SCOTTSDALE, Ariz., June 30, 2020 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has promoted Philip Anast to the position of General Manager, the agency announced today. Anast is a PR agency veteran with more than two decades of experience in account leadership and executive roles at B2B, healthcare/health IT and technology agencies. In alignment with Amendola’s policy to promote from within, Anast previously served as a Senior Account Director at Amendola, providing strategy and oversight for numerous client accounts over the past three years.
As General Manager, Anast is taking on a number of leadership roles. On a daily basis, he handles employee and client relations, and is managing agency-wide best practices. He also manages major agency projects and evaluates and implements new products and services that expand the agency’s digital marketing, social media and analytics capabilities.
“Philip has built an impressive career at PR agencies of all sizes and is ideally suited for the role of Amendola’s General Manager,” said Jodi Amendola, founder and CEO of Amendola Communications. He is objective, solutions-oriented, and cares about agency employees and clients. Philip is not only an exceptional account director, he also brings to the table strong managerial experience.”
In addition to his General Manager role, Anast serves as strategist for a number of accounts.
Anast has served in senior positions in large and small agencies over the years. Prior to joining Amendola, Anast was Vice President at Chicago-based PR firm Tech Image. During his 15-year tenure there, Anast was instrumental in managing client programs, providing strategic counsel, pitching new business, growing client relationships, teaching best practices and managing finances.
During his prolific career, Anast has provided public relations expertise to clients such as HP, Language Analysis Systems, Motorola, PricewaterhouseCoopers, Kaufman Hall, Vocera (VCRA), Capsule Technologies, Lightbeam Health and others.
“I’m pleased to step into the role of General Manager at Amendola. I see Amendola growing on multiple levels, including our client portfolio, service offerings and account director and support teams,” Anast said. “My chief goal for the new role is to set us up for success as we expand our footprint in public relations, digital and content marketing, and social media.”
About Amendola Communications Amendola is an award-winning, national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known established brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A-Team”, visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Media Contact: Marcia G. Rhodes Amendola Communications 480.664.8412 ext. 15 mrhodes@acmarketingpr.com
SCOTTSDALE, Ariz. June 4, 2020 Amendola Communications announced today that it has won two 2020 Bulldog PR Awards, solidifying the company’s reputation as a top public relations (PR) and marketing communications agency for healthcare and health IT. The Bulldog PR Awards, which celebrate the best and brightest corporate communications and PR efforts, honored Amendola with a Gold award for a Crisis Communication campaign for its client Air Methods and a Silver award for a Business-to-Business (B2B) Product Launch campaign for long-time client Vocera Communications.
“We are proud to be recognized for the hard work that our team put into executing both metrics-driven campaigns,” said Jodi Amendola, CEO
of Amendola. “From September 1, 2018 to July 30, 2019, Air Methods saw their positive PR coverage double from 28% to 45%. The success of the Vocera campaign in generating both traditional and new media hits will serve as a blueprint for future product introductions.”
AIR METHODS
“Amendola Helps Air Methods’ Reputation Take Flight” campaign took Gold in the Best Crisis Management category. Emergency air medical transport service Air Methods called upon Amendola after facing ongoing negative coverage about their pricing model which had been misrepresented by former patients in the media. Amendola took innovative steps through social media outreach, proactive storytelling, localized base engagements, and digital media to change the public perception of Air Methods and the quality of media coverage about the company.
Amendola created an all-encompassing, 40-page, multi-pronged crisis communications playbook to anticipate and help address a myriad of potential challenges. Additionally, the agency crafted a proactive storytelling pipeline that included information about Air Methods’ business goals to curb balance bills, showcased positive patient stories and highlighted the innovative clinical processes that Air Methods created that were impacting the industry. With the proactive storytelling, a large element of the strategy was to implement Air Methods’ first-ever integrated marketing campaign to leverage more channels than ever before to ensure all stakeholders received the message.
By placing a human face on the company Air Methods has been able to use their visibility as an industry leader to encourage other changes to industry practices. For example, it eliminated “memberships” that offered little value if patients were transported by a different company and is now pushing the industry as a whole to do the same.
VOCERA COMMUNICATIONS
“Vocera Calls on Amendola to Introduce Smartbadge Wearable Communications Device” campaign took Silver in the Best B2B Product Launch category. Vocera Communications, whose mission is to simplify and improve the lives of healthcare professionals and patients, while enabling hospitals to enhance quality of care and operation efficiency, launched a voice-activated communications badge, the Smartbadge. A new category of wearable communication devices, the “Smartbadge” enables clinicians to communicate using all the options available in the expanded Vocera Platform voice calling, messaging, clinical alerts/alarms and more.
With intentions of making a splash from the start, Vocera turned to Amendola to develop an integrated PR/marketing strategy that encompassed generating quick visibility during the introductory period (January-February) while also being sustainable throughout 2019. To seed early coverage, Amendola pre-pitched a press release to healthcare and national media journalists, including broadcast media and podcasts. Furthermore, the
plan called for the creation of various writing pieces as it relates to communication in healthcare, aggressive content marketing efforts for infographics, and the submission of Vocera executives for a broad range of speaking opportunities.
The initiative resulted in 29 high value, single-focus features or interviews, four byline placements, three confirmed speaker opportunities, and a prestigious MedTech Breakthrough Award. Additionally, the campaign significantly impacted its Twitter presence resulting in 173% rise in @mentions received, 145% rise in new followers, 312% increase in retweets, 429% increase in click-throughs, and nearly 50% rise in impressions to 12,200.
About Amendola
Amendola is an award-winning national public relations, marketing communications, digital and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit”http://acmarketingpr.adesignfoundation.com, and follow Amendola on Twitter and LinkedIn.
Amendola Communications CEO recognized in the “Leader” category for her outstanding achievements in building a high-performing PR and marketing agency
SCOTTSDALE, Ariz., May 19, 2020 Ragan Communications confirmed what most healthcare and health IT companies (and her employees) already know when it recognized Jodi Amendola in the “Leaders” category in its inaugural “Top Women in Communications” Awards.
Ms. Amendola was honored for her achievements in leading Amendola Communications to become an award-winning, “go-to” agency for PR and marketing within the healthcare and health IT industries. The agency has consistently developed award-winning campaigns and programs for start-ups, mid-tier and large industry organizations, and has helped take multiple clients to initial public offerings, merger and acquisition or other positive financial outcomes.
“I am thrilled to receive this recognition from Ragan, but none of it would be possible without our great clients and the outstanding team we have built,” said Amendola, who is CEO of her eponymous agency. “When I first started Amendola Communications there were just three of us working out of a spare bedroom. It was hard to imagine then that one day we would have 25 brilliant PR and marketing professionals spread across every
region of the country and more than 40 of the top healthcare and health IT companies on our client roster. It’s been an incredible journey so far, and the best is yet to come. I am grateful and humbled to receive this award, and to stand with so many other tremendous women leaders.”
Ragan’s Top Women in Communications Awards are presented annually to women who are making a significant impact in their day-to-day job and career, advancing the profession while accelerating growth for their organizations. A Top Woman in Communication inspires she is fearless and an indefatigable player in the game. To qualify in the Leader category, the nominee must lead with conviction and empathy, and have a team that looks up to her.
Amendola Communications has been on a hot streak this awards season. The agency recently had three client campaigns earn recognition in the 2019 MarCom Awards, and won “Campaign of the Year” for its work with client Health Catalyst in the Business Intelligence Group 2019 Public Relations and Marketing Excellence
Awards.
About Amendola Amendola is an award-winning national public relations, marketing communications, digital and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit acmarketingpr.com and follow Amendola on Twitter and LinkedIn.
Media Contact:
Marcia Rhodes, Amendola Communications, mrhodes@acmarketingpr.com
Healthcare PR and marketing agency offers guidance on getting your message out to a significantly reduced pool of reporters
SCOTTSDALE, Ariz., May 5, 2020 The global COVID-19 pandemic continues to dominate almost the entire news cycle. And with good cause, given its devastating impact on every aspect of our lives. Still, it poses challenges to break through, compounded by mass furloughs in the media of reporters, producers and other staff. That makes it harder to get messages out about any topic, especially those unrelated to COVID-19.
To navigate this difficult news environment, Amendola Communications, a national public relations, marketing and social media agency, offers several key suggestions. The agency has successfully used a number of strategies to secure placements for clients in outlets that include the Boston Globe, Business Insider, Computerworld, ABC News–Dallas, CBS News-Chicago, Forbes, US News & World Report, Wall Street Journal, Yahoo! News, Fierce Healthcare, Healthcare IT News, HealthLeaders, MedPage Today, STAT, and dozens of other national and trade media outlets.
“Pitch feel-good news. People need to hear goodwill stories now more than ever,” said Jodi Amendola, CEO of Amendola. “Pitch stories that educate and spark thinking. Be a true thought leader. What sorts of things will people want or need in the post-COVID-19 world to get back to normal. Start priming the pump with such stories now.”
Looking for additional guidance? The Amendola blog is one of the industry’s most comprehensive collections of advice on all things PR and marketing. Subscribe to the blog today.
About Amendola Amendola is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A
Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Healthcare agency to build thought
leadership for population health management solutions provider
SCOTTSDALE, Ariz., Feb. 25, 2020 Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced today that CareMount Medical has engaged the agency to provide strategic public relations and marketing communications services.
CareMount Health Solutions, a physician-owned management services organization that is affiliated with CareMount Medical, is a leader in delivering population health management services including care coordination and clinical programs, data analytics, financial and actuarial analysis, and quality gap closure.
Additionally, CareMount’s Next Generation Accountable Care Organization (ACO) generated $778,583 in shared savings in 2018 as part of the Centers for Medicare & Medicaid Services’ Next Generation ACO Model initiative, one of just 38 Next Generation ACOs nationally to achieve earned savings for the time period.
“CareMount Medical is the largest independent multispecialty medical group in New York State and enjoys a long and distinguished history as a provider of world-class care for its patients,” said agency CEO Jodi Amendola. “We are proud to partner with CareMount as it builds on its success, while also helping the broader provider industry lay the foundation for the value-based processes that are critical to the future of healthcare.”
Amendola will create a comprehensive media relations plan that will include securing media placements to showcase the results of CareMount’s population health management program. A multi-pronged communications approach will include press releases and media pitches, contributed content, speaking engagements and awards to position the CareMount team as subject matter experts and thought leaders.
About Amendola
Amendola is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A-Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
About CareMount Medical P.C.
CareMount Medical, P.C. is the largest independent multispecialty medical group in New York State, providing comprehensive medical care of the highest quality to over 665,000 patients in more than 45 locations throughout Westchester, Putnam, Dutchess, Columbia, and Ulster counties and New York City. Founded in 1946 as Mount Kisco Medical Group, CareMount has grown to over 650 physicians and advanced practice professionals representing 50 different medical specialties. CareMount is affiliated with world-class organizations including Massachusetts General
Hospital, Memorial Sloan Kettering Cancer Center, and Northwell Health. CareMount offers on-site laboratory and radiology services, endoscopy and infusion suites, and operates eight urgent-care centers. Our physicians are frequently recognized as best doctors in respected publications and have been featured in lists including New York Magazine’s “Best Doctors,” Westchester and Hudson Valley Magazine’s “Top Doctors” as well as in Castle Connolly Medical’s “Top Doctors.” For additional information about CareMount Medical and its specialties, please visit: www.caremountmedical.com.
Featured posts from Amendola Communications include those syndicated by Bulldog Reporter, a popular PR publication.
SCOTTSDALE, Ariz., Jan. 7, 2020 PR and marketing pros looking for some inspirational reading are invited to check out the top blog posts of 2019 by the team at Amendola, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency. The following posts from the Amendola blog were among the most popular this past year, receiving extensive views and shares with some also picked up by industry outlets like Bulldog Reporter.
Take a look for insight into how to win national press, extend the shelf life of media placements and more.
“So You Want to Be in the Wall Street Journal” Breaking into national media is the toughest nut to crack in public relations, no way around it. But for companies willing to take the steps outlined in this post, national coverage is definitely possible for the coming year. Heads up: It calls for patience and a pitch with exceptional substance.
“Maximizing the Value of PR Placements” Congratulations on that enviable article or byline your awesome story (and publicist) just scored for you! Time to circulate it on social media, with prospects, your mom and then what? Turns out there’s quite a bit more you can do with a media placement long after its publication date.
“The Science of Marketing and Public Relations” Question for marketers: if asked to prove how your marketing campaigns are paying off, can you give tangible, impressive specifics? For too many in our profession, the answer is a sheepish “not really,” but it simply doesn’t have to be going into a new year. Regroup your team and reground your campaigns in the proven, solid fundamentals of measuring marketing and PR, all captured in one concise post.
And lastly, a Readers’ Choice, the blog’s most popular post two years running:
Going in AP Style Let’s own it with pride: the PR and marketing profession is a natural habitat for grammar geeks! And when in doubt if we’re “writing it right,” the first source we turn to is the venerable AP manual. That’s not to say we don’t occasionally find ourselves surprised by some AP guidelines and in this perennially popular post, we take a closer look at the top five that tend to trip people up the most
The above are just a small sample of the wealth of free but top notch guidance for PR and marketing professionals. Give yourself a gift and subscribe to the Amendola blog to receive weekly advice from subject matter experts in every aspect of publicizing and marketing healthcare and health IT.
About Amendola Amendola is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Media Contact:
Marcia Rhodes, Amendola Communications, mrhodes@acmarketingpr.com
