by Administrator | Jun 12, 2025 | News
SCOTTSDALE, Ariz., June 12, 2025 /PRNewswire/ — Amendola, an award-winning, insights-driven public relations and marketing firm that is part of Supreme Group, has been recognized with three prestigious public relations awards—two for achieving exceptional outcomes for health tech clients and another for a major announcement around Amendola’s acquisition last year by Supreme Group.
Amendola earned the following awards:
- Gold Award in the Hermes Creative Awards for Amendola’s thought leadership program that has built the Linus Health brand—and brain health awareness. In its first year working with Linus Health, which is revolutionizing brain health with trusted, science-driven solutions, Amendola secured 165 strategic media placements–with a potential reach of 866.68M–in national and trade publications such as U.S. News, Fortune, Reader’s Digest, MedCity News and Fierce Healthcare. The effort significantly expanded Linus Health’s share of voice and its market presence as a leader in transforming brain health for people worldwide. The multi-pronged thought leadership campaign included a robust earned and owned content program, high-value speaking opportunities at major healthcare conferences such as HLTH 2024, LinkedIn management with impressive increases in followers and engagement, and a strong awards program—culminating in Linus Health winning Best in Class in the Longevity Category in the renowned UCSF Digital Health Awards for 2024.
- Platinum Award in the Hermes Creative Awards for Amendola’s strategy that has elevated Carta Healthcare’s industry position, driving engagement and recognition. Amendola’s campaign strengthened the positioning of Carta Healthcare, whose Hybrid Intelligence platform combines AI with clinical expertise to reduce the time and cost of clinical data abstraction, while yielding the highest quality data. In the first nine months of partnering with Amendola, the campaign produced 150+ targeted media placements, 11 podcast features, 30+ content assets, and three award wins, along with a LinkedIn increase of 1,086 net followers and a 6.3 percent engagement rate. When Carta Healthcare acquired Realyze Intelligence, a company that leverages AI to match patients to clinical trials, Amendola was able to secure 40 stories in top-tier outlets such as Fortune, Axios, and Fierce Healthcare, further bolstering Carta Healthcare’s leadership position.
- Press Event of the Year Winner in the Swaay.Health Health Awards for Amendola’s Campaign in December 2024 Highlighting its Acquisition by Supreme Group. Amendola was the fifth agency to join Supreme’s growing strategic platform (now eight agencies strong) dedicated to providing best-in-class marketing and communications services to a broad range of healthcare and life sciences companies. Supreme Group was formed following Trinity Hunt’s majority investment in the digital agency Supreme Optimization in March 2023.
“We are thrilled to receive these honors that validate the talent, tenacity, and strategic thinking of our team, as well as our amazing client partners,” said Jodi Amendola, president of Amendola. “Our team consistently delivers strategic campaigns that not only earn industry recognition but also drive real business results for healthcare and health IT innovators. We’re grateful to our clients, partners, and stakeholders who helped make these achievements possible.”
Hermes Creative Awards are sponsored by the Association of Marketing and Communication Professionals, which engages senior-level professionals to serve as competition judges who evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs. Its annual contest draws thousands of entries from across the globe.
The Swaay.Health Health Awards celebrate the hard work, excellence, and achievements by healthcare marketers over the prior year, and are sponsored by Healthcare Scene.
About Amendola
Amendola, part of Supreme Group, is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit our website and follow us on LinkedIn.
Media Contact:
Grace Vinton, Amendola Communications
gvinton@acmarketingpr.com
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by admin | Jul 19, 2017 | News
Philip Anast Named Senior Account Director
SCOTTSDALE, Ariz., July 19, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced today that Philip Anast has joined the agency as Senior Account Director. Anast will create and manage client programs, provide strategic counsel and positioning, and pitch media and other digital influencers for the agency’s healthcare/healthcare IT clients.
To download a picture of Anast, click here.
Anast brings 22 years of experience building, managing and executing PR programs for technology providers. He most recently served as vice president of client services for Tech Image, a digital PR agency and subsidiary of SmithBucklin, the world’s largest association management company. As executive team member at Tech Image, Anast was responsible for administering best practices, managing finances and overseeing client relationships in the agency’s hardware-software practice.
During his almost 16 years at the firm, he served supply chain, data integration and digital display clients targeting the HIT vertical and was a regular attendee of RSNA in Chicago since 2008, positioning client diagnostic monitors and other technologies with radiology and other imaging publications. He also served the telecommunications and unified communications sectors, working with providers and equipment manufacturers.
Agency CEO Jodi Amendola said: “Philip brings a deep set of skills and experience launching companies, brands and products across a broad spectrum of technologies, so we look forward to his delivering value to our healthcare/HIT clients. His knowledge positioning technology clients targeting the HIT vertical will bring new perspectives to our already strong Amendola PR and marketing teams.”
“Over the years, I gained familiarity with the work of Jodi and her team, and am grateful for the opportunity now to contribute to Amendola’s growth,” Anast said. “The pace of change affecting today’s businesses is unprecedented, especially in the healthcare sector. New technologies and advances in medicine and approaches to healthcare are disrupting the status quo. I look forward to working with our clients to use the power of storytelling to ensure their unique capabilities and ingenuity reach the right influencers.”
Anast holds M.S. and B.S degrees in Journalism from Northwestern University in Evanston, Ill.
Media Contact: Jodi Amendola | jamendola@ACmarketingPR.com
by admin | Jan 3, 2017 | News
Agency insiders share tips for getting noticed at HIMSS, securing coverage by the New York Times and more
SCOTTSDALE, Ariz., Jan. 3, 2017 Healthcare IT companies seeking strategic tips and advice for their 2017 public relations efforts can start by checking out a series of blog posts from Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency. In brief, here are Amendola’s top posts of 2016 covering a range of topics from how to land national press to leading your company out of a healthcare PR crisis.
“Be a Media Darling.” A media darling is someone who knows how to engage the media by delivering pithy sound bites that reporters love and audiences remember. Being engaging not only helps build your brand, it keeps you high on a reporter’s list of go-to sources as well. Here is an example of how being quotable got Amendola’s client, Chris Bowen, chief privacy and security officer at ClearDATA, mentioned in USA Today. In the article, It’s East vs West in Healthcare, Bowen said, “Sometimes it’s not as comfortable as you think, straddling a barbed-wire fence like that.” Here’s a tip: Before your next scheduled media interview, write down the key message you want to convey. Then go the extra step of formulating a sound bite.
“How to Get Your Startup Covered by The New York Times.” The Times coverage of healthcare IT seems to consist almost entirely of IBM Watson Health (it helps to be one of the world’s great brands) and of large health insurance and pharmaceutical companies. Conspicuously absent from their coverage is your average startup with a Series A round in the low 8-figures, and two or three marquis clients who may or may not be willing to talk to the press. The odds of such a company getting ink in the New York Times are slightly worse than the odds of being struck by lightning while speeding. And yet, sometimes, under the right circumstances and with the right preparation lightning does strike. Case in point: Amendola client Zipongo, a three-year-old San Francisco-based startup with about 50 employees, $10 million in funding, and one brilliant idea.
“Getting Noticed at HIMSS: Four Insider Tips from Industry Journalists.” With 125 credentialed press floating among a sea of 43,000-plus attendees and over 1,300 HIMSS exhibitors, rising above the noise takes hard work, tactical planning, and a little bit of luck to land the coverage your company desires. So how can you make the most out of your HIMSS investment and improve your chances of getting noticed among press, analysts, and ultimately, potential customers? We asked four respected healthcare IT journalists what advice they would give to attending vendors to maximize their efforts, remain relevant, and stand out among an overly “transformative,” “disruptive,” “innovative,” and “solution”-saturated HIMSS conference world.
“7 Factors for Finding Your Agency Soul Mate.” Selecting a PR agency is much like selecting a spouse. It’s an intimate relationship; we often talk with our own clients several times a day on the phone and email, so we know how important it is for agencies and their clients to “click.” As for finding this perfect PR match, it’s a lot like real life dating. With 25 years of experience running an agency, our founder and CEO Jodi Amendola has identified a foolproof vetting process with 7 key factors.
“What HIT Writing Needs is More Cowbell.” If the headline to this blog post made you smile, conjuring up visions of Will Farrell in a shirt two sizes too small and Christopher Walken being, well, Christopher Walken, it proved an important point: At the end of the day, clinicians and HIT leaders put their pants on one leg at a time just like everyone else. Even if they don’t make hit records once their pants are on. Yes, there is a time to be serious and straightforward, such as in a journal article or a white paper. But in many other materials, a reference to pop culture, common quotes or other more consumer-oriented areas can put just the right amount of cowbell into your message.
Vlog: “How to Handle a Media Crisis.” In this video blog listen to Marcia Rhodes, Regional Managing Director at Amendola Communications, explain why preparing a PR crisis plan is as important as having a fire escape route.
“The Rise of Sponsored Content Or Is It Content Marketing Or Is It Native Advertising?” These terms have some subtle and not-so-subtle distinctions they are anything but one and the same. It’s important to understand the difference to ensure digital marketing program execution follows your strategy.
Amendola’s blog posts cover all things public relations and marketing. A go-to source for communications professionals, the blog publishes on a weekly basis and features over a dozen authors who are subject matter experts in every aspect of publicizing and marketing healthcare technology companies.
Tweet this: #PR insiders share tips for getting noticed at #HIMSS, securing coverage by @nytimes and more http://bit.ly/2aLriaQ | #HIT @AmendolaComm
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Media Contact:
Marcia Rhodes | mrhodes@acmarketingpr.com
