Supreme Group Acquires Amendola, an Award-Winning Healthcare, Health Tech and Life Sciences PR and Marketing Agency

Supreme Group Acquires Amendola, an Award-Winning Healthcare, Health Tech and Life Sciences PR and Marketing Agency

Fifth acquisition joins growing platform of world-class health-focused businesses 

WEST CHESTER, PA AND SCOTTSDALE, AZ, Dec. 4, 2024—Supreme Group today announced its strategic acquisition of Amendola Communications (Amendola), a recognized leader in providing integrated public relations, marketing, and social media services to healthcare, health tech and life sciences companies. Amendola will continue to operate under its brand name as a standalone organization within Supreme Group, with Jodi Amendola continuing to lead the organization as president.

“During the past two decades, we have considered the acquisitions of our client companies among our many successes, because it means you have built something of value that can be even more powerful as part of something bigger,” said Jodi Amendola. “Joining Supreme Group is a founder’s dream, as we will not only retain Amendola’s autonomy to deliver the same strategic approach and services our clients have come to trust, but we will also level up our offerings by tapping into the wealth of expertise of the other Supreme Group companies, including digital marketing, enhanced lead generation, creative design services, and PhD-level clinical expertise. It is the ideal fit for Amendola clients and our team.”

Amendola is the fifth agency to join Supreme’s growing strategic platform dedicated to providing best-in-class marketing and communications services to a broad range of healthcare and life sciences companies. Supreme Group was formed following Trinity Hunt’s majority investment in the digital agency Supreme Optimization in March 2023.

Amendola was founded more than two decades ago by Jodi and Ted Amendola to help promote emerging digital health technologies with a very clearly defined purpose: To improve healthcare for all stakeholders. Over the years, the company has expanded to include healthcare and life sciences more broadly, while continuing to grow as a leading health tech agency. From Fortune 500 companies to startups, Amendola has consistently taken companies from virtual unknowns to household names, and its programs have contributed to successful funding efforts, profitable acquisitions and IPOs. Its senior level “A-team” helps to set the agency apart. The company’s 25 employees serve approximately 50 clients.

“When we learned about Amendola and its strong reputation and footprint, particularly in health tech, we knew the agency would fit in perfectly with the Supreme Group family of companies,” said Tom Donnelly, CEO, Supreme Group. “We’re impressed by Amendola’s entrepreneurial, results-driven focus, and excited to help take the team to the next level with the combined strength of our experienced Supreme Group executive team and the platform’s sister agencies.”

In addition to Amendola, the Supreme Group’s platform includes:

  • Supreme Optimization, a full-service life science- and healthcare-focused digital agency (founded by Sheldon Zhai in 2012 to provide best-in-class services including paid advertising, SEO, content marketing, analytics and website development)
  • Health+Commerce, an integrated marketing and public relations agency serving medtech, biopharma and digital health companies
  • Clarity Quest, a health tech marketing and communications agency
  • BioStrata, a UK-based agency offering comprehensive marketing communication services to the life sciences sector

Mike Steindorf, partner at Trinity Hunt, said: “Trinity Hunt is a growth-oriented private equity firm that builds world-class companies within healthcare. With Tom’s leadership as CEO and the supercharged platform of Supreme Optimization, Clarity Quest, BioStrata, Health+Commerce, and now Amendola, we are building something powerful in the life sciences and healthcare marketing and communications services business. We look forward to supporting and growing these companies and adding additional complementary businesses to the platform.”

California Counsel Group and Gabriel & Ashworth served as advisors to Amendola.

Headshots of Jodi Amendola and Tom Donnelly are available here and here.

About Supreme Group
Trinity Hunt-backed Supreme Group is a platform dedicated to providing best-in-class business and commercialization services to a broad range of life science and healthcare companies. Supreme Group’s portfolio companies include Supreme Optimization, a life sciences-focused digital agency; Clarity Quest, a health IT marketing agency; Health+Commerce, an integrated marketing and public relations agency; BioStrata, a UK-based agency offering comprehensive integrated services to the life science sector; and Amendola, an integrated public relations, marketing, and social media agency serving healthcare, health tech and life science companies. For more information visit www.supremegroup.io.

About Trinity Hunt Partners
Trinity Hunt Partners is a growth-oriented private equity firm with over $2 billion of assets under management focused on building leading business, healthcare, and consumer services companies. Trinity Hunt’s mission is to provide the talent and strategic, operational, and financial capabilities needed to build entrepreneurial services companies into market leaders. For more information, visit www.trinityhunt.com.

About Amendola
Amendola, part of Supreme Group, is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit our website and follow us on LinkedIn.

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Media Contact
Jodi Amendola
Amendola, part of Supreme Group
jamendola@acmarketingpr.com

 

Jodi Amendola Shares Expert Insights

Jodi Amendola Shares Expert Insights

Jodi Amendola writes a regular column for the Forbes Agency Council. Click here to see her latest insights, or browse by topic to go directly to some of her past pieces.

 

Feb 18, 2025

Evolving Your PR Program In Times Of Change

Jan 21, 2025

Why Storytelling Is More Valuable Than Ever To Your Company In 2025

Jan 21, 2025

Why Storytelling Is More Valuable Than Ever To Your Company In 2025

Dec 16, 2024

4 Tips For Creating A Winning Email Newsletter

The internet-native generations are gaining power. Earning their trust will be a much greater challenge.

Oct 10, 2024

How Non-Promotional Data And Relevant Content Generate Media Attention

Here’s how to make your pitch stand out.

Sep 5, 2024

Crafting The Perfect Pitch And Making The Most Of Earned Media Placements

Earned media is an essential component of virtually any public relations campaign, but it has become increasingly challenging to obtain.

Jul 1, 2024

3 Tips For A Successful Podcast Guest Appearance

Podcasts are an excellent opportunity for executives to raise their thought leadership profiles, but a successful podcast appearance requires planning and preparation.

May 13, 2024

Know Your Sources: AI-Driven Research Results Can Be Sketchy, So Dig Deeper

While AI can generate some great-looking, easy-to-read content, as you dig deeper, you may find that flaws in the information make it nearly useless for your project.

Apr 8, 2024

Why Proofreading Is Still Essential In The Age Of AI

Although it’s become a bit of a cliché, that’s why a “human in the loop” is still essential when it comes to most applications of AI.

Jan 16, 2024

How Newsjacking Earns Coverage, Satisfies Clients And Builds Media Relationships

Newsjacking is a fast-paced, fun and exciting way to contribute to the news cycle while getting media coverage for clients.

Nov 16, 2023

Why Human Writers Are Superior To Generative AI

Generative AI simply isn’t as good as writers. It’s not as creative, not as imaginative, not as human.

Jul 26, 2023

Why It’s Essential To Avoid Buzzwords In Healthcare Marketing

Buzzword-laden marketing and communications materials are likely to turn off an audience, rather than motivate it to perform the desired action.

Jun 8, 2023

No, Press Releases Aren’t Dead: Here’s How To Maximize Their Value

Press releases work; they just need a little help to stand out.

Apr 3, 2023

Why Your Business Should Do More On LinkedIn

Is your business paying enough attention to your LinkedIn pages? Here’s why you should start doing so.

Dec 20, 2022

The Art Of Building Solid Client-Agency Partnerships

Here are some fundamental considerations that can go a long way in cementing a great union.

Sep 15, 2022

Always Be Ready: Get Prepared For Your Next PR Crisis

It is much easier to mitigate the impact of a negative event when there is already a strong communications plan in place.

Jul 27, 2022

Building Strong Media Relationships: It’s Not What You Think

Developing the strong media relationships necessary to pave the way to earned media is part art, part science.

Jun 17, 2022

Why Earned Media Is Crucial For Thought Leadership Brands

Earned media represents a valuable route for brands to share their messaging and promote their thought leaders.

Apr 3, 2023

Why Your Business Should Do More On LinkedIn

Is your business paying enough attention to your LinkedIn pages? Here’s why you should start doing so.

Dec 20, 2022

The Art Of Building Solid Client-Agency Partnerships

Here are some fundamental considerations that can go a long way in cementing a great union.

Sep 15, 2022

Always Be Ready: Get Prepared For Your Next PR Crisis

It is much easier to mitigate the impact of a negative event when there is already a strong communications plan in place.

Jul 27, 2022

Building Strong Media Relationships: It’s Not What You Think

Developing the strong media relationships necessary to pave the way to earned media is part art, part science.

Jun 17, 2022

Why Earned Media Is Crucial For Thought Leadership Brands

Earned media represents a valuable route for brands to share their messaging and promote their thought leaders.

Apr 11, 2022

5 Musts For B2B Marketing Content That Drives Leads And Closes Sales

Not all content will help you achieve your organizational goals.

Sep 28, 2021

How To Make Your PR & Communications Strategies More Data-Driven

To drive toward data-driven decision-making, it is first necessary to establish a data-driven culture.

Aug 16, 2021

3 Smarter Ways To Feed The Internet’s Insatiable Appetite For Content

Many organizations already have more than enough content for their marketing efforts. What they do not have is a strategy for using it in multiple ways and repurposing it to realize the full value.

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Apr 13, 2020

Outside Looking In: Why You Should Do A Marketing Audit

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Feb 12, 2020

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Jan 2, 2020

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PR has always been very difficult to quantify, let alone track. Fortunately, today there are tools you can leverage to measure, track and assess.

Nov 19, 2019

How To Think (And Act) Like A Thought Leader

Thought leadership content programs have become an essential part of PR plans these days.

Oct 14, 2019

The Art Of Thought Leadership

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Aug 9, 2019

How Social Media Can Make Or Break Your Business’s Reputation

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Jul 10, 2019

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In the News: Jodi Amendola on PR and Marketing

In the News: Jodi Amendola on PR and Marketing

Check out these recent interviews with Amendola’s founder Jodi Amendola that delve into what’s trending in healthcare, health tech and life sciences PR and marketing, including hot tips on what it will take to succeed in today’s challenging market.

   ➡ HISTalk interview with Mr. HISTalk

   ➡ Behind the Mask podcast with Ed Marx

   ➡ What’s My Tagline podcast with Carol Flagg

   ➡ Digital Health Insights podcast with Frank Cutitta

Perspectives: Working with a PR Agency–How to Make the Most of the Partnership

Carta Healthcare Selects Amendola to Promote Its AI-driven Data Abstraction Technology 

Carta Healthcare Selects Amendola to Promote Its AI-driven Data Abstraction Technology 

SCOTTSDALE, Ariz., Aug. 22, 2024 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, today announced that it has been selected to implement a national public relations, content and social media program by Carta Healthcare, whose mission is to reduce the costs, save time and improve the quality of clinical data abstraction. 

“As a six-time Amendola client, the agency is part of my magic formula for business development success through powerful storytelling, category creation, and thought leadership,” said Greg Miller, Vice President of Business Development for Carta Healthcare.  “We are excited to have Amendola as an extension of our team to help promote our belief that data is the most essential ingredient for improving healthcare.”  

Clinical data abstraction is essential for hospitals to improve patient care, meet quality standards, and reduce costs. However, manual data abstraction is inefficient, labor-intensive, and expensive, leading to poor quality data. Currently, due to labor shortages and overworked staff, these methods are not sustainable and increase healthcare delivery costs. The current manual approach is inefficient and tedious, resulting in overworked and burnt-out staff. 

To that end, Carta has developed Atlas™, an AI-powered platform that automates data abstraction for clinical registries by efficiently extracting information from medical records. By leveraging AI, Atlas increases data availability and accuracy, enabling staff to focus on other tasks and clinicians to prioritize patient care. This is executed through a “human in the loop” approach, where expert abstractors review the quality of the AI-abstracted data. Carta’s team of abstractors work alongside current staff to ensure quality of data and seamless processes.  

“The time and effort required to cleanse and normalize data for quality initiatives too often depletes the resources essential for delivering high-quality patient care,” said agency CEO Jodi Amendola. “We are excited to help Carta Healthcare educate the market on the importance of automating and streamlining the labor-intensive process of locating and interpreting patient data for clinical registries.” 

About Amendola 

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn. 

About Carta Healthcare  

At Carta Healthcare, we believe high-quality data is essential to improving healthcare. Current methods to abstract data for clinical registries are labor-intensive, time-consuming, and costly. By combining artificial intelligence (AI) technology with skilled expert abstractors, Carta Healthcare helps you abstract data faster, more efficiently, at a lower cost, while delivering the highest quality data. 

Learn more about how Carta Healthcare applies the power of AI technology, combined with expert clinical data abstractors, to harness data and insights as catalysts for healthcare transformation at www.carta.healthcare.  

Media Contact: Marcia G. Rhodes, mrhodes@acmarketingpr.com, Amendola Communications 

# # # 

Amendola Wins Three Platinum Awards in Hermes Creativity Competition

Amendola Wins Three Platinum Awards in Hermes Creativity Competition

SCOTTSDALE, Ariz.—June 27, 2024 – Amendola Communications today announced it has won three top Hermes Creative Awards, demonstrating the company’s solid commitment to delivering outstanding results for its healthcare and health IT clients. 

The Hermes Creative Awards, one of the oldest and largest competitions in the world, recognized Amendola with a trio of 2024 Platinum awards for its work on behalf of clients in 2022 and 2023. The judges honored Amendola with its highest awards for the following work:  

  • An integrated marketing campaign on behalf of Medicomp Systems, a physician-driven provider of diagnostically connected patient data solutions. Amendola won for its well-coordinated campaign that amplified Medicomp’s message and cut through the noise in a field crowded with evolving regulations and emerging technologies, including AI.  
  • A PR campaign for KeyCare, the nation’s first Epic-based virtual care platform. Through strategic planning and creative storytelling, Amendola took KeyCare from an unknown startup to a leading player in the crowded virtual care field. 
  • A PR campaign on behalf of SteadyMD, which powers high-quality telehealth experiences for digital healthcare companies, labs, pharmacies, large employers, and other healthcare innovators. Building upon the explosion in popularity of weight loss drugs, Amendola crafted a campaign that positioned its client as an authority on how digital medicine could be used to responsibly manage demand for the medications, guide patients to weight loss, and provide appropriate care. 

Amendola is a multi-year Hermes award winner and is marking its 20-year anniversary as a full-service PR and marketing agency focused on healthcare, health tech and life sciences with a new logo, a brand refresh, and a shiny new website—which you can check out here.    

“The agency consistently delivers amazing work on behalf of our clients, and it is truly gratifying to have campaigns for three separate clients singled out as among the best in the world,” said agency CEO Jodi Amendola. “It’s a testament to our team’s extensive healthcare experience, knowledge and overall dedication to delivering excellence on behalf of our clients.”

Hermes Creative Awards is sponsored by the Association of Marketing and Communication Professionals, which engages senior-level professionals to serve as competition judges who evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs. Its annual contest draws thousands of entries from across the globe. More information on winning entries can be found here. 

About Amendola  

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead-gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands, as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn. 

Media Contact:
Marcia G. Rhodes
Amendola Communications
mrhodes@acmarketingpr.com

 

From EHRs to AI: Amendola Celebrates 20 Years Helping Clients Drive Healthcare Transformation

From EHRs to AI: Amendola Celebrates 20 Years Helping Clients Drive Healthcare Transformation

Agency launches new brand identity, logo and website to celebrate expanded offerings and continued commitment to client service

 SCOTTSDALE, Ariz.—June 20, 2024—Amendola is marking its 20-year anniversary as a full-service PR and marketing agency focused on healthcare, health tech and life sciences with a new logo, a brand refresh, and a shiny new website—which you can check out here 

 “In some ways, the past 20 years have gone by in the blink of an eye, but in others, it seems like a lifetime ago,” said Jodi Amendola, CEO of the agency. “While we have expanded our strategic services since our founding and now have a broader healthcare and life sciences portfolio, our commitment to helping our clients with their missions to improve patient care and bring new discoveries to market has remained our North Star.”  

 How it Began & How It’s Going  

Twenty years ago, the nation’s first National Health Information Technology Coordinator was appointed and pledged to switch all Americans from paper to electronic health records (EHRs) within 10 years.   

That same year, Amendola left a secure executive leadership position at a national public relations (PR) firm to launch her own PR and marketing agency out of her mom’s condo in Scottsdale, Ariz. Unbeknownst to Amendola at the time, her agency would chronicle the story of that digital transformation and other technological evolutions in healthcare through hundreds of healthcare information technology clients who would engage the agency over the next 20 years.   

From EHRs to generative AI, over the past two decades Amendola has emerged as the recognized leader in the industry in promoting visionary organizations driving technological change across healthcare delivery and life sciences. In that time, Amendola has earned billions of media impressions and received numerous awards from industry organizations honoring the firm’s innovative content generation, media relations and marketing programs to help clients achieve their goals.   

“So much has changed in healthcare and healthcare technology in the past two decades, but one thing that has remained the same at Amendola is the quality of the results we continue to deliver for our clients on a daily basis,” Amendola said. “I attribute our success and longevity to our highly experienced, talented and creative team that collaboratively partners with clients to understand their goals and exceed their expectations.”  

Unwavering Commitment to Client Service 

As key stakeholder audiences’ content needs and habits have changed over the years, Amendola has evolved with those trends while maintaining a steadfast dedication to sharing clients’ messaging and value through engaging storytelling on a foundation of honesty and integrity. Those values have nurtured strong relationships with media and analyst professionals in a changing landscape and resulted in numerous long-term and repeat client engagements. Today, approximately 25% to 40% of the leaders at Amendola’s clients have worked with the firm previously at a different company.  

“I’ve had the pleasure of working with Amendola for about 15 years through five different companies and the reason is quite simple: it’s all about results,” said Greg Miller, VP of business development at Carta Healthcare.  “The team is easy to work with and fun, too! I’m always pleasantly amazed at who Jodi and her team get us in front of, whether it be an analyst, or an article placement, or on a podcast series. What Amendola offers is way more than just PR. They have deep relationships with industry analysts and journalists, but they also create great articles and white papers for us that get attention.”  

From early-stage startups to publicly traded companies, Amendola has helped drive company recognition, revenue growth and wider implementation of cutting-edge IT solutions across healthcare delivery organizations, health insurers, pharmacies and numerous other entities. Amendola has also helped clients pivot their messaging and content during changes in healthcare, such as during the COVID-19 pandemic when care delivery shifted from brick-and-mortar institutions to patients’ homes through telehealth and virtual care.  

“Other than their healthcare domain expertise, the responsiveness of the team is second to none,” said Mary Hardy, a 40-year healthcare veteran who has worked with Amendola at three companies, most recently Ontrak. “At every firm I’ve worked with, Amendola has become part of our sales and marketing team. With their knowledge base and experience, it’s always been a very solid and very collaborative relationship where we can run ideas by them, and they consistently deliver great feedback and direction.”  

Excellence Recognized by Media and Industry 

As the media landscape has shifted, Amendola continues to build on the billions in media impressions it has earned for clients in the past 20 years. Amendola has earned placements in leading healthcare media outlets, such as Healthcare IT News, STAT News, Axios, Modern Healthcare, and Becker’s Hospital Review. Sought-after consumer and business publications such as the Wall Street Journal, The New York Times, Bloomberg, Harvard Business Review and countless others have also published articles exclusively about Amendola clients or interviewed leaders to comment on news and trends.  

Amendola has earned numerous awards over the years from media, PR and marketing organizations, including receiving Best PR Agency from PR SourceCode for several years, Best Tech Agency in the U.S. (4th Place) as voted on by editors, reporters and freelancers, “Best-Of-The-Best” PR Agency nationwide from PRNews on many occasions. Jodi Amendola has also been recognized as one of PR News’ Top Women in PR and named on Becker’s Women in Health IT to Know in 2023 and 2024. Marketing and PR programs created for clients have also earned industry recognition from organizations such as Bulldog Reporter, Ragan PR Daily, Marcom, Hermes Creative, Medical Marketing and Media, and many others.  

Leaning into the Future 

The next 20 years for Amendola are likely to be more exciting and transformative in media and healthcare than the previous two decades. Regardless of what the future holds, Jodi Amendola pledges to adhere to the same strategy that brought her agency to the leadership position it holds today built on hard work, market expertise, creativity and integrity.   

“I’ve learned that the only constant in healthcare technology is change – and that change seems to be moving much faster than it did 20 years ago,” said Amendola. “Fortunately, over the years we have always been nimble and pivoted when we needed to. We have anticipated changes in the media and the healthcare industry to help our clients earn coverage and stand out in a crowded and highly competitive market. We can’t wait to see what the future holds, but rest assured, we will be ready.”  

About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on LinkedIn. 

 Media contact: Marcia G. Rhodes, mrhodes@acmarketingpr.com