Amendola Communications Adds Award-Winning Healthcare Journalist and Experienced Public Relations Professional as Senior Writer

Amendola Communications Adds Award-Winning Healthcare Journalist and Experienced Public Relations Professional as Senior Writer

SCOTTSDALE, Ariz., August 23, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare information technology public relations and marketing agency, announced today that Morgan Lewis Jr. has joined the agency as Senior Writer. An award-winning healthcare journalist and experienced public relations professional, Lewis will create a wide variety of PR content for the agency’s healthcare/healthcare IT clients.

Lewis brings 20 years of journalism and PR writing experience, focused almost exclusively on business and healthcare. He most recently served as Senior Copywriter at MERGE Atlanta, formerly Dodge Communications, an integrated healthcare PR and marketing communications agency. As Senior Copywriter, Lewis created ghostwritten bylined thought leadership articles, white papers, case studies, blog posts, website copy and other pieces of strategic PR and marketing content for dozens of healthcare and healthcare IT clients over four years.

Before joining MERGE Atlanta, Lewis was an independent healthcare and healthcare IT writer creating content for several PR agency clients, as well as crafting his own bylined articles that appeared in publications such as Medscape, Physicians Practice, Managed Healthcare Executive, Medical Economics and Chiropractic Economics. Lewis previously served as Senior Editor at Medical Economics, where he focused on healthcare IT, and won three writing awards from the American Society of Healthcare Publication Editors (ASHPE), including two Gold Awards.

Agency CEO Jodi Amendola said: “Morgan’s knowledge and experience as a healthcare journalist and PR copywriter will be tremendous assets to our growing team and expanding list of diverse clients. Morgan is not only an exceptional writer, but he is also a strategic collaborator who understands how to engagingly share clients messages amidst a rapidly changing industry.”

Lewis holds a bachelor’s degree in English-Journalism from Miami University of Ohio.

Media Contact: Marcia Rhodes  | mrhodes@acmarketingpr.com

VisitPay Selects Amendola Communications for Public Relations and Content Development

SCOTTSDALE, Ariz., June 5, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that it has been selected as the PR agency of record for VisitPay.

Amendola will utilize a broad range of public relations and content services to promote VisitPay’s market-leading platform for fully automated patient financial engagement.

Founded in 2010, VisitPay is the developer of a cloud-based platform used by major providers to deliver transparency, choice and control to patients managing healthcare financial transactions and outstanding balances. Through VisitPay, patients can access a complete and comprehensive accounting of their financial obligations, as well as critical health plan and healthcare information, through health system-branded portals.

For health systems, VisitPay’s proprietary analytics tailors consistent and fully compliant financing options to the unique needs of individual patients and their families, creating a simplified billing experience that drives both higher payment rates and improved patient satisfaction scores.

“VisitPay counts some of the largest and most innovative health systems as clients. We wanted a public relations agency that could capitalize on that momentum,” said Will Reilly, Vice President of Marketing at VisitPay. “Amendola’s deep experience in health IT will help us shape and lead the conversation on patient financial experience.”

Amendola will promote VisitPay through a number of public relations and content marketing programs, supported by Amendola’s top-tier media research and relations. The agency will work with VisitPay to increase brand awareness and thought leadership by delivering its core value proposition to target audiences, drawing on its deep industry knowledge and significant media relationships in health IT. Amendola will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of VisitPay’s corporate and client-based leadership.

“Hospitals and health systems are challenged with uncovering the tools and strategies for bringing transparency, choice and control to the patient financial experience,” said Jodi Amendola, CEO of Amendola Communications. “Our collective experience in the patient-as-payer space will be instrumental in helping

About VisitPay
VisitPay is the first and only platform for Patient Financial Health. The culmination of seven years learning and development, this proprietary cloud-based platform enables health systems to dramatically increase the amount paid on patient balances because patients can finally exercise control over their financial health. VisitPay is proudly headquartered in Boise, Idaho, one of the most livable cities in the country, where it has assembled a powerful team focused on predictive analytics, user-driven software design and consumer finance. More information about the company and its solutions can be found at www.visitpay.com.

Media Contact:
Marcia Rhodes
Amendola Communications

mrhodes@acmarketingpr.com

Amendola Communications Honored as a Top Healthcare Agency in Ragan and PR Daily’s Ace Awards

SCOTTSDALE, Ariz., May 22, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT (HIT) public relations and marketing agency, announced today that it has added another accolade from the PR industry. The agency was recently recognized in the overall Healthcare Agency category in Ragan and PR Daily’s Ace Awards 2017.

The Honorable Mention award is just the latest national recognition for the agency, which provides a full range of PR and marketing services, including media and analyst relations, messaging, media training, content development and management, social media, digital and online marketing, collateral development, website design and content creation, crisis management, strategic counsel and other services.

“We have received many awards focused on specific campaigns, but we’re especially proud of this award from Ragan and PR Daily because it recognizes the agency as a whole our work, how we operate, our development of a high-performance team and culture, and the results we generate for clients,” said Jodi Amendola, CEO of Amendola Communications. “We’ve lived and breathed healthcare technology for nearly two decades and, as a result, have developed a team of healthcare veterans with the experience, connections and creativity to drive meaningful business results for businesses of all sizes, whether they’re early-stage startups or established public companies.”

The Ace Awards honor individuals, in-house teams and agencies in communications and marketing. Entrants represent the most talented and innovative thinkers across a variety of industries.

Media Contact:
Marcia Rhodes
Amendola Communications

mrhodes@acmarketingpr.com

Lightbeam Health Selects Amendola Communications to Boost Market Visibility as a Leading Population Health Vendor

SCOTTSDALE, ARIZ. May 10, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, announced today that it has been selected as the agency of record for Lightbeam Health Solutions, a leader in end-to-end population health management solutions and services. Amendola will promote Lightbeam’s brand, solutions and thought leaders through its deep relationships with industry media, influencers and events.

Irving, Texas-based Lightbeam integrates data warehousing, data analytics, health information exchange and care management capabilities to deliver the most comprehensive population health management solutions in healthcare. Lightbeam’s technology provides the guidance needed to deliver the right care at the right time, while reducing costs and delivering outstanding financial results.

“Lightbeam is committed to equipping providers with the solutions needed to improve the lives of whole populations of patients across the continuum of care, while helping them to better manage the cost of that care,” said Jorge Miranda, EVP of Lightbeam Health Solutions. “We look forward to benefitting from Amendola’s strategic vision and expert execution as we continue to help healthcare organizations and ACOs make the challenging journey from volume to value.”

“Population health management is a crowded field with numerous companies struggling to achieve the sort of end-to-end solution that Lightbeam has developed,” said Jodi Amendola, CEO of Amendola Communications. “We are thrilled to partner with Lightbeam’s leadership several of whom we have worked with in previous companies to accelerate their ability to attract new customers and partnerships.”

About Lightbeam Health Solutions

Lightbeam Health Solutions delivers a revolutionary model for managing patient populations and associated risk. Lightbeam’s vision is to bring health data into the light through the use of analytics, and to provide the insight and capabilities healthcare clients need to ensure patients receive the right care at the right time. Lightbeam’s platform facilitates end-to-end population health management for ACOs, payers, provider groups, health systems, and other healthcare organizations aspiring to provide superior care at a lower cost. For more information, visit

www.lightbeamhealth.com and follow us on LinkedIn and Twitter.

Media Contact: Marcia Rhodes  | mrhodes@acmarketingpr.com