by admin | Nov 12, 2015 | News
SCOTTSDALE, Ariz. (Nov. 12, 2015) Amendola Communications, a nationally recognized, award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), kicked off Q4 2015 by announcing that it has been named as the public relations and content marketing agency of record for SCIO Health Analytics.
Michele Norton, M.S., R.N., senior vice president marketing for SCIO Health Analytics, selected Amendola Communications based on her experience working with the agency in a previous position. “Amendola Communications” outstanding performance and ability to consistently exceed expectations was truly impressive. Their experience and expertise will help SCIO gain additional market awareness and industry recognition and I look forward to working with them again as an extension of our team.”
The West Hartford, Connecticut-based company helps healthcare organizations, health plans, accountable care organizations, life sciences companies, pharmacy benefits managers, and other organizations unlock the power of their data through predictive and prescriptive analytics solutions and services. Its core capabilities include care and risk management, payment integrity, payer-provider network management, and consumer outreach engagement.
“SCIO’s strength is its ability to deliver actionable insights and deep expertise via flexible analytics, services and technology that drive behavior change and result in measurable outcomes improvement” said Norton. “We focus on enabling the greatest positive impact and innovation and we see that same approach in Amendola Communications. They create highly focused PR programs and targeted content that is designed to move the needle.”
Amendola Communications will provide broad PR services, including media research, aggressive media relations, and securing top-tier awards and speaking opportunities. The agency will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of SCIO’s many subject matter experts including bylined articles, blog posts, press releases, and other materials.
“SCIO’s expertise and impressive track record provide clarity for many stakeholders that enable them to thrive in today’s quickly evolving healthcare environment,” said Jodi Amendola, CEO of Amendola Communications. “We are excited to share the many advantages SCIO can provide to its clients. It’s extremely rewarding to work with a company that can truly make a difference by helping their clients make meaningful improvements to their operations.”
About SCIO Health Analytics
Based in West Hartford, Connecticut, SCIO Health Analytics is a leading health analytics solution and services company, serving more than 50 health care organizations including 15 of the top 25 insurers that represent more than 80 million members, four of the top five PBMs, and clients in 30 countries for 8 of the top 15 global pharmaceutical companies. SCIO provides predictive analytics and payment integrity solutions to transform data into actionable insights, helping healthcare organizations effectively manage the care of populations, improve consumer engagement and drive better health outcomes. www.sciohealthanalytics.com.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation for times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact:Marcia Rhodes, Regional Managing Director Amendola Communications 480.464-8412, ext. 15 Contact
by admin | Aug 5, 2015 | News
Initial PR program leads to agency managing the national launch of new umbrella brand and reinvigorated company brands
Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), today announced it has been named as the public relations and content marketing agency of record for SKYGEN USA.
The agency was given the nod after successfully completing a six-month content marketing/pr program that saw it develop and place industry thought leadership articles, how-to articles, blog posts, case studies and other materials on behalf of the individual organizations that now make up SKYGEN USA. In its new role as agency of record, Amendola Communications helped launch the SKYGEN USA brand and will support the individual companies with a comprehensive national and trade media relations program. The agency will also provide ongoing strategic counsel on messaging as well as support for analyst relations, speaker opportunities and award nominations while continuing to create content.
“The initial public relations program was a success in our eyes,” said Christine Rudella, Director of Marketing for SKYGEN USA. “It was clear from the start that Amendola Communications understands healthcare and what drives the payer market, and they were able to help us articulate our expertise in a compelling way. Our growth plans are extremely aggressive so we needed an agency that could keep up.”
The Mequon, Wisconsin-based SKYGEN USA brand was launched in May 2015 to create opportunities for health payers as they face the challenges of the constantly shifting landscape of health insurance in the 21st Century. Companies under the SKYGEN USA umbrella are renowned leaders in their respective markets, including Wonderbox Technologies, Scion Dental, Vestica Healthcare, American Therapy Administrators and Ocular Benefits. The new powerhouse brand offers shared resources, synergies and integration to deliver heightened value to healthcare organizations including payers, providers, managed care organizations and delivery systems such as Accountable Care Organizations. SKYGEN USA recently announced the creation of Hylis Pharmacy Solutions, a leading-edge analytics company focused on bringing technology-driven intelligence to health plan sponsors, and plans to add additional organizations to its family of companies in the future.
Click on this link to learn more about SKYGEN USA: http://www.jsonline.com/business/health-carereform-brings-opportunity-for-skygen-b99518111z1-307263191.html
“The Affordable Care Act and myriad of other changes in the rapidly-shifting health insurance landscape have created tremendous challenges for payers,” said Jodi Amendola, CEO of Amendola Communications. “In many cases their existing technologies and methodologies are not suited to the realities of today’s market. The SKYGEN USA family of companies can help them overcome those challenges, putting them in a position to take advantage of new opportunities and grow their membership while significantly reducing the cost of delivering those benefits. We are looking forward to helping them bring that story to their customers and prospects.”
About SKYGEN USA
SKYGEN USA is a collection of benefit solution companies that brings together a distinguished mix of next-generation benefit management and technology tools for healthcare organizations. Business units under the SKYGEN USA brand include Wonderbox Technologies, Scion Dental, Vestica Healthcare, American Therapy Administrators, and Ocular Benefits, all of which are recognized leaders in their market niches. The joining of these respected organizations under the SKYGEN USA umbrella enables them to drive process improvements and dramatically reduce the cost of delivering benefits in an advancing healthcare economy. Payers may select the comprehensive solution or individual offerings to fit their requirements. For more information, please go to www.skygenusa.com.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s A Team, visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact: Marcia Rhodes, Regional Managing Director Amendola Communications, mrhodes@ACmarketingPR.com
by Administrator | Jan 27, 2015 | News
Amendola to boost awareness of Recondo Technology’s cloud-based revenue cycle solutions
Amendola Communications new business momentum continues to accelerate in 2015. The nationally recognized and award-winning public relations and marketing firm specializing in healthcare and health information technology (HIT) today announced it has been named the public relations agency of record for Recondo Technology. Amendola will support the Recondo brand across all communications channels from traditional PR including media relations, events, and thought leadership opportunities, to content marketing and social media.
Headquartered in Greenwood Village, Colo., Recondo’s breakthrough cloud computing solutions connect providers, payers and patients throughout the healthcare revenue cycle. Recondo Technology delivers cloud-based revenue cycle management software and services to healthcare providers on both the patient access front end through to claims processing and claims status on the back end, resulting in more timely and accurate payments. The company’s solutions help more than 900 hospitals and health systems to manage their revenue cycle to ensure proper payments and deliver operational efficiencies and cost savings.
Recondo will benefit from Amendola’s deep healthcare and healthcare IT industry knowledge and relationships and will provide a full range of PR services including messaging and positioning, strategic counsel, media and analyst relations, content development, and management and support for speaker and award opportunities.
“Healthcare patient access and payment processing is a staggering $480 billion annual expense in the U.S “said Jay Deady, CEO of Recondo. “It’s a complex system that is challenging for all involved. Our solutions can help providers reduce costs so they can redirect that money into delivering better care. I have worked with Amendola twice before at previous companies so I’ve seen firsthand how their creativity and knowledge of the market and media can help us broadcast our story. I’m excited to be working with them once again and I am confident that their results will be outstanding.”
“In the current healthcare environment, where providers are being squeezed from all sides, Recondo’s cloud-based no-touch technology streamlines patient access and relieves 90 percent of the burden of managing insurance claims in the back office, said Jodi Amendola, CEO of Amendola. Marrying our strong healthcare background with our media relations expertise, this new relationship with Recondo further strengthens our position as leaders in the healthcare IT industry. We are especially thrilled that Jay Deady hired us based on our past successes in working together, and I look forward to the opportunity to work with him and his team again.”
About Recondo Technology
Recondo’s cloud-based solutions deliver financial clarity to all participants within the healthcare revenue cycle. Named the No. 1 hottest company in healthcare by Modern Healthcare in 2013, Recondo empowers more than 900 hospitals with solutions that connect providers, payers and patients to ensure proper payments across the care continuum. The company’s software and expertise streamline operations and bring efficiencies and cost savings to patient access through to payment processing a continuum today where inaccuracy and inefficiencies currently cost U.S. healthcare a staggering $480 billion per year.
About Amendola Communications
Amendola Communications is a full-service, national public relations, social media and marketing communications firm serving the healthcare, healthcare IT, pharmaceutical, and high tech industries. AC’s award-winning PR pros combine creativity, a strategic approach and tactical excellence to implement targeted programs that contribute to clients bottom-line success. Their deep industry knowledge and long-standing media, blogger and analyst relationships enable them to position clients as thought leaders and differentiate them from the competition. For more information, visit www.acmarketingpr.com, follow us on Twitter, LinkedIn or Facebook.
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