Supreme Group Acquires Amendola, an Award-Winning Healthcare, Health Tech and Life Sciences PR and Marketing Agency

Supreme Group Acquires Amendola, an Award-Winning Healthcare, Health Tech and Life Sciences PR and Marketing Agency

by | Dec 4, 2024 | News

Fifth acquisition joins growing platform of world-class health-focused businesses 

WEST CHESTER, PA AND SCOTTSDALE, AZ, Dec. 4, 2024—Supreme Group today announced its strategic acquisition of Amendola Communications (Amendola), a recognized leader in providing integrated public relations, marketing, and social media services to healthcare, health tech and life sciences companies. Amendola will continue to operate under its brand name as a standalone organization within Supreme Group, with Jodi Amendola continuing to lead the organization as president.

“During the past two decades, we have considered the acquisitions of our client companies among our many successes, because it means you have built something of value that can be even more powerful as part of something bigger,” said Jodi Amendola. “Joining Supreme Group is a founder’s dream, as we will not only retain Amendola’s autonomy to deliver the same strategic approach and services our clients have come to trust, but we will also level up our offerings by tapping into the wealth of expertise of the other Supreme Group companies, including digital marketing, enhanced lead generation, creative design services, and PhD-level clinical expertise. It is the ideal fit for Amendola clients and our team.”

Amendola is the fifth agency to join Supreme’s growing strategic platform dedicated to providing best-in-class marketing and communications services to a broad range of healthcare and life sciences companies. Supreme Group was formed following Trinity Hunt’s majority investment in the digital agency Supreme Optimization in March 2023.

Amendola was founded more than two decades ago by Jodi and Ted Amendola to help promote emerging digital health technologies with a very clearly defined purpose: To improve healthcare for all stakeholders. Over the years, the company has expanded to include healthcare and life sciences more broadly, while continuing to grow as a leading health tech agency. From Fortune 500 companies to startups, Amendola has consistently taken companies from virtual unknowns to household names, and its programs have contributed to successful funding efforts, profitable acquisitions and IPOs. Its senior level “A-team” helps to set the agency apart. The company’s 25 employees serve approximately 50 clients.

“When we learned about Amendola and its strong reputation and footprint, particularly in health tech, we knew the agency would fit in perfectly with the Supreme Group family of companies,” said Tom Donnelly, CEO, Supreme Group. “We’re impressed by Amendola’s entrepreneurial, results-driven focus, and excited to help take the team to the next level with the combined strength of our experienced Supreme Group executive team and the platform’s sister agencies.”

In addition to Amendola, the Supreme Group’s platform includes:

  • Supreme Optimization, a full-service life science- and healthcare-focused digital agency (founded by Sheldon Zhai in 2012 to provide best-in-class services including paid advertising, SEO, content marketing, analytics and website development)
  • Health+Commerce, an integrated marketing and public relations agency serving medtech, biopharma and digital health companies
  • Clarity Quest, a health tech marketing and communications agency
  • BioStrata, a UK-based agency offering comprehensive marketing communication services to the life sciences sector

Mike Steindorf, partner at Trinity Hunt, said: “Trinity Hunt is a growth-oriented private equity firm that builds world-class companies within healthcare. With Tom’s leadership as CEO and the supercharged platform of Supreme Optimization, Clarity Quest, BioStrata, Health+Commerce, and now Amendola, we are building something powerful in the life sciences and healthcare marketing and communications services business. We look forward to supporting and growing these companies and adding additional complementary businesses to the platform.”

California Counsel Group and Gabriel & Ashworth served as advisors to Amendola.

Headshots of Jodi Amendola and Tom Donnelly are available here and here.

About Supreme Group
Trinity Hunt-backed Supreme Group is a platform dedicated to providing best-in-class business and commercialization services to a broad range of life science and healthcare companies. Supreme Group’s portfolio companies include Supreme Optimization, a life sciences-focused digital agency; Clarity Quest, a health IT marketing agency; Health+Commerce, an integrated marketing and public relations agency; BioStrata, a UK-based agency offering comprehensive integrated services to the life science sector; and Amendola, an integrated public relations, marketing, and social media agency serving healthcare, health tech and life science companies. For more information visit www.supremegroup.io.

About Trinity Hunt Partners
Trinity Hunt Partners is a growth-oriented private equity firm with over $2 billion of assets under management focused on building leading business, healthcare, and consumer services companies. Trinity Hunt’s mission is to provide the talent and strategic, operational, and financial capabilities needed to build entrepreneurial services companies into market leaders. For more information, visit www.trinityhunt.com.

About Amendola
Amendola, part of Supreme Group, is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit our website and follow us on LinkedIn.

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Media Contact
Jodi Amendola
Amendola, part of Supreme Group
jamendola@acmarketingpr.com

 

Lindus Health Partners with Amendola for PR Program to Promote Groundbreaking Model that Streamlines End-to-End Clinical Trials for Life Sciences

Lindus Health Partners with Amendola for PR Program to Promote Groundbreaking Model that Streamlines End-to-End Clinical Trials for Life Sciences

by | Apr 4, 2024 | News

SCOTTSDALE, Ariz., April 4 2024 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced that it has been selected by Lindus Health, an “anti-CRO” running radically faster, more reliable clinical trials for life science pioneers, to implement a national PR Program.

Lindus Heath chose Amendola to help the company drive awareness and interest in its unified technology, site services, and CRO services package that enables sponsors to run faster, higher-quality studies for regulatory approvals and payor access.

Amendola is implementing a comprehensive PR plan to demonstrate Lindus Health’s industry-leading technology and services, accomplishments, customer wins, and industry partnerships.

“New drugs and healthcare treatments must undergo clinical trials to show they are safe and effective, but it has gotten exponentially more time consuming and expensive for sponsors to run these clinical trials,” said Meri Beckwith, Co-Founder of Lindus Health. “We are thrilled to work with Amendola to demonstrate to the market how Lindus Health’s new model offers more rapid, high-quality clinical trials together with transparent pricing.”

Lindus Health has created a new “all-in-one” model for running end-to-end clinical trials, which includes everything that a traditional research organization does to operate a study – protocol writing, trial design, patient recruitment, and clinical operations delivery – but without the traditional headaches, delays, and extra costs.  The company is passionate about using the highest-quality scientific methods available and homegrown cutting-edge technology, including AI, to conduct radically faster, more reliable clinical trials.

“Leaders from across the life sciences industry are tired of the status quo of CROs substantially overrunning on timelines, constantly issuing change orders based on hourly billing that cause budget overruns, and providing poor customer service,” said agency CEO, Jodi Amendola. “Lindus Health is poised to transform how clinical trials are executed and we look forward to raising awareness across the industry.”

About Lindus Health

Lindus Health is an anti-CRO running radically faster and more reliable trials for life science pioneers – bringing ground-breaking treatments to patients more quickly. Lindus Health does this thanks to a commercial model that aligns incentives (fixed-priced quotes per study, with milestone-based payments), marrying a world-class clinical operations team with its unique software platform, and access to 30 million Electronic Health Records. Clinical trials are the biggest bottleneck to advances in healthcare and by removing this constraint they aim to improve health for everyone. They handle the end-to-end execution of clinical studies, including design, patient recruitment, clinical data capture, monitoring and project management.

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

Media Contact: Marcia G. Rhodes, mrhodes@acmarketingpr.com

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