by Administrator | Jan 14, 2025 | News
SCOTTSDALE, Ariz., Jan. 14, 2025 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced that it has been selected by Red Rover Health, which enables healthcare providers to integrate third-party solutions into their electronic health record (EHR) systems, to execute a national public relations program.
Red Rover Health is collaborating with Amendola to generate awareness about its healthcare integration platform that allows “best of breed” healthcare software solutions to securely integrate with EHR systems. As a result of the platform’s availability, healthcare organizations now have access to world-class solutions to make the most of their existing EHR investments.
Amendola is crafting a comprehensive PR plan to showcase Red Rover Health’s industry-leading technology and services, accomplishments, customer wins, and industry partnerships.
“Red Rover serves as a central platform for healthcare innovation,” said John Orosco, CEO, Red Rover Health. “Our partnership with Amendola will highlight how engaging with an integration partner to handle interoperability needs is a practical approach for healthcare organizations looking to enhance data exchange between different systems.”
Jodi Amendola, president of Amendola, said: “EHR systems are frequently designed as one-size-fits all solutions with limited customization options that do not align with providers’ real-world workflows. This disconnect can create frustration, inefficiency, and unnecessary costs for providers. Our strategic PR and content program with Red Rover is educating the market on how health systems can improve interoperability, streamline workflows, and enhance data exchange with the right EHR integration partner.”
Recently, Red Rover earned SOC 2 Type 2 certification after a rigorous audit process confirmed that its platform’s information security practices, policies, procedures, and operations meet the SOC 2 standards for security, availability and confidentiality set by the American Institute of CPAs.
About Red Rover Health
Red Rover Health, headquartered in Des Moines, Iowa, is a pioneering healthcare technology company dedicated to simplifying Electronic Health Record (EHR) integration. Powered by secure RESTful APIs, Red Rover’s integration platform enables seamless connectivity between third-party software applications and EHR systems. This innovative platform empowers healthcare organizations to enhance their existing EHR systems with world-class, best-of-breed software solutions. To learn more, visit www.redrover.health.
About Amendola
Amendola, part of Supreme Group, is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit our website and follow us on LinkedIn.
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Media Contact
Marcia G. Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
by Philip Anast | Dec 19, 2018 | Blog
In Stephen Ambrose’s book “Undaunted Courage,” readers learn about the courageous Lewis and Clark Expedition, and the advanced planning and preparation that went into such a grand, historic adventure. It got me thinking just how important a fraction of such planning is for a client’s public relations program.
Depending on the nature of the agency/client relationship, PR plans can go many different ways.
But there are some key objectives necessary for every plan. They include:
- Setting the parameters of a PR program and the appropriate expectations of results with clients
- Providing guidance on program priorities
- Establishing a roadmap for tactical execution
Usually, the account executive spearheads the development of a plan in conjunction with other members of an account team, and certainly with the insights of the client’s PR and marketing leads.
From my perspective, each PR plan should be original to a client, given its circumstances, yet still draw upon the best practices of the agency.
Furthermore, the account executive should confirm the form-factor of such a plan. Is a narrative proposal in Word, a PowerPoint presentation, or an Excel spreadsheet with tabs the best way to communicate the agency’s thought process? Ask your client before embarking on one vs. another.
It should go without saying, but any plan should be built on sound research, outlining key issues and trends related to a client’s business and market space, and include target audiences, competitors, and influencers. Brainstorming among client team members is one effective way to generate fresh ideas, and to develop strong communication goals, strategies and tactics in support of the client’s overall business objectives.
A detailed PR plan should consider the following program elements:
- Situational analysis
- Share of voice and social amplification
- Influencing the influencers
- Target verticals
- Target audiences
- Business goals
- Communication goals
- PR strategies and recommendations
- PR tactics (may include such things as editorial calendars, and speaker, award and event research based on the program’s direction)
- Target influencers (media and others)
- Budget
- Calendar of activities
- PR metrics
- Any optional program elements for client consideration, such as analyst relations
At its heart, a PR plan establishes the communication objectives, strategies and tactics toward reaching a client’s business goals. Such materials are crucial to ensuring that all key constituencies from executives to line-of-business and marketing leaders are aligned with the direction of the program. Such a plan serves as a beacon, and ensures that everyone agrees with the program’s elements, metrics, budget and results.
And much like Meriwether Lewis, William Clark and the Corps of Discovery, achievements will be celebrated.
by Jodi Amendola | Sep 26, 2018 | Blog
Social media is often misunderstood as an unnecessary evil, especially in healthcare, but it is an amazing tool that allows you to reach your audience in a way that was never possible before. While developing and maintaining an online community does take time and resources, events like this allow users to reap some of the benefits quickly.
Even if you don’t have an internal social media coordinator or an amazing agency managing your online presence, you can still participate in National Healthcare IT Week and other similar events. Here are six reasons to jump on board if you haven’t already.
- Engage with like-minded people and companies. These types of events create a community around the cause. By finding like-minded people you may be able to make beneficial connections that wouldn’t be possible otherwise.
- Gain a better understanding of the conversation. Conversations during these events come from a variety of perspectives. It’s common to get stuck viewing the world with tunnel vision by reviewing the same new sites, having favorite writers and viewpoints.
- Find new influencers. Participating in events like this including tweet chats are a great way to quickly find people with similar ideals with your company. You might find people experiencing problems you can solve.
- Gain trust with your target market. Trust is one of the most important aspects of the customer experience. These events offer a condensed time-frame that allows you to be a part of the conversation. It’s a great opportunity to show other users that your company actualThe question I hear most often from new clients and prospects is, “How do we know if PR program is working and how can we measure our success?”It’s not an easy question!To begin with, the goal of PR is to increase brand awareness and that’s not an easily quantifiable objective. It almost always comes from multiple touch points, plus calls for insight into different media outlets true audience numbers. That’s something my team works hard to get, as we’re not content to just take as a given the numbers these outlets report.
But here’s where the questions about PR success get scary for some in our profession. What customers and prospects really want to know is, how many leads will a PR program generate?
Honestly, this is only quantifiable if you put the work into web analytics and lead scoring, and tightly align your PR and marketing teams. We love our clients that go these extra lengths! Even better if you can align with a service such as Meltwater to measure and track placements and sentiment.
But that said, I have to tell you we hear from clients regularly that lead gen is a happy byproduct of PR, even when they aren’t taking those extra steps!
Here are just a few real examples of this PR magic:
- After securing a case study commitment from a hospital that used our client’s predictive analytics, we were able to place this customer success story in a healthcare publication that hospital CIOs regularly read. Sure enough, our client’s phone was soon ringing from a CIO who had read the story and said, “This is the tool we ought to be using.” Shortly after, this hospital launched a pilot of our client’s solution, and from there, became a full-fledged and highly quotable customer.
- We landed one of our clients a coveted spot on a leading publication’s symposium on the opioid crisis. After the panel discussion, a prospect approached our client, who shared with us, “We basically closed a $1 million deal right then and there.”
- One of our telehealth clients has raced up the Google rankings thanks to the many PR placements we’ve secured. This has been particularly meaningful for our client’s marketing department, which typically expends significant resources on keeping these rankings high. According to our client, PR has organically done what paid SEO never did: garner the top ranking in the client’s respective space. “And made our competition a distant spec in search ranking!” said our client.
- 10 minutes after a story we pitched to a trade publication ran the client received a qualified lead.
- Industry conference publications are a hard outlet to crack unless paying for a spot, but this past year, we managed to secure a number of write ups for Amendola clients, at no cost, in one of the most widely read publications in the lead up to HIMSS18. This resulted in prospects reaching out to our clients, including to one client whose CEO subsequently sent out a memo stating, “This is what PR and marketing does for us.”
Check out more examples of Amendola’s PR magic at our collection of customer success stories here. As you’ll see, PR does work in many ways, to achieve many different business goals.
Interesting in making some magic with us? Shoot me an email at jamendola@acmarketingpr.com. I’d love to hear from you!ly wants to help. Humanize your brand and spread awareness for the cause.
- Stay top of mind. Your competitors are likely participating in these events. Stay top of mind with your prospects and target market. Bonus: you will be top of mind with good sentiment.
- Take advantage of scalability. These events allow your organization to really adjust your involvement based on your resources. Participate in every aspect or do what you can with the time you and your team have available.
Here’s how you can get involved:
- Become a partner
- Share on social media
- Share your story
- Create or participate in an event locally
Be sure to let us know how you participate in the comments below too!
