by admin | Feb 8, 2016 | News
Amendola Communications, a nationally recognized, award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), is pleased to announce that Aprima Medical Software, Inc. has selected Amendola to provide public relations and content creation services.
“Since the advent of government regulations under Meaningful Use and the evolution into alternative payment models, Aprima has brought to market innovative software and excellence in customer implementation and support, complemented by an industry leading Revenue Cycle Management offering,” said Michael Nissenbaum, president and CEO of Aprima. “We needed a firm that has proven experience and connectivity to effectively communicate this great story. Amendola’s strong history and track record was the perfect choice.”
Carrollton, TX-based Aprima offers a fully integrated, single application, single database EHR/PM solution, as well as complete RCM services. Its no-template design is chief-complaint driven with an adaptive learning capability based on a user’s style and habits. Aprima performs all development, support and implementation from the U.S.
Amendola Communications will provide broad PR services, including media research, aggressive media relations, and securing top-tier awards and speaking opportunities. The agency will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of Aprima’s subject matter experts including bylined articles, blog posts, press releases, and other materials.
“Aprima is one of the healthcare industry’s most-established and respected providers of IT solutions for medical practices,” said Jodi Amendola, CEO of Amendola. “They have a reputation for consistently delivering innovative products and quality support, which has allowed them to build a large network of happy customers. We are excited by the opportunity to partner with the Aprima team to advance their PR goals and provide quality marketing content.”
About Aprima
Aprima provides innovative electronic health record, practice management and revenue cycle management solutions for medical practices. The Aprima EHR/PM is an integrated system built on a single database. Aprima uses a fast, flexible design that adapts automatically to a physician’s workflow and sets the benchmark for ease-of-use, speed and flexibility. Aprima is one of the few companies with an 18-year track record of success, including Certification for Meaningful Use Stage 2. Thousands of Aprima users are benefiting from improved quality of care, improved patient satisfaction, improved quality of life and an improved bottom line. Based in Carrollton, TX, Aprima performs all development, support and implementation from the U.S. To learn more about how Aprima can help your practice, please visit www.aprima.com, call us at 866-960-6890, option 7, or email us at info@aprima.com.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation for times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s A Team, visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact: Michelle Ronan Noteboom |512.426.2870 |mnoteboom@ACmarketingPR.com
by admin | Jan 5, 2016 | News
Amendola selected for broad HIE experience and expertise
Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing communications firm specializing in healthcare and health information technology (HIT), has added two health information exchanges to its client roster. Amendola recently developed and implemented a new website for the Greater New Orleans Health Information Exchange (GNOHIE), an organization dedicated to improving care and reducing costs by facilitating the secure exchange of patient data. In addition, Amendola signed a PR agreement with the California Integrated Data Exchange (Cal INDEX), an independent, nonprofit organization that is developing a statewide health information exchange (HIE) with clinical data from healthcare providers and health insurers combined into a single longitudinal patient record.
“This is the fourth opportunity I had to select and work with the team at Amendola. Their focus and knowledge in the healthcare vertical has exceeded my needs at each company I’ve worked,” said Doug Hart, Vice President of Marketing and Business Development, Cal INDEX. “That’s why I was eager to work with them again. I know they will succeed in differentiating our combination of clinical and claims data to provide a more comprehensive patient view.”
“We are very pleased with our new website and its ability to effectively communicate our mission,” stated Clayton Williams, executive director of The Partnership for Achieving Total Health (PATH), the supporting organization that manages the services and operations of the GNOHIE. “From the beginning, Amendola understood the need for creating a highly efficient and user-friendly site that would continue to meet our needs in the future. We couldn’t have chosen a more knowledgeable partner to work with and are very pleased with the outcome.”
“It is a pleasure to team with organizations like Cal INDEX and the GNOHIE that are working hard to improve the health of their communities,” said Jodi Amendola, CEO of Amendola Communications. “We are immensely proud that our experience and strategic guidance can be leveraged by organizations focused on addressing interoperability challenges to enable better outcomes.”
Amendola designs and develops websites and other capabilities for HIEs of all sizes such as the statewide Arizona Health-e Connection where Amendola led full-scale branding, PR and integrated consumer marketing campaigns that included website development, messaging, targeted advertising, media relations, marketing collateral, leveraging social media, e-mail outreach and videos. According to Tom Reavis, director of marketing and communications, “Amendola Communications generated 10 million impressions for our consumer campaign in just over one month and exceeded all our expectations for educating and persuading consumers to take advantage of the benefits of enabling their health information to be shared in a secure environment. Plus their overall knowledge of the healthcare delivery system and health information technology (HIT) were a significant bonus.”
Amendola also developed a community-wide education and awareness campaign to convince consumers to “opt in” to sharing their health information through the San Diego Health Connect HIE. Amendola accomplished this by developing and designing a new website, logo and other elements of a comprehensive brand identity while simultaneously enhancing their social media presence. Executive Director Dan Chavez stated that “Amendola Communications” efforts greatly accelerated awareness about and participation in the organization’s information sharing that is helping to improve the quality and cost of their local healthcare system.”
About the Greater New Orleans Health Information Exchange
As a not-for-profit organization, the sole purpose of the GNOHIE is to advance the Institute for Healthcare Improvement Triple Aim for the New Orleans community. Focused on improving the patient experience, improving the health of populations, and reducing the cost of healthcare, the GNOHIE was developed as part of the Crescent City Beacon Community and is currently managed by The Partnership for Achieving Total Health, a 509(a)(3) supporting organization of the statewide nonprofit organization Louisiana Public Health Institute.
About Cal INDEX
California Integrated Data Exchange (Cal INDEX) is an independent, nonprofit organization that is developing a statewide, next-generation health information exchange (HIE). This unique comprehensive collection of electronic patient records includes clinical data from healthcare providers and health insurers combined into a single longitudinal patient record (LPR). Cal INDEX provides the underlying data and technology platform to provide real-time access. The goal of Cal INDEX is to improve quality of care by providing clinicians with a unified statewide source of integrated patient information, improve efficiencies and coordination of care and reduce the cost of healthcare. Cal INDEX was founded through seed funding from Blue Shield of California and Anthem Blue Cross. For more information, visit www.calindex.org.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact: Marcia Rhodes, Regional Managing Director Amendola Communications | mrhodes@ACmarketingPR.com
by admin | Nov 12, 2015 | News
SCOTTSDALE, Ariz. (Nov. 12, 2015) Amendola Communications, a nationally recognized, award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), kicked off Q4 2015 by announcing that it has been named as the public relations and content marketing agency of record for SCIO Health Analytics.
Michele Norton, M.S., R.N., senior vice president marketing for SCIO Health Analytics, selected Amendola Communications based on her experience working with the agency in a previous position. “Amendola Communications” outstanding performance and ability to consistently exceed expectations was truly impressive. Their experience and expertise will help SCIO gain additional market awareness and industry recognition and I look forward to working with them again as an extension of our team.”
The West Hartford, Connecticut-based company helps healthcare organizations, health plans, accountable care organizations, life sciences companies, pharmacy benefits managers, and other organizations unlock the power of their data through predictive and prescriptive analytics solutions and services. Its core capabilities include care and risk management, payment integrity, payer-provider network management, and consumer outreach engagement.
“SCIO’s strength is its ability to deliver actionable insights and deep expertise via flexible analytics, services and technology that drive behavior change and result in measurable outcomes improvement” said Norton. “We focus on enabling the greatest positive impact and innovation and we see that same approach in Amendola Communications. They create highly focused PR programs and targeted content that is designed to move the needle.”
Amendola Communications will provide broad PR services, including media research, aggressive media relations, and securing top-tier awards and speaking opportunities. The agency will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of SCIO’s many subject matter experts including bylined articles, blog posts, press releases, and other materials.
“SCIO’s expertise and impressive track record provide clarity for many stakeholders that enable them to thrive in today’s quickly evolving healthcare environment,” said Jodi Amendola, CEO of Amendola Communications. “We are excited to share the many advantages SCIO can provide to its clients. It’s extremely rewarding to work with a company that can truly make a difference by helping their clients make meaningful improvements to their operations.”
About SCIO Health Analytics
Based in West Hartford, Connecticut, SCIO Health Analytics is a leading health analytics solution and services company, serving more than 50 health care organizations including 15 of the top 25 insurers that represent more than 80 million members, four of the top five PBMs, and clients in 30 countries for 8 of the top 15 global pharmaceutical companies. SCIO provides predictive analytics and payment integrity solutions to transform data into actionable insights, helping healthcare organizations effectively manage the care of populations, improve consumer engagement and drive better health outcomes. www.sciohealthanalytics.com.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation for times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact:Marcia Rhodes, Regional Managing Director Amendola Communications 480.464-8412, ext. 15 Contact
by Administrator | Aug 25, 2015 | News
Amendola to increase awareness of Availity’s revenue cycle and health plan solutions
Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), announced that it has been selected as the public relations and content marketing agency of record for Availity, LLC.
Headquartered in Jacksonville, Fla., Availity is the nation’s largest, most trusted real-time health information network serving health plans and providers. As the healthcare industry shifts to a value-based model of care, Availity’s next-generation solutions will lead the way in fostering meaningful, datarich collaboration between payers and providers. The company’s advanced clearinghouse, revenue cycle management, and patient access/web portal services enable its customers to drive measurable and meaningful organizational improvements.
“I’m delighted to have retained Amendola as our public relations partner,” said Molly Miles, Vice President of Marketing at Availity. “Having worked with Amendola in the past, I know that Availity, our clients, and our thought leaders will be well-represented in the marketplace. With their expertise in the HIT industry, Amendola will highlight Availity’s growing network effect and the tremendous value we bring to the health plan and provider communities.”
Under the terms of the agreement, Amendola will deliver a comprehensive and aggressive public relations and content development program for Availity focused on traditional and innovative solutions to generate market visibility. The Amendola team will also provide ongoing strategic counsel on market developments and messaging to support media and analyst relations, as well as speaker and award initiatives.
“It’s an exciting time in healthcare technology, and Availity has a great story to tell,” said Jodi Amendola, CEO of Amendola Communications. “Their network has grown substantially over the last five years and their technology solutions are creating a new level of health plan-provider collaboration, which has become so critical during this shift to value-based care. We believe that our deep knowledge of the health care IT industry can position the Availity story and the many success stories of their customers strategically in the market.”
About Availity, LLC
As an industry-leading, HITRUST-certified health care information technology company, Availity serves an extensive network of health plans, providers, and technology partners nationwide through a suite of dynamic products built on a powerful, intelligent platform. Availity integrates and manages the clinical, administrative, and financial data needed to fuel real-time coordination between providers, health plans, and patients in a growing value-based care environment. Facilitating over 7 million transactions daily, Availity’s ability to provide accurate, timely, and relevant information is vital to the financial success of its clients.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s A Team, visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
by admin | Aug 5, 2015 | News
Initial PR program leads to agency managing the national launch of new umbrella brand and reinvigorated company brands
Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), today announced it has been named as the public relations and content marketing agency of record for SKYGEN USA.
The agency was given the nod after successfully completing a six-month content marketing/pr program that saw it develop and place industry thought leadership articles, how-to articles, blog posts, case studies and other materials on behalf of the individual organizations that now make up SKYGEN USA. In its new role as agency of record, Amendola Communications helped launch the SKYGEN USA brand and will support the individual companies with a comprehensive national and trade media relations program. The agency will also provide ongoing strategic counsel on messaging as well as support for analyst relations, speaker opportunities and award nominations while continuing to create content.
“The initial public relations program was a success in our eyes,” said Christine Rudella, Director of Marketing for SKYGEN USA. “It was clear from the start that Amendola Communications understands healthcare and what drives the payer market, and they were able to help us articulate our expertise in a compelling way. Our growth plans are extremely aggressive so we needed an agency that could keep up.”
The Mequon, Wisconsin-based SKYGEN USA brand was launched in May 2015 to create opportunities for health payers as they face the challenges of the constantly shifting landscape of health insurance in the 21st Century. Companies under the SKYGEN USA umbrella are renowned leaders in their respective markets, including Wonderbox Technologies, Scion Dental, Vestica Healthcare, American Therapy Administrators and Ocular Benefits. The new powerhouse brand offers shared resources, synergies and integration to deliver heightened value to healthcare organizations including payers, providers, managed care organizations and delivery systems such as Accountable Care Organizations. SKYGEN USA recently announced the creation of Hylis Pharmacy Solutions, a leading-edge analytics company focused on bringing technology-driven intelligence to health plan sponsors, and plans to add additional organizations to its family of companies in the future.
Click on this link to learn more about SKYGEN USA: http://www.jsonline.com/business/health-carereform-brings-opportunity-for-skygen-b99518111z1-307263191.html
“The Affordable Care Act and myriad of other changes in the rapidly-shifting health insurance landscape have created tremendous challenges for payers,” said Jodi Amendola, CEO of Amendola Communications. “In many cases their existing technologies and methodologies are not suited to the realities of today’s market. The SKYGEN USA family of companies can help them overcome those challenges, putting them in a position to take advantage of new opportunities and grow their membership while significantly reducing the cost of delivering those benefits. We are looking forward to helping them bring that story to their customers and prospects.”
About SKYGEN USA
SKYGEN USA is a collection of benefit solution companies that brings together a distinguished mix of next-generation benefit management and technology tools for healthcare organizations. Business units under the SKYGEN USA brand include Wonderbox Technologies, Scion Dental, Vestica Healthcare, American Therapy Administrators, and Ocular Benefits, all of which are recognized leaders in their market niches. The joining of these respected organizations under the SKYGEN USA umbrella enables them to drive process improvements and dramatically reduce the cost of delivering benefits in an advancing healthcare economy. Payers may select the comprehensive solution or individual offerings to fit their requirements. For more information, please go to www.skygenusa.com.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s A Team, visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact: Marcia Rhodes, Regional Managing Director Amendola Communications, mrhodes@ACmarketingPR.com
