Managed IT, Cybersecurity Leader Anatomy IT Selects Amendola for Strategic PR Services

Managed IT, Cybersecurity Leader Anatomy IT Selects Amendola for Strategic PR Services

by | Dec 12, 2023 | News

Award-winning, full-service health IT agency to help educate hospitals, physicians’ practices on using technology to deliver exceptional patient care

SCOTTSDALE, Ariz., Dec. 12, 2023 – With cybersecurity attacks keeping healthcare CIOs up at night, Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, is pleased to announce that Anatomy IT has selected the firm for strategic PR services. Amendola will promote Anatomy IT’s important role guiding healthcare organizations in the use of technology and cybersecurity solutions.

Amendola is implementing a comprehensive PR plan to demonstrate Anatomy IT’s industry-leading technology and services, new offerings, accomplishments, customer wins, and industry partnerships.

“Amendola came highly recommended to us for its unrivaled healthcare and health IT PR knowledge, bench strength and media relationships,” Anatomy IT CEO Frank Forte said. “They hit the ground running and have already delivered amazing results. We look forward to a long and successful partnership.”

Agency CEO Jodi Amendola said: “Anatomy IT enables mid-size healthcare organizations to realize the same information technology efficiency and scalability benefits as large healthcare systems at a fraction of the cost. We are excited to promote its important initiatives and differentiators to the marketplace to showcase Anatomy IT’s unrivaled healthcare IT and cybersecurity expertise that enable healthcare providers of all sizes to deliver exceptional patient care.”

Anatomy IT has consistently demonstrated its ability to adapt and innovate with its comprehensive platform, including managed IT, cybersecurity, cloud, value-based care services, HIPAA compliance, and strategic IT planning. Recently, Anatomy IT was recognized on the prestigious Inc. 5000 list of the fastest-growing private companies in America for 2023.

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About Anatomy IT

Anatomy IT helps healthcare providers deliver exceptional patient care through technology and cybersecurity solutions. With 30+ years of experience, we understand healthcare organizations’ unique risks, opportunities, and challenges. Anatomy IT is one of the largest and fastest-growing healthcare IT companies, partnering with over 1,750 clients serving 38,000 healthcare staff nationwide, including ASCs, physician groups, and hospitals.

Media Contact: Marcia G. Rhodes for Amendola, mrhodes@acmarketingpr.com

# # #

Adaptability Is Key To Surviving In The Changing Media Landscape

Adaptability Is Key To Surviving In The Changing Media Landscape

by | Nov 30, 2022 | Blog

Blink and the media landscape changes: a magazine goes out of business, one company acquires another, a podcast launches.

Blink again and something else has changed.

In the nearly 20 years since I founded Amendola Communications, the media landscape for healthcare and healthcare technology has changed dramatically. Publications that I assumed would last forever are long gone while others have sprouted in their place. The dominant medium has shifted from print to digital and the lead time for news has shrunk from days and weeks to, well, almost nothing.

The number of journalists covering healthcare is also greatly reduced. The big publications once had mastheads with multiple editors and reporters; now, most have only a few and they’re juggling podcasting and social media duties along with reporting and writing.

I hate to see any media outlet vanish. That’s partly for selfish reasons; fewer outlets means fewer places we can pitch. But it’s also because I love journalism and I love helping clients get their news out.

But nostalgia is an indulgence, not a business model.

That’s why, amidst all the change, Amendola Communications remains focused on the constants: the need for companies to spread the word about their products and services and the interest in them among the industry. While there might be fewer media outlets now, there is more healthcare news and content than ever before and it’s just as important to get it seen.

So we’ve adapted our approach. Rather than primarily pitching media interviews, we now do a lot more content development where we conceive a story idea, pitch it to a media outlet, and then have one of our writers create a draft that is vendor-neutral and publishable.

Another example of adaptability is how we’ve had to change our approach to media interviews at key trade shows, such as HIMSS, HLTH and others. Instead of only relying on in-person interviews at the shows, we have been super-aggressive in securing more podcast and video interview opportunities for our clients as well as focusing on pre-and-post show news coverage.

We also now operate in a world where clients are less dependent on third-party outlets. Companies have acquired the ability to speak directly to customers through their own blogs, emails, websites, social media, webinars, podcasts and, in some cases, publications. Indeed, consumers now expect a more direct link with and greater insight into the companies they work with and those businesses can no longer depend on third-party media to provide that.

This good news is that this allows businesses to be more creative, comprehensive and in control of how their images are presented and how their stories are told. A big part of what we do now at Amendola is creating content for our customers and advising them on the best format for that information.

In an ever-changing environment, the greatest necessity for ourselves and our clients is adaptability in how we craft and deliver our messages.