by Administrator | Jun 27, 2024 | News
SCOTTSDALE, Ariz.—June 27, 2024 – Amendola Communications today announced it has won three top Hermes Creative Awards, demonstrating the company’s solid commitment to delivering outstanding results for its healthcare and health IT clients.
The Hermes Creative Awards, one of the oldest and largest competitions in the world, recognized Amendola with a trio of 2024 Platinum awards for its work on behalf of clients in 2022 and 2023. The judges honored Amendola with its highest awards for the following work:
- An integrated marketing campaign on behalf of Medicomp Systems, a physician-driven provider of diagnostically connected patient data solutions. Amendola won for its well-coordinated campaign that amplified Medicomp’s message and cut through the noise in a field crowded with evolving regulations and emerging technologies, including AI.
- A PR campaign for KeyCare, the nation’s first Epic-based virtual care platform. Through strategic planning and creative storytelling, Amendola took KeyCare from an unknown startup to a leading player in the crowded virtual care field.
- A PR campaign on behalf of SteadyMD, which powers high-quality telehealth experiences for digital healthcare companies, labs, pharmacies, large employers, and other healthcare innovators. Building upon the explosion in popularity of weight loss drugs, Amendola crafted a campaign that positioned its client as an authority on how digital medicine could be used to responsibly manage demand for the medications, guide patients to weight loss, and provide appropriate care.
Amendola is a multi-year Hermes award winner and is marking its 20-year anniversary as a full-service PR and marketing agency focused on healthcare, health tech and life sciences with a new logo, a brand refresh, and a shiny new website—which you can check out here.
“The agency consistently delivers amazing work on behalf of our clients, and it is truly gratifying to have campaigns for three separate clients singled out as among the best in the world,” said agency CEO Jodi Amendola. “It’s a testament to our team’s extensive healthcare experience, knowledge and overall dedication to delivering excellence on behalf of our clients.”
Hermes Creative Awards is sponsored by the Association of Marketing and Communication Professionals, which engages senior-level professionals to serve as competition judges who evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs. Its annual contest draws thousands of entries from across the globe. More information on winning entries can be found here.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead-gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands, as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
Media Contact:
Marcia G. Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
by admin | May 18, 2021 | News
SCOTTSDALE, Ariz.—May 18, 2021 – Amendola Communications today announced it has won a Hermes Creative Award, further enhancing the company’s reputation as a leading innovative public relations (PR) and marketing communications agency for healthcare and health IT.
The Hermes Creative Awards, one of the oldest and largest competitions in the world, honored Amendola with a 2021 Platinum Winner statuette for a Media Response campaign on behalf of Kaufman Hall, which provides business strategy, operational, and financial consulting services to healthcare organizations. Amendola’s award came in the Media Relations section of the Public Relations/Communications category. Platinum is the highest award given in the competition.
“We are thrilled to be recognized for the hard work and creativity our team put into this campaign,” said Jodi Amendola, CEO of Amendola. “During the pandemic, it was critical for hospitals and health systems to have public support and for policymakers to understand the immense challenges these frontline organizations were facing. Our campaign enabled Kaufman Hall to achieve its goal of advocating for hospitals and health systems during COVID-19 and raising its profile.”
As the pandemic spread around the globe, Kaufman Hall management experts began advising financial executives in various sectors on the coronavirus’ impact and what they could do to respond. For healthcare executives, Kaufman Hall focused on the pandemic’s effect on treasury markets and liquidity and how hospitals and health systems should react. For higher education leaders, Kaufman Hall offered advice on tuition planning, international students and e-learning, while consulting financial institutions on reforecasting, scenario planning analysis, and credit and liquidity risk evaluations.
The company needed a way to increase awareness of COVID-related financial and operational consulting services in those industries. Amendola launched an aggressive campaign in April 2020 to position Kaufman Hall as experts on the financial impact of the pandemic and highlight its consulting work for clients. While Amendola had extensive relationships with healthcare publications and writers, the agency also had to implement strategies to attain placements in consumer, financial, and regional publications.
Amendola’s PR and media relations campaign, which ran through December 2020, was a huge success. Among the prominent consumer and trade publication placements earned by the campaign were:
Other media outlets successfully targeted by Amendola for Kaufman Hall included Managed Healthcare Executive, MedCity News, Kaiser Health News, Consumer Affairs, The Bond Buyer, and Bank Business News. The total number of unique monthly visitors to the news sites where Amendola earned placements for its client was nearly 43 million.
Now in its 15th year, Hermes Creative Awards is sponsored by the Association of Marketing and Communication Professionals, which engages senior-level experienced professionals to serve as competition judges who evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead-gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands, as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
Media Contact:
Marcia G. Rhodes | Amendola Communications | mrhodes@acmarketingpr.com
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