by admin | May 25, 2016 | News
Amendola Communications, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced that Tara Stultz has joined the agency in the role of senior content and account director. Stultz will develop and create PR and marketing content and manage accounts for multiple healthcare technology-focused clients to drive brand awareness and introduce new programs, products, and services.
Stultz has more than 20 years of healthcare content, marketing and PR experience, including technology, business of medicine and numerous clinical specialty areas. She has worked closely with healthcare IT, managed care, medical device and pharmaceutical companies, major health systems, medical societies and others.
Before joining the Amendola team, Tara ran a healthcare communications firm. Previously, as executive editorial director of the Healthcare Group at Advanstar Communications, she co-launched a content marketing division focused on integrated multimedia programs. She also served as editor/editorial director of several national healthcare publications and websites. Under Tara’s leadership, these titles consistently earned top readership rankings and won numerous national editorial awards.
Stultz is a recipient of the Healthcare Businesswomen Association’s “Rising Star” award. Her writing has earned the American Business Media’s Jesse H. Neal Award, the most prestigious editorial honor in the field of specialized journalism.
“I was familiar with Tara’s work at Medical Economics and Managed Healthcare Executive and knew she would make an immediate impact to our PR and marketing programs,” said agency CEO Jodi Amendola. “I could not have imagined how truly talented she is. From day one, our clients have been raving. She knows the industry and provides superior strategic guidance and content. She is a welcomed addition.”
Stultz first connected with members of the Amendola Communications team when she served in editorial leadership roles at well-known trade publications such as Medical Economics and Managed Healthcare Executive. “I soon grew to know them as the very best in the marketing and PR business when it comes to positioning clients as thought leaders and increasing awareness of their brands,” she said. “Later, when I transitioned to a career in marketing and PR, I continued to admire Amendola’s work “and now I’m lucky enough to be a part of this talented team.”
Stultz received her bachelor of journalism degree from the University of Missouri-Columbia.
To download Tara’s photo, click here.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team”, visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact: Jodi Amendola | 480.664-8412 | jamendola@ACmarketingPR.com
by admin | May 12, 2016 | News
Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology, announced that HGS Colibrium Inc. has expanded its content and social media programs. The Atlanta-based company is a subsidiary of Hinduja Global Solutions (HGS), which is also an Amendola client public relations client.
Colibrium’s expanded partnership with Amendola was based in part by the creation of a significant internal feedback report. Amendola interviewed more than a dozen of the company’s employees and payer clients. The interviews covered the lifecycle of the Colibrium experience, including identifying health plans” pain points and business needs; the RFP process, demos, and tipping points; marketing and sales efforts; implementation, including transition from sales staff to stand-up; and, when available, metrics and return on investment. The information gleaned from the interviews informed the design of the company’s website and critical components of its marketing, branding, and communications strategy.
Amendola will continue to support that strategy with the ongoing development of case studies, infographics, white papers, press releases, eBlasts, social media as well as bylined articles and media interviews.
“We knew it was essential to retain a health IT-focused public relations firm to help us gain a share of voice in a very noisy marketplace,” said Mark Poling, CEO of Colibrium. “I know that Colibrium, our clients, and our thought leaders are well-represented in the marketplace with Amendola as an extension of our team. They will expertly showcase the tremendous value we bring to the health plan community.”
Colibrium’s Tuo platform solutions are designed to provide health plans with both turn-key and modular solutions, as well as market segmentation and comprehensive functionality across the entire health insurance enterprise.
HGS has also experienced tremendous success with Amendola, enjoying an aggressive earned media program that includes interviews with key thought leadership and bylines in critical healthcare payer publications. Amendola works closely with HGS social media and blogging team to coordinate publishing efforts, ensuring maximum exposure of HGS payer and provider services in the U.S healthcare market.
For example, Amendola authored a blog based on a byline the PR firm earned for the company, and it ranked among the most popular in blog’s history with nearly 1,000 views.
The AC team provides ongoing strategic counsel on market developments and messaging to support media relations, speaker and award initiatives, and support for HGS social media team.
“We value our partnership with Amendola,” said Andrew Kokes, Chief Marketing Officer for HGS. “Brands are built on what people are saying about you, not what you’re saying about yourself. The Amendola team has already elevated many of our key thought leaders through earned media placements, and have helped us foster critical relationships within the healthcare industry.”
Based in Lisle, IL, HGS is a global leader in business process management and provides end-to-end innovations for all facets of provider and payer lifecycle management. As a client partner of five of the top 10 U.S. healthcare payers, multi-state health systems, and large provider groups, HGS brings transformational care management to revenue cycle management, lifecycle management, claims benefits management, and medical cost management.
“Amendola Communications is a natural fit for innovative companies like HGS and Colibrium, and we are excited to tell their stories,” said Jodi Amendola, CEO of Amendola Communications. “Health insurance reform has been a game-changer in our industry, and our in-depth knowledge of the highly competitive payer marketplace will help position both companies for success now and in the future.”
View a video testimonial from HGS here: https://youtu.be/9zqs_kKIMVg.
About HGS
HGS is a leader in optimizing the customer experience and helping our clients to become more competitive. HGS provides a full suite of business process management services from marketing and digital enablement services, consumer interaction services to platform enabling back office business services. By applying analytics and interaction transformation design to deliver innovation and thought leadership, HGS increases revenue, improves operating efficiency and helps to retain valuable customers. HGS expertise spans the telecommunications and media, healthcare, insurance, banking, consumer electronics and technology, retail, consumer packaged goods industries, as well as the public sector. HGS operates on a global landscape with 29,000+ employees in 60 worldwide locations delivering localized solutions. HGS, part of the multi-billion dollar Hinduja Group, has over four decades of experience working with some of the world’s most recognized brands. For more information, please visit www.hgshealthcare.com.
About HGS Colibrium, Inc.
Founded in 2005, Colibrium, an HGS Company, delivers integrated software solutions designed specifically for the health insurance industry. Colibrium’s award-winning Tuo software empowers health plans with a best-in-class private exchange solution to enroll, engage, and retain members in individual, group and Medicare markets. Colibrium’s pre-configured Tuo 360, their CRM overlay built specifically for Salesforce and Dynamics platforms, enables health plans to gain a 360 degree view of their members to improve marketing effectiveness, customer service and member engagement. For the past two years, Colibrium has earned industry recognition including Microsoft Dynamics Partner of the Year for Health Plans and a recent listing in Hype Cycle for Healthcare Payers report from industry analyst Gartner. For more information about Colibrium or view recent case studies and client results visit www.colibrium.com.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact: Â Matt Schlossberg | 630-935-9136 |mschlossberg@ACmarketingPR.com
by admin | Apr 26, 2016 | News
Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology, today announced that it is one of five finalists for The Holmes Report’s prestigious 2016 North America Healthcare Agencies of the Year award.
The recognition is part of The Holmes Report’s 2016 North America PR Agencies of the Year program, which highlights public relations agencies that are distinguishing themselves in one of 14 categories. Award categories break down the agencies by several criteria, including size, type of work and specific market segments. Amendola Communications became a finalist based on the outstanding, consistent results it delivers to healthcare and health IT clients across a broad range of media relations, content development and social media programs.
“The Holmes Report is highly respected within the public relations industry, so it is an honor to even be considered for Healthcare Agency of the Year,” said Jodi Amendola, chief executive officer of Amendola Communications. “It is also a testament to our clients, who allow us to do great work, and to the outstanding team we’ve built. We set high standards for ourselves and strive to live up to them every day. Being a finalist for this award provides outside validation of the value we deliver to our clients on a daily basis.”
Winners in each category will be unveiled at the 2016 North American SABRE Awards on May 3, 2016 at Cipriani in New York.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact: Marcia Rhodes, Regional Managing Director |Amendola Communications |(480) 664-8412, ext. 15 |Email: mrhodes@acmarketingpr.com
by admin | Mar 22, 2016 | News
Amendola Communications, a nationally recognized, award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), is pleased to announce that Sunquest Information Systems has engaged Amendola for public relations and content creation services.
“Sunquest needed an agency that understood our market and had the ability to produce quality results,” said Connie Tso, vice president of marketing for Sunquest. “Having worked with Amendola in the past, I knew they could meet our needs. After our first month of engagement I’m further impressed by the firm’s expanded pool of talent.”
Tucson-based Sunquest is a developer of software solutions to automate laboratory operations and diagnostic processes across the continuum of care. The company has more than 30 years of experience providing comprehensive solutions that make healthcare smarter and patients safer by bringing highly reliable, timely, and relevant diagnostic information to the point of care.
“We are honored to partner with Sunquest at this particularly exciting time in their history,” said Jodi Amendola, CEO of Amendola. “After building a solid reputation for delivering quality solutions over the last 30 years, Sunquest is now expanding its traditional focus and introducing several innovative new products that advance interoperability, integration and connectivity within the diagnostic community. We look forward to working with Sunquest as they launch these new solutions over the next several months, introduce their new headquarters and innovation center, and debut new branding that reflects their expanded market focus.”
Under the terms of their agreement, Amendola Communications will provide Sunquest with broad PR services, including media research and aggressive media relations, and secure top-tier awards and speaking opportunities. The agency will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of Sunquest subject matter experts including bylined articles, blog posts, press releases, and other materials.
About Sunquest Information Systems
Sunquest Information Systems Inc. provides diagnostic and laboratory information systems to more than 1,700 laboratories. For the past 30 years, Sunquest has delivered solutions that optimize financial results, enhance efficiency and improve the quality of patient care. The company’s pathology-focused mission, outreach awareness and point of care solutions establish Sunquest as a leader in the healthcare technology industry. Headquartered in Tucson, AZ, Sunquest also has offices in the United Kingdom and India.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation for times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact: Michelle Ronan Noteboom | 512.426.2870 | mnoteboom@ACmarketingPR.com
by admin | Mar 8, 2016 | News
Amendola Communications, a nationally recognized, award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), is pleased to announce that San Francisco-based Wanda has selected Amendola for public relations and content creation services.
“We had excellent results working with Jodi and the Amendola team while I was at CareInSync, making it an easy decision to select Amendola for Wanda’s PR and content creation needs,” said Steve Curd, CEO of Wanda. “The Amendola team’s healthcare and technology experience is deep and they’ve developed strong relationships with the media and analyst communities. I’m confident that Amendola is the right partner to help us advance our mission to improve the efficiency and effectiveness of care, and the quality of life for people with chronic conditions.”
Wanda provides a digital health platform that connects the consumer and the clinical care team in a virtual network, intelligently collects critical vital and symptom information, and applies proven machine learning analytics to deliver ongoing risk analysis and decision support. Individuals are equipped to take better care of themselves and clinicians are able to more efficiently engage with those consumers when they need the most assistance maintaining a high quality of life at home.
“When Amendola is selected by a former customer, I view it as the ultimate compliment and a testament to the outstanding talent of our team,” said Jodi Amendola, CEO of Amendola. “We are excited to work with Steve and the Wanda management team as they work to help caregivers deliver better health outcomes and overcome the financial and human costs of managing chronic disease.”
With the shift to value-based medicine, clinicians are demanding innovation that facilitates more informed care decisions. By leveraging machine-learning, advanced analytics and algorithms, and remote monitoring technology, Wanda provides caregivers with more rapid access to better decision-making information, as compared to conventional methods.
Amendola Communications will provide broad PR services, including media research, aggressive media relations, and securing top-tier awards and speaking opportunities. The agency will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of Wanda’s
subject matter experts including bylined articles, blog posts, press releases, and other materials.
About Wanda
San Francisco-based Wanda is dedicated to advancing the effectiveness and efficiency of medicine by using machine learning in place of conventional technologies and by enabling clinicians to make more informed care decisions. Wanda recognizes that remote monitoring and algorithms cannot save lives or reduce hospitalizations unless the individual and their caregivers are promptly informed and highly engaged. Through the collaboration of data science and applied medical research, Wanda has proven that its inline analytics predict preventable events much better than conventional methods. Wanda serves as a diligent companion, providing encouragement and intelligent visual guidance that simplifies and improves lives, while simultaneously helping organizations reduce their care delivery costs. More information about Wanda can be found HERE.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation for times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact: Michelle Ronan Noteboom | 512.426.2870 | mnoteboom@ACmarketingPR.com
by admin | Feb 25, 2016 | News
Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), announced that it has been selected as the public relations agency of record for Zipongo, the digital health company that makes it easy to eat well.
Zipongo’s mission is to reduce chronic disease by positively impacting the one thing everyone does: eat. The San Francisco-based company provides highly personalized and medically relevant meal plans, recipes, and shopping lists tied to grocery loyalty cards, as well as a growing number of food-related innovations. Some of the nation’s largest employers and health plans use Zipongo to improve the health, satisfaction and productivity of employees and members by making it easy for them to eat healthy food at home, on the job and while eating out.
As part of Amendola’s comprehensive and aggressive public relations program for Zipongo, the agency has already delivered a New York Times article, “Wellness App Aims to Improve Workplace Nutrition,” in the Feb. 22 national edition of the newspaper and online. The Amendola team will provide Zipongo with ongoing strategic counsel on market developments and messaging to support media and analyst relations, as well as speaker and award initiatives.
“I’m delighted to have a public relations partner like Amendola, whose team has already demonstrated their ability to get us in front of the news,” said Scott Smith, Senior Vice President of Revenue for Zipongo. “Brands are built on what people are saying about you, not what you’re saying about yourself. We’ve already seen that the Amendola team can help foster critical relationships within healthcare and the benefits management industry, and position us as knowledgeable and trusted thought leaders.”
“Zipongo is one of the most exciting companies I’ve seen in a long time, with a unique means of addressing the single biggest influencer of population health what we eat,” said Jodi Amendola, CEO of Amendola Communications. “Until this week’s New York Times article, Zipongo was flying under the radar despite landing some of the nation’s best-known self-insured employers, health plans, and large provider organizations, who see the company as the answer to many of their wellness problems. Our deep knowledge of healthcare and technology media is helping to viralize the Zipongo story, which we believe with drive ever greater market success for the company.”
About Zipongo
Zipongo is a San Francisco-based digital health company that makes it easy to eat well. We work with employers, health plans and other wellness partners looking for an easy way to engage their members in healthy and sustainable eating habits that drive positive results. Zipongo’s proprietary MealRx personalization engine delivers individualized recommendations tied to convenient, real-time actions that enable healthy eating at home and at work, including healthy recipes, meal planning tools and discounts and incentives to healthy groceries. We provide a HIPAA-secure, easy-to-implement software-as-a-service platform that runs on web, mobile and tablet. Learn more at www.zipongo.com.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact: Todd Stein | tstein@acmarketingpr.com
