by Michelle Smith | Oct 9, 2025 | News
Initiative to raise awareness of Lucem’s AI-powered disease detection via strategic media relations, social media, and targeted content
SCOTTSDALE, Ariz., Oct. 9, 2025 — Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced Lucem Health has selected Amendola to execute an integrated PR and marketing program to position the company as a leader in AI-powered early disease detection.
Lucem Health, which was started by Mayo Clinic and is based in Raleigh, N.C., offers a portfolio of AI-driven solutions for identifying undiagnosed patients with certain chronic diseases before symptoms emerge using only their EHR records. It has solutions specifically for arrhythmias, colorectal cancer, liver disease, and type 1 diabetes. Amendola is providing a comprehensive PR and marketing program to showcase these revolutionary screenings, which can be done automatically without patient involvement or disruption of providers’ workflows.
“Too often, providers are forced to react to disease after it has progressed,” said Sean Cassidy, CEO and Co‑Founder of Lucem Health. “By helping caregivers proactively identify patients with undiagnosed disease, we enable earlier engagement, more effective interventions, and better outcomes. We partnered with Amendola to help bring this story to market.”
Agency president Jodi Amendola said: “Leveraging AI to identify people at greater risk of serious disease by using clinically trained algorithms to detect patterns in their medical records is surely one of the marvels of modern healthcare technology. We’re excited to help raise awareness of Lucem Health’s solutions through PR, social media, and marketing programs.”
About Lucem Health
Lucem Health helps healthcare providers accelerate disease detection and treatment using practical, responsible AI—so they can improve patients’ lives and increase the clinical and financial yield from today’s scarce care delivery resources. Learn more at www.lucemhealth.com.
About Amendola
Amendola, part of Supreme Group, is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit this website and follow us on LinkedIn.
Media Contact: Marcia G. Rhodes / mrhodes@acmarketingpr.com
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by Administrator | Aug 4, 2025 | News
SCOTTSDALE, Ariz., Aug. 5, 2025 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced ArcheHealth has selected Amendola to execute an integrated PR and marketing program to take the company from stealth to emerging market leader in healthcare operational intelligence.
ArcheHealth recently secured a $6.7 million round of seed funding to launch its platform, funded by LRVHealth, Martin Ventures, and Texas Health Resources. Amendola is providing a comprehensive PR and marketing program to showcase ArcheHealth’s transformative AI-powered technology and services, designed to deliver unique and granular insights into the true cost of healthcare, empowering healthcare organizations to identify and resolve inefficiencies that drive up costs and delay care.
“At ArcheHealth we are seeking to empower healthcare leaders with brilliant clarity about the true cost of care so they can achieve lasting, meaningful organizational benefits,” said Ralph Keiser, CEO and founder, ArcheHealth. “I previously worked with Jodi and the Amendola team at other organizations and I knew that no one could do a better job amplifying our value proposition in the market and help to drive our success.”
Agency president Jodi Amendola said: “If Ralph Keiser is at the helm, I am confident that ArcheHealth’s platform will deliver on its promise to advance operational intelligence to address critical inefficiencies to improve both clinical and financial outcomes for hospitals and health systems nationwide. We look forward to showcasing the innovation that ArcheHealth’s solution delivers to healthcare providers by sharing their success stories through PR, social media, and marketing programs.”
About ArcheHealth
ArcheHealth is transforming hospital operations by turning complexity into clarity. Our AI powered platform helps health systems identify and resolve inefficiencies that drive up costs and delay care. By capturing the true cost of care at the patient-event-item level, we illuminate the full economic picture of healthcare delivery. Powered by deep process analytics, AI, and real-time data integration across clinical, financial, operational, and supply chain systems, ArcheHealth delivers actionable insights that enable margin improvement, empowered teams, and better outcomes for patients and providers. To learn more, visit archehealth.ai and follow ArcheHealth on LinkedIn.
About Amendola
Amendola, part of Supreme Group, is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit our website and follow us on LinkedIn.
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Media Contact: Marcia G. Rhodes, Amendola Communications, mrhodes@acmarketingpr.com
by Administrator | Jun 17, 2025 | News
Partnership to elevate awareness of Motive’s groundbreaking physician-level performance measures, value-based care leadership
SAN FRANCISCO and SCOTTSDALE, Ariz. – June 17, 2025 – Motive Medical Intelligence (Motive), a leading healthcare data and analytics company advancing physician-level performance and value-based care, today announced that it has selected Amendola, part of Supreme Group, to create and lead its integrated public relations and thought leadership program. Amendola will spotlight Motive’s Practicing Wisely solution and position the company’s experts to expand its reach across the healthcare industry.
“At Motive, we’re reimagining how evidenced-based healthcare data can empower physicians and transform care delivery,” said Jeanne Cohen, CEO and Founder of Motive Medical Intelligence. “To bring that vision to life at scale, we knew we needed a communications partner who shares our passion for innovation and understands the broader impact of value-based care. Amendola stood out for their strategic insight, storytelling excellence, and deep roots in healthcare. Together, we’re not just raising awareness—we’re building momentum for real change in the industry.”
Practicing Wisely is the only clinical analytics system designed to evaluate performance and improvements at physician and group levels using Appropriateness of Care, Quality, and Waste measures across 18 specialties as well as primary care and pediatrics. It is widely used by top payers and providers committed to reducing low-value services and advancing value-based care.
“Motive is redefining how the healthcare industry understands and improves clinical performance to drive the healthcare ecosystem’s commitment to value-based care,” said Jodi Amendola, president of Amendola. “The healthcare industry is ripe for broader adoption of the Practicing Wisely system, which is the result of deep clinical and technical expertise.”
Amendola added, “Now is the time to showcase the Motive team’s powerful work, expertise, and thought leadership to guide the industry to the future. Motive is exactly the kind of visionary client we’re proud to support.”
About Practicing Wisely
The proprietary solution is powered by technology that delivers defensible, auditable insights based on clinical guidelines and evidence. Every measure is delivered with clear rationale, supporting materials such as clinical guides and evidence, and engagement strategies to foster physician and group improvement to build payer-provider trust. It is designed to support, not penalize, physicians, while helping all healthcare stakeholders align around shared goals in value-based care.
About Motive Medical Intelligence Motive is redefining healthcare performance analytics with an emphasis on transparency, physician trust, and real-world actionability. With nearly 30 years of experience and no direct competitors matching its scope or precision, Motive is the partner of choice for organizations committed to eliminating low-value care and thriving in value-based care models. Through its proprietary Practicing Wisely solution, Motive is helping the industry eliminate the $390 billion in annual waste in the U.S. health system, advancing the transition to high-value, patient-centered care, and achieving the quadruple aim. Learn more here.
About Amendola Amendola, part of Supreme Group, is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit this website and follow us on LinkedIn.
Media Contact: Marcia Rhodes/mrhodes@acmarketingpr.com
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by Administrator | Jun 12, 2025 | News
SCOTTSDALE, Ariz., June 12, 2025 /PRNewswire/ — Amendola, an award-winning, insights-driven public relations and marketing firm that is part of Supreme Group, has been recognized with three prestigious public relations awards—two for achieving exceptional outcomes for health tech clients and another for a major announcement around Amendola’s acquisition last year by Supreme Group.
Amendola earned the following awards:
- Gold Award in the Hermes Creative Awards for Amendola’s thought leadership program that has built the Linus Health brand—and brain health awareness. In its first year working with Linus Health, which is revolutionizing brain health with trusted, science-driven solutions, Amendola secured 165 strategic media placements–with a potential reach of 866.68M–in national and trade publications such as U.S. News, Fortune, Reader’s Digest, MedCity News and Fierce Healthcare. The effort significantly expanded Linus Health’s share of voice and its market presence as a leader in transforming brain health for people worldwide. The multi-pronged thought leadership campaign included a robust earned and owned content program, high-value speaking opportunities at major healthcare conferences such as HLTH 2024, LinkedIn management with impressive increases in followers and engagement, and a strong awards program—culminating in Linus Health winning Best in Class in the Longevity Category in the renowned UCSF Digital Health Awards for 2024.
- Platinum Award in the Hermes Creative Awards for Amendola’s strategy that has elevated Carta Healthcare’s industry position, driving engagement and recognition. Amendola’s campaign strengthened the positioning of Carta Healthcare, whose Hybrid Intelligence platform combines AI with clinical expertise to reduce the time and cost of clinical data abstraction, while yielding the highest quality data. In the first nine months of partnering with Amendola, the campaign produced 150+ targeted media placements, 11 podcast features, 30+ content assets, and three award wins, along with a LinkedIn increase of 1,086 net followers and a 6.3 percent engagement rate. When Carta Healthcare acquired Realyze Intelligence, a company that leverages AI to match patients to clinical trials, Amendola was able to secure 40 stories in top-tier outlets such as Fortune, Axios, and Fierce Healthcare, further bolstering Carta Healthcare’s leadership position.
- Press Event of the Year Winner in the Swaay.Health Health Awards for Amendola’s Campaign in December 2024 Highlighting its Acquisition by Supreme Group. Amendola was the fifth agency to join Supreme’s growing strategic platform (now eight agencies strong) dedicated to providing best-in-class marketing and communications services to a broad range of healthcare and life sciences companies. Supreme Group was formed following Trinity Hunt’s majority investment in the digital agency Supreme Optimization in March 2023.
“We are thrilled to receive these honors that validate the talent, tenacity, and strategic thinking of our team, as well as our amazing client partners,” said Jodi Amendola, president of Amendola. “Our team consistently delivers strategic campaigns that not only earn industry recognition but also drive real business results for healthcare and health IT innovators. We’re grateful to our clients, partners, and stakeholders who helped make these achievements possible.”
Hermes Creative Awards are sponsored by the Association of Marketing and Communication Professionals, which engages senior-level professionals to serve as competition judges who evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs. Its annual contest draws thousands of entries from across the globe.
The Swaay.Health Health Awards celebrate the hard work, excellence, and achievements by healthcare marketers over the prior year, and are sponsored by Healthcare Scene.
About Amendola
Amendola, part of Supreme Group, is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit our website and follow us on LinkedIn.
Media Contact:
Grace Vinton, Amendola Communications
gvinton@acmarketingpr.com
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by Administrator | Jan 28, 2025 | News
SCOTTSDALE, Ariz., Jan. 28, 2025 – Amendola Communications (Amendola), part of Supreme Group, announced today that it has been selected by Life365 Health, a leading developer of virtual care technology solutions that enable healthcare delivery at home, to implement a national PR/marketing program.
“Life365 Health chose Amendola to help drive awareness and interest in our AI-driven platform, because of its deep understanding of healthcare, strong media relationships, senior level team and expert writers,” said Kent Dicks, CEO and founder. “Our technology goes beyond remote patient monitoring (RPM) to help healthcare organizations manage large patient populations in a proactive, pre-emptive, prioritized, and personalized manner. We look forward to collaborating with Amendola to more broadly share the story of how we help healthcare organizations monitor populations, improve patient engagement, and control costs.”
Amendola is implementing a comprehensive program of messaging, marketing, public relations, and social media to demonstrate Life365 Health’s industry-leading technology and services, accomplishments, customer wins, and industry partnerships, including those with Veterans Affairs and Microsoft.
Life365 Health has continually set the standard for innovation in RPM and virtual care solutions. The company’s mission is to enable new models of care where technologies, like AI and machine learning, play a crucial role in connecting with a large population of patients to receive insights from home to prioritize those who may be headed to more costly locations.
“Far too often, the RPM process engages with patients far too late, after patients have been discharged from the hospital in a reactive and expensive manner,” said Jodi Amendola, agency CEO. “Life365 is changing this outdated and ineffective model by advancing healthcare delivery with leading-edge technology that enhances patient engagement, personalized care, and facilitates proactive interventions to improve outcomes. We are delighted to help this leader in at-home virtual care expand its customer base and market presence.”
About Life365
Life365 Health is a leading developer of virtual care technology solutions that enable healthcare delivery at home. The Life365 platform addresses key care delivery challenges by providing scalable solution integration and logistics to enterprise healthcare organizations, to enable patient connectivity, engagement, and improved outcomes for their patient populations at home. The platform provides a single integration point that enables providers, payers, and others to utilize a proactive, virtual first care approach to remotely engage and monitor patients with a variety of conditions and needs. These include chronic disease management, post-discharge care, and population health management.
Life365 is led by an experienced, industry recognized team and is a major patent holder of wearables, sensors and patches driven by machine learning / AI, to drive the next generation of remote patient monitoring to scale. Life365 is a strategic partner of Microsoft Cloud for Healthcare and the Veterans Association, serving the largest population of Veterans in the world.
For more information regarding Life365, please visit www.life365.health.
About Amendola
Amendola, part of Supreme Group, is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit our website and follow us on LinkedIn.
Media Contact
Philip Anast
Amendola for Life365 Health
panast@acmarketingpr.com
