Fifth acquisition joins growing platform of world-class health-focused businesses
WEST CHESTER, PA AND SCOTTSDALE, AZ, Dec. 4, 2024—Supreme Group today announced its strategic acquisition of Amendola Communications (Amendola), a recognized leader in providing integrated public relations, marketing, and social media services to healthcare, health tech and life sciences companies. Amendola will continue to operate under its brand name as a standalone organization within Supreme Group, with Jodi Amendola continuing to lead the organization as president.
“During the past two decades, we have considered the acquisitions of our client companies among our many successes, because it means you have built something of value that can be even more powerful as part of something bigger,” said Jodi Amendola. “Joining Supreme Group is a founder’s dream, as we will not only retain Amendola’s autonomy to deliver the same strategic approach and services our clients have come to trust, but we will also level up our offerings by tapping into the wealth of expertise of the other Supreme Group companies, including digital marketing, enhanced lead generation, creative design services, and PhD-level clinical expertise. It is the ideal fit for Amendola clients and our team.”
Amendola is the fifth agency to join Supreme’s growing strategic platform dedicated to providing best-in-class marketing and communications services to a broad range of healthcare and life sciences companies. Supreme Group was formed following Trinity Hunt’s majority investment in the digital agency Supreme Optimization in March 2023.
Amendola was founded more than two decades ago by Jodi and Ted Amendola to help promote emerging digital health technologies with a very clearly defined purpose: To improve healthcare for all stakeholders. Over the years, the company has expanded to include healthcare and life sciences more broadly, while continuing to grow as a leading health tech agency. From Fortune 500 companies to startups, Amendola has consistently taken companies from virtual unknowns to household names, and its programs have contributed to successful funding efforts, profitable acquisitions and IPOs. Its senior level “A-team” helps to set the agency apart. The company’s 25 employees serve approximately 50 clients.
“When we learned about Amendola and its strong reputation and footprint, particularly in health tech, we knew the agency would fit in perfectly with the Supreme Group family of companies,” said Tom Donnelly, CEO, Supreme Group. “We’re impressed by Amendola’s entrepreneurial, results-driven focus, and excited to help take the team to the next level with the combined strength of our experienced Supreme Group executive team and the platform’s sister agencies.”
In addition to Amendola, the Supreme Group’s platform includes:
Supreme Optimization, a full-service life science- and healthcare-focused digital agency (founded by Sheldon Zhai in 2012 to provide best-in-class services including paid advertising, SEO, content marketing, analytics and website development)
Health+Commerce, an integrated marketing and public relations agency serving medtech, biopharma and digital health companies
Clarity Quest, a health tech marketing and communications agency
BioStrata, a UK-based agency offering comprehensive marketing communication services to the life sciences sector
Mike Steindorf, partner at Trinity Hunt, said: “Trinity Hunt is a growth-oriented private equity firm that builds world-class companies within healthcare. With Tom’s leadership as CEO and the supercharged platform of Supreme Optimization, Clarity Quest, BioStrata, Health+Commerce, and now Amendola, we are building something powerful in the life sciences and healthcare marketing and communications services business. We look forward to supporting and growing these companies and adding additional complementary businesses to the platform.”
California Counsel Group and Gabriel & Ashworth served as advisors to Amendola.
Headshots of Jodi Amendola and Tom Donnelly are available here and here.
About Supreme Group
Trinity Hunt-backed Supreme Group is a platform dedicated to providing best-in-class business and commercialization services to a broad range of life science and healthcare companies. Supreme Group’s portfolio companies include Supreme Optimization, a life sciences-focused digital agency; Clarity Quest, a health IT marketing agency; Health+Commerce, an integrated marketing and public relations agency; BioStrata, a UK-based agency offering comprehensive integrated services to the life science sector; and Amendola, an integrated public relations, marketing, and social media agency serving healthcare, health tech and life science companies. For more information visit www.supremegroup.io.
About Trinity Hunt Partners
Trinity Hunt Partners is a growth-oriented private equity firm with over $2 billion of assets under management focused on building leading business, healthcare, and consumer services companies. Trinity Hunt’s mission is to provide the talent and strategic, operational, and financial capabilities needed to build entrepreneurial services companies into market leaders. For more information, visit www.trinityhunt.com.
About Amendola
Amendola, part of Supreme Group, is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit our website and follow us on LinkedIn.
Jodi Amendola writes a regular column for the Forbes Agency Council. Click here to see her latest insights, or browse by topic to go directly to some of her past pieces.
Podcasts are an excellent opportunity for executives to raise their thought leadership profiles, but a successful podcast appearance requires planning and preparation.
While AI can generate some great-looking, easy-to-read content, as you dig deeper, you may find that flaws in the information make it nearly useless for your project.
Many organizations already have more than enough content for their marketing efforts. What they do not have is a strategy for using it in multiple ways and repurposing it to realize the full value.
If you have great knowledge and ideas to share with your industry, and you convey them well (and often), you, too, can win the battle for the hearts and minds of customers and prospects.
Check out these recent interviews with Amendola’s founder Jodi Amendola that delve into what’s trending in healthcare, health tech and life sciences PR and marketing, including hot tips on what it will take to succeed in today’s challenging market.
A lead magnet is an attractive offer to get leads and collect contact information. It’s essential for reaching and building relationships with potential customers. Lead magnets offer something valuable to your audience and may take the form of eBooks, whitepapers, case studies, checklists, webinars, and similar downloadable assets.
What Defines a Good Lead Magnet?
Not all lead magnets will deliver the results you want. While it might be tempting to compile a checklist or reading material quickly, the actual effectiveness of a lead magnet lies in the value it provides to your audience. Below are critical aspects of a high-converting lead magnet:
Tailored to your audience’s needs
My colleague Chris Nerney wrote The Key To Writing Marketing Copy That Gets Results to emphasize the importance of knowing your audience. Tailor your lead magnet to the problem your target demographic is trying to solve. A successful lead magnet addresses a pain point or challenge specific to your target audience, making it highly relevant and engaging.
Provides Immediate Value
Emphasize the distinct benefits and practical insights your lead magnet offers. A lead magnet should deliver immediate value to your audience, inspiring them to share their contact information. This fosters trust and enhances the chances of continued engagement and potential customer conversion.
Establish credibility
Lead magnets like industry reports, studies, and eBooks help position your brand as an authority. Support your insights with data and research to reinforce your expertise.
Easy-to-consume format
Choose an easy-to-digest format like a checklist, short guide, template, infographic, or quick video. If you present the information in a readily digestible way, users are more likely to engage with it quickly and see immediate value, leading to a higher conversion rate.
Compelling title and description
Use strong language that captures attention and communicates the value of the lead magnet. A lead magnet needs a strong title and description since it’s the first thing potential customers notice. A clear, compelling message highlighting the value and benefits can significantly influence their decision to download, ultimately attracting more leads to your business.
Professional design
Ensure your lead magnet looks visually appealing and aligns with your brand identity. A well-designed lead magnet boosts credibility and trust, encouraging potential customers to engage and share their contact information. It showcases your expertise and the value you offer, leading to higher lead generation and a more robust brand perception.
Limited access
Create a sense of urgency. Offer time-limited access or exclusive bonus content. A lead magnet with time-limited access or exclusive content creates urgency by using the “scarcity” effect, tapping into FOMO and prompting immediate action to secure the offer before it’s gone.
Include a compelling CTA
Clearly state what the user needs to do to access the lead magnet (e.g., “Download Now”). Strong call-to-actions (CTAs) drive engagement with your lead magnet. Make it easy for your audience to act by clearly stating the value they’ll gain from downloading or signing up for your offer.
Ensure it’s easy to share
A lead magnet should be shareable to increase its reach and attract more potential leads. Users sharing valuable content with their networks amplify your exposure, bringing in new prospects at no additional cost.
In Conclusion
Lead magnets are essential for capturing and nurturing leads by offering value in exchange for their contact details. Experimenting with different formats and promoting your lead magnet across various platforms is crucial for maximum reach. Platforms like HubSpot offer templates to jump-start your success.
Jodi Amendola, CEO of Amendola Communications and Greg Miller, vice president of business development at Carta Healthcare sit down for a fireside chat to discuss navigating the evolving landscape of healthcare marketing and industry events. They explore the changing dynamics of conferences like HIMSS, HLTH, and ViVE, emphasizing the importance of aligning event participation with business objectives and target audiences. The conversation delves into effective strategies for leveraging social media and digital channels to enhance brand awareness, build relationships, and drive growth, all while highlighting the value of a focused and resource-conscious approach in today’s competitive market.
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