by Administrator | Dec 3, 2024 | News
Jodi Amendola writes a regular column for the Forbes Agency Council. Click here to see her latest insights, or browse by topic to go directly to some of her past pieces.
Feb 18, 2025
Evolving Your PR Program In Times Of Change
Jan 21, 2025
Why Storytelling Is More Valuable Than Ever To Your Company In 2025
Jan 21, 2025
Why Storytelling Is More Valuable Than Ever To Your Company In 2025
Dec 16, 2024
4 Tips For Creating A Winning Email Newsletter
The internet-native generations are gaining power. Earning their trust will be a much greater challenge.
Oct 10, 2024
How Non-Promotional Data And Relevant Content Generate Media Attention
Here’s how to make your pitch stand out.
Sep 5, 2024
Crafting The Perfect Pitch And Making The Most Of Earned Media Placements
Earned media is an essential component of virtually any public relations campaign, but it has become increasingly challenging to obtain.
Jul 1, 2024
3 Tips For A Successful Podcast Guest Appearance
Podcasts are an excellent opportunity for executives to raise their thought leadership profiles, but a successful podcast appearance requires planning and preparation.
May 13, 2024
Know Your Sources: AI-Driven Research Results Can Be Sketchy, So Dig Deeper
While AI can generate some great-looking, easy-to-read content, as you dig deeper, you may find that flaws in the information make it nearly useless for your project.
Apr 8, 2024
Why Proofreading Is Still Essential In The Age Of AI
Although it’s become a bit of a cliché, that’s why a “human in the loop” is still essential when it comes to most applications of AI.
Jan 16, 2024
How Newsjacking Earns Coverage, Satisfies Clients And Builds Media Relationships
Newsjacking is a fast-paced, fun and exciting way to contribute to the news cycle while getting media coverage for clients.
Nov 16, 2023
Why Human Writers Are Superior To Generative AI
Generative AI simply isn’t as good as writers. It’s not as creative, not as imaginative, not as human.
Jul 26, 2023
Why It’s Essential To Avoid Buzzwords In Healthcare Marketing
Buzzword-laden marketing and communications materials are likely to turn off an audience, rather than motivate it to perform the desired action.
Jun 8, 2023
No, Press Releases Aren’t Dead: Here’s How To Maximize Their Value
Press releases work; they just need a little help to stand out.
Apr 3, 2023
Why Your Business Should Do More On LinkedIn
Is your business paying enough attention to your LinkedIn pages? Here’s why you should start doing so.
Dec 20, 2022
The Art Of Building Solid Client-Agency Partnerships
Here are some fundamental considerations that can go a long way in cementing a great union.
Sep 15, 2022
Always Be Ready: Get Prepared For Your Next PR Crisis
It is much easier to mitigate the impact of a negative event when there is already a strong communications plan in place.
Jul 27, 2022
Building Strong Media Relationships: It’s Not What You Think
Developing the strong media relationships necessary to pave the way to earned media is part art, part science.
Jun 17, 2022
Why Earned Media Is Crucial For Thought Leadership Brands
Earned media represents a valuable route for brands to share their messaging and promote their thought leaders.
Apr 3, 2023
Why Your Business Should Do More On LinkedIn
Is your business paying enough attention to your LinkedIn pages? Here’s why you should start doing so.
Dec 20, 2022
The Art Of Building Solid Client-Agency Partnerships
Here are some fundamental considerations that can go a long way in cementing a great union.
Sep 15, 2022
Always Be Ready: Get Prepared For Your Next PR Crisis
It is much easier to mitigate the impact of a negative event when there is already a strong communications plan in place.
Jul 27, 2022
Building Strong Media Relationships: It’s Not What You Think
Developing the strong media relationships necessary to pave the way to earned media is part art, part science.
Jun 17, 2022
Why Earned Media Is Crucial For Thought Leadership Brands
Earned media represents a valuable route for brands to share their messaging and promote their thought leaders.
Apr 11, 2022
5 Musts For B2B Marketing Content That Drives Leads And Closes Sales
Not all content will help you achieve your organizational goals.
Sep 28, 2021
How To Make Your PR & Communications Strategies More Data-Driven
To drive toward data-driven decision-making, it is first necessary to establish a data-driven culture.
Aug 16, 2021
3 Smarter Ways To Feed The Internet’s Insatiable Appetite For Content
Many organizations already have more than enough content for their marketing efforts. What they do not have is a strategy for using it in multiple ways and repurposing it to realize the full value.
Mar 26, 2021
Why The Most Memorable — And Powerful — PR Is Personal
Personal stories have the power to move people.
Apr 13, 2020
Outside Looking In: Why You Should Do A Marketing Audit
It’s easy to throw on our rose-colored glasses and give an answer liberally sprinkled with personal bias.
Feb 12, 2020
The Cycle Of Lead Generation, Buyer Journeys And Never Giving Up
The goal is to maintain relationships—many relationships—because there could be a chance for a sale later down the road.
Jan 2, 2020
Three Ways To Make Your PR Campaigns More Data-Driven
PR has always been very difficult to quantify, let alone track. Fortunately, today there are tools you can leverage to measure, track and assess.
Nov 19, 2019
How To Think (And Act) Like A Thought Leader
Thought leadership content programs have become an essential part of PR plans these days.
Oct 14, 2019
The Art Of Thought Leadership
If you have great knowledge and ideas to share with your industry, and you convey them well (and often), you, too, can win the battle for the hearts and minds of customers and prospects.
Aug 9, 2019
How Social Media Can Make Or Break Your Business’s Reputation
Just because you’re not facing a major, in-your-face crisis doesn’t necessarily mean all is well on the social media front.
Jul 10, 2019
Four Questions To Ask Before You Hire A PR Agency
Is your organization ready to hire a PR agency?
by Administrator | Dec 2, 2024 | News
Check out these recent interviews with Amendola’s founder Jodi Amendola that delve into what’s trending in healthcare, health tech and life sciences PR and marketing, including hot tips on what it will take to succeed in today’s challenging market.
➡ HISTalk interview with Mr. HISTalk
➡ Behind the Mask podcast with Ed Marx
➡ What’s My Tagline podcast with Carol Flagg
➡ Digital Health Insights podcast with Frank Cutitta
➡ Perspectives: Working with a PR Agency–How to Make the Most of the Partnership
by admin | Aug 21, 2024 | News
SCOTTSDALE, Ariz., Aug. 22, 2024 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, today announced that it has been selected to implement a national public relations, content and social media program by Carta Healthcare, whose mission is to reduce the costs, save time and improve the quality of clinical data abstraction.
“As a six-time Amendola client, the agency is part of my magic formula for business development success through powerful storytelling, category creation, and thought leadership,” said Greg Miller, Vice President of Business Development for Carta Healthcare. “We are excited to have Amendola as an extension of our team to help promote our belief that data is the most essential ingredient for improving healthcare.”
Clinical data abstraction is essential for hospitals to improve patient care, meet quality standards, and reduce costs. However, manual data abstraction is inefficient, labor-intensive, and expensive, leading to poor quality data. Currently, due to labor shortages and overworked staff, these methods are not sustainable and increase healthcare delivery costs. The current manual approach is inefficient and tedious, resulting in overworked and burnt-out staff.
To that end, Carta has developed Atlas™, an AI-powered platform that automates data abstraction for clinical registries by efficiently extracting information from medical records. By leveraging AI, Atlas increases data availability and accuracy, enabling staff to focus on other tasks and clinicians to prioritize patient care. This is executed through a “human in the loop” approach, where expert abstractors review the quality of the AI-abstracted data. Carta’s team of abstractors work alongside current staff to ensure quality of data and seamless processes.
“The time and effort required to cleanse and normalize data for quality initiatives too often depletes the resources essential for delivering high-quality patient care,” said agency CEO Jodi Amendola. “We are excited to help Carta Healthcare educate the market on the importance of automating and streamlining the labor-intensive process of locating and interpreting patient data for clinical registries.”
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Carta Healthcare
At Carta Healthcare, we believe high-quality data is essential to improving healthcare. Current methods to abstract data for clinical registries are labor-intensive, time-consuming, and costly. By combining artificial intelligence (AI) technology with skilled expert abstractors, Carta Healthcare helps you abstract data faster, more efficiently, at a lower cost, while delivering the highest quality data.
Learn more about how Carta Healthcare applies the power of AI technology, combined with expert clinical data abstractors, to harness data and insights as catalysts for healthcare transformation at www.carta.healthcare.
Media Contact: Marcia G. Rhodes, mrhodes@acmarketingpr.com, Amendola Communications
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by Administrator | Jun 27, 2024 | News
SCOTTSDALE, Ariz.—June 27, 2024 – Amendola Communications today announced it has won three top Hermes Creative Awards, demonstrating the company’s solid commitment to delivering outstanding results for its healthcare and health IT clients.
The Hermes Creative Awards, one of the oldest and largest competitions in the world, recognized Amendola with a trio of 2024 Platinum awards for its work on behalf of clients in 2022 and 2023. The judges honored Amendola with its highest awards for the following work:
- An integrated marketing campaign on behalf of Medicomp Systems, a physician-driven provider of diagnostically connected patient data solutions. Amendola won for its well-coordinated campaign that amplified Medicomp’s message and cut through the noise in a field crowded with evolving regulations and emerging technologies, including AI.
- A PR campaign for KeyCare, the nation’s first Epic-based virtual care platform. Through strategic planning and creative storytelling, Amendola took KeyCare from an unknown startup to a leading player in the crowded virtual care field.
- A PR campaign on behalf of SteadyMD, which powers high-quality telehealth experiences for digital healthcare companies, labs, pharmacies, large employers, and other healthcare innovators. Building upon the explosion in popularity of weight loss drugs, Amendola crafted a campaign that positioned its client as an authority on how digital medicine could be used to responsibly manage demand for the medications, guide patients to weight loss, and provide appropriate care.
Amendola is a multi-year Hermes award winner and is marking its 20-year anniversary as a full-service PR and marketing agency focused on healthcare, health tech and life sciences with a new logo, a brand refresh, and a shiny new website—which you can check out here.
“The agency consistently delivers amazing work on behalf of our clients, and it is truly gratifying to have campaigns for three separate clients singled out as among the best in the world,” said agency CEO Jodi Amendola. “It’s a testament to our team’s extensive healthcare experience, knowledge and overall dedication to delivering excellence on behalf of our clients.”
Hermes Creative Awards is sponsored by the Association of Marketing and Communication Professionals, which engages senior-level professionals to serve as competition judges who evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs. Its annual contest draws thousands of entries from across the globe. More information on winning entries can be found here.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead-gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands, as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
Media Contact:
Marcia G. Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
by admin | Jun 20, 2024 | News
Agency launches new brand identity, logo and website to celebrate expanded offerings and continued commitment to client service
SCOTTSDALE, Ariz.—June 20, 2024—Amendola is marking its 20-year anniversary as a full-service PR and marketing agency focused on healthcare, health tech and life sciences with a new logo, a brand refresh, and a shiny new website—which you can check out here.
“In some ways, the past 20 years have gone by in the blink of an eye, but in others, it seems like a lifetime ago,” said Jodi Amendola, CEO of the agency. “While we have expanded our strategic services since our founding and now have a broader healthcare and life sciences portfolio, our commitment to helping our clients with their missions to improve patient care and bring new discoveries to market has remained our North Star.”
How it Began & How It’s Going
Twenty years ago, the nation’s first National Health Information Technology Coordinator was appointed and pledged to switch all Americans from paper to electronic health records (EHRs) within 10 years.
That same year, Amendola left a secure executive leadership position at a national public relations (PR) firm to launch her own PR and marketing agency out of her mom’s condo in Scottsdale, Ariz. Unbeknownst to Amendola at the time, her agency would chronicle the story of that digital transformation and other technological evolutions in healthcare through hundreds of healthcare information technology clients who would engage the agency over the next 20 years.
From EHRs to generative AI, over the past two decades Amendola has emerged as the recognized leader in the industry in promoting visionary organizations driving technological change across healthcare delivery and life sciences. In that time, Amendola has earned billions of media impressions and received numerous awards from industry organizations honoring the firm’s innovative content generation, media relations and marketing programs to help clients achieve their goals.
“So much has changed in healthcare and healthcare technology in the past two decades, but one thing that has remained the same at Amendola is the quality of the results we continue to deliver for our clients on a daily basis,” Amendola said. “I attribute our success and longevity to our highly experienced, talented and creative team that collaboratively partners with clients to understand their goals and exceed their expectations.”
Unwavering Commitment to Client Service
As key stakeholder audiences’ content needs and habits have changed over the years, Amendola has evolved with those trends while maintaining a steadfast dedication to sharing clients’ messaging and value through engaging storytelling on a foundation of honesty and integrity. Those values have nurtured strong relationships with media and analyst professionals in a changing landscape and resulted in numerous long-term and repeat client engagements. Today, approximately 25% to 40% of the leaders at Amendola’s clients have worked with the firm previously at a different company.
“I’ve had the pleasure of working with Amendola for about 15 years through five different companies and the reason is quite simple: it’s all about results,” said Greg Miller, VP of business development at Carta Healthcare. “The team is easy to work with and fun, too! I’m always pleasantly amazed at who Jodi and her team get us in front of, whether it be an analyst, or an article placement, or on a podcast series. What Amendola offers is way more than just PR. They have deep relationships with industry analysts and journalists, but they also create great articles and white papers for us that get attention.”
From early-stage startups to publicly traded companies, Amendola has helped drive company recognition, revenue growth and wider implementation of cutting-edge IT solutions across healthcare delivery organizations, health insurers, pharmacies and numerous other entities. Amendola has also helped clients pivot their messaging and content during changes in healthcare, such as during the COVID-19 pandemic when care delivery shifted from brick-and-mortar institutions to patients’ homes through telehealth and virtual care.
“Other than their healthcare domain expertise, the responsiveness of the team is second to none,” said Mary Hardy, a 40-year healthcare veteran who has worked with Amendola at three companies, most recently Ontrak. “At every firm I’ve worked with, Amendola has become part of our sales and marketing team. With their knowledge base and experience, it’s always been a very solid and very collaborative relationship where we can run ideas by them, and they consistently deliver great feedback and direction.”
Excellence Recognized by Media and Industry
As the media landscape has shifted, Amendola continues to build on the billions in media impressions it has earned for clients in the past 20 years. Amendola has earned placements in leading healthcare media outlets, such as Healthcare IT News, STAT News, Axios, Modern Healthcare, and Becker’s Hospital Review. Sought-after consumer and business publications such as the Wall Street Journal, The New York Times, Bloomberg, Harvard Business Review and countless others have also published articles exclusively about Amendola clients or interviewed leaders to comment on news and trends.
Amendola has earned numerous awards over the years from media, PR and marketing organizations, including receiving Best PR Agency from PR SourceCode for several years, Best Tech Agency in the U.S. (4th Place) as voted on by editors, reporters and freelancers, “Best-Of-The-Best” PR Agency nationwide from PRNews on many occasions. Jodi Amendola has also been recognized as one of PR News’ Top Women in PR and named on Becker’s Women in Health IT to Know in 2023 and 2024. Marketing and PR programs created for clients have also earned industry recognition from organizations such as Bulldog Reporter, Ragan PR Daily, Marcom, Hermes Creative, Medical Marketing and Media, and many others.
Leaning into the Future
The next 20 years for Amendola are likely to be more exciting and transformative in media and healthcare than the previous two decades. Regardless of what the future holds, Jodi Amendola pledges to adhere to the same strategy that brought her agency to the leadership position it holds today built on hard work, market expertise, creativity and integrity.
“I’ve learned that the only constant in healthcare technology is change – and that change seems to be moving much faster than it did 20 years ago,” said Amendola. “Fortunately, over the years we have always been nimble and pivoted when we needed to. We have anticipated changes in the media and the healthcare industry to help our clients earn coverage and stand out in a crowded and highly competitive market. We can’t wait to see what the future holds, but rest assured, we will be ready.”
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on LinkedIn.
Media contact: Marcia G. Rhodes, mrhodes@acmarketingpr.com
by Administrator | Apr 23, 2024 | News
SCOTTSDALE, Ariz., April 23, 2024 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, today announced that it has been selected to implement a national PR program by Peerbridge Health, developer of a hospital-grade, remote diagnostic and monitoring platform that harnesses artificial intelligence (AI) for early detection of heart failure and other conditions.
“Amendola comes highly recommended by healthcare technology peers, giving us confidence that its industry-specific expertise and successful track record will produce valuable results,” said Chris Darland, CEO of Peerbridge Health. “We look forward to working with Amendola to educate the industry on the life-saving potential of early detection of heart failure through AI-enabled remote monitoring technology, which we are able to offer at a significantly lower cost compared to traditional methods.”
More than 6 million Americans live with heart failure, and each year around 1 million new cases are diagnosed in adults 55 years of age and over. Heart failure is the second-leading cause of hospitalization in the U.S. and the leading cause of hospitalization among adults 65 and older.
To reduce the impact of heart failure, Peerbridge Health has developed the Peerbridge Cor™, an AI-enabled, 3-lead, 2-channel wireless ambulatory ECG device. A recent feasibility trial showed the device had a nearly 96% accuracy rate in identifying heart failure in patients utilizing ECG as the only input.
“Heart failure is a serious condition that is often only diagnosed after a visit to the emergency room,” said agency CEO Jodi Amendola. “We are pleased to partner with Peerbridge Health in its efforts to extend access to care, improve outcomes for cardiac patients, and reduce the financial burden of this disease.”
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Peerbridge Health
Peerbridge Health is revolutionizing cardiac care as the first company to bring the quality and accuracy of hospital-grade cardiac diagnostics to the home. The company’s AI-enabled device, Peerbridge Cor™, includes a three-lead, patented AECG wearable device that features a design based on the Einthoven Triangle. The Peerbridge platform leverages ECG to diagnose and monitor the most important elements of cardiac care at a lower cost than ever before. Data captured provides actionable insights that promote early invention, reduce hospital visits and saves lives. For more, go to peerbridgehealth.com or visit our LinkedIn page.
Media Contact:
Marcia G. Rhodes, mrhodes@acmarketingpr.com
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