, but he is also a strategic collaborator who understands how to engagingly share clients messages amidst a rapidly changing industry.”
Lewis holds a bachelor’s degree in English-Journalism from Miami University of Ohio.
Media Contact: Marcia Rhodes | mrhodes@acmarketingpr.com
by admin | Aug 7, 2018 | News
SCOTTSDALE, ARIZ. August 7, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, announced today its selection as the agency of record for Kaufman Hall, a leading provider of management consulting services, enterprise performance management and decision support software.
Amendola won the business after a competitive agency review process. It will provide strategic counsel, media relations and content development for Kaufman Hall’s three industry sectors, healthcare, financial institutions and higher education. The agency will build upon Kaufman Hall’s stellar brand reputation in these industries for its software and management consulting services.
“At its core, Kaufman Hall solves complex business problems for its clients. In a similar vein, we require a communications agency that not only understands the complexities and nuances of what we do but also can bring big ideas to the table and execute on them,” said Rob Kunzler, chief marketing officer of Kaufman Hall. “Amendola’s experienced team has demonstrated its ability to deliver value and its commitment to working closely with us to form a trusted, long-term partnership.”
“We’re excited to partner with Kaufman Hall, which has been helping executives to navigate rapid market changes in healthcare, finance and higher education for more than 30 years,” said Jodi Amendola, chief executive officer of Amendola Communications. “The company has built its reputation on consulting, performance improvement technologies, and data and analytics” and even more importantly, on its strong customer base of top-tier organizations that rely on its counsel and expertise.
Our collaboration will help to further elevate Kaufman Hall’s thought leaders profiles among journalists, prospective clients and key stakeholders across industries.”
About Kaufman Hall
Kaufman Hall provides software and management consulting to help organizations realize sustained success amid changing market conditions. Since 1985, Kaufman Hall has been a trusted advisor to boards and executive management teams, helping them incorporate proven methods into their strategic planning and financial management processes, and quantify the financial impact of their plans and strategic decisions to consistently achieve their goals.
Kaufman Hall services use a rigorous, disciplined, and structured approach that is based on the principles of corporate finance. The breadth and integration of Kaufman Hall advisory services are unparalleled, encompassing strategy; performance improvement; financial and capital planning; cost transformation; treasury and capital markets management; and mergers, acquisitions, partnerships, and joint ventures.
Kaufman Hall software includes the Axiom Suite, providing sophisticated, flexible performance management solutions that empower finance professionals to analyze results, model the future, and optimize organizational decision making. Solutions for long-range planning, budgeting and forecasting, performance reporting, capital planning, and cost accounting deliver decision support, reporting, and analytics within an integrated software platform. Kaufman Hall’s Peak Software empowers healthcare organizations with clinical benchmarks, data, and analytics to provide a higher quality of care for optimized performance and improved patient outcomes.
Media Contact: Marcia Rhodes | mrhodes@acmarketingpr.com
by admin | Jun 5, 2018 | News
SCOTTSDALE, Ariz., June 5, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that it has been selected as the PR agency of record for VisitPay.
Amendola will utilize a broad range of public relations and content services to promote VisitPay’s market-leading platform for fully automated patient financial engagement.
Founded in 2010, VisitPay is the developer of a cloud-based platform used by major providers to deliver transparency, choice and control to patients managing healthcare financial transactions and outstanding balances. Through VisitPay, patients can access a complete and comprehensive accounting of their financial obligations, as well as critical health plan and healthcare information, through health system-branded portals.
For health systems, VisitPay’s proprietary analytics tailors consistent and fully compliant financing options to the unique needs of individual patients and their families, creating a simplified billing experience that drives both higher payment rates and improved patient satisfaction scores.
“VisitPay counts some of the largest and most innovative health systems as clients. We wanted a public relations agency that could capitalize on that momentum,” said Will Reilly, Vice President of Marketing at VisitPay. “Amendola’s deep experience in health IT will help us shape and lead the conversation on patient financial experience.”
Amendola will promote VisitPay through a number of public relations and content marketing programs, supported by Amendola’s top-tier media research and relations. The agency will work with VisitPay to increase brand awareness and thought leadership by delivering its core value proposition to target audiences, drawing on its deep industry knowledge and significant media relationships in health IT. Amendola will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of VisitPay’s corporate and client-based leadership.
“Hospitals and health systems are challenged with uncovering the tools and strategies for bringing transparency, choice and control to the patient financial experience,” said Jodi Amendola, CEO of Amendola Communications. “Our collective experience in the patient-as-payer space will be instrumental in helping
About VisitPay
VisitPay is the first and only platform for Patient Financial Health. The culmination of seven years learning and development, this proprietary cloud-based platform enables health systems to dramatically increase the amount paid on patient balances because patients can finally exercise control over their financial health. VisitPay is proudly headquartered in Boise, Idaho, one of the most livable cities in the country, where it has assembled a powerful team focused on predictive analytics, user-driven software design and consumer finance. More information about the company and its solutions can be found at www.visitpay.com.
Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
by admin | May 22, 2018 | News
SCOTTSDALE, Ariz., May 22, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT (HIT) public relations and marketing agency, announced today that it has added another accolade from the PR industry. The agency was recently recognized in the overall Healthcare Agency category in Ragan and PR Daily’s Ace Awards 2017.
The Honorable Mention award is just the latest national recognition for the agency, which provides a full range of PR and marketing services, including media and analyst relations, messaging, media training, content development and management, social media, digital and online marketing, collateral development, website design and content creation, crisis management, strategic counsel and other services.
“We have received many awards focused on specific campaigns, but we’re especially proud of this award from Ragan and PR Daily because it recognizes the agency as a whole our work, how we operate, our development of a high-performance team and culture, and the results we generate for clients,” said Jodi Amendola, CEO of Amendola Communications. “We’ve lived and breathed healthcare technology for nearly two decades and, as a result, have developed a team of healthcare veterans with the experience, connections and creativity to drive meaningful business results for businesses of all sizes, whether they’re early-stage startups or established public companies.”
The Ace Awards honor individuals, in-house teams and agencies in communications and marketing. Entrants represent the most talented and innovative thinkers across a variety of industries.
Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
by admin | May 10, 2018 | News
SCOTTSDALE, ARIZ. May 10, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, announced today that it has been selected as the agency of record for Lightbeam Health Solutions, a leader in end-to-end population health management solutions and services. Amendola will promote Lightbeam’s brand, solutions and thought leaders through its deep relationships with industry media, influencers and events.
Irving, Texas-based Lightbeam integrates data warehousing, data analytics, health information exchange and care management capabilities to deliver the most comprehensive population health management solutions in healthcare. Lightbeam’s technology provides the guidance needed to deliver the right care at the right time, while reducing costs and delivering outstanding financial results.
“Lightbeam is committed to equipping providers with the solutions needed to improve the lives of whole populations of patients across the continuum of care, while helping them to better manage the cost of that care,” said Jorge Miranda, EVP of Lightbeam Health Solutions. “We look forward to benefitting from Amendola’s strategic vision and expert execution as we continue to help healthcare organizations and ACOs make the challenging journey from volume to value.”
“Population health management is a crowded field with numerous companies struggling to achieve the sort of end-to-end solution that Lightbeam has developed,” said Jodi Amendola, CEO of Amendola Communications. “We are thrilled to partner with Lightbeam’s leadership several of whom we have worked with in previous companies to accelerate their ability to attract new customers and partnerships.”
About Lightbeam Health Solutions
Lightbeam Health Solutions delivers a revolutionary model for managing patient populations and associated risk. Lightbeam’s vision is to bring health data into the light through the use of analytics, and to provide the insight and capabilities healthcare clients need to ensure patients receive the right care at the right time. Lightbeam’s platform facilitates end-to-end population health management for ACOs, payers, provider groups, health systems, and other healthcare organizations aspiring to provide superior care at a lower cost. For more information, visit
www.lightbeamhealth.com and follow us on LinkedIn and Twitter.
Media Contact: Marcia Rhodes | mrhodes@acmarketingpr.com
by admin | Apr 10, 2018 | News
About Blogging at Northern Illinois University’s “Digital Days”
Program brings in practitioners from the business world to provide business students with real-world perspectives on digital marketing techniques and job opportunities
SCOTTSDALE, Ariz. April 10, 2018 In keeping with its commitment to helping to develop the next generation of PR professionals, Amendola Communications, an award-winning healthcare marketing and public relations agency, today announced that senior account and content director Ken Krause recently was a guest lecturer during Digital Days at Northern Illinois University (NIU).
Krause, an award-winning writer across several disciplines, presented “My Life As A Blogger” to the Marketing 370 class at NIU’s College of Business on the DeKalb campus. It was a homecoming of sorts, as Krause is an NIU graduate, where he majored in speech communications.
Amendola Communications Ken Krause (second from right) is shown here with the class and instructor Mike Nikolich (far right).
The presentation covered two primary areas. One was Krause’s experiences launching and maintaining the award-winning Life in the Fastpitch Lane blog, which is focused on maximizing the experience of playing fastpitch softball for coaches, parents, and players. Life in the Fastpitch Lane is one of the top-rated blogs in its niche. The second was his work for Amendola Communications, creating content for the agency’s healthcare IT (HIT) clients as well as managing the agency’s own blog. The presentation concluded with Ken’s guidance for the students regarding careers in the digital marketing field, aided by input from Jenna Warner, digital communications manager at Amendola Communications.
“We were happy to loan Ken to NIU for the day,” said Jodi Amendola, CEO of Amendola Communications. “We’ve always felt a sense of responsibility to help students learn about various aspects of PR and marketing, whether that’s through our Shadow Day program for local high schools, internships for college students, or speaking opportunities such as this one. Ken is a natural teacher, so I’m sure the marketing class learned a lot about blogging and creating content for digital marketing, and had an enjoyable time listening to him.”
NIU Digital Days was created by Mike Nikolich, instructor and director of NIU’s Digital Marketing Program. Before teaching graduate and undergraduate students at NIU, Nikolich spent 30 years as a PR professional, including founding his own agency. The objective of Digital Days is to bring in active professionals across multiple aspects of digital marketing to share their knowledge and experiences, giving students insights into what it’s like to work in the field and help them correlate what they’re learning in class to the real world. It also gives students opportunities to network with the presenters.
“Ken and I have known each other since we were kids,” said Nikolich. “We worked together at several agencies, so I’m very familiar with him as both a writer and presenter. He has done an amazing job of building one of the country’s leading fastpitch softball blogs, and we appreciate him sharing his expertise with the class. I hope to expand Digital Days in the future, and build more ties between NIU and the business world. Ken has a permanent invitation to participate in this event.”
Media Contact: Marcia Rhodes | mrhodes@acmarketingpr.com
