by Administrator | Jun 27, 2024 | News
SCOTTSDALE, Ariz.—June 27, 2024 – Amendola Communications today announced it has won three top Hermes Creative Awards, demonstrating the company’s solid commitment to delivering outstanding results for its healthcare and health IT clients.
The Hermes Creative Awards, one of the oldest and largest competitions in the world, recognized Amendola with a trio of 2024 Platinum awards for its work on behalf of clients in 2022 and 2023. The judges honored Amendola with its highest awards for the following work:
- An integrated marketing campaign on behalf of Medicomp Systems, a physician-driven provider of diagnostically connected patient data solutions. Amendola won for its well-coordinated campaign that amplified Medicomp’s message and cut through the noise in a field crowded with evolving regulations and emerging technologies, including AI.
- A PR campaign for KeyCare, the nation’s first Epic-based virtual care platform. Through strategic planning and creative storytelling, Amendola took KeyCare from an unknown startup to a leading player in the crowded virtual care field.
- A PR campaign on behalf of SteadyMD, which powers high-quality telehealth experiences for digital healthcare companies, labs, pharmacies, large employers, and other healthcare innovators. Building upon the explosion in popularity of weight loss drugs, Amendola crafted a campaign that positioned its client as an authority on how digital medicine could be used to responsibly manage demand for the medications, guide patients to weight loss, and provide appropriate care.
Amendola is a multi-year Hermes award winner and is marking its 20-year anniversary as a full-service PR and marketing agency focused on healthcare, health tech and life sciences with a new logo, a brand refresh, and a shiny new website—which you can check out here.
“The agency consistently delivers amazing work on behalf of our clients, and it is truly gratifying to have campaigns for three separate clients singled out as among the best in the world,” said agency CEO Jodi Amendola. “It’s a testament to our team’s extensive healthcare experience, knowledge and overall dedication to delivering excellence on behalf of our clients.”
Hermes Creative Awards is sponsored by the Association of Marketing and Communication Professionals, which engages senior-level professionals to serve as competition judges who evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs. Its annual contest draws thousands of entries from across the globe. More information on winning entries can be found here.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead-gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands, as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
Media Contact:
Marcia G. Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
by admin | Jun 20, 2024 | News
Agency launches new brand identity, logo and website to celebrate expanded offerings and continued commitment to client service
SCOTTSDALE, Ariz.—June 20, 2024—Amendola is marking its 20-year anniversary as a full-service PR and marketing agency focused on healthcare, health tech and life sciences with a new logo, a brand refresh, and a shiny new website—which you can check out here.
“In some ways, the past 20 years have gone by in the blink of an eye, but in others, it seems like a lifetime ago,” said Jodi Amendola, CEO of the agency. “While we have expanded our strategic services since our founding and now have a broader healthcare and life sciences portfolio, our commitment to helping our clients with their missions to improve patient care and bring new discoveries to market has remained our North Star.”
How it Began & How It’s Going
Twenty years ago, the nation’s first National Health Information Technology Coordinator was appointed and pledged to switch all Americans from paper to electronic health records (EHRs) within 10 years.
That same year, Amendola left a secure executive leadership position at a national public relations (PR) firm to launch her own PR and marketing agency out of her mom’s condo in Scottsdale, Ariz. Unbeknownst to Amendola at the time, her agency would chronicle the story of that digital transformation and other technological evolutions in healthcare through hundreds of healthcare information technology clients who would engage the agency over the next 20 years.
From EHRs to generative AI, over the past two decades Amendola has emerged as the recognized leader in the industry in promoting visionary organizations driving technological change across healthcare delivery and life sciences. In that time, Amendola has earned billions of media impressions and received numerous awards from industry organizations honoring the firm’s innovative content generation, media relations and marketing programs to help clients achieve their goals.
“So much has changed in healthcare and healthcare technology in the past two decades, but one thing that has remained the same at Amendola is the quality of the results we continue to deliver for our clients on a daily basis,” Amendola said. “I attribute our success and longevity to our highly experienced, talented and creative team that collaboratively partners with clients to understand their goals and exceed their expectations.”
Unwavering Commitment to Client Service
As key stakeholder audiences’ content needs and habits have changed over the years, Amendola has evolved with those trends while maintaining a steadfast dedication to sharing clients’ messaging and value through engaging storytelling on a foundation of honesty and integrity. Those values have nurtured strong relationships with media and analyst professionals in a changing landscape and resulted in numerous long-term and repeat client engagements. Today, approximately 25% to 40% of the leaders at Amendola’s clients have worked with the firm previously at a different company.
“I’ve had the pleasure of working with Amendola for about 15 years through five different companies and the reason is quite simple: it’s all about results,” said Greg Miller, VP of business development at Carta Healthcare. “The team is easy to work with and fun, too! I’m always pleasantly amazed at who Jodi and her team get us in front of, whether it be an analyst, or an article placement, or on a podcast series. What Amendola offers is way more than just PR. They have deep relationships with industry analysts and journalists, but they also create great articles and white papers for us that get attention.”
From early-stage startups to publicly traded companies, Amendola has helped drive company recognition, revenue growth and wider implementation of cutting-edge IT solutions across healthcare delivery organizations, health insurers, pharmacies and numerous other entities. Amendola has also helped clients pivot their messaging and content during changes in healthcare, such as during the COVID-19 pandemic when care delivery shifted from brick-and-mortar institutions to patients’ homes through telehealth and virtual care.
“Other than their healthcare domain expertise, the responsiveness of the team is second to none,” said Mary Hardy, a 40-year healthcare veteran who has worked with Amendola at three companies, most recently Ontrak. “At every firm I’ve worked with, Amendola has become part of our sales and marketing team. With their knowledge base and experience, it’s always been a very solid and very collaborative relationship where we can run ideas by them, and they consistently deliver great feedback and direction.”
Excellence Recognized by Media and Industry
As the media landscape has shifted, Amendola continues to build on the billions in media impressions it has earned for clients in the past 20 years. Amendola has earned placements in leading healthcare media outlets, such as Healthcare IT News, STAT News, Axios, Modern Healthcare, and Becker’s Hospital Review. Sought-after consumer and business publications such as the Wall Street Journal, The New York Times, Bloomberg, Harvard Business Review and countless others have also published articles exclusively about Amendola clients or interviewed leaders to comment on news and trends.
Amendola has earned numerous awards over the years from media, PR and marketing organizations, including receiving Best PR Agency from PR SourceCode for several years, Best Tech Agency in the U.S. (4th Place) as voted on by editors, reporters and freelancers, “Best-Of-The-Best” PR Agency nationwide from PRNews on many occasions. Jodi Amendola has also been recognized as one of PR News’ Top Women in PR and named on Becker’s Women in Health IT to Know in 2023 and 2024. Marketing and PR programs created for clients have also earned industry recognition from organizations such as Bulldog Reporter, Ragan PR Daily, Marcom, Hermes Creative, Medical Marketing and Media, and many others.
Leaning into the Future
The next 20 years for Amendola are likely to be more exciting and transformative in media and healthcare than the previous two decades. Regardless of what the future holds, Jodi Amendola pledges to adhere to the same strategy that brought her agency to the leadership position it holds today built on hard work, market expertise, creativity and integrity.
“I’ve learned that the only constant in healthcare technology is change – and that change seems to be moving much faster than it did 20 years ago,” said Amendola. “Fortunately, over the years we have always been nimble and pivoted when we needed to. We have anticipated changes in the media and the healthcare industry to help our clients earn coverage and stand out in a crowded and highly competitive market. We can’t wait to see what the future holds, but rest assured, we will be ready.”
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on LinkedIn.
Media contact: Marcia G. Rhodes, mrhodes@acmarketingpr.com
by Administrator | Apr 23, 2024 | News
SCOTTSDALE, Ariz., April 23, 2024 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, today announced that it has been selected to implement a national PR program by Peerbridge Health, developer of a hospital-grade, remote diagnostic and monitoring platform that harnesses artificial intelligence (AI) for early detection of heart failure and other conditions.
“Amendola comes highly recommended by healthcare technology peers, giving us confidence that its industry-specific expertise and successful track record will produce valuable results,” said Chris Darland, CEO of Peerbridge Health. “We look forward to working with Amendola to educate the industry on the life-saving potential of early detection of heart failure through AI-enabled remote monitoring technology, which we are able to offer at a significantly lower cost compared to traditional methods.”
More than 6 million Americans live with heart failure, and each year around 1 million new cases are diagnosed in adults 55 years of age and over. Heart failure is the second-leading cause of hospitalization in the U.S. and the leading cause of hospitalization among adults 65 and older.
To reduce the impact of heart failure, Peerbridge Health has developed the Peerbridge Cor™, an AI-enabled, 3-lead, 2-channel wireless ambulatory ECG device. A recent feasibility trial showed the device had a nearly 96% accuracy rate in identifying heart failure in patients utilizing ECG as the only input.
“Heart failure is a serious condition that is often only diagnosed after a visit to the emergency room,” said agency CEO Jodi Amendola. “We are pleased to partner with Peerbridge Health in its efforts to extend access to care, improve outcomes for cardiac patients, and reduce the financial burden of this disease.”
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Peerbridge Health
Peerbridge Health is revolutionizing cardiac care as the first company to bring the quality and accuracy of hospital-grade cardiac diagnostics to the home. The company’s AI-enabled device, Peerbridge Cor™, includes a three-lead, patented AECG wearable device that features a design based on the Einthoven Triangle. The Peerbridge platform leverages ECG to diagnose and monitor the most important elements of cardiac care at a lower cost than ever before. Data captured provides actionable insights that promote early invention, reduce hospital visits and saves lives. For more, go to peerbridgehealth.com or visit our LinkedIn page.
Media Contact:
Marcia G. Rhodes, mrhodes@acmarketingpr.com
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by Administrator | Apr 4, 2024 | News
SCOTTSDALE, Ariz., April 4 2024 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced that it has been selected by Lindus Health, an “anti-CRO” running radically faster, more reliable clinical trials for life science pioneers, to implement a national PR Program.
Lindus Heath chose Amendola to help the company drive awareness and interest in its unified technology, site services, and CRO services package that enables sponsors to run faster, higher-quality studies for regulatory approvals and payor access.
Amendola is implementing a comprehensive PR plan to demonstrate Lindus Health’s industry-leading technology and services, accomplishments, customer wins, and industry partnerships.
“New drugs and healthcare treatments must undergo clinical trials to show they are safe and effective, but it has gotten exponentially more time consuming and expensive for sponsors to run these clinical trials,” said Meri Beckwith, Co-Founder of Lindus Health. “We are thrilled to work with Amendola to demonstrate to the market how Lindus Health’s new model offers more rapid, high-quality clinical trials together with transparent pricing.”
Lindus Health has created a new “all-in-one” model for running end-to-end clinical trials, which includes everything that a traditional research organization does to operate a study – protocol writing, trial design, patient recruitment, and clinical operations delivery – but without the traditional headaches, delays, and extra costs. The company is passionate about using the highest-quality scientific methods available and homegrown cutting-edge technology, including AI, to conduct radically faster, more reliable clinical trials.
“Leaders from across the life sciences industry are tired of the status quo of CROs substantially overrunning on timelines, constantly issuing change orders based on hourly billing that cause budget overruns, and providing poor customer service,” said agency CEO, Jodi Amendola. “Lindus Health is poised to transform how clinical trials are executed and we look forward to raising awareness across the industry.”
About Lindus Health
Lindus Health is an anti-CRO running radically faster and more reliable trials for life science pioneers – bringing ground-breaking treatments to patients more quickly. Lindus Health does this thanks to a commercial model that aligns incentives (fixed-priced quotes per study, with milestone-based payments), marrying a world-class clinical operations team with its unique software platform, and access to 30 million Electronic Health Records. Clinical trials are the biggest bottleneck to advances in healthcare and by removing this constraint they aim to improve health for everyone. They handle the end-to-end execution of clinical studies, including design, patient recruitment, clinical data capture, monitoring and project management.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
Media Contact: Marcia G. Rhodes, mrhodes@acmarketingpr.com
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by Administrator | Jan 16, 2024 | News
Amendola Communications founder and CEO an honoree in the Leaders category for breaking new ground in healthcare, health tech public relations and marketing
SCOTTSDALE, Ariz., Jan. 16, 2023 – Jodi Amendola, CEO and founder of Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, is an honoree in the 2023 Ragan’s Top Women in Communications Awards in the Leaders category.
The prestigious awards program honors the outstanding women who have redefined the boundaries of communications, shining a spotlight on their exceptional achievements and celebrating their valuable contributions to the industry. The Leaders category recognizes inspiring women who lead with confidence and empathy and have earned the admiration of their teammates.
Jodi Amendola is a pioneer in healthcare, health IT, and life sciences public relations and marketing. Twenty years ago, her mission to improve healthcare led her to start her own agency, Amendola Communications. She has grown the agency to a team of 25 account directors, media relations and social media pros, writers, and execs who are known in the market as the “A-Team” for the stellar client service and exceptional, measurable results they achieve for the agency’s 50 clients.
“I’m honored to be recognized by such a prestigious awards competition,” Amendola said. “On a personal note, I would like to extend my gratitude to all the women who have played essential roles in my own career development, serving as mentors, coaches, friends, and advocates. I’ve taken those learnings to build an organization of senior-level team members who are proud of the work they do, and clients who keep coming back because of the results we achieve for them. In fact, nearly 90% of our client base represent multi-year and repeat clients.”
Ragan will honor the women making the list at a special awards gala in New York City on Feb. 28 and in special editorial programming.
The award marks a great showing for the agency during the past year. In 2023, Amendola won two Platinum awards and one Gold in the Public Relations category of the MarCom Awards, one of the largest international creative competitions in the world. The agency also was honored recently in Ragan PR Daily’s Content Marketing Awards’ Agency of the Year, which recognizes the most effective and productive teams in public relations and marketing.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
Media Contact:
Marcia G. Rhodes, mrhodes@acmarketingpr.com
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by Administrator | Dec 12, 2023 | News
Award-winning, full-service health IT agency to help educate hospitals, physicians’ practices on using technology to deliver exceptional patient care
SCOTTSDALE, Ariz., Dec. 12, 2023 – With cybersecurity attacks keeping healthcare CIOs up at night, Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, is pleased to announce that Anatomy IT has selected the firm for strategic PR services. Amendola will promote Anatomy IT’s important role guiding healthcare organizations in the use of technology and cybersecurity solutions.
Amendola is implementing a comprehensive PR plan to demonstrate Anatomy IT’s industry-leading technology and services, new offerings, accomplishments, customer wins, and industry partnerships.
“Amendola came highly recommended to us for its unrivaled healthcare and health IT PR knowledge, bench strength and media relationships,” Anatomy IT CEO Frank Forte said. “They hit the ground running and have already delivered amazing results. We look forward to a long and successful partnership.”
Agency CEO Jodi Amendola said: “Anatomy IT enables mid-size healthcare organizations to realize the same information technology efficiency and scalability benefits as large healthcare systems at a fraction of the cost. We are excited to promote its important initiatives and differentiators to the marketplace to showcase Anatomy IT’s unrivaled healthcare IT and cybersecurity expertise that enable healthcare providers of all sizes to deliver exceptional patient care.”
Anatomy IT has consistently demonstrated its ability to adapt and innovate with its comprehensive platform, including managed IT, cybersecurity, cloud, value-based care services, HIPAA compliance, and strategic IT planning. Recently, Anatomy IT was recognized on the prestigious Inc. 5000 list of the fastest-growing private companies in America for 2023.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Anatomy IT
Anatomy IT helps healthcare providers deliver exceptional patient care through technology and cybersecurity solutions. With 30+ years of experience, we understand healthcare organizations’ unique risks, opportunities, and challenges. Anatomy IT is one of the largest and fastest-growing healthcare IT companies, partnering with over 1,750 clients serving 38,000 healthcare staff nationwide, including ASCs, physician groups, and hospitals.
Media Contact: Marcia G. Rhodes for Amendola, mrhodes@acmarketingpr.com
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